Showcasing Excellence In Our Schools

Created in 2008-09, the School Broadcast Program provides individual schools with an education-based broadcasting program that enables students and faculty to capture, edit and publish original content. The NFHS Network provides your school with two options to stream your content live:

The traditional SBP provides the software and platform needed to produce and distribute TV-like events that showcase the excellence in our schools - such as sports, graduation, school newscasts, guest speakers and award ceremonies - for broadcast over the Internet. You add your own laptop and production equipment (cameras, microphones, etc.) and you're on your way! Broadcasting these events is a great way for a school to showcase their students and activities while strengthening the connection with parents, coaches, players, boosters and the community.

For those schools wishing to stream live content, but which lack the resources, the Network offers an automated solution called Pixellot – an HD device mounted on the wall of your gym or the press box of a multi-sport facility (i.e. turfed field for football, soccer, lacrosse) – which allows you to stream every event at every level taking place by simply entering your schedule into the system. 

Fans can watch all the events on the school’s branded portal on and the NFHS Network.

The MHSAA allows School Broadcast Program members to stream live athletic events from the regular and post-season tournament on a subscription basis on  Schools are creating fresh revenue streams for their programs by selling subscriptions to and through advertising during the events you broadcast.  Approval to stream live games is automatic for SBP schools.  Non-SBP schools may stream live regular-season events only under certain conditions – contact the MHSAA Office for more information.

Participating School Broadcast Program members are (As of  Feb. 19, 2020):

Traditional SBP Members - Student-Produced Events
Bay City John Glenn Lake Orion Negaunee
Marquette Onaway
East Lansing
McBain+ Orchard Lake St. Mary's*
Grosse Pointe Woods Univ. Liggett Midland H.H. Dow Pewamo-Westphalia
Haslett+ Mt. Pleasant Rogers City
+MHSAA Tournaments Only *Traditional For Ice Hockey
Traditional SBP Members Also Using Pixellot - Selected Student-Produced Events; Pixellot For Other Events
Bloom. Hills Cranbrook Kingswood Indoor & Outdoor Pixellot
Calumet Indoor & Outdoor Pixellot
Cedar Springs   Indoor & Outdoor Pixellot 
Detroit Catholic Central *   Indoor & Outdoor Pixellot  
Fowlerville Pixellot in Gymnasium
Holly   Indoor & Outdoor Pixellot 
Montrose   Indoor & Outdoor Pixellot  
Rockford   Indoor & Outdoor Pixellot  
Warren DeLaSalle Collegiate Pixellot in Gymnasium
 *Traditional for Ice Hockey  
SBP Members With Indoor & Outdoor Pixellot Units
Auburn Hills Oakland Christian Hopkins Saginaw Swan Valley
Bad Axe Howell Saline
Berrien Springs Ishpeming South Lyon
Birmingham Groves Kingston South Lyon East
Birmingham Seaholm Livonia Clarenceville St. Clair Shores Lake Shore
Bloomfield Hills Madison Heights Lamphere St. Joseph
Bridgeport Macomb Dakota Stevensville Lakeshore
Brighton Macomb L'Anse Creuse North Sturgis
Brownstown Woodhaven Manchester Troy
Burton Bendle Maple City Glen Lake Troy Athens
Cadillac Mason Utica++
Caro Munising Utica Eisenhower
Chesaning  New Lothrop Utica Ford
Clare Niles Utica Stevenson (Sterling Heights)
Clinton Twp. Chippewa Valley Norway Vicksburg
Corunna Novi Walled Lake Central 
DeWitt Ovid-Elsie  Walled Lake Northern
East Grand Rapids Painesdale Jeffers Walled Lake Western
East Kentwood Peck Waterford Kettering
East Lansing Petoskey Waterford Mott
Escanaba Plainwell Watervliet
Frankenmuth Plymouth Christian Wayland Union
Freeland Pontiac Notre Dame Prep West Bloomfield
Grand Blanc Riverview Gabriel Richard White Lake Lakeland
Grand Ledge Romulus Summitt Academy North
Grand Rapids Catholic Central Saginaw Heritage
SBP Members With Gymnasium Pixellot Units
Ann Arbor Greenhills Flushing Linden
Armada Fremont Marcellus
Big Rapids Grand Rapids Christian Morley Stanwood
Bear Lake G. Rapids NorthPointe Christian Mt. Morris
Brethren Grandville Otisville-LakeVille
Bloomfield Hills Marian Grandville Calvin Christian Pellston
Bloomfield Hills Roeper Harbor Beach Pentwater
Constantine Harrison Southfield Christian
Dollar Bay Hart St. Charles
Fenton Hemlock St. Ignace
Flint Kearsley Highland Milford Waterford Our Lady
Flint Powers Catholic Kalamazoo Christian Westland Huron Valley Lutheran

SBP Members With Multi-Purpose Outdoor Field Pixellot Units (Football, Soccer, Lacrosse)
Portage Central Portage Northern
Traverse City Central & West - Thirlby Field

NOTE - As of 1.16.20, not all Pixellot units had been activated.  Units which have not been activated yet are indicated in Yellow.  Watch the listings in Upcoming Events on MHSAA.TV.

Educational Field Trips

In cooperation with the Michigan-based Student Broadcasting Foundation, schools in the School Broadcast Program can take advantage of educational opportunities at selected MHSAA Tournament events to learn from the broadcasting professionals covering those games, get a behind the scenes look at the broadcast facilities, and even get an opportunity to originate their own production at the championships.

