Longtime Chelsea High School Administrator, Coach Bush to Join MHSAA Staff as Assistant Director

By Geoff Kimmerly
MHSAA.com senior editor

December 21, 2022

Brad Bush, a highly-respected educator, administrator and coach over the last three decades, has been selected to serve in the position of assistant director for the Michigan High School Athletic Association, beginning Jan. 17.

Brad BushBush, 52, taught and coached at East Kentwood High School for four years before beginning a tenure at Chelsea High School in 1997 that has included teaching, then serving as athletic director and later also assistant principal and leading the football program as varsity coach from 1997-2002 and again from 2004-18.

He also has served as a statewide delegate on the MHSAA Representative Council during the last year and provided leadership in multiple roles, including president, for the Michigan High School Football Coaches Association (MHSFCA) since 2005.

Bush will serve as the MHSAA’s lead administrator for baseball and also among lead administrators for the officials program, which includes more than 8,000 registered officials in all sports. Bush also will be assigned additional duties in other sports based on his vast experiences. He was selected from a pool of 34 applicants.

“I’m incredibly excited to have Brad join our team,” MHSAA Executive Director Mark Uyl said. "He’s been an outstanding athletic director and coach who is highly-respected by those who know him.”

As Chelsea athletic director, Bush annually has supervised a staff of 110 coaches across 31 programs, with nearly 70 percent of the high school’s 800 students participating in athletics. As a teacher and assistant principal, he has served on Chelsea’s School Improvement Team and on multiple committees that provided instructional leadership including in the development of the district’s new trimester schedule. In his roles with the MHSFCA, Bush helped direct an organization with more than 2,200 members and also served as the association’s treasurer and liaison to the MHSAA.

Bush is perhaps best known, however, for his coaching success. Over 22 seasons, he led Chelsea’s varsity football team to a 169-60 record, 13 league championships, 18 playoff appearances, seven District titles and a Division 3 runner-up finish in 2015. During his break in tenure as Chelsea coach, Bush served as an assistant football coach and recruiting coordinator for Eastern Michigan University during the 2003-04 school year, and he has served as an assistant coach at Albion College the last four seasons contributing to the team’s two league titles and appearance in the 2021 NCAA Division III Playoffs.

“I feel like joining the team at the MHSAA is an opportunity I couldn’t pass up,” Bush said. “The 26 years I spent at Chelsea were some of the best times of my life. It’s a professional transition that in the back of my mind, if this opportunity came, was something I needed to do.

“Over time, I’ve grown to care about the bigger picture of athletics and appreciate the role of the MHSAA in protecting high school athletics in Michigan.”

Bush is a 1988 graduate of Ypsilanti High School. He studied and played quarterback at Cornell University before returning and graduating from EMU after majoring in history and minoring in social studies. He earned his physical education endorsement from EMU in 2000 and his master’s in physical education and sports management from EMU in 2002. He has earned continuing education credits in sports management from Drake University and completed the Path to Leadership program from the Michigan Association of Secondary School Principals (MASSP). 

Bush was inducted into MHSFCA Hall of Fame and Ypsilanti High School Hall of Fame both in 2019. He and his wife Laura have three adult children, two daughters and a son.

PHOTO Chelsea coach Brad Bush directs his team during the 2015 Division 3 Final at Ford Field.

In 'Turn & Burn,' Kent III Gives Voice Again to Father's Life Lessons, Coaching Wisdom

By Geoff Kimmerly
MHSAA.com senior editor

August 29, 2025

As his son, his player and during their time coaching together, Warren Kent III was front row for the words of wisdom often shared by his father Warren Kent Jr., who coached a multitude of sports at seven schools over more than three decades.

These are logos for the Made In Michigan series and the Michigan Army National GuardBut as the years have rolled on after his father’s death in 2017, Kent III began to realize something most disheartening – he’d forgotten the sound of his dad’s voice.

In an attempt to regain that memory, Kent III has given us all an opportunity to listen.

His book – “Turn & Burn” – is the story of a son growing to love baseball under the tutelage of his father, a teacher and coach of the local varsity. The seeds for that love of the game are planted during the summer of 1984 – coinciding with the Detroit Tigers’ most recent World Series championship season.

Technically, the story is fiction. But it’s set in Fulton Township, which lies just west of US-127 between St. Johns and Ithaca, where Kent Jr. was indeed a coach and Kent III grew up and attended Fulton High School. And all of the information on the Tigers’ historic run that season – including game-by-game synopses of all 162 plus eight in the playoffs – is true as well and easily will connect with fans who, like Kent III, grew up during that unforgettable summer.

