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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: Playoff Week 3 Review

November 18, 2019

By Geoff Kimmerly
Second Half editor

Only 36 teams remain from the original 602 that opened this fall with hopes of reaching the biggest stages in Michigan high school football.

Suttons Bay, Colon, Pickford and Portland St. Patrick earned the first championship opportunities with 8-Player Semifinal wins over the weekend. And 32 more 11-player teams are one more victory from booking Thanksgiving trips to Detroit.

Below is a glance at all 36 games played during the third round of the MHSAA Playoffs. There’s plenty coming up on Second Half later this week as well as we’ll preview both 8-Player Finals and all 16 11-Player Semifinals, followed by coverage of both Saturday championship games from The Superior Dome.

"Drive for Detroit" is sponsored by MI Student Aid.

8-Player

Division 1

HEADLINER Suttons Bay 45, Kingston 14 The Norsemen (12-0) earned their first trip to the MHSAA Finals since 2004, putting up their most points since Week 6 while holding the Cardinals (9-3) to their fewest since Week 1. Suttons Bay scored 33 unanswered points to close the game, while holding Kingston scoreless during the second half. Click for more from the Traverse City Record-Eagle and see below for highlights from MI Sports Now.  

HEADLINER Colon 27, Morrice 8 The Magi (12-0) are headed to the MHSAA Finals for the first time. As expected, Colon got its toughest challenge this season from the reigning Division 1 champion Orioles – but still managed to extend its season-long streak of all 12 wins by double digits while holding Morrice (10-2) to its fewest points since the 2017 Regional Final. Click for more from the Battle Creek Enquirer and see below for highlights from JoeInsider.com.

Division 2

HEADLINER Pickford 40, Hillman 8 The 2018 Division 1 runner-up Panthers (11-1) earned another chance to play for a first championship with one of their best defensive showings of the fall. Quarterback Jimmy Storey ran for two touchdowns and threw for another score, and the Panthers held Hillman (10-2) to its fewest points since Week 2 of its final season of 11-player in 2017. Click for more from the Sault Ste. Marie Evening News and see highlights below from State Champs Sports Network.

HEADLINER Portland St. Patrick 49, Climax-Scotts 6 The Shamrocks (12-0) have put up at least 42 points in every game this season. But the story Saturday may have been the defense, which gave one of its best showings of the fall in locking down a Climax-Scotts offense averaging 34 points per game. The Panthers finished their first season of 8-player 9-3. Click for more from the Lansing State Journal.

11-Player

Division 1

HEADLINER Belleville 27, West Bloomfield 22 These two were seen as Division 1 favorites before the first kickoff this fall, and as anticipated the Lakers gave Belleville one of only two single-digit games of an otherwise dominating run this season. West Bloomfield (10-2) scored the game’s first 15 points and led into the third quarter, but the Tigers (12-0) came back and then held off a final rally to advance to the Semifinals for the second straight season. Click for more from State Champs Sports Network.

Regional Roundup Brighton 35, Hudsonville 20 The Bulldogs (10-2) are headed to the Semifinals for the first time since 2005. Brighton got up 21-0 early, and the Eagles (8-4) were unable to catch up. Davison 35, Utica Eisenhower 7 The Cardinals (10-2) will play in their first Semifinal since 2008 after holding Eisenhower (9-3) to its first single-digit scoring output since Week 1. Sterling Heights Stevenson 9, Detroit Cass Tech 7 Both entered the playoffs as additional qualifiers, but Stevenson (8-4) is carrying a five-game winning streak into its first Semifinal since 2009 after ending a five-game winning streak for the Technicians (7-5).

Division 2

HEADLINER Muskegon Mona Shores 28, Portage Northern 23 The Sailors (10-2) have had to defeat three league champions to get within another win of returning to Ford Field after finishing Division 2 runners-up a year ago. Portage Northern (10-2) led into the third quarter before a Mona Shores comeback brought the Huskies’ first double-digit wins season to a close. Click for more from the Muskegon Chronicle and see highlights below from WZZM.

