Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 5 Review
By
Geoff Kimmerly
MHSAA.com senior editor
September 30, 2024
We have our first league champions of the 2024 Michigan high school football season. And we have several more who could join them soon.
We highlight many of both below in our discussion of Week 5 and as we moved past the midway point of the regular season. That being the case, you’ll also notice several references to playoff-point average and positioning, a growing theme of note as we continue into the final four weeks before this year’s brackets are selected Oct. 27.
Bay & Thumb
HEADLINER Port Huron Northern 30, Port Huron 23 After an 0-2 start this season, Northern has won all three of its league games and can clinch a share of the Macomb Area Conference Blue title against Fraser this week. Lincoln Watkins scored the go-ahead points with 3:26 to play, and Mailk Thompson had two interceptions over the final 2:54 as Northern avenged last season’s 34-0 loss to the Red Hawks (3-2). Click for from the Port Huron Times Herald.
Watch list Saginaw Heritage 10, Lapeer 7 Despite an 0-2 start in Saginaw Valley League Red play, Heritage (3-2) isn’t going away. The Hawks will need major some help to climb back into the league title race, but handing Lapeer (4-1) its first loss was the right start.
On the move Almont 28, Croswell-Lexington 14 This along with Armada’s big win over Yale set up an Almont/Armada matchup this week for first place in the Blue Water Area Conference. Almont (5-0) is the reigning champ and Cros-Lex (3-2) was the runner-up last year. Chesaning 17, Birch Run 9 Chesaning is 5-0 for the first time since its Division 4 championship season of 2001 and will see the other top three teams in the Mid-Michigan Activities Conference over the next three weeks after sending Birch Run to 2-3. Grand Blanc 35, Lansing Everett 21 The Bobcats (4-1) continued an impressive surge by handing Everett (4-1) its first loss. Grand Blanc has jumped from No. 21 to No. 10 in Division 1 playoff-point average over the last two weeks.
Greater Detroit
HEADLINER Detroit Catholic Central 31, Warren De La Salle Collegiate 14 Sunday’s Boys Bowl victory put Detroit Catholic Central (5-0) within one more win of clinching a share of the Catholic High School League Central title. DCC jumped out to a 21-0 first-half lead, and Samson Gash scored three times as the Shamrocks ended a three-game losing streak against the Pilots (3-2). Click for more from the Oakland Press.
Watch list Lake Orion 28, Rochester Adams 25 Lake Orion (4-1) impressed with a season-opening win over Northville, lost a tough one to much-improved Oxford in Week 4, but bounced back to stop a charging Adams team (4-1). The Oakland Activities Association Red race remains wide open as the Dragons seek to repeat.
On the move Riverview 52, Flat Rock 45 Riverview (5-0) will face Monroe St. Mary Catholic Central this week for first in the Huron League after downing another former co-leader Flat Rock (4-1) with a go-ahead touchdown during the final seconds. Warren Fitzgerald 18, Madison Heights Lamphere 7 Fitzgerald started this season 0-2 but can clinch a share of the MAC Gold title this week after handing a first loss to Lamphere (4-1), which entered the game atop the statewide Division 4 playoff-point average list. Birmingham Groves 28, Harper Woods 12 Groves (5-0) clinched a share of the Oakland Activities Association White title after finishing second a year ago, when league opponents Harper Woods and Southfield Arts & Technology both went on to win MHSAA Finals championships.
Mid-Michigan
HEADLINER DeWitt 42, East Lansing 35 Although this was only their second league game, the high-scoring Panthers (5-0) put themselves in position to take back the Capital Area Activities Conference Blue title for the first time since 2021 and also moved into the top spot for statewide Division 3 playoff-point average. Trav Moore scored three times, and the Panthers made a last-minute defensive stand as DeWitt defeated reigning league champ East Lansing (3-2) in the teams’ third-straight meeting decided by seven points or fewer. Click for more from the Lansing State Journal.
Watch list Leslie 45, Manchester 28 It’s still early in the Cascades Conference East schedule as well, but Leslie stands alone on top after handing Manchester (4-1) its first defeat. The Blackhawks finished 4-5 and fifth in the league a year ago.
On the move Portland 35, Lansing Catholic 14 The two-time reigning champ Raiders (5-0) extended their CAAC White winning streak to 17 as they moved into first place alone thanks to a third-straight victory over the Cougars (3-2). Howell 27, Northville 12 The Highlanders (5-0) already have outdone their finishes from the last two seasons and are tied for first in the Kensington Lakes Activities Association West after this win over reigning champion Northville (2-3). Ovid-Elsie 42, Montrose 7 The Marauders (5-0) kept pace with Chesaning in the MMAC and put Montrose a game back in avenging last year’s 29-22 loss to the Rams (3-2).
