The Boomerang Effect
March 6, 2013
The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.
The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide. In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff. The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem. How the NFL brain trust ever thought this would promote the game of football in America is a wonder.
School-based football today has no greater obstacle to promoting a safe game than the NFL. No brand of football captures the game’s brutal aspects for video more than the NFL. No brand of football celebrates it more. No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.
Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America. One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players. The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization! And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?
Performance of the Week: Zeeland West's Keaton Hendricks
December 4, 2024
Keaton Hendricks ♦ Zeeland West
Senior ♦ Football
The 6-foot, 165-pound running back played a starring role as Zeeland West defeated Detroit Martin Luther King 42-22 in the Division 3 championship game at Ford Field to claim the program’s fifth Finals title and first since 2015. Hendricks scored an 11-Player Finals record six touchdowns, on runs of 49, 14 and 30 yards and passes of six, 11 and eight yards. Those six TDs also gave him the Finals record of 36 points scored.
Hendricks also finished with a team-high 129 yards rushing on 16 carries and caught all three passes completed by the run-heavy T-formation Dux, who threw only four times while running the ball 47. Also a defensive back, had had two tackles and a forced fumble. Hendricks finished this season with 1,576 yards and 22 touchdowns rushing on 146 carries, and 26 touchdowns total with four more receiving. He also plays basketball and competes in track & field in both hurdles races, the 400 and 800 relays and long jump, making the MHSAA Finals in those four running events in the spring.
@mhsaasports 🏈POW: Keaton Hendricks #football #ZeelandWest #Finals #champion #record #part1 #highschoolsports #tiktalk #interview #performanceoftheweek #mistudentaid #fyp #MHSAA ♬ original sound - MHSAA
@mhsaasports 🏈POW: Keaton Hendricks #tiktalk #questiontime #cars #snickers #chipotle #crazy #emoji #part2 #performanceoftheweek #mistudentaid #fyp #MHSAA ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
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Previous 2024-25 honorees
Nov. 29: Kate Simon, East Grand Rapids swimming - Report
Nov. 22: Ella Kokaly, Essexville Garber volleyball - Report
Nov. 15: Caroline Bryan, Grosse Pointe South swimming - Report
Nov. 8: Kaylie Livingston, Whitmore Lake cross country - Report
Oct. 25: Oliver Caldwell, Grand Rapids West Catholic tennis - Report
Oct. 18: Alex Graham, Detroit Cass Tech football - Report
Oct. 11: Victoria Garces, Midland Dow cross country - Report
Oct. 4: Asher Clark, Bay City John Glenn soccer - Report
Sept. 26: Campbell Flynn, Farmington Hills Mercy volleyball - Report
Sept. 19: TJ Hansen, Freeland cross country - Report
Sept. 12: Jordan Peters, Grayling soccer - Report
Sept. 6: Gabe Litzner, Sault Ste. Marie cross country - Report
Aug. 30: Grace Slocum, Traverse City St. Francis golf - Report
PHOTO Zeeland West's Keaton Hendricks scores a touchdown in front of the Zeeland West student section at Ford Field. (Photo by Hockey Weekly Action Photos.)