1st-Year Coach Brings Winning Experiences

January 18, 2018

By Dennis Chase
Special to Second Half

TRAVERSE CITY – Like dramatic finishes?

Travis Schuba has experienced his share.

As a junior in high school, Schuba dropped a buzzer-beating shot from the corner, as he was falling out of bounds, to give Kalkaska a stunning 48-47 Class C District basketball win over second-ranked Traverse City St. Francis in March of 2009. The Gladiators were 19-1 at the time.

That shot is one of the most memorable in Kalkaska history.

During the winter of 2011, as a sophomore at Madonna University, Schuba drained another fadeaway from the corner as time expired to upset NAIA-ranked Indiana Tech on the road.

That shot is one of the most pivotal in school history as it helped turn the struggling program’s fortunes around, leading to 63 wins over three years.

And then there was last Friday night.

That’s when Traverse City Central electrified its fan base as sophomore Henry Goldkuhle scored twice in the final 10 seconds to lift the Trojans to a wild 62-61 win over crosstown rival Traverse City West, giving the 26-year-old Schuba his first signature win as Central’s head coach.

“All (three) are memories I’ll never forget,” the first-year coach said. “But with this one (win over West) being in the present, it’s a little sweeter.”

What made it sweeter is that the Trojans showed resolve in battling back from a 13-point deficit.

“All the credit goes to the kids for not giving up and believing in what we do,” Schuba said. “I’ve been preaching all year to play for each other, to play within yourself, and if you do that good things will happen.”

The game was reminiscent of last year’s contest at Central when West opened a double-digit lead, only to see the Trojans whittle away at it. Central’s rally fell short a year ago, but not Friday.

“That’s the way it is in these types of emotional games,” said junior guard Tobin Schwannecke, who led all scorers with 27 points. “There’s always going to be ups and downs. There’s going to be crazy endings. We stayed with it. Coach stresses that, (battling) through tough times. We believed we were going to win. That’s what got it done for us.”

Just two months earlier, Schwannecke was experiencing similar feelings. The junior quarterback dashed 37 yards for a touchdown with under two minutes to play to boost Central to a 17-14 win over West in a Division 2 District football championship game.

Friday’s victory raised Central’s record to 7-3 at the halfway point of the regular season. A year ago, a young Trojans’ squad was 1-9 at this juncture before finishing strong to end 8-13.

The 7-3 mark includes a one-point loss to Gaylord and a two-point loss to Marquette, a game in which Central did not score in the first quarter.

“I know 7-3 sounds OK,” Schwannecke said. “But we know we should have a few more (wins). At the same time, maybe every team needs losses like that early in the year to motivate them and stress to not let it happen again, especially as we get late into the season when it really matters. So, 7-3, we’ll take it. But I’d much rather be 10-0 or 9-1, which I think we should be.”

Schuba would like a couple of those games back, too, but he’s pleased with how his players bounced back, especially after the 50-49 setback to Gaylord two weeks ago. Since, the Trojans have topped Rockford and West to put their season back on track.

The win over West came right before exam week and left the Trojans in an upbeat mood.

“It was an insane win,” senior Jordan Vicent said. “It should give us momentum for the rest of the season.”

It’s a season that’s been “a blur” thus far for Schuba, who accepted the job in August, replacing Jeff Turner, who moved downstate. Schuba has been going non-stop since.

“Once I took over, I was trying to get everything in line, get the boys in the gym, meet everybody, and then we had a great football season and (four) of my players were still playing football,” he said. “I didn’t see them until tryouts. Then a couple players, who would have played big minutes, quit. It was a whirlwind start.”

Actually, it was a whirlwind spring and summer, too.

After returning to Madonna last year to finish his degree in business administration, Schuba set out to land a head coaching job. He was a finalist at Gaylord. The Blue Devils ultimately promoted Justin Johnson, but athletic director Christian Wilson contacted Kingsley officials to put a good word in for Schuba about their open position.

