Detroit Free Press Becomes Corporate
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FOR IMMEDIATE RELEASE --November 19, 1998
Contact: John Johnson or Mike Clifford-- 517.332.5046
Will Provide Special Edition At Four MHSAA Championships
EAST LANSING, Mich. -- Nov. 19 - Michigan's
largest daily newspaper, the Detroit Free Press, will partner
with the Michigan High School Athletic Association to promote
its events and to provide printed special editions at four MHSAA
championships during the 1998-99 school year.
Beginning with the MHSAA Football Playoff Finals at the Pontiac
Silverdome on November 27-28, and the Girls Basketball Semifinals
and Finals at Mt. Pleasant, December 3-5, the Free Press will
print and distribute at each finals venue on a daily basis, a
special edition of the newspaper. The special edition will include
previews of upcoming games, coverage of games already played
and features. The special edition will be available in limited
quantities to spectators at each event.
Special editions of the Free Press will also be provided for
the Lower Peninsula Individual Wrestling Finals at Joe Louis
Arena in Detroit, March 11-13, 1999; and the Boys Basketball
Semifinals and Finals at the Breslin Student Events Center in
East Lansing, March 25-27.
In addition, the Free Press will provide the Association with
advertising space to promote upcoming tournaments during the
months of November, December and March.
"As a result of this partnership, fans coming to selected
MHSAA championships will be able to read about their favorite
teams, and those teams will be provided with additional recognition
for reaching the finals of those tournaments," said John
E. "Jack" Roberts, executive director of the Association.
"The promotional value of the package will also make everyone
across the state more aware of the Association's tournaments."
"We've always felt high school sports are extremely important,
so we're delighted with the partnership with the MHSAA,"
said Heath Meriwether, publisher of the Detroit Free Press. "These
special editions are a natural extension of Mick McCabe's award-winning
coverage and our annual Scholar Athlete section honoring the
state's top student athletes."
The MHSAA is a private, not-for-profit corporation of voluntary
membership by over 1,300 public, private and parochial high schools
and junior high/middle schools. No government funds or tax dollars
support the MHSAA, which does not accept membership dues or tournament
entry fees from schools. Member schools may participate in MHSAA
tournaments conducted in 12 sports for girls and 12 sports for
boys which attract approximately 1.3 million spectators each