Northern Lower Peninsula
HEADLINER Traverse City St. Francis 49, Kingsley 20 As stated in Friday’s preview, the winner of this showdown would emerge as the likely favorite in the Northern Michigan Football League Legends, and St. Francis (4-1) can now clinch a share of the title this week at Cheboygan. The Gladiators broke away after taking a 22-14 lead into halftime to avenge a 44-21 loss to the Stags (3-2) from last season. Click for more from the Traverse City Record-Eagle.
Watch list Ogemaw Heights 41, Clare 34 In its first season in the Jack Pine Conference, Ogemaw Heights (5-0) edged an annual favorite to pull within a win of clinching a share of the JPC Division 1 title. Ogemaw moved past Clare (4-1) with the go-ahead score with 1:08 to play.
On the move Maple City Glen Lake 7, East Jordan 6 Glen Lake (4-1) can clinch a share of the NMFL Legacy title this week after handing East Jordan (3-2) its second one-score loss in as many weeks. Traverse City Central 21, Midland Dow 7 Central (2-3) pulled Dow (2-3) out of the shared lead in the SVL Blue and also moved up substantially in Division 2 playoff-point average after three straight losses to start this month. Charlevoix 34, Benzie Central 14 Charlevoix (3-2) is one win from clinching the NMFL Leaders championship for the second-straight season after defeating last year’s league runner-up Benzie (2-3).
Southeast & Border
HEADLINER Petersburg Summerfield 20, Ottawa Lake Whiteford 14 The final Tri-County Conference championship in football may be headed to Summerfield (4-1), which can clinch a share of its eighth championship in this league either this week (if Whiteford defeats Erie Mason) or next (with a win over Erie Mason) after its first win over Whiteford (2-3) since their 2020 District Final. The Bulldogs scored the only touchdown of the second half and made an impressive defensive stand, especially considering Whiteford had scored at least 42 points every meeting during a four-game winning streak in the rivalry. Click for more from the Monroe News.
Summerfield 🏈 spoiled Whiteford's Homecoming festivities by posting a 20-14 triumph. pic.twitter.com/BQWtQrwLsD
— BCSN (@BCSNsports) September 29, 2024
Watch list Ypsilanti Community 27, Jackson 20 Ypsilanti Community (2-3) tied its win total from last season and moved into the No. 32 spot on the Division 3 playoff-point average list with its first win over Jackson since the Vikings (4-1) joined the Southeastern Conference in 2018. The Grizzlies also have losses by only five and one point as they seek their first winning season since 2014.
On the move Monroe St. Mary Catholic Central 32, Milan 0 As noted above, SMCC (5-0) will face Riverview this week for first in the Huron League, and coming off its third-straight shutout. Hudson 44, Blissfield 6 After opening this season with a loss, Hudson (4-1) continues to roll and sits tied for Clinton atop the Lenawee County Athletic Association. Napoleon 30, Grass Lake 26 The reigning champion in the Cascades Conference East, Napoleon (3-2) bounced back from a Week 4 loss and could make the standings messy this week against leader Leslie and with Grass Lake (3-2) also in the mix still as well.
Southwest Corridor
HEADLINER Parchment 32, South Haven 0 With its third shutout of the season, Parchment (4-1) advanced its best start since 2017 and avenged last year’s 52-20 loss to South Haven (2-3). The Panthers amassed nearly 500 yards of offense and are one of three teams tied for first early in the Southwestern Athletic Conference Lakeshore. Click for more from the Kalamazoo Gazette.
Watch list Kalamazoo Loy Norrix 6, Battle Creek Central 0 The Knights (3-2) already have guaranteed their best finish since 2012 and after winning a combined three games over the last four seasons. They returned to the Southwestern Michigan Athletic Conference this fall after four seasons as an independent.
On the move Portage Central 7, Mattawan 0 Portage Central (3-2) remains one of three teams without a league loss early in the SMAC East, despite a significant push from the Wildcats (2-3). Union City 35, Sand Creek 14 Union City (5-0) joins Bronson and Springport atop the Big 8 Conference standings and plays them back-to-back, respectively, over the next two weeks. Dowagiac 63, Benton Harbor 6 After a few rough seasons to start this decade, Dowagiac is 4-1 for the second season in a row – and seeking to improve on last fall’s 5-4 finish.
