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Lights, Cameras, Action

March 12, 2010

Operating under the radar of all the hoopla being generated by the State of Michigan to attract the motion picture industry to our state is an MHSAA initiative creating full- and part-time jobs across the state as well as hands-on learning opportunities in the “movie biz” for high school students in Michigan.

Since late August of 2008, the MHSAA Network has produced nearly 800 events for Comcast, and now more than 1,200 are available on MHSAA.tv.

The epicenter of a digital broadcasting initiative has been the Capital Area Activities Conference where member high schools were provided the hardware, software and training, as well as a cash incentive, to produce video of local events and post them on MHSAA.tv.  Several CAAC schools ran so well with this project that they now have micro-websites on MHSAA.tv.  This includes:

Participating schools have involved both academic and activity programs in producing events, providing students experience with cutting-edge technologies.  Beginning this winter, participating schools were given the option to begin selling advertising on their micro-websites and within their student-produced games as a new way of generating revenue in these cash-strapped times for schools in general and school sports in particular.

Posted in: Technology
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About the Author

Jack Roberts

Jack Roberts has been at the helm of the MHSAA as its Executive Director since 1986, implementing programs and overseeing tournament administration and regulations for the Association which boasts 1,600 member schools, 13,000 registered officials and 13,000 head coaches.

During the last 38 years, Roberts has spoken to educator and athletic groups, business leaders and civic groups in more that 40 states and five Canadian provinces as one of the nation's most articulate advocates for school sports.

Roberts has served on several national association boards and is board president for the Refugee Development Center, chair elect for the board of directors of the Michigan Society of Association Executives, and head of the East Lansing Arts Festival  50th Anniversary Celebration.

He is a 1970 graduate of Dartmouth College, where he was a three-year starter for the Ivy League's winningest football team during that span.

His wife, Peggy is coordinator of the Power of We Consortium. They are passionate world travelers and have two grown sons: John, who is pursuing a doctoral degree in education policy at Harvard; and Luke, who - with his wife, Alison - are teaching in China.