“That was my thing. I wanted people to get the feelings I had with the ’84 Tigers and sharing that with my dad as I was growing up,” he said. “My outlet is writing, so this is really a catharsis, just to get this out there, to let other people know the love of the Tigers but more the love of my father and things we went through together.”

Kent III was five months old when the Tigers won their 1968 World Series championship,  but 16 in 1984. He said his book is about 70 percent factual, but even the imagined is rooted in reality.

The main character in “Turn & Burn” – EJ – is 12 years old because that seemed a more reasonable age to fall in love with the sport, and by 16 Kent III was well into his baseball fandom. The father in the book is a teacher and coach. Kent Jr. was a special education teacher for more than four decades and his son’s baseball coach at Fulton High School but just for freshman year before moving into the stands for the remainder of Kent III’s four-year varsity career.

 "Turn & Burn" is Kent III's first published book.Kent III began coaching baseball himself when he was 18 and served as North Muskegon’s varsity coach for 15 years, including 11 with Kent Jr. as his assistant. At one point in “Turn & Burn” players write EJ’s dad’s initials on their hands because he had been hospitalized after a heart attack; North Muskegon players did the same when Kent Jr. had a heart attack prior to a Pre-District game in 2005.

“Some of it’s been changed. Some of it’s been realistic,” Kent III said. “(But the dad) is definitely my dad’s voice.

“I put him in charge of the outfielders at North Muskegon, and that was his one motto – ‘Turn and burn.’ The kids could probably tell you that over and over, (that’s) the one thing Coach Kent would always say.”

A source of many of the fatherly pearls of wisdom found in “Turn & Burn” came from a journal-style “father’s legacy” book Kent III had purchased for his dad years before and asked him to fill out. Kent Jr. passed those on not only to his children but during a coaching run that took him to Hudsonville, Ashley, Fulton, Vestaburg, Blanchard Montabella and Greenville, where notably he led the football program to its first playoff appearance in 2000.

Writing has long been a love for Kent III, who taught English and journalism for 32 years – and served as a yearbook advisor for three decades – while at Battle Creek Central and then the final 27 years at Muskegon Mona Shores. Prior to becoming a teacher, Kent III  was “Journalist of the Year” at Ferris State while sports editor of the student newspaper and then moved on to study and serve as sports editor of the paper at Michigan State.

He has written for the Big Rapids Pioneer, Lansing State Journal and Battle Creek Enquirer, among others over the years, and after retiring from teaching at Mona Shores this spring took a position with Walsworth Yearbooks helping schools all over the state with their yearbook programs.

The Kents anchor a photo with North Muskegon players and their District championship trophy in 2009.Kent III also is in his 34th year as an MHSAA registered official. He wrote a piece once for Referee Magazine about his experience officiating the 2011 Class D Girls Basketball Final at Breslin Center, home of his beloved Spartans. He’s more recently officiated Basketball Semifinals at Breslin during the 2023 and 2024 seasons and has returned to the baseball diamond as an umpire as well after umping baseball and softball earlier in his career.

Writing a book came to Kent III during the COVID-19 pandemic, as he like many searched for something to occupy spare time. “Turn  & Burn” is available exclusively via Amazon; click for details.

The venture was never about making money, but he’s sold 152 books – well above his goal of 100. And while Kent III still has not come across any recordings or voicemails of his father’s voice, “Turn & Burn” has given him a chance to hear Kent Jr.’s words once again.

“The sound, no. But the things and the ways he would say them, yes,” Kent III said. “Everybody else says they can picture his voice. I think it’s because, I’m assuming being his son, my voice probably sounds familiar to his to other people, but I can hear the things he’s saying. And in that book, the way he’s saying them.”

2025 Made In Michigan

Aug. 5: After Answering Call, MCC's Caughey Finds Football Lessons Pay Off in Priesthood - Report
July 31:
After Enjoying Pro Golf Stardom, Flynn Relishing Roles as Instructor, Sports Mom - Report
July 29:
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign - Report
July 28:
Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22:
TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17:
Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15:
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: 
Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report 
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report

PHOTOS (Top) At left, Warren Kent III sits in the front row of a team photo as manager for dad Warren Kent Jr.'s 1979 Fulton baseball team; Kent Jr. is sitting far left of second row from bottom. At right, Kent III today. (Middle) "Turn & Burn" is Kent III's first published book. (Below) The Kents anchor a photo with North Muskegon players and their District championship trophy in 2009. (Photos provided by Warren Kent III.)