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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: Week 9 in Review

October 28, 2019

By Geoff Kimmerly
Second Half editor

Just like that, nine weeks of Michigan high school football have come and gone this fall, and more than half the state’s 600+ teams are turning in their helmets and pads as we turn our attention toward the final 288 playing for MHSAA championships.

But let’s not skip by Week 9 just yet. It definitely deserves a few more minutes of our time and attention. 

The regular season made plenty of noise on its way out this weekend, with a few surprise conclusions to league title races and plenty of teams with plenty to celebrate. Some of those achievements were obvious, some not, and below we tried to cover many in both categories.

"Drive for Detroit" is sponsored by MI Student Aid.

Bay & Thumb

HEADLINER Lapeer 24, Davison 21 (2OT) For the second-straight year, the Saginaw Valley League Blue title came down to these two in a regular-season finale. And this one came down to a pair of field goal attempts in double overtime – Lapeer (8-1) made its kick and then blocked Davison’s to lock up the win and the repeat championship after also defeating the Cardinals (7-2) in the clincher a year ago. Click for more from the Flint Journal and see highlights below from State Champs Sports Network.

Watch list Midland Dow 42, Midland 7 The Chargers (6-3) started this season 2-3 and lost a Week 5 league game to Saginaw Heritage, which finished 4-5. But they battled all the way back and clinched a shared league title with the Chemics (8-1) by breaking a three-game losing streak against their rivals.  

Remember this one Millington 41, Central Montcalm 18 The Cardinals (5-4) needed to close with a significant win to extend their playoff streak to 16 years, and they made it as an additional qualifier after defeating a league champion in Central Montcalm (7-2).

More shoutouts Harbor Beach 21, Elkton-Pigeon-Bay Port Laker 6 The Pirates (9-0) finished their third undefeated regular season this decade and first since 2014, with Laker (6-3) one of four opponents that also made the playoffs. Flint Hamady 56, Flint Southwestern 18 The Hawks (7-1) locked up the Genesee Area Conference title outright to go with their win in the old GAC Blue a year ago. 

Greater Detroit

HEADLINER Orchard Lake St. Mary's 13, Detroit Catholic Central 0 The co-champions of the Detroit Catholic League Central met again two weeks after DCC’s 20-14 win sealed the shared title. The Eaglets (8-1) avenged as well as any team could hope, not only claiming the Prep Bowl Bishop championship but also keeping the Shamrocks (4-5) from advancing to the playoffs for the first time since 2014. Click for more from the Detroit News.

Watch list Belleville 41, Plymouth 14 The Tigers (9-0) capped a third-straight undefeated regular season with another Kensington Lakes Activities Association overall title, in this KLAA final handing Plymouth (8-1) its only loss.

Remember this one Detroit Martin Luther King 27, Detroit Denby 6 The Crusaders (7-2) have rebounded from losses to DCC and Muskegon to open this season to win a third straight league championship and this PSL 1/2 final. Denby also is 7-2, with its losses both to King.

More shoutouts Brownstown Woodhaven 49, Birmingham Groves 28 The Warriors (9-0) locked up their second perfect regular season over the last six with a season-high scoring output against Groves (7-2). West Bloomfield 16, Warren De La Salle Collegiate 8 The Lakers (8-1) brought their average points allowed down to 12 with a near-shutout of the two-time reigning Division 2 champion Pilots (5-4), whose last three defeats have been by a combined 12 points.  

Mid-Michigan

HEADLINER New Lothrop 42, Frankenmuth 22 Three games this weekend matched undefeated teams, and reigning Division 7 champion New Lothrop (9-0) made a statement handing a loss to Division 5 Frankenmuth (8-1). The Hornets completed their eighth unbeaten regular season over the last 10 years, locking it up by scoring more than double the number of points the Eagles allowed in any other game going back to Week 2 of 2018. Click for more from the Saginaw News and see highlights below from WJRT.

Watch list Pewamo-Westphalia 41, Williamston 0 Last year the Pirates got past the Hornets by a point in Week 9 on the way to the Division 7 Regional Finals. This time, P-W (9-0) earned its sixth shutout of the season, impressive even more considering the Hornets (5-4) are headed back to the Division 4 playoffs.

Remember this one Mason 48, Eaton Rapids 6 The Bulldogs, 5-4 last season and 2-7 in 2017, finished their first 9-0 regular season – an accomplishment made more impressive considering Mason had finished with one regular-season loss nine times over the last 35 years.  

