News Unfiltered

During the first summer after my college graduation, I was the campaign advance man outside of the Milwaukee and Madison areas for a candidate for the US Senate from Wisconsin. A great job.

Sometime during that summer, I met the head of the campaign in a café. He was reading a newspaper as I arrived; and as I sat down at the table, I asked him what he was reading. I’ll always remember his response. He said, “I’m looking for what could go wrong today?”

It was the campaign manager’s job to think about worst-case scenarios and consider how the campaign might get taken off message by the news of the day.

I was young and impressionable, and I soon began to consume the daily news through the same filter.

It was not difficult to do so in the 1970s. The daily newspaper was printed and delivered to my door every day. Television had just three networks, and each provided brief news reports two or three times a day.

Today, what passes as news comes from hundreds or thousands or millions of sources and it is changing constantly, 24/7/365. Only a small portion of those sources is professionally operated with accountability for the substance and/or style of the so-called reporting.

Today it drives me nuts to consume news – that is, to really think about what I’m reading or hearing the way I did in the 1970s. Today, meaningful matters often get buried in trivia while the most inane and inaccurate stories and comments can go viral overnight.

I’ve always said you can get too much of a good thing – too much food; too much free time; and certainly, too much sports. And clearly, we have too much “news” about sports.

Posted in: Media, Perspective


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About the Author

Jack Roberts

Jack Roberts has been at the helm of the MHSAA as its Executive Director since 1986, implementing programs and overseeing tournament administration and regulations for the Association which boasts 1,500 member schools, 10,000 registered officials and 13,000 head coaches.

During the last 45 years, Roberts has spoken to educator and athletic groups, business leaders and civic groups in almost every state and five Canadian provinces. He is one of the nation's most articulate advocates for educational athletics.

Roberts has served on the board of directors of the National Association of Sports Officials (NASO), is in his second term on the board of the National Federation of State High School Associations, and is the first chairman of the NFHS Network board of directors. He has been board president for the Refugee Development Center for nine years, and is a past-chair of the board of directors of the Michigan Society of Association Executives. He is chair of the board of trustees for the Capital Region Community Foundation for 2018.

He is a 1970 graduate of Dartmouth College, where he played defensive safety for the Ivy League's winningest football team during that span, and he sang in Dartmouth's close harmony vocal group.

His wife, Peggy, has retired from a 30-year career in social services, and is serving as president of the board of the Fenner Nature Conservancy in Lansing.