Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 5 in Review
September 29, 2014
By Geoff Kimmerly
Second Half editor
No set up is needed to explain the significance of many of the games played across Michigan during Week 5 of the MHSAA football season.
The scores speak for themselves.
Read on for some of the details behind a wide array of results that wowed many over this weekend.
In addition, Ishpeming (5-0) became the first playoff qualifier for 2014, and Battle Creek St. Philip put up one of the most incredible point totals in MHSAA history – 89 points after trailing early in its 8-player win.
Total, seven games this weekend saw teams combine to score more than 100 points – while six games saw both teams score in single digits, including one of the matchups highlighted below.
Bay and Thumb
Goodrich 41, Montrose 39
The game of the season in the Genesee Area Conference Red was shaping up as Montrose vs. Flint Beecher on Oct. 17 – until Goodrich changed things up substantially by ending the Rams’ 22-game league winning streak. That Beecher/Montrose matchup might still decide part of the league title – but Goodrich is back in play as a contender. Click for more from the Flint Journal.
Also noted:
Almont 23, Richmond 6 – The Raiders (5-0) remained perfect while ending a 12-game Blue Water Area Conference winning streak for Richmond (4-1).
Lapeer 63, Mount Pleasant 0 – This is the most impressive win of an early run by the first-year Lightning (5-0), which looks like the Saginaw Valley Association Red favorite after dominating the Oilers (3-2).
Burton Atherton 34, Flint Hamady 22 – Atherton (4-1) still trails in the Genesee Area Conference Blue by a win, but knocked Hamady (4-1) out of a tie for first.
Millington 30, North Branch 29 – Only a week after a huge win over rival Frankenmuth, Millington (5-0) just survived against the Broncos (1-4) to remain atop the Tri-Valley Conference East.
Southwest and Border
Battle Creek Lakeview 27, Stevensville Lakeshore 0
Lakeview has had plenty of success the last few seasons and is 19-3 over its last 22 games, two playoff losses included. But this might be the most impressive win of the run – although Lakeshore plays in the Southwest Michigan Athletic Conference East and Lakeview in the West, the Spartans (3-1) still should celebrate their first win (and in impressive fashion) over the Lancers (4-1) since 2001. Click for more from the Battle Creek Enquirer.
Also noted:
Battle Creek Central 21, St. Joseph 10 – The Bearcats (3-2) already have their most wins since 2008 and now an upset of one of the best teams annually from the southwest in St. Joseph (3-2).
Plainwell 31, Vicksburg 21 – The Wolverine B Conference East title may have been decided Friday, with Plainwell (4-1) bouncing back from a Week 4 loss to slow the upstart Bulldogs (4-1).
Paw Paw 62, Edwardsburg 57 – The favorites in the Wolverine B West also met and combined for more than 100 points for the second straight season as Paw Paw (3-2) took a 2-1 advantage on Edwardsburg (4-1) in their recent series.
South Haven 34, Dowagiac 28 – South Haven (2-3) hadn’t beaten Dowagiac since 2007 – or scored a point on the Chieftains (2-3) since 2011.
Lower Up North
Boyne City 28, Traverse City St. Francis 27 (OT)
This victory will become "legendary" if it ends up deciding the first Northern Michigan Football Conference Legends title. Boyne City (5-0) held on to first place after choosing to go for a 2-point conversion instead of an extra point that would’ve instead sent the game into a second overtime. Both losses for St. Francis (3-2) this season have come in OT. Click for more from the Petoskey News.
Also noted:
Traverse City Central 18, Gaylord 7 – The Big North Conference race is getting whittled down, with Central (4-1) putting much improved Gaylord (4-1) a game back of the leaders.
Suttons Bay 48, Charlevoix 19 – The Norsemen (4-1) with a win over East Jordan this week can clinch a share of the NMFC Legacy title; Charlevoix (2-3) must win out to guarantee a playoff berth.
Manistee 30, McBain 20 – The Chippewas (4-1) broke a four-game losing streak to McBain (2-3) to surpass last season’s win total with four more games to play.
Whittemore-Prescott 34, Lincoln Alcona 0 – The Cardinals (5-0) clinched a share of the North Star League’s Huron Shores title, although Alcona (3-2) can still gain a share with some Week 7 help from Rogers City.
Greater Detroit
Clarkston 42, Oxford 14
Clarkston (5-0) left no doubt which is the top team again in the Oakland Activities Association Red, downing Oxford (4-1) to go with previous wins over Rochester Hills Stoney Creek and surprise contender West Bloomfield. The Wolves, defending MHSAA Division 1 champions, broke open the game at the end of the first half and pulled away during the second. Click for more from the Detroit Free Press.
Also noted:
West Bloomfield 39, Lake Orion 0 – The Lakers (4-1) are off to their best start since 2000 with their only loss to Clarkston; Lake Orion (2-3) finds itself needing to win out to avoid missing the playoffs for the first time since 2000.
Farmington Hills Harrison 34, Southfield 27 (3 OT) – Harrison (4-1) kept its hopes alive for a share of the OAA White title, but now needs help from Southfield (3-2) against league leader Oak Park in Week 8.