One day after his June interview in Kingsley, Schuba was offered the job. He accepted and then withdrew his name for the Traverse City St. Francis vacancy.

This was it, the head coaching break the then 25-year-old was seeking. He began to implement his system in the summer.

“I had a summer with the team – just not the one I’m coaching now,” Schuba said. “A couple months later, I sit where I am now. It was a crazy turn of events.”

When the Central job opened, it was too inviting for Schuba to pass up.

“He told me it was his dream job,” Central athletic director Mark Mattson said.

Plus, it’s a job that does not come open often. Schuba was aware of that.

“Jeff was there 10 years,” he said. “I didn’t feel like this was an opportunity that would come about any time soon if I didn’t jump on it.”

But would the fact that he was 25 and had limited coaching experience hinder his candidacy?

Schuba said he used his background as a positive. In addition to starring at Kalkaska and Madonna (first-team all-Wolverine-Hoosier Athletic Conference selection for two years), he played professionally, including two seasons with the Washington Generals, the team that traveled the world playing the Harlem Globetrotters.

“I have a background of playing, being around the game,” he said. “I let them know, ‘Yes I’m 25, but I’ve played more and seen more than most people.’ And at my age, nowadays, kids tend to relate better to people of a younger nature. So instead of saying I lack head coaching experience, I use (age) to relate to the boys and get them to buy in and trust me on a personal level to be able to get them to do what we need to do to be successful on the court. I think we have a great relationship. We joke off the court, but once we get to practice they know I mean business. I hope they’re having as much fun as I am. These relationships we’re building now will last a lifetime.”

Mattson said Schuba’s personality and drive won him over.

“I put my feelers out because I didn’t know him,” Mattson said. “I had heard positive things about him, that he was an up-and-coming coach, had been there as a player and had that experience coaching (as a student assistant last year) at Madonna.   

“When we interviewed him, he had a confidence and maturity about him that we really liked. We liked what he had to offer, what he was about. We knew hiring a 25-year-old with no head coaching experience might be rolling the dice and taking a chance, but that’s what we did.”

 And Central has not looked back.

“Besides the fact that he has the guys competing and we’re having success under his leadership, I’ve been really impressed with the way he’s set his standards for the program,” Mattson said. “He doesn’t waver from those. For a 26-year-old now, he gets it. He does a great job interacting with people. He’s focused. He’s driven. When he wants something done, needs something done, he gets after it.”

Mattson said he’s also been impressed with Schuba’s relationships with game officials.

“We’ve received compliments on the way he’s handled himself,” Mattson said. “He holds his staff and himself to high standards. That stuff can be teachable, but when he comes in with it and gets it right away that absolutely reflects positively on the kids, the program and the parents.”

Schuba was on the links, playing a round at the Grandview Golf Club in Kalkaska, when he received word from the district’s human resources office that he had been picked for the job.

“I actually missed the call and had to call back,” he said. “I was teeing off, so as soon as I got back to the cart I gave them a call. It made the rest of the round a little sweeter. I was able to play with more freedom. I wasn’t nervous thinking about it (anymore).”

Still, it was difficult to leave a job he had just accepted.

“I can’t say enough good things about Kingsley for the opportunity they gave me as a young coach without any head coaching experience, other than AAU, to trust me to run that program,” he said.

The Central players applauded the hire.

Vicent played AAU ball for Schuba last summer.

“We’ve been building off that relationship and it’s been going well,” he said. “I feel close to him, and I hope he feels close to me.”

Schwannecke did not play AAU ball with Schuba, but he knew about him.

“Obviously, he’s a pretty big name up here,” he said. “We loved Coach Turner, but after he left Coach Schuba was one of the first guys that came to mind that I would like to have coach us. He pushes us to be our best every day.”

Schuba, an administrative assistant at the high school, said the biggest realization he’s had coaching is that the same approach does not motivate every player.

