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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: Week 3 in Review

September 16, 2019

By Geoff Kimmerly
Second Half editor

"We're here," and "We're better than last year." 

If Michigan high school football teams collectively had a few messages to pass on during Week 3, those came through the loudest. 

Whether it was Portage Northern, Oak Park, Holland Christian or others, a number of contenders announced with their play that they will be factors deep into the fall. 

And more teams than should be listed in one sentence continued to equal or better their successes of a year ago – and we continue to make mention of many of those in this week's review below.  

"Drive for Detroit" is sponsored by MI Student Aid.

Bay & Thumb

HEADLINER Flint Hamady 25, Flint Beecher 6 The Genesee Area Conference is down to just four teams, and this matchup may have decided the eventual champion. Hamady (3-0) ran its regular-season winning streak to 16 with a third-straight win over the Bucs (1-2), and its remaining two league opponents have started a combined 0-6. Click for more from the Flint Journal and see highlights below from WJRT.

Watch list Flint Powers Catholic 28, Kalamazoo Central 22 The Chargers are 3-0 for the first time since 2012, and this one likely will be quite memorable as Kalamazoo Central (1-2) is a league title contender that was coming off a big win over Portage Central after suffering its other loss by just a point.

Remember this one Flint Kearsley 29, Flushing 21 With their first win over Flushing (0-3) since 2006, the Hornets (3-0) tied their win total from last season and their most in a season since going 4-5 in 2012. The Raiders are better than their record, with close losses also to Detroit Country Day and Temperance Bedford.

More shoutouts Carrollton 29, Millington 27 The Cavaliers (1-2) also equaled their win total from all of last season, dealing a third loss to a Cardinals team that suddenly must win out to guarantee extending their 15-season playoff streak. Midland Bullock Creek 33, Hemlock 31 The Lancers (2-1) went 2-7 the last two seasons and haven’t won more than two since going 3-6 in 2014, but they are on pace to equal or surpass that success after handing Hemlock (2-1) its first defeat.

Greater Detroit

HEADLINER Oak Park 64, Clarkston 41 The Knights (2-1) needed just about all of their 64 points to extend their winning streak against Clarkston to three, as the Wolves (1-2) led 41-40 with just under six minutes to play. A six-point Week 1 loss to West Bloomfield gave an indication Oak Park would be strong again this fall, but this comeback backs that up as the Knights now prepare for a massive Oakland Activities Association White matchup this week against Birmingham Groves. Click for more from the Oakland Press and see highlights below from State Champs Sports Network.

Watch list Plymouth 15, Canton 13 The Wildcats are 3-0 for the first time since 2014, and after defeating the Chiefs (1-2) should carry some serious momentum into this week’s league matchup with reigning Kensington Lakes Activities Association West champion Brighton.

Remember this one Dearborn Heights Robichaud 32, Redford Thurston 31 After four straight losses to end last season, Robichaud (3-0) has bounced back with this win over the annually-strong Eagles (2-1) its best so far.

More shoutouts West Bloomfield 17, Southfield Arts & Technology 8 The Lakers (2-1) rebounded quickly from a Week 2 loss to Groves with a win over another program in Southfield (1-2) that’s rumbled through one of the state’s toughest early schedules. Lake Orion 36, Rochester Adams 31 The Dragons (3-0) added to one of the most impressive starts, edging Adams (2-1) to stay a step ahead in an OAA Red that could be the state’s strongest league this fall.

Mid-Michigan

HEADLINER Clare 42, Harrison 40 The Pioneers scored to go-ahead points with 40 seconds left to keep in step in a league that again has multiple contenders after three shared the title a year ago. Clare is one of three teams in the Jack Pine Conference off to a 3-0 start, and this was a good win to get out of the way especially with co-leaders Beaverton and Sanford Meridian still needing to face the Hornets (2-1) later on. Click to see more from the Mount Pleasant Morning Sun.   

Watch list Beal City 13, Lake City 0 The Aggies (3-0) averaged nearly 10 wins per season from 2010-16, but won a combined six games over the last two seasons. They’ve opened this fall with a combined scoring margin of 90-8 after earning their second shutout by downing 2018 Division 7 semifinalist Lake City (1-2).

Remember this one Fowlerville 20, Williamston 14 The Hornets (2-1) shared last season’s Capital Area Activities Conference Red title, but the Gladiators (3-0) are looking like a team to chase in the league as they chase a first winning season since 2016.

