Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 9 in Review
October 27, 2014
By Geoff Kimmerly
Second Half editor
The biggest news of this weekend undoubtedly came Sunday night, when the field for this season’s MHSAA Football Playoffs was announced.
But before we move on, let’s pay a final homage to another regular season – and some memorable highlights that made their way in before Week 9 came to a close Saturday night.
Consider these appetizers:
- Hanover-Horton defeated Quincy 50-48 in six overtimes Thursday; it was the sixth game in MHSAA history to go at least six overtimes, with the record nine and six tied for second-longest.
- Crystal Falls Forest Park beat rival Lake Linden-Hubbell 36-22 to finish second in the Great Western Conference but remain undefeated in Michigan this fall – the Trojans' lone loss was to league champion Hurley, from Wisconsin.
- Saginaw Arthur Hill beat rival Saginaw High 28-0. Neither of these teams will move on – this was the only win this fall between the two – but this ended a rivalry that began in 1894, as the schools will combine beginning next summer.
Read on for the main course, including some of the details behind the final league championships decided this fall.
West Michigan
Muskegon Mona Shores 48, Muskegon 27
Muskegon has been able to make the argument the last two seasons for being the best of the always-strong west Michigan football scene – the Big Reds (8-1) were a combined 24-4 in 2012 and 2013, finishing Division 2 runner-up both seasons. That’s part of why Mona Shores’ win Friday sent statewide shockwaves. Although the Sailors (8-1) played Muskegon to within six points last season and later earned their first playoff berth ever, and have risen this fall to the cusp of elite as well, defeating the Big Reds gave Mona Shores its first league title since 1968 and a school record for victories with arguably its best win in program history. It also was Mona Shores’ first over Muskegon since 1982 Click for more from the Muskegon Chronicle.
Also noted:
Grand Rapids Catholic Central 26, Middleville Thornapple Kellogg 13 – The Cougars (6-3) added to a now seven-season playoff streak despite opening 2-3.
Caledonia 38, Grand Rapids Christian 14 – Despite its impressive run over the last five weeks, Caledonia (7-2) still could’ve lost its share of the O-K White title against the dangerous Eagles (5-4) – who did make the playoffs with an at-large bid.
Grandville 22, Hudsonville 7 – Five of six O-K Red teams finished with overall winning records this fall, which makes a good case why both of these earned at-large playoff bids with matching 5-4 records.
Muskegon Catholic Central 45, Ravenna 0 – The Crusaders (9-0) have won 21 straight and are the likely Division 8 favorite again with four shutouts including this latest of solid Ravenna (7-2).
Bay and Thumb
Midland Dow 35, Midland 17
There’s joy on one side of this Midland rivalry, but both schools should share a sense of pride. Dow has been solid over the years, but had fallen to its neighbor 11 times in their past 12 games – so beating the Chemics was probably the best possible scenario for Dow as it finished its first perfect regular season since its MHSAA championship year of 1976. The Chargers also helped put to an end one of the most incredible runs in MHSAA regular-season history; Midland finished 4-5 and sub-.500 for the first time since 1976. Click for more from the Midland Daily News.
Also noted:
Fenton 35, Linden 29 – The Tigers (9-0) edged another playoff team in Linden (6-3) to finish perfect for the regular season for the first time since 1985.
Saginaw Michigan Lutheran Seminary 27, Birch Run 20 – The Cardinals (8-1) beat another playoff team in the Panthers (7-2) to guarantee their best finish since 1994.
New Lothrop 35, Montrose 21 – The Hornets (9-0) finished their fifth straight perfect regular season with one of the most impressive wins of the run, over arguably one of the best six-win teams in the state in Montrose (6-3).
Elkton-Pigeon-Bay Port Laker 14, Beal City 13 – The Lakers finished their first 9-0 regular season since 2002 against the two-time reigning Division 8 runner-up Aggies (7-2) after both decided to play instead of claiming forfeit wins from their original Week 9 opponents.