“You have to realize these kids are 16 and 17,” he said. “Each one is different, and going through different things, so you find a way to coach them differently, but still learn the same things. You can’t yell at every kid the same. You can’t coddle every kid the same. You have to approach each differently and try to find what works and gets them to play at their highest level while still learning the game of basketball and learning life lessons.”

One person not surprised by Schuba’s success is his former college coach at Madonna, Noel Emenhiser.

“Travis has always had an unbelievable understanding of the game,” he said. “That was one of his greatest strengths (as a player). You can look at the individual skills that he has – his shooting ability jumps out – but he really understood how the game was supposed to be played and what it took to be successful.

“He comes from a basketball family. His older brother (Chuck) was a successful college player and high school coach. He understood the game from the day he arrived here. He understood why things worked and why they didn’t. I thought it was a pretty natural fit to want to coach. In addition to understanding the game, Travis has an incredible confidence and that’s important in coaching because he knows what he needs to do, and he has the ability and belief in it to make sure that it happens. He doesn’t go home questioning whether he’s doing the right things. He knows he is, and he’s going to ensure the players believe in that and buy into the same things he does.

“If I were to guess, I would think the players really enjoy playing for him. I’m sure he’s tough and demanding, but at the same time I’m sure he really builds confidence into his players in the way that they understand what it takes (to succeed) and they know they can do it.”

That connection between Schuba and his players was evident on the gym floor following Central’s win over West.

“It was a sea of people, and everyone was excited,” Mattson said. “I was about five feet away as I watched one of our players try to find (Schuba). He was seeking him out to give him a great big bear hug. And when he did, Travis had a huge smile on his face. It was something special as an athletic director to observe this from a distance. That’s what it’s about right there.”

It was another memory-maker for the young coach.

And as for that shot that took down St. Francis in the 2009 high school tournament, that one is hard to forget, too.

His brother, Chuck, who is 11 years older, was the Kalkaska coach at the time.

“I give that one to my brother,” Travis Schuba said. “He did his studies. We threw in a bunch of defensive sets, mixed it the whole game, and slowed them down.”

Ironically, Schuba was supposed to be the decoy on the game-winning play, but he ended up with the ball. The rest is history.

“I still have people ask me, ‘Do you remember that shot?’” he said. “Of course, I remember that shot. It was one of the coolest moments of my career.”

The game-winner for Madonna registers, too. The Crusaders had won eight games in Schuba’s freshman season – Emenhiser’s second at the helm. They had started the 2011-12 season 0-4 when Schuba hit the shot to upset Indiana Tech.

“There were two seconds left on the clock,” Emenhiser recalled. “We ran him off a screen. He went flying into the corner, caught the ball and shot it all in one motion – nothing but the bottoms. That propelled us. We won our next nine games. It was the beginning of that (63-win) run we had for three years. Before (Schuba’s class arrived), we had one winning season in program history. We were still trying to build a culture and change who we were. We had played some good games, but the guys didn’t yet believe we could be a great team. That shot really gave the guys a ton of confidence. It was a pivotal moment in our program.”

Madonna later went on to a win a conference tournament title and play in the NAIA national tournament.

Schuba, who still holds the Madonna career records for 3-pointers made (399) and 3-point accuracy (better than 40 percent), wants his Central players to embrace success as well.

And it seems to be working.

“Coach Schuba does a great job instilling in us that we should expect to win,” Schwannecke said.

So far, so good. 

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Traverse City Central coach Travis Schuba watches his team work during its game against Grand Rapids Forest Hills Central this season. (Middle) Traverse City Central's Tobin Schwannecke gets to the basket a week ago against Traverse City West. (Below) Central players celebrate their win over the Titans. (Photos by Rick Sack/TC Rick Photo.)