More shoutouts Lansing Everett 21, Lansing Waverly 14 The Vikings (2-1) haven’t won more than two games since 2015 but have another chance to take a big step after also opening 2-1 last season and ending 2-7. Perry 36, Carson City-Crystal 30 There’s always an eye on the Ramblers (2-1) as they play to make the playoffs for the first time, and this fall they are a three-point Week 1 loss from a 3-0 start.

Northern Lower Peninsula

HEADLINER Ludington 45, Manistee 14 The Orioles (3-0) have made the playoffs two of the last three seasons, but this has been their most impressive start in more than a decade. Ludington has outscored its first three opponents by a combined 135-38 and opened Lakes 8 Conference play by handing reigning champion Manistee (2-1) its first regular-season defeat since 2017. See highlights below from MI Sports Now.

Watch list Evart 7, Manton 6 The Wildcats are 3-0 for the first time since 2013 and after winning two games all of 2018, claiming these first three victories by a combined 22 points.

Remember this one Houghton Lake 8, McBain 6 Moving from the Jack Pine Conference to Highland Conference this fall, Houghton Lake (1-2) is another strong bounce-back candidate after going 2-7 in 2018. The first two losses this fall were to still-unbeaten Oscoda and Beal City, and McBain (1-2) won eight games last season.  

More shoutouts Traverse City West 26, Holt 21 The Titans (2-1) opened with a tough nonleague slate but picked up their second straight win with a last-minute score against the Rams (2-1). Kingsley 43, Grayling 16 The Stags (3-0) will bring a 38-ppg average into this week’s matchup with nemesis Traverse City St. Francis.

Southeast & Border

HEADLINER Milan 28, Monroe St. Mary Catholic Central 21 The Big Reds (3-0) couldn’t have put themselves in better position to start the Huron League season as they aim for their first league title since sharing in 2016. Two weeks ago they nearly tripled up reigning champion Grosse Ile, and Friday put up a late score to get past rival St. Mary (2-1) and stay in the league lead with Riverview. Click for more from the Monroe Evening News.

Watch list Hillsdale 46, Erie Mason 36 The Hornets (3-0) needed to score big to stay ahead of an Erie Mason team that fell to 2-1 but has been among the highest-scoring in the state early this fall, and this could end up as one of the key victories as Hillsdale looks to repeat after sharing the Lenawee County Athletic Association title in 2018.

Remember this one Brooklyn Columbia Central 26, Ida 8 The Golden Eagles (3-0) also were LCAA co-champs last season, and Ida (1-2) has been a contender the last six seasons and champion three of those years.

More shoutouts Jackson Lumen Christi 38, Coldwater 21 The Titans (3-0) were able slow a Coldwater offense that had been on a tear during a 2-0 start. Britton Deerfield 34, Petersburg Summerfield 28 The Patriots (2-1) beat Summerfield (1-2) for the first time since 2013 and now have as many wins this season as the last three combined.

Southwest Corridor

HEADLINER Portage Northern 56, Portage Central 26 This meant a lot Friday night and could the rest of this season. The Huskies (3-0) had lost five straight to Central (1-2) and six straight during the regular season, including by just a point a year ago. With a win over Stevensville Lakeshore as well in Week 2, Northern finds itself in nice position in the Southwestern Michigan Athletic Conference West, tied for first with St. Joseph and with wins over two of the other annual contenders. Click for more from the Kalamazoo Gazette.

Watch list Battle Creek Lakeview 27, Battle Creek Central 13 The Spartans started 0-3 a year ago, losing to rival Central by 15. This time they’re 3-0 with a 14-point win over the Bearcats (1-2) that gave Lakeview more wins this fall than all of 2018.

Remember this one Cassopolis 15, Centreville 0 The reigning Southwest 10 Conference champion Rangers (3-0) have yet to give up a point this season, even more impressive considering Centreville (2-1) had scored more than 50 in each of its first two games.

More shoutouts Niles Brandywine 45, Saugatuck 10 The Bobcats are independent this season, but the going has been good so far with their first 3-0 start since 2014, a 151-18 combined scoring margin and this avenging of last year’s 48-12 loss to Saugatuck (1-2). Schoolcraft 54, Ottawa Lake Whiteford 24 The Bobcats (1-2) may be off to their toughest start since 2011, but Schoolcraft (3-0) also has put up a combined 170 points over three games in picking up where they left off last fall.