During 2016-17, over 100  students made such field trips to Ford Field for the MHSAA Football Finals, and the Breslin Student Events Center in East Lansing for two weekends of MHSAA Basketball Semifinals.  Working with the Student Broadcasting Foundation, SBP schools also had an opportunity to make a trip to a student media day conducted by the Detroit Tigers.

Field trips are scheduled for 2018-19 in November during the MHSAA Football Finals and in March during the Boys Basketball Semifinals.  The Boys Basketball Semifinal field trip  includes workshops on play-by-play announcing and best camera operation/directing techniques; and a panel presentation by broadcasting industry professionals, talking about the career opportunities that exist in sports media.

You can read about one school’s experience about the Ford Field trip by clicking here.

You can watch another school's experience at Ford Field by clicking here.

SBP in the News

SBP Excellence Awards

The Michigan High School Athletic Association will honor participants in the School Broadcast Program for excellence in production of athletic events during the 2019-20 school year.  

Individual Award Categories:

  • Best single camera sports production with PlayOn! graphics/software (with or without announcers)
  • Best multicamera sports production
  • Best produced commercials/features
  • Best sports play by play (Student announcers only)
               NOTE – This category is open to Traditional SBP and Pixellot Programs

For complete rules and information about the Individual Award Categories - CLICK HERE

For an entry form - CLICK HERE

Click Here for a press release about the winners of the 2018-19 SBP Excellence Awards.
Click Here for a press release about the winners of the 2017-18 SBP Excellence Awards.
Click Here for a press release about the winners of the 2016-17 SBP Excellence Awards.
Click Here for a press release about the winners of the 2015-16 SBP Excellence Awards.
Click Here for a press release about the winners of the 2014-15 SBP Excellence Awards.
Click Here for a press release about the winners of the 2013-14 SBP Excellence Awards.

Promotions Toolkit

The best thing you can do to promote your content on and is to schedule your games at least two weeks in advance through PlayOn! and then use every other means possible to promote those broadcasts.  Here are some other promotion tools:

Right click to save these buttons for use on your website:







MHSAA Promotional Messages & Features

VIDEO (Right click to save MP4 files, left click to play Preview files)

Available as H.264, MP4 files at 1280x720 unless noted

NFHS Network Program Open
Program Open (:15)

Sportsmanship-It’s Not That Hard (:30) 

School Broadcast Program
Lights-Camera-Action (:30)

Value of School Sports
Three Amigos (:30)
What Rhymes With Great (:30)
Just One Place (:30) 
My Reason Why (:30)

Health & Safety - Co-Branded (MHSAA, Michigan High School Football Coaches Assn., The CORE Institute)
Opportunities of Sports (:30)

Help Wanted-Just Whistle - Official Recruitment Program
MHSAA Legacy Program (:30)
Football – Aging Officials (:30) 
Football – Aging Officials – West Michigan Officials Association Branded (:60)
Multi-Sport Official (:30) 
Multi-Sport Official – Metro Detroit Officials Association Branded (:30)

Student-Athlete Belief Statement
2018-19 Version (:60) 

Features For Halftime/Fill Use - Click Here For Scripts To Use As Lead-In – Please stop using features from previous years – including concussion features and the Mark Uyl interview
2018 MHSAA 8-Player Football Finals Highlights (6:24)  
2018 MHSAA 11-Player Football Finals - Top 5 Plays (6:54)
2019 MHSAA Individual Wrestling Finals Highlights - (2:54)
2019 MHSAA Ice Hockey Finals Highlights - (7:59)
2019 MHSAA Boys Basketball Finals Highlights - (9:16)
2019 MHSAA Girls Basketball Highlights - (8:25)

MHSAA Minute - Short features on various MHSAA Topics - Courtesy of State Champs! Network 
Concussion Protocols & Insurance  (1:08)
Coaches Advancement Program (1:05)
Student Advisory Council (:55)
Local Officials Associations (1:05)
Multisport Participation Task Force (1:26)
New Transfer Rule (:60)
School Broadcast Program (1:33)
Sportsmanship Summit Series (1:12)
Legacy Officiating Program (1:35) 
Officials Registration (1:35)
Student-Athlete Belief Statement (1:11)
Reaching Higher Basketball Experience (1:37)
Misunderstood Rules-Sliding In Basketball (1:15)
Misunderstood Rules-Stalling In Wrestling – COMING SOON

GRAPHICS (Right click to save PNG files – 1280x720 - Place in your Graphics Folder)

You can use these scripts or pre-produced video files during breaks in the action during your events.  Copy the video files in the PlayOn Media folder.

Scripts to read while displaying graphics - PDF File
Be The Referee
Football Overtime Rules
Get Social With MHSAA
Health & Safety Page of MHSAA Website
MHSAA Second Half
Multisport Participation
Officials Recruitment - Help Wanted-Just Whistle
Scholar-Athlete Award
School Broadcast Program
This Week In High School Sports

Other Graphics & Links To Graphics
Michigan High School Helmet Project



Production Toolkit

A well-produced event takes preparation and a game plan.  These documents reflect some best practices and will help you produce a good-looking broadcast.

Best Practices - Football Single Camera Coverage 

Best Practices Event-Specific Production Guides (PDF Files)


Announcing Guide & Program Format Samples

So many times student announcers (and adults) just get thrown a headset and are told to announce a game without much guidance.  Announcers need a road map to plan for and get them through games.  The documents below includes guidelines, production formats, information gathering forms and other useful materials.