The Boomerang Effect
March 6, 2013
The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.
The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide. In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff. The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem. How the NFL brain trust ever thought this would promote the game of football in America is a wonder.
School-based football today has no greater obstacle to promoting a safe game than the NFL. No brand of football captures the game’s brutal aspects for video more than the NFL. No brand of football celebrates it more. No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.
Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America. One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players. The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization! And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?
Bubble Wrap
October 28, 2014
We must do everything we can do to minimize serious injuries in school sports; but because the benefits of school sports participation are so universal and serious injuries so unusual, we should accompany our continuing campaigns for safety with constant appeals for common sense.
It is a compliment to school sports that each and every one of the very rare number of school sports-related deaths carries with it great sorrow and scrutiny. Nationwide there are so few tragedies that schools treat all of them with tenderness; and we try to learn from each of them how to have fewer of them.
But the attention we give to increased safety should not outshout the safety record we already have in school sports, especially compared to activities that lead to far more deaths with far less attention. For example, each year . . .
- 20 skateboarding deaths;
- 40 skiing deaths;
- 400 youth drownings; and
- 700 bicycling deaths.
Compared to school sports, these numbers are epidemics; and compared to school sports, these epidemics are ignored.
Our world is not bubble wrapped, nor should it be. School sports is not 100 percent injury-free, nor can it be. We should work to make school sports still safer, and work almost as hard to explain how safe school sports already is.