The Boomerang Effect
March 6, 2013
The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.
The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide. In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff. The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem. How the NFL brain trust ever thought this would promote the game of football in America is a wonder.
School-based football today has no greater obstacle to promoting a safe game than the NFL. No brand of football captures the game’s brutal aspects for video more than the NFL. No brand of football celebrates it more. No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.
Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America. One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players. The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization! And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?
Wounded Warrior Project: DeWitt vs Portland
December 16, 2011
DEWITT -- The meeting of two state-ranked teams always will ratchet up a typical football night. Both communities, naturally, want to see which is better on the field.
But during the hour before the opening kickoff Oct. 14 of DeWitt’s game against Portland, those teams and their supporters together recognized a grander cause. The night was dedicated to the Wounded Warrior Project, which aids U.S. soldiers (and their families) who have suffered service-related injuries and illnesses.
Rain washed out some planned attractions, but the evening certainly was memorable. Both teams wore camouflage jerseys and each sent its captains to the pre-game coin toss with an honorary captain representing the military. A number of other service personnel were involved – including a local color guard that presented a 30-foot flag for the national anthem.
It’s understandable if people’s visions of wars and our military are focused an ocean away. But connections hit close to home. DeWitt’s honorary captain, Lansing’s U.S. Army Spc. Jacob Shumway, recently returned from a deployment and has been in the service for two and a half years. He’s a 2003 Lansing Everett graduate, and his mother Susan Land is the principal at Lansing Eastern. His cousins Ethan and Collin Rennaker start for DeWitt, and he walked alongside them for the pregame flip. Shumway plans to attend Lansing Community College and study digital graphic design.
Both teams are considered contenders for their respective state titles next month; DeWitt is ranked No. 7 in Division 3, while Portland is No. 4 in Division 5. And they played like it – Portland prevailed 22-20 in overtime.
A great game, no question. But similarly significant was a preliminary figure of more than $11,000 raised for the WWP.
For more about the Wounded Warrior Project visit http://www.woundedwarriorproject.org.