Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoffs R2 in Review
November 9, 2015
By Geoff Kimmerly
Second Half editor
The second week of the MHSAA football playoffs again was filled with rematches of some of the regular-season’s most touted games.
And the mix of results – close wins, comebacks and victories by the avenged – surely will impact which teams appear in nine championship games later this month.
Below are results that stuck out most as 136 turned into 68.
Division 1
Saline 27, Ann Arbor Pioneer 23
Pioneer made this rematch of Southeastern Conference Red rivals more like the game it was expected to be Week 6, when Saline (10-0) won 37-21. The Pioneers (7-4) led into the third quarter and early in the fourth, but the reigning Division 1 runner-up earned its second straight District title with a late score and defensive stand. Click for more from AnnArbor.com.
Also noted:
Romeo 34, Lapeer 14 – The Bulldogs (10-1) advanced to a Regional Final for the first time since 1992, with Lapeer receiving its first and only loss in the District Final for the second straight year.
Rockford 21, Hudsonville 13 – The Rams (8-3) downed Hudsonville (7-4) for the second time in three weeks; the first win gave Rockford a share of the Ottawa-Kent Conference Red championship, and this win earned a first District title since 2012.
Grand Ledge 45, Brighton 21 – Grand Ledge (11-0) earned its first District title since 2005 against a Brighton team that at 9-2 won its most games since that same season.
Canton 34, Northville 27 – The Chiefs (9-2) rode a dominating ground game to a second straight District title and handed Northville (10-1) the only loss during a season in which it set a school record for wins.
Division 2
Muskegon 21, Muskegon Mona Shores 10
The second matchup in four weeks between these rivals was just as entertaining. After falling 21-18 in the first meeting, Muskegon (9-2) scored two fourth-quarter touchdowns to take the rematch and end the season for the reigning MHSAA runner-up. Mona Shores (10-1) followed up its best season ever with a second of double-digit victories. Muskegon is trying to get back to Ford Field for the fourth straight season. Click for more from the Muskegon Chronicle.
Also noted:
Walled Lake Western 34, Birmingham Groves 21 – Western (11-0) won this matchup of undefeated teams to get to 11 wins for the first time since 2011, while ending Groves’ winningest season at 10-1.
Livonia Franklin 63, Jackson 35 – After four straight sub-.500 seasons, Franklin (8-3) won its first District title since 2007 and clinched its best record since at least 2005; Jackson (8-3) won its most games since at least 1950 and after five straight finishes below .500.
Berkley 28, Southfield 20 – The first district title for Berkley (9-2) included tying the team record for wins and downing a Southfield team (7-4) that made the Division 2 Semifinals a season ago.
Midland Dow 41, Fenton 14 – The Chargers are 10-1 for the second straight season and headed to a Regional for the first time since 1997 after handing Fenton (9-2) its first loss since opening night.
Division 3
St. Johns 42, DeWitt 28
Count this as a statewide stunner for the Redwings (8-3), even with their tradition of success as they won their eighth game for the third time in four seasons. St. Johns had dropped six straight to the rival Panthers, including 49-21 only four weeks ago, but jumped to a 28-7 first-quarter lead and rode a mix of rushing and passing to put up the most points DeWitt (9-2) had given up since 2012. Click for more from the Lansing State Journal.
Also noted:
Mount Pleasant 16, Petoskey 13 – The Oilers (9-2) won their second District title in three seasons after Connor Fiolek drilled a 42-yard field goal with 24 seconds left to push ahead of Petoskey (8-3).
St. Joseph 40, Edwardsburg 28 – The Bears (10-1) continued to fade out memories of last year’s 4-5, adding a District title to a shared league crown in handing Edwardsburg (10-1) its lone loss.
Coldwater 35, Vicksburg 14 – Coldwater’s first playoff win ever two weeks ago now is now a successful pair as the Cardinals (11-0) ended a five-game winning streak by the Bulldogs (8-3).