Waterford Mott 20, Walled Lake Western 17 – Mott (4-1) equaled its highest win totals of the last six seasons and kept a share of the top spot in the Kensington Lakes Activities Association North by upending reigning champion Western (4-1).
Warren Woods-Tower 16, Madison Heights Madison 14 – Madison (4-1) had won 20 straight regular-season games, although Woods-Tower (5-0) nearly broke the streak in 2013 after becoming the first to fall in 2012.
West Michigan
Caledonia 42, Rockford 0
Caledonia opened this season with two impressive wins and looked like a team to watch until then falling to 2-2 (although those losses were to talented teams as well). Put the Fighting Scots (3-2) back on the watch list; over the last decade, only powerhouse Muskegon has managed to put this kind of loss on Rockford (4-1). Click for more from the Grand Rapids Press.
Also noted:
Grand Rapids Christian 35, Hudsonville 34 – Only the shock of the above result kept this from being the area’s most intriguing game of the weekend; Christian (4-1) scored the go-ahead points during the final minutes, delivering Hudsonville (3-2) its second one-point loss in successive weeks.
Grandville Calvin Christian 29, Wyoming Godwin Heights 28 – The Squires (2-3) trail by a win in the O-K Silver standings but still have hope for the playoffs after giving Godwin Heights (4-1) its first loss.
Grand Rapids South Christian 41, Grand Rapids Catholic Central 14 – Just when it looked like the Sailors (3-2) might struggle after opening with two losses (albeit against strong teams), they’re looking good to win out in the O-K Gold; GRCC (2-3) must do the same to guarantee a seventh straight playoff berth.
Muskegon Oakridge 36, Ravenna 20 – Oakridge (4-1) still owns supremacy in the West Michigan Conference although Ravenna (4-1) is poised to take a share of the league title if the Eagles fall over the next three weeks.
Mid-Michigan
Manchester 18, Hanover-Horton 16
The Flying Dutchmen dissolved a little of the thrill of Hanover-Horton’s turnaround season with a goalline stand that set up this week’s likely Cascades Conference championship game against Grass Lake. Both are undefeated in conference play – Manchester (4-1 overall) has played one more game – while Hanover-Horton sits tied for third but still 4-1 overall and with a strong shot at its first playoff berth since 2008. Click for more from the Jackson Citizen-Patriot.
Also noted:
Charlotte 42, Parma Western 35 – The Orioles (2-3) delivered another heart-breaker to Western (2-3) which has three losses by seven points or fewer.
Fowler 27, Dansville 6 – The Eagles (5-0) are setting up a Week 8 championship game against Pewamo-Westphalia after the two more or less eliminated Dansville (3-2) from Central Michigan Athletic Conference contention over the last two weeks.
Eaton Rapids 9, Portland 7 – This was another sign Eaton Rapids (3-2) has turned a corner as a program; after falling badly to Williamston in Week 4, the Greyhounds hung in a nail-biter against improving Portland (3-2).
Homer 40, Jonesville 16 – The Big 8 Conference looks to be a two-team race after Homer (5-0) dropped Jonesville (3-2) into third behind the Trojans and also-undefeated Union City.
Upper Peninsula
Bark River-Harris 22, Felch North Dickinson 18
Bark River-Harris (4-1) hasn’t won more than two games in a season since 2009 – and its four wins this fall equal the total of the last four seasons combined. The Broncos have won all four after losing on opening night to Crystal Falls Forest Park, but beating North Dickinson was by far the most impressive as the Nordics (3-2) are playoff regulars and went 8-3 a year ago. Click for more from the Escanaba Daily Press.
Also noted:
Iron Mountain 13, Ishpeming Westwood 8 – The Mountaineers (3-2) are shaping up as second-best in the Mid-Peninsula Athletic Conference, with Westwood (3-2) falling after two straight losses.
Marquette 21, Gladstone 13 – The Great Northern U.P. Conference race is again looking like Marquette (4-1) vs. Menominee, with Gladstone (3-2) falling to both in successive weeks.
St. Ignace 28, Johannesburg-Lewiston 0 – The Saints (5-0) are alone atop the Ski Valley Conference with the Cardinals (4-1) now in a tie for second place.
Hurley, Wis., 32, Bessemer 26 – Hurley (5-1) clinched a share of the Great Western Conference title while Bessemer (3-2) fell to third place despite a strong effort.
8-Player
Waldron 66, Webberville 46
When these two have met the last two seasons, it's been busy for the scoreboard operator. Waldron (4-1) scored its most points since Week 6 in 2012, and also scored its season-high points in 2013 in a 56-54 win over the Spartans (3-2). Click for more from the Hillsdale Daily News.
Also noted:
Kingston 26, Dryden 24 – The Cardinals (3-2) surpassed last season’s win total and kept a foot in the North Central Thumb 8-Man League race while handing Dryden (3-2) its second straight loss.
Big Rapids Crossroads Academy 26, Burton Madison 24 – The Cougars (1-4) earned their first win in 8 or 11-player since 2010.
PHOTO: Lapeer, in its first season after former schools West and East combined this summer, is off to a 5-0 start. (Click to see more from HighSchoolSportsScene.com).