The Boomerang Effect
March 6, 2013
The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.
The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide. In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff. The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem. How the NFL brain trust ever thought this would promote the game of football in America is a wonder.
School-based football today has no greater obstacle to promoting a safe game than the NFL. No brand of football captures the game’s brutal aspects for video more than the NFL. No brand of football celebrates it more. No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.
Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America. One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players. The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization! And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?
Be the Referee: Fumble Out of Bounds
By
Paige Winne
MHSAA Director of Brand Management
August 25, 2026
Be The Referee is a series of short messages designed to help educate people on the rules of different sports, to help them better understand the art of officiating, and to recruit officials.
Below is this week's segment – Fumble Out of Bounds - Listen
We are on the football field today, where the offense has the ball on their own 20-yard line. It’s 3rd-and 10. They run a draw play, with the running back gaining nine yards before fumbling at the 29 yard-line.
The fumbled ball goes forward to the 35-yard line before another offensive player recovers. Where should the ball be marked?
Because the ball was recovered in-bounds, it’s first down for the offense at the point of recovery, the 35-yard line.
If the ball had rolled out of bounds at the 35-yard line, before anyone could recover it, it would have been brought back to the spot of the fumble – the 29-yard line – making it 4th-and-1 for the offense.
(Photo by Larry Arreguin/Team Arreguin Photos.)