Showcasing Excellence In Our Schools

Created in 2008-09, the School Broadcast Program provides individual schools with an education-based broadcasting program that enables students and faculty to capture, edit and publish original content. The NFHS Network provides your school with two options to stream your content live:

The traditional SBP provides the software and platform needed to produce and distribute TV-like events that showcase the excellence in our schools - such as sports, graduation, school newscasts, guest speakers and award ceremonies - for broadcast over the Internet. You add your own laptop and production equipment (cameras, microphones, etc.) and you're on your way! Broadcasting these events is a great way for a school to showcase their students and activities while strengthening the connection with parents, coaches, players, boosters and the community.

For those schools wishing to stream live content, but which lack the resources, the Network offers an automated solution called Pixellot – an HD device mounted on the wall of your gym or the press box of a multi-sport facility (i.e. turfed field for football, soccer, lacrosse) – which allows you to stream ever event at every level taking place by simply entering your schedule into the system. 

Fans can watch all the events on the school’s branded portal on and the NFHS Network.

The MHSAA allows School Broadcast Program members to stream live athletic events from the regular and post-season tournament on a subscription basis on  Schools are creating fresh revenue streams for their programs by selling subscriptions to and through advertising during the events you broadcast.  Approval to stream live games is automatic for SBP schools.  Non-SBP schools may stream live regular-season events only under certain conditions – contact the MHSAA Office for more information.

Participating School Broadcast Program members are (As of July 19, 2018):

Ann Arbor Greenhills
Beal City
B.H. Cranbrook Kingswood*
Brownstown Woodhaven
Cedar Springs
Center Line
Clinton Twp. Clintondale
Comstock Park
Detroit Catholic Central
Dollar Bay

East Kentwood
East Lansing
Flint Kearsley
Flint Powers Catholic

Grand Blanc*
G.R. NorthPointe Christian
Grand Haven

Indian River Inland Lakes
Lake Linden-Hubbell
Lake Orion
Kalamazoo Christian
Macomb Lutheran North
Midland H.H. Dow
Mt. Morris
Mt. Pleasant Area Tech Center
Orchard Lake St. Mary's
Otisville Lakeville

Riverview Gabriel Richard
Rogers City
Saginaw Heritage
St. Charles

St Clair Shores Jefferson MS
St. Clair Shores Lake Shore*
Stevensville Lakeshore*
Traverse City Central
Traverse City West
Utica Eisenhower
Warren DeLaSalle

Pixellot Schools Are Underlined - * Denotes schools with outdoor & indoor Pixellot units

Educational Field Trips

In cooperation with the Michigan-based Student Broadcasting Foundation, schools in the School Broadcast Program can take advantage of educational opportunities at selected MHSAA Tournament events to learn from the broadcasting professionals covering those games, get a behind the scenes look at the broadcast facilities, and even get an opportunity to originate their own production at the championships.

During 2016-17, over 100  students made such field trips to Ford Field for the MHSAA Football Finals, and the Breslin Student Events Center in East Lansing for two weekends of MHSAA Basketball Semifinals.  Working with the Student Broadcasting Foundation, SBP schools also had an opportunity to make a trip to a student media day conducted by the Detroit Tigers.

Field trips are scheduled for 2017-18 in November during the MHSAA Football Finals and in March during the Boys Basketball Semifinals.  The Boys Basketball Semifinal field trip  includes workshops on play-by-play announcing and best camera operation/directing techniques; and a panel presentation by broadcasting industry professionals, talking about the career opportunities that exist in sports media.

You can read about one school’s experience about the Ford Field trip by clicking here.

You can watch another school's experience at Ford Field by clicking here.

SBP in the News

SBP Excellence Awards

The Michigan High School Athletic Association will honor participants in the School Broadcast Program for excellence in production of athletic events during the 2017-18 school year.  There will be awards presented in separate categories for individuals and schools.

Individual Award Categories:

  • Best single camera sports production with PlayOn! graphics/software (with or without announcers)
  • Best multicamera sports production
  • Best use of PlayOn! graphics/software
  • Best produced commercials/features
  • Best sports play by play (Student announcers only)
         NOTE – This category is open to traditional SBP and Pixellot programs
  • Best highlight 

Program of the year award to be presented to:

  • School that shows quantity/quality of productions and variety of sports covered
  • School that shows best command of PlayOn! software
    - Graphics
    - Insertion of pre-produced content
    - Highlights production
  • School that shows initiative to cover away sports contests – including tournament games
        for NFHS Network
  • School that shows initiative/creativity in selling local advertising & network subscriptions
  • Category awards also taken into consideration

For complete rules and information about the Individual Award Categories - CLICK HERE

For an entry form - CLICK HERE

Click Here for a press release about the winners of the 2016-17 SBP Excellence Awards.
Click Here for a press release about the winners of the 2015-16 SBP Excellence Awards.
Click Here for a press release about the winners of the 2014-15 SBP Excellence Awards.
Click Here for a press release about the winners of the 2013-14 SBP Excellence Awards.