Regional Roundup Walled Lake Western 21, Livonia Churchill 14 A Warriors defense giving up only 14 points per game held on through a late rally to end a six-game winning streak for Churchill (7-5) and get Western back to the Semifinals for the third time in five seasons. Detroit Martin Luther King 49, Detroit U-D Jesuit 21 This matchup of league champions went to the Detroit Public School League’s Crusaders (10-2), who won their fifth straight Regional title in ending the winningest season for Jesuit (8-4) since 2001. Birmingham Seaholm 44, Port Huron 28 The Maples (9-3) are headed back to the Semifinals for the first time since 1997 after jumping out to a big lead and holding off the Big Reds (8-4), who closed their winningest season and longest playoff run since 2011.

11-Player

Division 3

HEADLINER DeWitt 35, Edwardsburg 14 As a set, Division 3 might have had the most captivating games in the state this weekend. DeWitt (10-2) earns the “headliner” by ending a 25-game winning streak for the Eddies (11-1), who won Division 4 a year ago. Edwardsburg had given up only 69 points over its first 10 games on the field (not counting a 2-0 forfeit win Week 5), but DeWitt’s defense also earned some of the spotlight holding the Eddies to their fewest points since a 2016 Semifinal. Click for more from the Lansing State Journal.

Regional Roundup Muskegon 49, East Grand Rapids 10 After getting past East Grand Rapids just 28-23 in Week 3, the Big Reds (12-0) held the Pioneers to their season-low points total and scored the most that EGR (8-4) gave up this fall. Chelsea 28, Allen Park 27 A blocked extra point followed by a late score and conversion sent Chelsea to 12-0 for the first time and the Semifinals for the second-straight season, while Allen Park ended 9-3 for the second-straight year. River Rouge 49, Orchard Lake St. Mary’s 14 The Panthers (11-1) are headed to the Semifinals for the fourth time in five seasons after scoring the most points the Eaglets (10-2) had given up since Week 2 of 2018.

Division 4

HEADLINER Detroit Country Day 24, Milan 6 The Yellowjackets (12-0) won this matchup of undefeated contenders on the strength of a defense that has held every opponent this season to 12 points or fewer and lowered its average with this win to 5.6 points allowed per game. Milan (11-1) hadn’t been held to single-digit scoring since Week 5 of 2017. Click for more from the Oakland Press.

Regional Roundup Grand Rapids Catholic Central 42, Cadillac 7 The Cougars (11-1) are in the Semifinals for the fourth-straight season after a fifth-straight game giving up seven points or fewer, as Cadillac (7-5) closed its longest playoff run since 2013. Hudsonville Unity Christian 38, Paw Paw 17 Last season’s Division 5 champion Unity (9-3) is one more win from playing for the Division 4 title this time after putting up the second-most points Paw Paw (10-2) had surrendered this fall while giving up only 11.9 per game. Flint Powers Catholic 12, Pontiac Notre Dame Prep 9 The Chargers (10-2) won their first Regional title since 2015 with the go-ahead touchdown midway through the fourth quarter, ending Notre Dame Prep’s first 10-win season since 2011 at 10-2.

Division 5

HEADLINER Detroit Denby 40, Dearborn Heights Robichaud 18 The Tars (10-2) reached double-digit wins and won a Regional title both for the first time, continuing a run that has seen them lose this season only to Division 2 contender King (twice). Robichaud (9-3) closed its winningest season since 2012. Click for more from the Dearborn Press & Guide.

Regional Roundup Kingsley 43, Freeland 21 The Stags (12-0) are headed to the Semifinals for the first time since 2005 after scoring the most Freeland (9-3) gave up in a game this fall. Kingsley has won all of its games by 12 or more points. Lansing Catholic 40, Kalamazoo United 13 The Zac Gillespie-to-Alex Watters connection played a major part in getting the Cougars (11-1) back to the Semifinals for the first time since 2015, as they connected for three of Gillespie’s four touchdown passes. The 40 points tied the most United (7-5) had given up this season. Almont 25, Saginaw Swan Valley 14 After opening the playoffs with two road games, Almont (12-0) came home to earn its first Regional title since 2014 as Swan Valley (8-4) was seeking to make the Semifinals for the third-straight season.