Greater Detroit
Birmingham Brother Rice 35, Orchard Lake St. Mary’s 28
What a way to finish the regular season – the final 11-player game before the start of the 2014 playoffs was even better than billed, considering the Warriors had defeated the Eaglets 28-20 only three weeks ago. Brother Rice (9-0) pulled within 28-27 on Grant Perry’s fourth touchdown catch and with only 24 seconds left in the Detroit Catholic League Prep Bowl at Ford Field, then decided to go for two points and the win. Perry caught the conversion pass from quarterback Alex Malzone to take the lead, and the Warriors added their final points off a turnover on the final play of the game. St. Mary’s only losses in going 7-2 are to Brother Rice. Click for more from the Detroit News.
Also noted:
Detroit Cass Tech 39, Detroit Martin Luther King 7 – The Detroit Public School League championship game matched undefeated teams and proved again the strength of Division 1 contender Cass Tech (9-0), with Martin Luther King (8-1) still expected to contend in Division 2 as well.
Clarkston 31, Farmington Hills Harrison 24 – The Wolves (9-0) have won 22 straight with this against Harrison (7-2) only the third game of that streak decided by seven points or fewer.
Dearborn Fordson 17, Monroe 6 – The Tractors (9-0) held strong again against one of their toughest opponents so far, Monroe (6-3), to finish undefeated for the third regular season over the last seven.
Hudson 34, Hillsdale 14 – The Lenawee County Athletic Association title came down to the final week, and this time Hudson (8-1) clinched it outright after sharing last season with both Hillsdale (7-2) and Ida.
Upper Peninsula
Menominee 48, Marquette 28
Menominee (9-0) is Great Northern Upper Peninsula Conference champion for the second straight season, although not without facing one of its toughest challenges in some time. Second-place Marquette (7-2) gave the Maroons arguably their best regular-season game since a 14-13 loss to Kingsford in 2012 and scored the most points given up by the Maroons in the regular season since 2011. Menominee’s offense keeps churning, averaging 48 points per game with its 48 against Marquette the most the Redmen had given up since 2009. Click for more from the Marquette Mining Journal.
Also noted:
Negaunee 27, Ishpeming Westwood 9 – The Miners (5-4) kept their three-year playoff string going, but needed this win over Westwood (6-3) to take full advantage of the Patriots’ best regular-season finish since 2011.
Bark River-Harris 8, Iron River West Iron County 6 – The Broncos (7-2) added another highlight to their best season since 2009 by handing West Iron (8-1) its first regular-season loss since Week 7 in 2012.
Bessemer 51, Ironwood 6 – The Miners (Bessemer’s nickname as part of its football co-op, Gogebic) won their sixth game to advance to the playoffs for the third straight season.
Iron Mountain 21, Norway 20 – The Mountaineers (6-3) are back in the playoffs after a one-year miss, but needed to edge a Norway (4-5) team that was playing for an at-large bid but still finished with its best record since 2010.
Lower Up North
Cadillac 15, Traverse City Central 14
This is the way a league title should be decided – one-point game between first and second-place teams on the final night of the regular season. Never mind that Cadillac had already earned a share of the Big North Conference title and that Central ended up tied for second with Petoskey; Cadillac’s go-ahead score with 4.6 seconds to play makes this one of the most exciting finishes in Michigan so far this season. The score came after Central had forced Cadillac into a turnover on downs at the Trojans’ 4-yard line a minute and a half prior. A Central win would've made them co-champions. Click for more from the Cadillac News.
Also noted:
Boyne City 55, Grayling 36 – The Ramblers (9-0) celebrated not only their first perfect regular season since 2001, but also the end of a five-game losing streak to the Vikings (4-5).
Johannesburg-Lewiston 42, Indian River Inland Lakes 6 – The South-winning Cardinals (8-1) can call themselves second-best in the Ski Valley Conference overall, having fallen to North champ St. Ignace in Week 5 before beating North runner-up Inland Lakes (7-2) impressively.
Onekama 40, Frankfort 22 – The Portagers (6-3) are headed to the playoffs for the first time since 2007 with also their first winning record since that season; Frankfort (5-3) had previously qualified.