Promotions Toolkit

The best thing you can do to promote your content on and is to schedule your games at least two weeks in advance through PlayOn! and then use every other means possible to promote those broadcasts.  Here are some other promotion tools:

Right click to save these buttons for use on your website:







MHSAA Promotional Messages & Features

You can use these scripts or pre-produced video files during breaks in the action during your events.  Copy the video files in the PlayOn Media folder.


2017-18 Fall PSA Scripts - Posted 8-20-17


VIDEO (Right click to save MP4 files, left click to play Preview files)

Available as H.264, MP4 files at 640x360 or 854x480

NFHS Network Program Open
640x360 Web Format (Posted 12.15.15)

NFHS Sportmanship Spots
Barbecue (:30) - 854x480 - Posted 9-29-17
Chemistry Class (:30) - 854x480 - Posted 9-29-17
Shopping (:30) - 854x480 - Posted 9-29-17

School Broadcast Program
SBP - Join The Program (:30) - 640x360 Web Format (Posted 12.15.15)

Value of School Sports
Just One Place (:30) - 640x360 Web Format
My Reason Why (:30) -  640x360 Web Format

Health & Safety - Co-Branded (MHSAA, Michigan High School Football Coaches Assn., The CORE Institute)
Opportunities of Sports (:30) -  640x360 Web Format

Football Promos
Safer Than Ever & It's Mother Approved (:30) - 640x360 Web Format

Help Wanted-Just Whistle - Official Recruitment Program
Football (:30) - Posted 9.13.16 (854x480)
Baseball/Softball (:30) - Posted 9.13.16 (854x480)

Student-Athlete Belief Statement
2017-18 Version (:60) - To come in November - Please stop using versions of this message form previous years

Michigan Army National Guard Promos
At This Moment (:30) - 640x360 Web Format (Posted 12.15.15)

Features For Halftime/Fill UseClick Here For Scripts To Use As Lead-In
Feature on MHSAA 2016-17 Concussion Study - To come in November - Please stop using report from 15-16 school year
2016 Football Finals - Top 5 Plays - 854x480 - 6:05 - Posted 12-2-16
2017 Girls Basketball Finals - Top 5 Plays - 854x480 - 3:39 - Posted 9-29-17
2017 Boys Basketball Finals - Top 5 Plays - 854x480 - 6:05 - Posted 9-29-17
2017 Track Finals Highlights - 854x480 - 5:11 - Posted 9-29-17

MHSAA Minute - Short features on various MHSAA Topics - Courtesy of State Champs! Network 
Check In Champ - 1:40 - Posted 9.29.17
Concussion Protocols & Insurance - 1:08 - Posted 9-29-17
Coaches Advancement Program - 1:05 - Posted 9-29-17
Wrestling Rules Changes - 0:55 - Posted 12-8-17
Student Advisory Council - 0:55 - Posted 12-8-17
Basketball Sportsmanship Warning - 0:54 -  Posted - 1-12-18
Basketball Intentional Fouls - 0:56 - Posted - 1-22-18



GRAPHICS (Right click to save PNG files - 640x360 - Place in your Graphics Folder)

Scripts to read while displaying graphics - PDF File
Be The Referee
Check In Champ
Football Overtime Rules
Get Social With MHSAA
Health & Safety Page of MHSAA Website
MHSAA Second Half
Officials Recruitment - Help Wanted-Just Whistle
Officials Recruitment - Be A Referee
State Champs Extra Point (Use during football season only)
State Champs - MHSAA Minute
This Week In High School Sports

Production Toolkit

A well-produced event takes preparation and a game plan.  These documents reflect some best practices and will help you produce a good-looking broadcast.

Best Practices - Football Single Camera Coverage 

Best Practices Event-Specific Production Guides (PDF Files)


Announcing Guide & Program Format Samples

So many times student announcers (and adults) just get thrown a headset and are told to announce a game without much guidance.  Announcers need a road map to plan for and get them through games.  The documents below includes guidelines, production formats, information gathering forms and other useful materials.