Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Week 3 Review
By
Geoff Kimmerly
MHSAA.com senior editor
September 15, 2025
With at most only nine dates on every football team’s regular-season schedule, every game from August through October can make a difference when it comes to playoff hopes and league title aspirations.
We just finished up Week 3 this fall, but several of the weekend’s games may end up having that impact – and we dive into that below.
Bay & Thumb
HEADLINER Saginaw Swan Valley 31, Freeland 7 The Vikings bounced back from a seven-point Week 2 loss to Frankenmuth to defeat the Falcons (2-1) for the first time since 2019 – and after losing last year’s meeting 34-0. Swan Valley also is 2-1 after starting 0-3 a year ago, its best start since 2020. Click for more from the Saginaw News.
Watch list Saginaw Valley Lutheran 27, Saginaw Nouvel Catholic Central 20 Valley Lutheran qualified for the playoffs last season for the first time since 2012, and the Chargers are 3-0 for the first time according to Michigan-Football.com after their first win over Nouvel (2-1) in program history.
On the move Harbor Beach 33, Ubly 6 The Pirates (3-0) kicked off Big Thumb Conference Black play by winning the matchup that decided last year’s league title, adding to last year’s two wins (regular season and playoff) over the rival Bearcats. Grand Blanc 56, Saginaw Heritage 27 The Bobcats (3-0) moved to 2-0 in the Saginaw Valley League South by winning the matchup that decided last season’s league title in their favor. Caro 46, Marine City Cardinal Mooney 7 The Tigers won two games a year ago and have won no more than three in a season since 2018. But they’re up to 2-1 this fall after a big win over a Cardinal Mooney team that while 0-3 has made the playoffs every year this decade.
Greater Detroit
HEADLINER Waterford Mott 42, Walled Lake Western 34 While only three games into the Lakes Valley Conference schedule, Mott has defeated the champion and runner-up from last year with this breaking Western’s 28-game LVC winning streak going back to 2021. Mott (2-1) was only 3-5 last season after making the Division 2 Semifinals in 2023. Click for more from the Detroit Free Press.
Watch list Orchard Lake St. Mary’s 49, Warren De La Salle Collegiate 10 The Eaglets are 3-0 for the first time since 2021 after downing De La Salle (1-2) for the first time since 2019. It was the best-possible way for St. Mary’s to set up for this week’s titanic matchup with Detroit Catholic Central.
On the move Northville 17, Howell 7 The Mustangs (3-0) avenged last season’s 27-12 loss to Howell, breaking the Highlanders’ 11-game regular-season winning streak. Harper Woods 35, Birmingham Groves 8 The Pioneers (3-0) avenged last year’s loss to Groves (1-2) that ended up deciding the Oakland Activities Association White championship. Gibraltar Carlson 42, Pontiac Notre Dame Prep 21 The Marauders’ offense has been rolling during the team’s 3-0 start, putting up a combined 152 to at least double up every opponent including the reigning Division 5 champion Fighting Irish (1-2), whose regular-season schedule is quickly looking like it will end up one of the toughest in the state this fall.
Mid-Michigan
HEADLINER Ithaca 42, Saginaw Michigan Lutheran Seminary 40 (OT) This Tri-Valley Conference Blue opener ended up being everything it was billed, as Ithaca stopped an MLS two-point conversion try to start overtime and won the night on the next possession. Offense reigned as both teams are averaging more than 40 points per game through these first three weeks. Click for more from the Saginaw News.
Watch list St. Johns 27, Fowlerville 26 After opening 5-0 a year ago, St. Johns (3-0) is off to another solid start after a third-straight win over the Gladiators by seven or fewer points. Fowlerville (2-1), off to its best start since 2020, will attempt to rebound against undefeated Williamston this week.
On the move Williamston 28, Mason 0 The Hornets (3-0) have now defeated three 2024 playoff teams and with Mason (1-2) also the reigning Capital Area Activities Conference Red champion. Mount Pleasant 63, Midland Dow 39 The Oilers (3-0) received their strongest challenge of the early season and responded by scoring their most points in a game since 2016 while handing Dow (2-1) its only loss. Mount Pleasant Sacred Heart 49, Vestaburg 7 Both of these teams returned this season to 11-player football from 8-player, and they will meet again in Week 6.