Chelsea 29, Trenton 16 – These Bulldogs (10-1) won their second straight District title and went over nine wins for the first time since 2007 by ending the best run since 2005 for Trenton (9-2).
Division 4
Hudsonville Unity Christian 23, Grand Rapids Catholic Central 21
Unity Christian isn’t just a soccer school anymore. The Crusaders improved to 8-3, those wins their most in their 13 seasons of football, and they earned the milestone victory against a program only five seasons removed from its most recent Ford Field trip. GRCC (9-2) improved three wins from a year ago, but was eliminated when Unity Christian’s Connor Hollemans converted a 26-yard field goal with six seconds to play. Click for more from the Grand Rapids Press.
Also noted:
Ada Forest Hills Eastern 21, Comstock Park 13 – The Hawks (10-1) added the first District title of their 12-year history by ending a sixth-straight playoff appearance by the Panthers (8-3).
Richmond 17, Pontiac Notre Dame Prep 15 – The Blue Devils (10-1) won their second straight District title after holding off a comeback attempt that included two fourth-quarter scores by the Irish (8-3), who bounced back from 3-5 a year ago.
Milan 67, Detroit Denby 44 – Milan (9-2) has put up more points by far than even its double-digit win seasons of the last two decades, and needed them this time to hold off a Denby team (6-5) that scored its most in a game since 2013.
Remus Chippewa Hills 35, Big Rapids 12 – The Warriors (9-2) won their first District title by ending the best season for Big Rapids since 2012 after the Cardinals (7-4) won only one game a year ago.
Division 5
Lansing Catholic 21, Portland 14
This too turned out more like what was expected the first time these teams matched up this season. Portland downed Lansing Catholic 28-6 in Week 4, but the Cougars followed their star quarterback Tony Poljan this time with just enough big plays to hand the Raiders (10-1) their first and only loss. He ran for two scores and connected on a key long pass to help Lansing Catholic (10-1) to within two more wins of returning to Ford Field after finishing runner-up a year ago. Click for more from the Lansing State Journal.
Also noted:
Grand Rapids West Catholic 21, Reed City 14 – The Falcons (9-2) won their sixth straight District title with their eighth straight victory, ending the season for Reed City (10-1) for the third time in five years.
Buchanan 35, Berrien Springs 0 – These two played to a two-point win for Buchanan in Week 8, but the Bucks (11-0) must have found what they needed to shut down the Shamrocks (9-2).
River Rouge 42, Detroit University Prep 0 – River Rouge (10-1) has three District titles and three double-digit win totals in four seasons after ending this one for University Prep (7-4).
Ida 39, Dearborn Heights Robichaud 30 – The Bluestreaks’ best season ever continued with their first District title to move to 11-0, while Robichaud (8-3) finished with at least that many wins for the third time in four seasons.
Division 6
Constantine 49, Watervliet 48
The 17th straight playoff berth for Constantine came at-large with a 5-4 regular-season record, but the Falcons have looked like anything but a team that just got into the postseason. First came a three-point win over previously-undefeated rival Schoolcraft. This week’s one-point win ended the season for another league champion in Watervliet (9-2), which beat Constantine by 21 in Week 6. Click for more from the Sturgis Journal.
Also noted:
Ithaca 42, Sanford Meridian 6 – Ithaca (11-0) still hasn’t let an opponent come within 28 points, including now Jack Pine Conference champion Sanford Meridian (10-1), which posted its best record ever this fall.
Jackson Lumen Christi 45, Manchester 28 – Three losses over the final five games of the regular season haven’t slowed down Lumen Christi (8-3) in the playoffs, as the Titans this week posted an impressive win over the Cascades Conference champion Dutchmen (9-2).
Grand Rapids NorthPointe Christian 31, Montague 28 – The Mustangs (11-0) are looking like a contender again for the second straight year after handing rejuvenated Montague (10-1) its only loss.
