Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 in Review
September 2, 2014
By Geoff Kimmerly
Second Half editor
Opening night of MHSAA football season never disappoints.
This weekend’s first games of 2014 again produced plenty of discussion fodder. But they also included a couple interesting rarities worth pointing out.
- We figured Stevensville-Lakeshore’s 2-0 win over Battle Creek Central on Thursday had to be a forfeit when the score came in. Actually, Lakeshore’s defense scored a safety with less than a minute to play.
- Although we don’t tout a team’s losing streak, we certainly can celebrate the end of one – so congrats to Pinconning, which won for the first time since Week 7 of 2010, 27-8 over Caro; Clio, which won for the first time since Week 8 in 2009 by beating Mount Morris 24-14; and to Bay City All Saints for its first win since Week 7 of 2011, 45-14 over Bellevue.
Those two certainly raised a few eyebrows among the 300-plus scores reported from Thursday-Saturday. Read below for more of the most significant results from every corner of Michigan.
Greater Detroit
Detroit Cass Tech 27, Oak Park 26
Those following live or over the Twittersphere had to think Cass Tech was in trouble early as it trailed by two scores. But the Technicians came back to take the final lead with 2:16 to play at Wayne State University. The game featured two of the state’s top running backs – Cass Tech’s Mike Weber and Oak Park’s John Kelly – and an impressive debut by Technicians sophomore quarterback Rodney Hall. Click to read more from MLive-Detroit.
Also noted:
Orchard Lake St. Mary's 21, Southfield 19 – The Eaglets are coming off a rare playoff miss but began bouncing back by beating a Bluejays team coming off its third straight postseason appearance.
Clarkston 24, Macomb Dakota 21 – The reigning MHSAA Division 1 champion looked strong in beginning its title defense, edging a Dakota team that had won 17 straight regular-season games.
Birmingham Groves 42, Birmingham Seaholm 19 – Groves won this battle of rivals for the first time since 2011 and after falling to Seaholm by seven and six points, respectively, the last two seasons.
Dearborn Fordson 41, Temperance Bedford 21 – Fordson is seeking a ninth-straight playoff berth and got rolling by beating a Bedford team that suffered its only 2013 loss in the Regional Final.
West Michigan
Muskegon 21, Detroit Catholic Central 14
This ended up everything it was billed as Muskegon scored during the final minutes to survive in arguably the most anticipated opener of this season. The Big Reds are back-to-back MHSAA Division 2 runners-up and Detroit Catholic Central has finished second in Division 1 the last three seasons. Both have a number of new key contributors, but both also are again considered contenders to reach Ford Field this November. Click to read more from the Muskegon Chronicle.
Also noted:
Grand Rapids Christian 28, Grand Rapids South Christian 14 – The Eagles have won this clash of Grand Rapids titans five seasons running, even more impressive since South Christian has played at Ford Field to finish the last two.
East Grand Rapids 17, Grand Rapids Catholic Central 14 – The Pioneers also face Lowell, Muskegon, Forest Hills Central, Caledonia and Grand Rapids Christian among others, making every win count that much more as they look to return to the playoffs after a two-year hiatus.
Muskegon Orchard View 22, Montague 16 – Although Montague dropped down just a bit in finishing 6-4 last season, this was one of the biggest stunners statewide last weekend with Orchard View seeking its first winning season since 2009.
Muskegon Mona Shores 31, Saline 28 – Coming off its first playoff appearance, the Sailors appear headed for a return after edging another 2013 playoff qualifier.
Bay and Thumb
New Lothrop 28, Traverse City St. Francis 20 (3 OT)
New Lothrop hasn’t lost a regular-season game since Week 9 of 2009 – a stretch of now 37 – although St. Francis did its best to break the streak. Neither team scored during the first overtime, and both scored during the second overtime but missed extra points. Click to read more from the Traverse City Record-Eagle.
Also noted:
Montrose 52, Reese 7 – These teams combined for 20 wins last season, and Montrose is off to a great start on a fourth straight of at least 10 victories.
Saginaw Swan Valley 42, Saginaw Nouvel 0 – Alex Grace added another 195 yards to his more than 5,000 gained for the Vikings over the last two seasons.
Midland Dow 46, Mount Pleasant 16 – The Chargers broke a seven-game losing streak to Mount Pleasant and should be among favorites in the Saginaw Valley Association Blue.
Flint Carman-Ainsworth 26, Grand Blanc 14 – The Cavaliers followed up their best finish ever (11-2) by opening with a third straight win over this nonleague rival.