Northern Lower Peninsula
HEADLINER Gaylord 28, Marquette 27 (OT) The Blue Devils’ turnaround season continued as they moved to 3-0 after going 0-5 to start 2024, this time avenging a 30-0 loss to the Sentinels (1-2) to open the Big North Conference schedule. Gaylord stopped a two-point conversion try to hold on for the victory. Click for more from the Petoskey News-Review.
Watch list Kalkaska 24, East Jordan 20 This arguably was the best win of Kalkaska’s first 3-0 start since 2017, as it avenged last year’s 44-13 loss, gave the Blazers as many wins already as all of last season and came against an East Jordan team (2-1) that’s been in the playoffs every season this decade.
On the move Ogemaw Heights 49, Gladwin 14 The Falcons (2-1) bounced back from a Week 2 defeat to open Jack Pine Conference I play by avenging last year’s District Final loss to Gladwin (0-3). Kingsley 48, Grayling 21 The Stags (2-1) also bounced back from a Week 2 defeat as they began Northern Michigan Football League Legends play by sending Grayling to 1-2 overall. Elk Rapids 8, Oscoda 6 The Elks’ first two games this season came against teams still undefeated, but they got on the board by avenging last year’s 20-0 loss to the Owls (1-2).
Southeast & Border
HEADLINER Ypsilanti Lincoln 21, Tecumseh 17 While the season is only three weeks old, Lincoln has handed a first loss this fall to all three of its opponents in opening 3-0 for the first time since 2012. The Railsplitters also are 2-0 in the Southeastern Conference White after playing in the SEC Red the last four seasons. Click for more from the Adrian Daily Telegram.
Watch list Riverview 38, Carleton Airport 6 The Pirates (2-1) opened with a loss to Division 1 Utica Eisenhower but have started Huron League play 2-0 as they look to take back league supremacy after finishing second a year ago.
On the move Chelsea 29, Adrian 12 The Bulldogs (3-0) also are 2-0 in the SEC White, running their overall league winning streak in the league to 12 in handing Adrian (2-1) its lone loss. Dexter 48, Ann Arbor Huron 16 The Dreadnaughts (3-0) will head into this week’s potential eventual SEC Red-deciding matchup with Saline having won all of their first three games by at least three touchdowns. Michigan Center 53, Hanover-Horton 14 The Cardinals’ playoff hopes last season hinged in part on a pair of losses by two points or fewer, and they avenged the first in a big way by sending the Comets to 1-2.
Southwest Corridor
HEADLINER Schoolcraft 32, Constantine 14 Schoolcraft (2-1) bounced back from a Week 2 defeat to break Constantine’s three-year hold on this rivalry series. The teams now go their separate ways in the Southwestern Athletic Conference, both as potential champions. Constantine also is 2-1. Click for more from the Kalamazoo Gazette.
Watch list Marshall 41, Parma Western 6 After a close Week 2 loss to Fowlerville, Marshall (2-1) found its stride to open Interstate 8 Athletic Conference play with its first win over Parma Western (1-2) since 2020. The Redhawks need just one more win this fall to equal last year’s season total.
On the move Battle Creek Pennfield 23, Buchanan 20 Pennfield (2-1) already has surpassed last year’s lone victory, handing returning playoff qualifier Buchanan (2-1) its only defeat. Lawton 22, Kalamazoo United 19 The Blue Devils (2-1) bounced back from a Week 2 loss heading into SAC Valley play, defeating the Titans (1-2) for the second-straight season. Niles 30, Paw Paw 14 Although Paw Paw (0-3) is off to a rough start, this matchup did decide the Wolverine Conference title last year. Niles (3-0) has won six straight in the series including in the playoffs the last two years as well.