Clinton 43, Madison Heights Madison 20 – Clinton has owned the road, moving to 11-0 with a sound defeat of host Madison (9-2) after beating the reigning champion Monroe St. Mary Catholic Central in the District opener.
Division 7
Pewamo-Westphalia 38, Saugatuck 28
The Pirates’ fifth straight District championship might have been the toughest to earn against previously-undefeated Saugatuck (10-1). Pewamo-Westphalia (11-0) scored 16 points over the final six minutes to move on. Saugatuck finished with 10 wins for the second time in program history and first since finishing Division 8 runner-up in 2010. Click for more from the Ionia Sentinel-Standard.
Also noted:
McBain 20, Saginaw Nouvel 19 (OT) – The Ramblers (8-3) went for a two-point conversion down one in overtime and extended their best season since 2011 while ending Nouvel’s at 9-2.
Sandusky 7, Cass City 0 – A touchdown on fourth down with less than a minute to play gave Sandusky (11-0) its first District title and continued the Redskins’ best season while ending the best run for Cass City (8-3) since 2005.
Dansville 35, Homer 21 – The Aggies (10-1) have 10 wins and a District title for the first time after defeating Big 8 Conference champion Homer (8-3).
New Lothrop 37, Flint Beecher 7 – The Hornets (11-0) won this unofficial Genesee Area Conference crossover and with it a third straight District title, although Beecher (7-3) did score the first points New Lothrop had given up in four weeks.
Division 8
Muskegon Catholic Central 48, Beal City 13
The rematch of the 2013 Division 8 Final again went the Crusaders' way, as MCC rushed for 402 yards and five touchdowns to break open a game still close at halftime. Muskegon Catholic Central has scored at least 48 points the last three games after scoring only six points in a Week 8 loss to Detroit Country Day – the two-time reigning champion put up more points than Beal City had given up in a game since 2011. Click for more from the Muskegon Chronicle.
Also noted:
St. Ignace 16, Johannesburg-Lewiston 8 – Although they finished ahead of Johannesburg-Lewiston (9-2) in the Ski Valley Conference, the Saints (10-1) ended up on the road but came away with a fourth District title in five seasons.
Frankfort 28, Onekama 21 – Frankfort (9-2) earned its first District title since 2009 with a quick turnaround after falling to Onekama (9-2) by 13 points only two weeks ago.
Ottawa Lake Whiteford 26, Morenci 6 – After taking a pair of losses from Tri-County Conference rival Morenci (8-3) in 2014, Whiteford (9-2) returned the favors with its second this fall after also winning the Week 7 matchup.
Crystal Falls Forest Park 26, Bark River-Harris 22 – For the second straight week, Forest Park (7-3) avenged a regular-season loss, this time bouncing back from a one-point opening-night defeat to the Broncos (8-3).
8-Player
Battle Creek St. Philip 58, Lawrence 14
In an odd turn of schedule, St. Philip (11-0) has faced two opponents twice over the last four weeks – Portland St. Patrick in Week 8 and in the Pre-Regional, and then Lawrence in Week 9 and the Regional Final. The first St. Philip-Lawrence meeting came out a three-point St. Philip win, which made this result a little surprising from a score margin point of view. St. Philip had been eliminated the last two seasons by Lawrence (8-3), last year’s eventual champion. Click for more from the Battle Creek Enquirer.
Also noted:
Cedarville 22, Posen 20 (OT) – Two points one way went the other this time, as Cedarville (9-2) avenged a 28-26 Week 6 loss to Posen (10-1) to make a second straight Semifinal.
Powers North Central 64, Rapid River 8 – Believe it or not, North Central (11-0) tied its season low in points in ending a fifth-straight winning season for the Rockets (7-4).
Deckerville 40, Morrice 20 – Deckerville (10-1) also avenged a regular-season loss and its only loss this season, a Week 6 four-point defeat to Morrice (9-2).
PHOTO: Muskegon Catholic Central (gold helmets) defeated Beal City in a playoff game for the second time in three seasons. (Click for more from HighSchoolSportsScene.com.)