More shoutouts Holt 42, Grand Ledge 37 The Rams (7-2) held on against the rival Comets (2-7) to clinch a share of the Capital Area Activities Conference Blue title (with East Lansing and DeWitt) and guarantee their winningest season since 2010. St. Johns 21, Alpena 20 (OT) The Redwings (6-3) went to overtime to guarantee a playoff berth in coach Andy Schmitt’s first season and in the process ended any hopes for Alpena (4-5), which was hoping to make the playoffs for the first time since 2004.  

Northern Lower Peninsula

HEADLINER Traverse City Central 41, Cadillac 13 The Trojans (8-1) finished an outright championship run through the Big North Conference with their fifth straight win over Cadillac. Central hasn’t lost since Week 1 against DeWitt, which also went on to share a league title this fall. There’s a consolation, however, for the Vikings (5-4) – they’re back in the playoffs for the first time since 2016 and after going a combined 3-15 over the last two seasons. Click for more from the Traverse City Record-Eagle.

Watch list Ogemaw Heights 30, Houghton Lake 18 The Falcons improved to 7-2, their best and also first winning record since 2013, and this win over Houghton Lake (6-3) arguably was the best of the run so far. The Falcons’ losses were to two other playoff teams, Kingsley and Sault Ste. Marie.

Remember this one Lake City 14, Sanford Meridian 10 Lake City’s streak of two straight undefeated regular seasons ended opening night. But the Trojans won four straight to get back to the playoffs for the third-straight year, with this win over Meridian (6-3) arguably their best this fall.

More shoutouts Johannesburg-Lewiston 47, Indian River Inland Lakes 0 The Cardinals finished the regular season 9-0 for the first time since 1998 and finished an outright championship run through the Northern Michigan Football League Legacy division. Kingsley 44, Boyne City 16 The Stags (9-0) had a similar story in the NMFL Legends, with this win completing a run to an outright title and their first perfect regular season since 2005.

Southeast & Border

HEADLINER Reading 51, Addison 6 The reigning Division 8 champion Rangers appear to be in postseason form after winning this crossover of winners from the Big 8 and Cascades conferences. Reading was the Big 8’s best for the third straight season and hasn’t scored fewer than 44 points in a game since being shut out opening night by still-undefeated Division 7 contender Pewamo-Westphalia. Cascades champion Addison (7-2) could see Reading again in the Regional Final. Click for more from the Hillsdale Daily News.

Watch list Saline 45, Grand Blanc 27 The Hornets are headed into arguably the toughest District in the state, regardless of division, but not without some momentum. Saline (8-1) is unbeaten since falling opening night to reigning Division 1 champion Clinton Township Chippewa Valley. Grand Blanc (5-4) scored the second-most points the Hornets have given up this fall, but Saline reached 400 points for the season – 40 more over nine games than the Hornets scored over 13 last season when they made the Semifinals.   

Remember this one Whitmore Lake 41, Livonia Clarenceville 6 The Trojans’ first season in the Michigan Independent Athletic Conference now includes the outright league title, a first playoff berth since 2013 and at 7-2 its most wins since 2008. Clarenceville did miss the playoffs, but at 5-4 posted its first winning season since 2013.

More shoutouts Concord 51, Hanover-Horton 49 The Yellow Jackets (5-4) pushed back into the playoffs for the first time since 2016 with their first winning record since that year, while also dashing the hopes for Hanover-Horton (4-5) as it sought its first playoff berth since 2014. Grass Lake 26, Jonesville 24 The Cascades took this matchup of runners-up as Grass Lake (8-1) received one of its toughest challenges from the Comets (6-3), who have a winning record and made the playoffs both for the first time since 2013.  

Southwest Corridor

HEADLINER Edwardsburg 44, Paw Paw 14 This decade now has included eight league championships for the Eddies, who locked up another in the Wolverine Conference as well as their fourth perfect regular season over the last five years. This matchup was for the outright title as Paw Paw (8-1) also hadn’t lost heading into the weekend. But Edwardsburg put up nearly half of the 92 points the Redskins have given up all season.

Watch list Portage Northern 49, St. Joseph 26 The co-leaders of the Southwestern Michigan Athletic Conference West also played for that outright championship, with Portage Northern (8-1) claiming it after sharing the title with Portage Central a year ago. St. Joseph (6-3) will try to bounce back from three straight losses as it heads into the playoffs for the fifth straight season.

Remember this one Kalamazoo United 35, Schoolcraft 27 Perhaps this shouldn’t be considered a stunner – the Titans won the Southwestern Athletic Conference Valley a year ago. But United (5-4) also bounced back from an 0-3 start and a loss in Week 8 to Constantine to deliver Schoolcraft (8-1) its only defeat – and turn the league title into a three-team share between the Titans, Eagles and Falcons.