Launching Pad and Destination

November 30, 2012

By Rob Kaminski
MHSAA benchmarks editor

Lamont Simpson’s “home” is a place he visits twice a week during his peak season, when NCAA Division I officiating duties have him navigating the Midwest like a person in a race for frequent flyer miles.

His travels pale in comparison to Stacey Thomas, who has lived in Latvia, Turkey and Sweden thanks to the game of basketball.

Then there’s Jim Garofalo, who authored his own cheat sheets to assist with the eight different rules books which intertwined during a period of time in his hockey officiating career, which included a trip to the Olympic Games.

So, naturally, there’s Simpson officiating an MHSAA Pre-District Football Playoff game in Detroit last fall, taking a postgame earful from a father who believed his son was the subject of a cheap shot during the game.

There’s Thomas, blowing a whistle with teenagers at the Healthy Kids Club  in Detroit this summer

There’s Garofalo, ditching seven of the rules books over the last few years, and using only one now: the high school rules book.

It’s true that Simpson is at the pinnacle of his career, working Big Ten, Mid-American Conference and Horizon League men’s basketball, in addition to the WNBA in the summer, where he recently worked his eighth straight WNBA Finals.

And, yes, Thomas has her sights set on the NCAA Division I level and beyond, as her officiating career is still in its infancy.

Sure, Garofalo has achieved much on the ice both as an amateur and professional referee.

But, like so many in the officiating family, they deeply appreciate their roots and the people who helped them along the way. It’s a people business, first and foremost.

This week, continuing its "Making – and Answering – the Call" series, Second Half introduces Simpson, an officiating veteran of more than three decades. Profiles of Thomas and Garofalo will follow later this month. 

It's about patience and honesty

The late June heat at the Kensington Valley Golf Course doesn’t seem to bother Lamont Simpson. The secret to his cool aura lies in his hand, a golf ball which he has identified as “Ref” in permanent marker.

Simpson is indeed a ref – permanently – thanks to a suggestion from Robert Menafee during the late 1970s, and the 1977 Detroit Redford grad has been most comfortable in the heat of competition’s spotlight ever since.

“I was at a football game at Henry Ford a year or two after high school, and Mr. Menafee, my former coach, saw me and asked what I was doing,” Simpson recalled. “He said I should try officiating. That’s the first I’d ever thought about it.”

It would be the impetus to a craft that has consumed nearly 30 years of Simpson’s life, as he now jets around the country as a top-flight NCAA Men’s Basketball official, and one of the senior officials in the WNBA, where he recently called his eighth consecutive Finals.

For all of his accomplishments, Simpson can still recall with great detail various moments that led to his current standing; mental snapshots which help to explain why he still registers as an MHSAA football official each year, and why he gives so freely of himself to anyone interested in getting a start in officiating.

“I still remember my first game, thinking, ‘I can’t believe I’m doing this,’” Simpson recalled. “In my second year I did a PSL (Detroit Public School League) playoff game, and to this day, walking into that gym is still one of my most gratifying times. There were about two or three thousand people in the stands, and I remember the butterflies.”

Fast forward to the Pontiac Silverdome in November 1992. In the waning seconds of the MHSAA Class A Football Final, a pigskin floats in the air doing its best butterfly imitation. Following a double-reverse pass, the tipped ball is finally corralled by Muskegon Reeths-Puffer’s Stacey Starr at the 10-yard line and carried into the end zone to give his school a 21-18 win over Walled Lake Western in one of the most frenzied finishes in MHSAA Finals history.

Simpson had a good view of the moment.

“I was the back judge, working my first MHSAA Final. My first thought is to get in position and then, ‘Oh man, the ball is tipped,’” Simpson replays in his mind. “You’re part of a game-ending situation and you don’t want to screw it up. You almost become a fan in a game like that—a moment like that—but you’ve got your job to do. Afterward, when it was all over, I just remember thinking, ‘What a football game I got to be a part of.’”

