Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Northmen Stadium Opens to Excitement, 'Awe'
September 1, 2016
By Dennis Chase
Special for Second Half
PETOSKEY – Petoskey kicked off a new era in football last Thursday with the unveiling of Northmen Stadium, a multi-use facility that will be home for football, soccer, lacrosse, band and track & field.
More than 4,000 spectators turned out on a beautiful late August night to watch Petoskey open its season against Ada Forest Hills Eastern. School officials believe it was the largest home football crowd in Petoskey history.
Even a 35-14 setback could not dampen the enthusiasm and pride displayed by those in attendance.
“To see the stadium from the road is one thing – and that excited people,” Superintendent John Scholten said. “But once they got inside and saw it first-hand, there was an awe factor. It was like, ‘Wow!’”
Northmen Stadium replaces Curtis Field, which was built in 1927 and served as the home for Petoskey football for 88 years.
“Our community is very tradition-oriented, very values-oriented,” Dan Ledingham, president of the football boosters, said. “Curtis Field means a lot to us. It’s very symbolic – the roots from where we started. Multiple generations played on that field. I know families who go three to four generations deep. But it was time.”
“It’s time” was actually the theme for the $10 million bond proposal that the electorate approved by a 64 to 36 percent vote in 2014.
“It (Curtis Field) served the community well, but it was pretty tired,” Scholten said.
In addition to the $10 million bond, the school received significant donations and coordinated efforts with other sinking fund projects.
“The whole (campus) renovation is closer to $15 million,” Scholten said.
The project includes the stadium, reconstruction of six tennis courts, a rebuilt softball field, two new soccer practice fields, and a cross country 5K trail that ties into a community walkway and includes three culvert tunnels under realigned Northmen Drive.
It’s all part of a concerted effort to bring the school’s athletic facilities – once scattered around the city – to the campus location. The school had already built a stunning new high school gymnasium and an on-site baseball field.
“When I moved up here (from Maple City Glen Lake) two of the old icons from the Glen Lake days, Denny Dame and Ivan Ford, said you’re moving to the nicest gym in the north,” Scholten said. “I’m a little biased, but I think we now have one of the nicest football facilities in the north, too.”
The stadium is the centerpiece of the latest project. The property’s topography featured a “semi-natural bowl” on the southeast side. Construction workers moved 300,000 cubic yards of dirt to build up the other side, creating a complete bowl appearance.
“The fact it sits down in a bowl makes it unique,” athletic director Dave Smith said. “There are lots of places that have nice stadiums, but they’re flat and the bleachers go up. With this, there’s not a bad seat in the house because it sits down in that bowl.”
The main entrance is near the mezzanine in the north end zone, which is where the concessions and restrooms are located. It features a plaza that overlooks the field. A tunnel runs underneath the mezzanine where the players and band enter and exit the field.
“It’s a very cool place to see a game,” football coach Kerry VanOrman said. “When the band marches through the tunnel, it’s like you’re at Michigan State or Michigan.”
Team rooms, a training room and an officials room are located off the tunnel.
A 40-foot video scoreboard anchors the south end zone. There’s also a messaging board attached to the mezzanine.
The synthetic turf is lined for football, soccer and lacrosse. The soccer team opens its home season Tuesday.
The stadium seats 2,950, but there is additional lawn seating on the hillside. Plus, based on opening night, fans seem to enjoy watching from the mezzanine.
“That elevation overlooking the field gives you the best view,” Ledingham said. “You can see everything, and you can feel the energy coming from the crowd.”
Workers scrambled to get the stadium ready for opening night. In fact, just 48 hours beforehand Ledingham wondered if it would be game ready.
“There were tractors and trucks, concrete and tiles,” he said. “Everything was everywhere. It looked like a true construction site that maybe in a month would be close (to done). I was wondering, ‘What’s Plan B?’ Kent (Cartwright, the school’s chief financial officer) said, ‘There is no Plan B. We are on this field.’ It was neat to see it all come together.”
Smith agreed.
“It was unbelievable the number of people there, from the construction crew to the subcontractors, working extra hours, late hours, that last month to make sure we could get in there and play on that (Thursday),” he said. “Two days out, I was also wondering how this is going to happen. But it did.”
The school received a temporary occupancy permit to open the stadium. Finishing touches were still being completed this week.
The opening culminates nearly 10 years of work. A bond proposal to fund separate football and soccer stadiums was rejected by voters in 2007.
“We had a nice plan,” Scholten said, “but it was just when the recession was starting. We did all the pre-work with the surveys and it looked like the confidence was there, but when the economy went south, (the vote) went south, too.”
Officials regrouped and, after the lingering recession ended, pared back the plan and took it to the voters.
“It was unfortunate timing (in 2007),” VanOrman said. “They were smart in waiting for things to pick up. They did a good job planning it, locating it and even tying it into the city walkways. It kind of includes everybody into it.”
Officials changed the location of the stadium, building it on what was two practice fields so it could utilize existing locker rooms and showers at the school. Two additional locker rooms will be added.
“We listened to the community,” Scholten said. “We were a little extravagant (in 2007) so we came back with a different plan. We worked real hard to say, ‘We listened to you, we trimmed it back, we feel we’re being responsible.’ We worked hard to build that confidence back up.”
The cross country trail will facilitate skiers as well as runners and walkers. The new eight-lane track replaces the outdated six-lane version at Curtis Field.
“We couldn’t host anything big because of that,” Scholten said.
Scholten expects the new facility will make Petoskey an attractive choice for hosting MHSAA tournaments.
Parking, an issue at Curtis Field, was addressed, too. Spectators can now use the high school and middle school lots, as well as new parking spaces near the stadium.
The improvements now leave hockey and downhill skiing as the only sports played off campus, Smith said.
“From an athletic director’s standpoint, I love how most of our facilities are now on school grounds,” he said.
He also loves the positive buzz the stadium’s generated. Ledingham called opening night “surreal.”
“It was amazing to see our community come together to enjoy it,” he said.
The unveiling attracted fans from nearby communities as well.
“The energy and support was great,” junior kicker Noah Ledingham said. “You run on to that field, see the lights, see (the crowd) and it just makes you want to play harder.
“To be the first team to play on that field is an amazing feeling because it’s a new chapter (in Petoskey football) and you know you’re making history.”
The Northmen, with just two key returnees back, struggled early, falling behind Forest Hills Eastern 28-0 before rallying to make it a game.
“I was pleased with the way we played in the second half,” VanOrman said. “It was 28-14 with 3:30 left in the game. We went for an onside kick and it blew up in our face. They recovered and ran it back to our 15 and then scored. (Eastern’s) a good football team. It was a good measuring stick for us to see where we have to get better.”
The night might also pay dividends. Forest Hills Eastern officials are talking about extending the two-year deal with Petoskey that is set to expire after the Northmen travel down there next season.
“They liked it so much they want to come back in two years,” Smith said. “I would say that’s a compliment right there.”
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Petoskey's stadium, at dusk, hosted Ada Forest Hills Eastern for its debut. (Middle above) The Northmen take to their new field for the first time. (Middle below) Fans packed the home stands, which are part of a "bowl" circling the playing surface. (Below) The new football field is just one part of the renovated Petoskey athletic complex. (Aerial photos by Charles Dawley/Up North Imaging. Game photos by Scott Moore.)