More shoutouts Mattawan 32, Stevensville Lakeshore 6 The Wildcats (5-4) won four straight to get back to the playoffs for the third-straight year, and in the process ended Lakeshore’s bid to make the playoffs for the 22nd straight season by sending the Lancers to 4-5. Niles Brandywine 52, Buchanan 38 The Bobcats are 9-0 for the first time since 1995 after putting up 50 points for the fifth time this season to increase their scoring average to 50.3 points per game.

Upper Peninsula

HEADLINER Marquette 31, Kingsford 7 The Redmen (5-4) did it all in their regular-season finale, clinching the Great Northern Conference title outright while locking up their first winning regular-season record and playoff berth both since 2014. In the process they ended the postseason hopes for Kingsford, which at 4-5 fell a win shy of consideration for the second straight year. Click for more from the Marquette Mining Journal.

Watch list Menominee 48, Hopkins 38 The Maroons may have had a chance to get back to the playoffs at 5-4, but guaranteed a spot finishing 6-3 with this win over the Vikings (8-1), winners of the Ottawa-Kent Conference Silver this fall.

Remember this one Ishpeming Westwood 42, Negaunee 14 The Patriots (7-2) have beaten Negaunee in three straight, but the Miners (6-3) can earn a rematch as they line up on opposite sides of the same Division 6 District.

More shoutouts Ishpeming 54, Bark River-Harris 8 The Hematites (7-2) finished a perfect run through the Western Peninsula Athletic Conference Iron – and will see Bark River-Harris (5-4) again this week in a Division 8 opener. Iron Mountain 42, Gogebic 14 The Mountaineers (9-0) claimed the outright West PAC Copper title and finished the regular season unbeaten for the first time since 2011.

West Michigan

HEADLINER Rockford 17, East Kentwood 7 The last two weeks in the O-K Red have been unpredictable to say the least. Week 8 saw Grandville down Rockford 30-3 to move into a first-place tie with a game to play for both. Rockford (8-1) took care of its end of winning the league title with this victory over East Kentwood. And the Rams finished the weekend outright champs after Caledonia upset the Bulldogs 56-35. Rockford’s win avenged a loss last season to the Falcons – and the Rams can double up as they face East Kentwood (5-4) again in a Division 1 opener this week. See below for highlights from FOX 17.

Watch list Hudsonville Unity Christian 55, Zeeland East 28 The Crusaders (6-3) needed a victory to guarantee returning to the playoffs after winning Division 5 a year ago – and they got it by avenging last season’s defeat to Zeeland East (5-4), one of two teams to beat Unity during the 2018 title run.

Remember this one Grand Haven 37, Grand Rapids Union 6 The Buccaneers (5-4) finished the regular season with a winning record and earned a playoff spot both for the first time since 2011 after closing with four straight victories.

More shoutouts Muskegon Oakridge 25, Traverse City St. Francis 20 The Eagles (9-0) finished their first perfect regular season since 2012 with a final defensive stand against another annual power in St. Francis (6-3). Montague 18, Portland 14 Downing last season’s Division 5 runner-up Portland (7-2) was a huge way to ride into the playoffs for Montague, which was runner-up in Division 6 last year.

8-Player

HEADLINER Gaylord St. Mary 53, Brethren 14 Prospects turned dim when St. Mary had to forfeit four wins three weeks ago. But the Snowbirds (4-5) did everything possible to get into the playoffs, with this victory over Brethen (5-4) joining a Week 8 win over Mio that helped them accumulate enough points to earn a spot in the Division 1 bracket. Click for more from the Gaylord Herald Times.

Watch list Martin 26, Climax-Scotts 24 The Clippers (9-0) just continue to impress, this weekend getting past Climax-Scotts (7-2) to lock up their first perfect regular season since 1987, in this their first season of 8-player football.

Remember this one Sutton Bay 27, Mesick 18 The Norsemen (9-0) closed the regular season winning this matchup of league champions over Mesick (7-2), which still finished with its best regular-season record since 1995.

More shoutouts Engadine 54, Cedarville 20 The Eagles (8-1) ran their winning streak over Cedarville (5-4) to five; Engadine’s only regular-season losses the last two seasons have come to Pickford, this week’s playoff opponent. Deckerville 48, Peck 0 The Eagles (9-0) finished their second straight North Central Thumb League Blue outright title and third perfect regular season this decade with their sixth-straight win over Peck (5-4). 

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PHOTO: Lapeer rumbled to a 24-21 double overtime win over Davison in Week 9 to lock up the Saginaw Valley League Blue championship. (Photo by Terry Lyons.)