Traverse City West 35, Walled Lake Northern 14 – The Titans earned enough playoff points downing Northern (4-5) to earn an at-large postseason bid and extend its streak to three seasons despite opening this fall 1-3.
Southwest and Border
Gobles 51, Saugatuck 49
This Southwestern Athletic Conference North finale had all kinds of implications. While Fennville cruised into a share of the league title with a 42-0 win over Bloomingdale (after beating Gobles 22-12 in Week 8 and despite losing the Saugatuck the week before that), a Saugatuck win in this one would have changed things substantially by giving the Indians (5-4) both a share of the league title and a playoff berth. Instead, Gobles (7-2) shared the championship with Fennville, and those two will continue into the postseason while Saugatuck will not despite notching an eighth-straight winning season. Click for more from the Kalamazoo Gazette.
Also noted:
Mendon 28, Mount Pleasant Sacred Heart 7 – The Hornets (8-1) beat six teams that finished the regular season .500 or better, including the Irish (5-4), who earned a playoff at-large bid.
Schoolcraft 28, Reed City 14 – Schoolcraft (6-3) closed the season on a 5-1 run to make the playoffs, but still needed to beat a co-league champion in Reed City (7-2) to guarantee a spot.
Berrien Springs 7, Dowagiac 0 – The Shamrocks (6-3) are back in the playoffs after a two-season hiatus also thanks to a 5-1 run to close the regular season and the first win over Dowagiac (3-6) of their recent three-game series.
Battle Creek Central 18, Kalamazoo Loy Norrix 15 – The Bearcats (5-4) didn’t make the playoffs, but did guarantee their first winning season since 2008 and after winning a combined five games over the last five years.
Mid-Michigan
Lansing Catholic 27, Monroe St. Mary Catholic Central 21
The talk about rejuvenated Lansing Catholic (9-0) of late has focused on if the Cougars are set to take the step into MHSAA title contender status. This victory seems to indicate yes. St. Mary (8-1) also entered undefeated and led by a strong group of seniors who should make it a player again in Division 6. Lansing Catholic is looking good to make a similar run in Division 5 after surviving its only game closer than 24 points this season. Click for more from the Lansing State Journal.
Also noted:
Okemos 20, East Lansing 13 – The Chieftains (6-3) secured their first playoff berth since 2011 after a 2-3 start, by riding in part their best defensive performance in a decade (16.7 ppg) despite facing five eventual playoff qualifiers.
Grand Ledge 41, Holt 7 – The Comets (6-3) are another bounce-back playoff team, in after a year off and despite a 1-2 start to this fall and having to face their biggest rival in the finale.
Eaton Rapids 35, Charlotte 6 – Despite new leagues for both this fall, they kept the series alive; Eaton Rapids (6-3) also kept alive a playoff streak after making the postseason for the first time a year ago.
Manchester 47, Union City 27 – This matchup of champions from the Cascades and Big 8 conferences saw Cascades winner Manchester (8-1) hand Union City its lone loss.
8-Player
Lawrence 40, Battle Creek St. Philip 19
Beating St. Philip (8-1) didn’t bump Lawrence (9-0) up enough to get it a home game if these two meet again in the Regional Final – but did push Lawrence past Portland St. Patrick so it will host the Shamrocks this week. The win also showed Lawrence is the team to beat from this quarter of the bracket, regardless of where the games are played. Click for more from the Battle Creek Enquirer.
Also noted:
Rapid River 42, Bellaire 28 – The Rockets (9-0) tuned up for what they hope will be another playoff run with Bridge Football Alliance runner-up Cedarville to start October and third-place Bellaire (7-2) to finish it.
Webberville 44, Burr Oak 16 – This unofficial playoff game got Webberville (4-5) into the field in the 16th and final spot, while Burr Oak (4-5) ended up 17th in playoff point average and just outside.
PHOTO: Muskegon Mona Shores ran away in the third quarter Friday to defeat rival Muskegon for the first time since 1982 and claim its first league title since 1968. (Photo courtesy of Eric Sturr.)