Simpson would also get a shot as a Football Final referee in 2003, and worked the 1995 Boys Basketball Final which featured Flint Northern’s team led by future MSU Spartans Mateen Cleaves and Antonio Smith. But, Simpson remembers that game for a different reason.

“It was the last time that the Final was worked with a two-person crew.” Simpson said. “I remember the great athletes in the game, and being part of history as the last two-man crew in the Finals is something to be proud of.”

Simpson is quick to point out, however, that simply having what it takes to officiate an athletic event at any level is something of which to be most proud. While it’s natural for new officials to covet championship assignments and careers beyond the high school level, Simpson stresses patience, hard work, and – in many cases – honesty with one’s own performance as the most valuable traits an official can possess.

“I work and speak at a lot of camps, and I stress that people need to work at the craft – mechanics, rules, physical appearance – and above all have patience.” Simpson said. “The thing I see in younger officials now that is so different than when I was coming in, is they don’t have the patience; they don’t want to pay their dues.”

Sometimes, even the greatest amount of patience, perseverance and hard work isn’t enough. And, that’s where honesty in self-evaluation comes in. Yes, there are egos in officiating. To some extent, it’s a prerequisite. However, humility can also lead to finding a niche in the game.

Simpson himself is an example.

“My goal was to work in the NBA, but after seven years in the CBA, I realized that it probably wasn’t going to happen,” he said. “But, you know, there was still a lot of good basketball out there to work. When I left the CBA, I did so on my own terms, and went to work on my college career. So, sometimes you weigh your options and focus on the next goal.

“The point is, work at being the best at whatever level you work. I’ve seen guys spend a lot of money at the same camps year after year, and never get that college assignment,” Simpson said. “Maybe it’s time for them to focus on a different level.”

In that respect, the very thing that drives officials and gets them in the game in the first place can by the very thing that drives them out. Passion and drive, the need to reach the next level, can keep people focused in their chosen quest; the frustration of not advancing can also lead to their exit.

True, Simpson is one of 32 officials in the WNBA, and just worked his eighth WNBA Final. He has a full NCAA Division I men’s basketball schedule. But, the father of three grown children and grandfather of five cannot express enough the fringe benefits that officiating brings at any level.

“You become a better people person through officiating. Your communication skills are sharper,” he says. “Not only what to say and when to say it, but you learn to listen. You have to be a listener in this business, and that’s a great skill to have in life.”

It also provides the opportunity to be a teacher and recruiter. It’s one of the reasons he’s closing in on nearly three decades as an MHSAA registered official. What better way to pass the knowledge forward?

“No matter where you end up, always remember where you started, and keep your friends,” Simpson said. “I return every call, every text. I still talk to the same guys I grew up with. From an officiating standpoint if we could all just bring along one person at a time, think of the effect that would have.”

Simpson does more than his share, from speaking at camps and clinics – all voluntarily, mind you – to the behind the scenes recruitment, such as the time he surrendered all of his baseball umpiring equipment to a friend under the condition that person register with the MHSAA and begin working games.

He thinks back to the suggestion from Coach Menafee frequently. “Oh, all the time,” Simpson said. “I think of the places I’ve been, the things I’ve seen, the people I’ve met and the person I’ve become. This is what being an official does.”

There’s a scenario that Simpson replays time and again when he talks of officiating, and it doesn’t pertain to his collegiate or professional experience. In fact, it’s not even about basketball.

“It’s Friday night, and you’re working the big rivalry game between two communities. You get on the field, the bleachers are packed, the bands are playing, and you’re  right in the mix,” Simpson says with reverence. “That’s it right there. It doesn’t get much better than that. That’s it.”

PHOTO: Lamont Simpson officiates WNBA games during the summers, including this contest involving the Atlanta Dream and player Erika de Souza (14). 

NOTE: This is the fifth installment in the series "Making – and Answering – the Call" detailing the careers and service of MHSAA officials. Click the links below to view the others.