Upper Peninsula
HEADLINER Calumet 33, Negaunee 18 The Copper Kings (3-0) earned a significant upper hand on Negaunee in the Western Peninsula Athletic Conference Copper, moving into an early three-way tie for first with Menominee and Kingsford by breaking a five-game losing streak against the Miners (2-1). Menominee and Kingsley are up next, respectively, for Calumet. Click for more from the Houghton Daily Mining Gazette.
Watch list Escanaba 27, Petoskey 10 Escanaba (3-0) is moving smoothly through the start of Big North Conference play and checking in as the No. 6 team in Division 4 playoff-point average after downing the reigning league champion Northmen (1-2).
On the move Houghton 42, Hancock 0 The Gremlins (1-2) have won six straight in the Copper Bowl and surely hope this one will get them on track with plenty of tough competition ahead. Kingsford 25, Gladstone 13 After starting the season with a close loss to Escanaba, Kingsford (2-1) has opened West-PAC Copper play with two double-digit wins – right in time to face rival Negaunee this week. Menominee 50, Ishpeming Westwood 8 The Maroons (3-0) got back on the field after their Week 2 game was canceled, earning some no doubt valuable prep in advance of this week’s matchup with Calumet.
West Michigan
HEADLINER Whitehall 35, Zeeland West 28 After playing the eventual Division 3 champion to one of last season’s highest-scoring games – a 60-43 loss – Whitehall (2-1) avenged with the go-ahead score during this game’s final minute. The Dux (2-1) hadn’t lost a nonleague game since 2018. Click for more from the White Lake Mirror.
Watch list Grand Rapids Catholic Central 28, Jackson Lumen Christi 14 The Cougars’ first game this season against an in-state opponent was one to remember as they moved to 3-0 in downing the reigning Division 6 champion Titans (1-2).
On the move Grand Rapids Forest Hills Northern 42, Grand Rapids Forest Hills Central 10 Forest Hills Northern (1-2) earned its first win over the rival Huskies since 2004 and after FHC had won the last 10 (including once in the playoffs) since the teams began playing each other annually again in 2016. Grand Rapids West Catholic 27, Grand Rapids South Christian 20 The Falcons will take a winning streak into Ottawa-Kent Conference White play this week after avenging last season’s three-point loss to the Sailors (1-2). East Kentwood 54, Jenison 7 East Kentwood is 3-0 for the first time since 2017 after handing Jenison (2-1) its only loss and with this week’s matchup against Rockford a major opportunity to prove it’s an O-K Red contender.
8-Player
HEADLINER Climax-Scotts 44, Adrian Lenawee Christian 41 These two have built a nice cross-state rivalry first in 11-player and now in 8-player over the last six seasons. Climax-Scotts (2-1) broke a 28-28 tie during the closing minutes of the third quarter this time to send the Cougars to 2-1 as well.
Watch list Gogebic 38, Ishpeming 16 The Miners (3-0) have rumbled with 173 points (and only 22 allowed) over their first three games, coming off a 5-3 finish a year ago and seeking their first playoff season since 2014.
On the move Felch North Dickinson 58, Crystal Falls Forest Park 7 The Nordics (3-0) continued to impress, this time with their first win over Forest Park (1-2) since 2012 and the era when these two frequently met in both the regular season and playoffs. Mendon 56, Concord 26 Three of Owen Gorham’s nine carries went for second or third-quarter touchdowns as Mendon (3-0) scored the first points Concord (2-1) had given up. Pickford 53, Newberry 6 Pickford (3-0) appears in midseason form already, outscoring its first three opponents by a combined 168-14 as it opened Great Lakes Eight East play with a big win over previously-undefeated Newberry (2-1).
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PHOTOS (Top) Grand Blanc cheerleaders root for their ball carrier as a Heritage defender attempts to make a tackle Friday. (2) Mount Pleasant attempts to block a Midland Dow kick. (3) Bath's Rylen Dixon (10) takes a handoff during his team's game against Pewamo-Westphalia. (4) Calumet's Ben Anderson finds a hole and gains several yards against Negaunee. (Grand Blanc/Heritage photo by Terry Lyons. Mount Pleasant/Dow photo by High School Sports Scene. Bath/P-W photo by John Johnson. Calumet/Negaunee photo by Cara Kamps.)