Upper Peninsula
HEADLINER Escanaba 62, Grayling 21 With its highest-scoring game since 2009, Escanaba (3-2) guaranteed its best finish since 2019 after winning two games apiece the last two seasons. All three Escanaba victories this fall have avenged losses from a year ago; Grayling won last season’s meeting 37-30. Click for more from the Escanaba Daily Press.
Watch list West Iron County 24, Gwinn 16 (2 OT) West Iron had a rough go over the last three seasons, winning just one game total. But in avenging two losses to Gwinn (2-3) from a year ago, the Wykons (2-3) have guaranteed their best finish since 2020.
On the move Iron Mountain 63, L’Anse 8 The Mountaineers (5-0) clinched a share of the Western Peninsula Activities Conference Iron championship and ran their regular-season winning streak to 22. Ishpeming Westwood 42, Gladstone 15 The Patriots (2-3) have doubled their win total from a year ago in avenging last year’s 49-8 loss to Gladstone. Kingsford 14, Calumet 0 The Flivvers (5-0) posted their third shutout in five games but also ran into a strong defensive effort from the Copper Kings (2-3), who held Kingsford to a season low.
West Michigan
HEADLINER Hudsonville Unity Christian 20, Zeeland West 8 These two entered the weekend among 28 undefeated teams statewide, and Unity (5-0) finished the weekend leading an Ottawa-Kent Conference Gold that also includes among six teams three at 4-1 and a fourth at 3-2. Unity scored a season low, but also joined Mona Shores as the only teams to keep the Dux (4-1) to single digits over the last five seasons. Click for more from the Grand Rapids Press.
Watch list Jenison 15, Rockford 14 If the season ended today, Jenison (2-3) would be in the playoffs for the first time since 2018 (not counting 2020, when nearly every team qualified because of COVID-19). This will be an unforgettable win from coach Josh Lucas’ first season as it broke a 12-game losing streak to the Rams (3-2) that began in 2006.
On the move Grand Rapids Forest Hills Central 34, Grand Rapids South Christian 13 South Christian (4-1) also entered the weekend among the undefeated, but reigning Division 3 champion FHC (4-1) did its part to also shake up the O-K Gold standings. Muskegon Mona Shores 42, Muskegon 27 The Sailors (5-0) ended a five-game losing streak against the Big Reds (1-3) that included regular-season and playoff defeats in 2023. Lowell 28, Cedar Springs 14 The Red Arrows (3-2) were another team to hand out a first loss this week, to the Red Hawks (4-1), and did so for the second consecutive week after delivering Marquette its first defeat as well in Week 4.
8-Player
HEADLINER Burr Oak 60, Waldron 34 After last scoring 60 pints in 2020, Burr Oak (4-1) did so for the third time this fall in handing Waldron (4-1) its first loss. The last time Burr Oak had defeated the Spartans also was in 2020. And keep an eye on this storyline: The Bobcats’ next two opponents are both 1-4, and two more wins would guarantee Burr Oak its best finish since 1974, according to Michigan-Football.com. Click for more from the Sturgis Journal.
Watch list Morrice 22, Fulton 0 The Orioles (4-1) bounced back from their first loss with their second shutout of the season, handing a first defeat to the Pirates (4-1) – who were averaging nearly 58 points per game.
On the move Brown City 26, Kingston 16 Brown City supporters may have just become Kingston’s biggest fans outside the Cardinals’ hometown as this Green Devils (4-1) win kept them in the Big Thumb Conference Blue race – as long as Kingston (4-1) can defeat league leader Deckerville in two weeks. Gobles 38, Grand Rapids NorthPointe Christian 8 Gobles (5-0) handed NorthPointe its first in-state loss this season in avenging last year’s defeat by the Mustangs (3-2). Indian River Inland Lakes 30, Ishpeming 22 Inland Lakes (5-0) held on for its closest regular-season victory this fall. Ishpeming (3-2), meanwhile, faced an undefeated opponent for the third-straight week. Britton Deerfield 48, Adrian Lenawee Christian 26 Britton Deerfield (4-1) clinched a share of the Southern Central Athletic Association White championship with its first win over Lenawee Christian since 2014.
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PHOTOS (Top) Detroit Catholic Central’s Samson Gash reaches the end zone during his team’s win over Warren De La Salle Collegiate. (2) DeWitt’s Jadon Bender (11) cuts back between East Lansing defenders. (3) Negaunee's Brady Mager (4) takes on Hancock's Ethan Anderson (45) during the Miners’ 48-20 win. (4) Perry defenders pursue a Bath ball carrier during the Bees’ 40-0 victory. (Top photo by Adam Sheehan. DeWitt/East Lansing photo by Terry Lyons. Negaunee/Hancock photo by Cara Kamps. Perry/Bath photo by John Johnson.)