The Boomerang Effect

March 6, 2013

The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.

The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide.  In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff.  The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem.  How the NFL brain trust ever thought this would promote the game of football in America is a wonder.

School-based football today has no greater obstacle to promoting a safe game than the NFL.  No brand of football captures the game’s brutal aspects for video more than the NFL.  No brand of football celebrates it more.  No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.

Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America.  One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players.  The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization!  And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?

The Next Big Thing

February 16, 2016

The full-time athletic director, without a lot of other duties and with support for clerical matters as well as event supervision, is a situation rarely seen in secondary schools today. That’s bad for students, schools and school sports.

Today, typically the athletic director’s job is divided among many areas of a school’s operations. And when a veteran athletic director retires, moves up or otherwise moves on, it is typical that the “replacement” is an inexperienced person who is given even more to do with less time to do it.

So, when I asked the MHSAA Representative Council in December to talk about and commit to writing what it believes is the “next big thing” the MHSAA should be doing, it was not surprising to me that the consensus was this: “We should be conducting much more Athletic Director In-Service training, both in person and electronically, for both new ADs and veterans; and we shouldn’t shy away from a ‘back-to basics’ approach, with testing.”

The theme of the responses of Representative Council members in December was that as schools are becoming increasingly under-resourced, the MHSAA must do more. Clearly, the Representative Council (as a group) has lower expectations for what schools can do for themselves, and higher expectations for what the MHSAA should be doing to help schools. If there is a worry in all this, it is that the Representative Council is losing confidence in the principle of “institutional control,” and the Council sees the need to place increasing demands on the MHSAA to train, oversee and actually do things that would have been an overreach of our proper role 20 or even 10 years ago.

The transformational idea here – I don’t like it, but perhaps it’s unavoidable – is that the MHSAA must do more because of the reality that overburdened, under-resourced school personnel can only do less. And, if we fail to do more, school sports will continue to create problems for itself, and worse, continue to drift to a point where school sports are barely distinguishable from non-school sports programs.

We are seeing building athletic directors less engaged in the administration of school sports and, in their place, local administrators are depending on third parties to schedule games and assign officials, or they are delegating scheduling and most administrative details to their coaches, an increasing number of whom are nonfaculty members who have more affinity to non-school sports than school sports. This isn’t just happening in skiing, golf and bowling but also in basketball and other sports.

As we inventory the controversies we’ve endured this past fall, we see that in almost every case there was a lack of knowledge or execution at the local level that created a problem which people then were all too ready to blame the MHSAA for. The policy or the organization gets criticized for an individual’s deficient attention or action at the local level. And every controversy is a distraction – it gets in the way of our work, and it adversely affects our ability to convey a positive message about the important role of educational athletics in the lives of students, schools and society.