Division 6

HEADLINER Onsted 12, Hillsdale 0 This no doubt was the biggest stunner statewide of the weekend, as Onsted (10-2) – which three weeks ago won a playoff game for the first time since 2008 – avenged a Week 4 loss to unbeaten Hillsdale to claim its first Regional title since 1993. The Hornets (11-1) hadn’t been shut out since Week 2 of 2016 and won that first meeting with Onsted this fall 28-19. Click for more from the Adrian Daily Telegram.

Regional Roundup Maple City Glen Lake 15, Calumet 14 The Lakers (11-1) are headed to the Semifinals for the second time in four seasons after winning by the slimmest of margins, with a second-quarter 2-point conversion run the eventual decider. Calumet (10-2) suffered its two defeats this season both by 15-14 scores against teams still alive in the playoffs. Montague 48, Sanford Meridian 14 The reigning Division 6 runner-up Wildcats (10-2) have won six straight since back-to-back close league defeats, and the 14 points scored by Meridian (8-4) tied the most given up during Montague’s current run. Monroe St. Mary Catholic Central 36, Montrose 7 After Regional Finals losses the last two years by a combined three points, St. Mary (10-1) is headed back to the Semifinals for the first time since 2014 after handing Montrose (10-2) its first loss since Week 4.  

Division 7

HEADLINER Pewamo-Westphalia 36, New Lothrop 35 In what might be remembered as the top non-Finals matchup of these playoffs, the Pirates (12-0) – Division 7 champions in 2016 and 2017 – got out to a three-touchdown lead and held on to edge last season’s champion New Lothrop (11-1). The Hornets had won 11 straight games and defeated P-W 26-14 in last year’s Regional Final. Click for more from the Lansing State Journal and see below for highlights from FOX 17.

Regional Roundup Iron Mountain 21, Traverse City St. Francis 7 The Mountaineers (12-0) won their first Regional title since 2011 and reached 12 wins for the first time since 2000 by ending St. Francis’ quest for a third straight Semifinals berth. Iron Mountain held the Gladiators (8-4) scoreless into the fourth quarter. Jackson Lumen Christi 35, Schoolcraft 30 The Eagles (10-2) rallied from more than three scores down but couldn’t catch up to the reigning Division 6 champion Titans (11-0), who ran their winning streak to 24. Cass City 6, Detroit Loyola 0 The Red Hawks’ fifth shutout this season came with historic rewards as Cass City (11-1) added its first Regional title to its most successful season, with a fourth-quarter score the difference against the defensively-tough Bulldogs (6-5).

Division 8

HEADLINER Reading 26, Adrian Lenawee Christian 21 The reigning Division 8 champion Rangers were trailing into the fourth quarter before scoring the go-ahead points with just over eight minutes to play. Both teams’ defenses bent just a bit: Reading (11-1) hadn’t given up more than 14 points all season, and Lenawee (10-2) hadn’t given up more than 14 since its Week 2 loss to Sand Creek. The Cougars concluded their winningest season, which included their first playoff victory two weeks ago. Click for more from the Hillsdale Daily News.

Regional Roundup Beal City 27, Ishpeming 14 The Aggies (11-1) won their first Regional title since 2014, scoring all of their points before Ishpeming (9-3) got on the board. The Hematites were making a second-straight Regional Final appearance. Ubly 56, Saginaw Nouvel 36 The Bearcats (10-2) went over 50 points for the fifth time this season to win their second Regional title in four years and despite giving up a season-high point total to Nouvel (7-5). Fowler 33, Royal Oak Shrine 0 The Eagles (11-1) won their first Regional title since 2011, continuing a bounce-back run after two straight 4-5 finishes. Shrine finished 9-3, also with more wins than the last two seasons combined.

Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTO: Pewamo-Westphalia's Ethan Thelen (10) breaks multiple New Lothrop tackles during Friday's Division 7 Regional Final win. (Click to see more from HighSchoolSportsScene.com.)