Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 5 in Review
September 30, 2013
By Geoff Kimmerly
Second Half editor
The most significant celebrations of MHSAA football season Week 5 arguably were thrown by Portland and Felch North Dickinson, the first teams this fall to claim spots in the playoffs.
Both won their fifth games and are playing only eight. They'll no doubt be joined in the postseason field by many more expected to win their sixth games (of nine) this weekend.
But the main focus at this point remains on league title races, and most of our significant scores this week either affected those or broke long streaks among annual foes.
Greater Detroit
Birmingham Brother Rice 28, Detroit Catholic Central 21
This could be the final time Brother Rice coach Al Fracassa faces DCC – he will retire after this, his 54th season, and the teams aren’t guaranteed to face each other again in the Week 9 Prep Bowl. But what a way to potentially finish off his part in one of Michigan’s best rivalries. A late touchdown pass gave the Warriors (5-0) its third win in its last five games against the Shamrocks (4-1) and the lead in the Detroit Catholic League Central. Click to read more from the Detroit Free Press.
Also noted:
Southfield 20, Farmington Hills Harrison 19: The Bluejays (4-1) continued to build after an opening-night loss to Cass Tech, handing Harrison (4-1) its first loss.
Wyandotte Roosevelt 17, Melvindale 10: Roosevelt (5-0) gained an edge over the Cardinals (4-1) thanks to what could decide the Downriver League champion.
Detroit Loyola 36, Pontiac Notre Dame Prep 29: The Catholic League AA also has a couple teams capable of reaching Ford Field, with reigning Division 7 runner-up Loyola (5-0) claiming this league opener over the Fighting Irish (4-1).
Temperance Bedford 33, Saline 17: Beating previously-undefeated Saline (4-1) was its best performance so far as Bedford (5-0) has put together its best start since 2010.
Bay and Thumb
Mount Pleasant 50, Midland 42
These teams combined for 49 points during the first quarter alone, with Mount Pleasant (4-1) left trailing with three and then two quarters to play. But a big third quarter put the Oilers ahead for good and earned them a half-game advantage atop the Saginaw Valley Association North standings, while dropping reigning champion Midland (4-1) a game back. Click to read more from the Saginaw News.
Also noted:
Reese 34, Vassar 28 (OT): Beating the Vulcans (3-2) makes Reese (4-1) likely to face Elkton-Pigeon-Bay Port to decide the Greater Thumb League West championship.
Harbor Beach 49, Elkton-Pigeon-Bay Port 6: This nonconference loss didn’t hurt Laker (4-1) in its league race, but it did give reigning Division 8 champion Harbor Beach (4-1) its most impressive win this fall.
Lake Fenton 33, Flint Beecher 14: Beecher (4-1) was beginning to look unbeatable in the Genesee Area Conference Red, but now Lake Fenton (4-1) looks most likely to push Montrose for first place.
Midland Dow 42, Saginaw Arthur Hill 20: At least five SVA North teams look like possible playoff qualifiers, with Dow (4-1) looking much better off after handing Arthur Hill (3-2) its second straight loss.
Mid-Michigan
Holt 24, East Lansing 21 (OT)
The demise of Holt football surely has been overstated. After opening with tough losses to Hudsonville and Rockford, Holt’s Rams (3-2) have won three straight and beaten Capital Area Activities Conference Blue contenders Lansing Everett and East Lansing (3-2) in successive weeks. Next up: impressive favorite Lansing Sexton, which hasn't lost or given up more than 14 points in a game. Click to read more from the Lansing State Journal.
Also noted:
Carson City-Crystal 50, Coleman 48: Go back to 1999 to find the last Eagles team to start 5-0. Coleman (4-1) also should still be proud; its four wins are as many as all of last season.
Charlotte 37, Mason 16: The Orioles (3-2) have been tough to figure out, but there’s no denying this win over the Bulldogs (4-1) was impressive.
DeWitt 35, Haslett 7: Make that 11 straight for the Panthers (5-0) over the rival Vikings (3-2).
Portland St. Patrick 47, Burr Oak 36: The Shamrocks (5-0) have now won all 14 regular-season games since moving to 8-player football last season; Burr Oak at 3-2 already has equaled last season’s win total and its highest since 2005.
Upper Peninsula
Menominee 42, Kingsford 13
The Maroons further avenged last season’s one-point loss to Kingsford, and in a big way. Menominee also had beaten Kingsford (4-1) during last fall’s playoffs after falling to the Flivvers during the regular season, and made it two straight Friday after jumping out to a 21-0 lead. Given that one of these teams has at least shared the Great Northern UP Conference title every season going back to 1999, it’s a good expectation the Maroons (5-0) will come away with the championship later this month. Click to read more from the Iron Mountain Daily News.
Also noted:
Munising 26, Manistique 21: After three losses to open, Munising (2-3) has equaled last season’s win total; Manistique (0-5) is continuing to seek its first this fall with three losses by six points or fewer.
St. Ignace 29, Sault Ste. Marie 21: The Saints (4-1) have stormed back after an opening-night loss to Charlevoix; two of Sault Ste. Marie’s three losses have come by eight points or fewer.
Rapid River 46, Engadine 22: The Rockets (5-0) are firing again, undefeated heading into this week’s matchup with Bridge Alliance rival Cedarville; Engadine fell to 1-4 but with four losses to undefeated teams.