Upper Peninsula

HEADLINER Calumet 14, Ishpeming Westwood 8 This was the key matchup as Calumet won the Western Peninsula Athletic Conference Copper title a year ago, and it surely will have an impact on this season’s race as well. The Copper Kings (3-0) kept Westwood (1-2) off the board until the final minute to keep pace with Iron Mountain atop the league and heading into two weeks of nonleague play before Calumet meets the Mountaineers in Week 6. Click for more from the Houghton Daily Mining Gazette.

Watch list Menominee 42, Gladstone 6 The Maroons (2-1) fell back last season to 2-7, their first sub-.500 finish since 1995, and in addition to equaling last season’s success this win also was a good sign because the Braves (2-1) had opened with two wins.

Remember this one St. Ignace 26, Charlevoix 21 Although this was the Saints’ second win in two years over the Rayders (2-1), Charlevoix also was off to its best start this fall since its last playoff run in 2016 – and St. Ignace also is looking to get back to the playoffs for the first time since that season.

More shoutouts Negaunee 28, Hancock 19 After opening with a pair of losses to Iron Mountain and Calumet, the Miners (1-2) got on the board by handing Hancock (2-1) its first loss. Marquette 31, Sault Ste. Marie 0 The Redmen (1-2) did the same, coming off two losses to strong opponents by handing the Blue Devils (2-1) their first defeat.

West Michigan

HEADLINER Holland Christian 27, Hudsonville Unity Christian 13 For the first time in three years, these teams didn’t combine to score 80 points. And for the first time since 2012, Holland Christian came out on top. The Maroons (2-1) bounced back from a Week 2 loss by holding on against the reigning Division 5 champion Crusaders (2-1), earning an early edge in what’s stacking up as an even more loaded than usual Ottawa-Kent Conference Green. Click for more from the Holland Sentinel and see highlights below from FOX 17.

Watch list Muskegon 28, East Grand Rapids 23 We already knew Muskegon (3-0) was arguably the state’s best team after its wins over Warren De La Salle Collegiate and Detroit Martin Luther King. But this close loss spoke volumes for East Grand Rapids (1-2) despite its deceptive W-L record.

Remember this one Grandville 32, Grand Rapids Forest Hills Central 29 The Bulldogs (3-0) head into the O-K Red schedule looking good to best last season’s 4-5 finish and with this win coming over one of the likely contenders in the O-K White.

More shoutouts Byron Center 42, Hamilton 27 These are two more reasons the O-K Green looks so tough; Byron Center (3-0) has equaled last season’s win total, and Hamilton (2-1) needs only one more victory to do the same. Grant 8, Reed City 6 The Tigers (2-1) scored just one more point this season than in big losses to Reed City in 2016, 2017 and 2018. But eight points with tough defense is all they needed for their first win over the Coyotes (1-2) in the six seasons they’ve been together as part of the Central State Activities Association Gold.

8-Player

HEADLINER Powers North Central 20, Pickford 14 As noted in last week’s preview, these two could both find themselves playing for 8-player championships at the Superior Dome, in separate divisions. So this was everything expected of a meeting between arguably the two best 8-player teams in the Upper Peninsula, with the Jets (3-0) handing Pickford its first regular-season loss since Week 3 of 2016 and Pickford holding North Central to its fewest points since a 2017 playoff defeat. Click for more from the Escanaba Daily Press.

Watch list Pellston 32, Au Gres-Sims 30 Coming back from an 18-point halftime deficit, Pellston moved to 3-0 and reversed last season’s 0-3 start against the same opponents. After last season’s big jump to 4-5, the Hornets find themselves two wins from a first winning record since 1995, while Au Gres-Sims (1-2) will try to bounce back quickly after suffering its first two regular-season defeats since 2016.

Remember this one Climax-Scotts 34, Bellevue 22 The Southern Central Athletic Association A is loaded – three of five teams are 3-0 including Climax-Scotts – and the Panthers face the next two (Camden-Frontier, then Colon) over the next two weeks after downing last season’s league runner-up, Bellevue (1-2).

More shoutouts Bay City All Saints 20, International Academy of Flint 12 The Cougars were outscored 98-0 over their first two games but turned things upside-down defeating a Flames team that opened by beating its first two opponents by a combined 120-0. Deckerville 40, Mount Pleasant Sacred Heart 6 The Eagles (3-0) avenged last season’s 10-point loss in a big way, locking down an Irish offense that had put up 78 points the week before.

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PHOTO: West Bloomfield's JaQuan Wiggins follows his blocks during Friday's win over Southfield Arts & Technology. (Photo courtesy of C&G Newspapers.)