The Boomerang Effect
March 6, 2013
The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.
The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide. In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff. The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem. How the NFL brain trust ever thought this would promote the game of football in America is a wonder.
School-based football today has no greater obstacle to promoting a safe game than the NFL. No brand of football captures the game’s brutal aspects for video more than the NFL. No brand of football celebrates it more. No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.
Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America. One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players. The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization! And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?
One Thing
March 11, 2016
One of Michigan’s finest athletic directors is Plainwell’s Dave Price, who recently encouraged me with a school newspaper article about a student who epitomizes school sports, Plainwell High School senior Jessica Nyberg. She participates for the Trojans in swimming & diving, basketball and soccer.
Trojan Torch staff writer Jordan Raglon featured Jessica in an article on Feb. 17, citing how much teammates and coaches value her companionship and leadership. The author cited her accomplishments in all three sports, but what caught my attention was this statement by Jessica: “If there was one thing sports has taught me, it’s that everyone matters.”
I can’t think of a better theme for school sports, or a better mission for educational athletics.
At its best, school sports teaches that teamwork works. That substitutes who practice with peak performance push the starters to even higher levels of performance, and turn some starters into stars.
At its best, school sports finds room for every student, regardless of ability or disability, to be a part of the team so long as the student meets the standards of eligibility, decorum, discipline and dedication the school and team demand.
At its best, school sports understands that “everyone matters” means that no student is above the rules, and that failure to apply rules to one student devalues other students who have complied with the rules.
With the attitude that “everyone matters,” teams tend to come together, discrimination tends to end, and fair play advances.