Mid-Michigan
Ithaca 38, Clare 13
Ithaca stands alone with the most consecutive high school football wins in the United States. The Yellowjackets ran their streak to 57 straight, while Iowa City Regina (Iowa) – which also had won 56 in a row – fell by a point, 29-28, to Solon (Iowa) on Friday. Clare entered this season with eight straight playoff appearances and should be a favorite to remain atop the Jack Pine Conference. Ithaca has won four straight MHSAA Division 6 championships and debuted a new starter at quarterback – junior Jacob Smith, younger brother of graduated all-stater Travis – and he threw for 245 yards and four touchdowns. Click to read more from the Lansing State Journal.
Also noted:
Grand Ledge 28, Grand Rapids Forest Hills Central 24 – This says a lot about the Comets’ hoped-for turnaround this fall after they finished 4-5 a year ago; Forest Hills Central also went 4-5 in 2013, but against a similarly rigorous schedule.
DeWitt 39, Linden 0 – The Panthers return much of the team that made last season’s Division 3 Final, but this score was a little higher than most probably expected against a Linden team DeWitt beat in the playoffs the last two seasons by a combined 14 points.
Okemos 28, Mason 14 – Could this first win over the rival Bulldogs since 2011 be a sign of things to come for a Chieftains team returning 17 starters after finishing 3-6 in 2013?
Lansing Sexton 35, Detroit East English 26 – The Big Reds have MHSAA title aspirations, and beating a strong East English team at Wayne State University was a powerful step.
Upper Peninsula
L'Anse 16, Houghton 14
L’Anse opened newly-dedicated Volunteer Field with a pair of late defensive stands to beat Houghton for the sixth straight opening night. The Purple Hornets are coming off consecutive 8-3 seasons, but fielded a number of new contributors who held strong against a Houghton team that made the playoffs last season for the first time since 2001. Click for read more from the Houghton Daily Mining Gazette.
Also noted:
Escanaba 24, Alpena 18 – Coming off its worst finish (3-6) in six seasons, Escanaba started this fall by avenging a 15-7 loss to Alpena in last season’s opener.
Cedarville 52, Posen 0 – This was little like last season’s 42-40 nail-biter opener also won by Cedarville before both went on to make the 8-player playoffs.
Iron River West Iron County 28, Munising 6 – Make that 12 straight seasons West Iron has started 1-0, and 12 straight regular-season wins dating to Week 8 of 2012.
Ishpeming Westwood 40, Stephenson 16 – Rebounding Westwood is halfway to equaling last season’s win total with this win over a program that’s made the playoffs four of the last five years.
Southwest and Border
Edwardsburg 42, Three Rivers 40 (2 OT)
Edwardsburg’s 2013 ended with a disappointing four-point loss in its first playoff game – which also ended up being the Eddies’ only loss of last season. They were faced with a similar situation Thursday – but made a series of big plays to come out on top. The Eddies blocked a field goal to help send this game into overtime and scored the winning points on their lone complete pass of the evening. Edwardsburg has beaten Three Rivers in three straight; this season the two are in separate divisions of the Wolverine B Conference for the first time. Click to read more from the Kalamazoo Gazette.
Also noted:
Gobles 33, Watervliet 32 – Watervliet didn’t lose last season until the playoffs, but Gobles bounced back big after missing the playoffs in 2013 and falling to the Panthers 43-14 in last fall’s opener.
Fennville 18, Lawton 0 – Fennville is seeking its first winning season since 2010, and shutting out a Lawton team coming off its fifth straight playoff appearance is a great start.
Plainwell 28, Dowagiac 13 – Plainwell has won two straight over Dowagiac after seven straight losses to the Chieftains.
Portage Northern 28, Battle Creek Lakeview 24 – Northern’s last football game before Thursday was a 31-7 playoff loss to Lakeview last fall.
Lower Up North
Traverse City Central 34, Marquette 13
Central opened last season with a 31-23 loss to Marquette – the first of four defeats by eight or fewer points as the Trojans finished 5-4 and missed the playoffs by a win. This time, Central’s offense rolled to more than 400 yards with two backs each running for more than 100. Click to read more from the Traverse City Record-Eagle.
Also noted:
Hillman 39, Rudyard 33 – The Tigers opened with a close one, scoring the game-winner with 27 seconds to play as they pursue their ninth straight playoff berth.
Traverse City West 31, Midland 14 – The Titans opened with a nice turnaround after falling to Midland 16-0 in last season’s opener; Midland went on to win 10 games.
Petoskey 53, Sault Ste. Marie 14 – The Northmen lost two games last season by a combined four points and missed the playoffs for the second straight, but hope this fourth straight win over Sault Ste. Marie is a jump start back toward the postseason.
Charlevoix 13, Elk Rapids 12 – For the second straight year, the Rayders were coming off a 1-8 finish but opened with an upset of a team coming off a playoff berth.
PHOTO: Detroit Cass Tech's Mike Weber (25) breaks toward an opening against Oak Park at Wayne State University. (Photo courtesy of Detroit Public School League.)