Hurley, Wis. 30, Bessemer 0: This matchup of 2012 co-Great Western Conference champions likely eliminated Bessemer (3-2) from contention this time.
Lower UP North
Maple City Glen Lake 42, Kingsley 14
Glen Lake (5-0) looks strong atop the Northwest Conference as it plays for its second straight championship, with only Kingsley and Suttons Bay now a win back and the rival Stags (3-2) out of the way. The Lakers scored on five plays of 52 or more yards to beat them. Click to read more from the Traverse City Record-Eagle.
Also noted:
Boyne City 27, Traverse City St. Francis 14: The Ramblers (4-1) have followed up a 10-game losing streak to St. Francis (3-2) with two straight wins.
Cadillac 53, West Branch Ogemaw Heights 27: Last season’s three-point loss to Ogemaw Heights (3-2) was one of few obstacles that kept Cadillac from Big North Conference contention; the Vikings (5-0) now are the only undefeated team in the league.
Cheboygan 9, Petoskey 6: The Chiefs (4-1) ended a five-game losing streak to Petoskey (2-3) in one of the state’s lowest-scoring games this season.
Lincoln Alcona 28, Whittemore-Prescott 26 (2 OT): The Tigers (5-0) are lined up favorably to at least their equal their most wins (seven) since 1986, and ending a 19-game losing streak against the Cardinals (3-2) has been the highlight so far.
Southwest and Border
Lawton 25, Decatur 21
Lawton (5-0) remains tied for first in the Southwestern Athletic Conference South thanks to a 42-yard go-ahead touchdown pass with 26 seconds to play against the Raiders (4-1). Four of the formerly six-team league made the playoffs last season, and that looks possible again even as the division now has only five teams. Lawton is only one win away and tied with Watervliet atop the title hunt. Click to read more from the Kalamazoo Gazette.
Also noted:
Watervliet 41, Hartford 17: As mentioned above, Watervliet (5-0) also is in first in the SAC South, with Hartford (3-2) hoping to remain in the mix despite falling in this league opener.
Portage Central 49, Portage Northern 7: The goalposts of these teams’ shared stadium will be painted for Central (5-0) after its second straight win over the rival Huskies (3-2).
Edwardsburg 40, Three Rivers 22: If this season plays out like last, dispatching of Three Rivers (3-2) should allow the Eddies (5-0) to decide the Wolverine Conference West championship in three weeks against Dowagiac.
Battle Creek St. Philip 67, St. Joseph Michigan Lutheran 14: The Tigers (5-0) have one of the most potent offenses in 8-player football, averaging 58 points per game while giving up 29 total; Michigan Lutheran (1-4) scored nearly half of those.
West Michigan
Muskegon Oakridge 31, Ravenna 27
Oakridge (5-0) has had little to fear over the last two seasons aside from Grand Rapids West Catholic, which eliminated the Eagles in last season’s District Final and fell to them by only six on opening night. But Ravenna (2-3) showed plenty of fight as it works to get back to its previous status as a West Michigan Conference contender. Click to read more from the Muskegon Chronicle.
Also noted:
Comstock Park 30, Belding 7: Four teams in the O-K Blue are 4-1 or better including both of these, but Comstock Park is the only one at 5-0.
Grand Rapids Christian 28, East Grand Rapids 17: The Eagles (4-1) continue to impress and now own three wins in their last four games against the Pioneers (3-2) and 27 wins in their last 30 games overall.
Rockford 20, Holland West Ottawa 13: At midseason, these looked like the best of the O-K Red, with Rockford (4-1) now holding a slight edge on the Panthers (3-2) and two others in the title hunt.
Muskegon 26, Muskegon Mona Shores 20: Coming off a disappointing loss to Lowell, Muskegon (4-1) got a scare from the much-improved Sailors (4-1).
Trophy Games
Each week the MHSAA highlights trophy games played around the state. All six of these were contested Friday:
Red, White & Blue Bell: Whitehall vs. Montague. The Wildcats made it seven straight over rival Whitehall. Final: Montague 56, Whitehall 34.
The Silver Football: Coldwater vs. Sturgis. The Cardinals broke a three-game losing streak to reclaim this prize. Final: Coldwater 34, Sturgis 14.
Bobcat-Bulldog Award: Ottawa Lake Whiteford vs. Petersburg-Summerfield. This game was made bigger this season in that both entered 3-1. Final: Whiteford 38, Summerfield 13.
Iosco County News-Herald/Oscoda News-Press Trophy: Tawas vs. Oscoda. Tawas scored its most points in more than two seasons, dating back to its last win over Oscoda in 2011. Final: Tawas 50, Oscoda 14.
Cipriano Cup: Dearborn vs. Dearborn Fordson: Fordson got some revenge for last season's District opener loss to the Pioneers. Final: Fordson 34, Dearborn 7.
WBRN Victory Bell: Big Rapids vs. Remus Chippewa Hills: These two have split their last 22 regular-season meetings. Final: Chippewa Hills 42, Big Rapids 7.
PHOTO: Maple City Glen Lake (white jerseys) shut down Kingsley's offense in taking the Northwest Conference lead and moving to 5-0 last week. (Photo courtesy of Glen Lake athletic department).