Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 in Review
August 27, 2018
By Geoff Kimmerly
Second Half editor
A new season means new beginnings on high school football fields all over Michigan.
Owosso surely is feeling a resurgence after ending a 35-game losing streak with a 23-18 win over rival Corunna. Same for Memphis, which saw a 26-game losing streak end with a 14-12 win over Burton Bentley. And don’t forget Farwell, which ended a 17-game winless streak by beating Coleman 20-18.
And how about all of 8-player, which saw both MHSAA champions from a year ago defeated this opening weekend? Just like that, those brackets seem a little wider open this fall.
Every team has a chance to create something memorable, and below are some from each region of the state that got off to the quickest starts. “Drive for Detroit” is sponsored by MI Student Aid.
Bay & Thumb
HEADLINER: Ortonville-Brandon 26, Fenton 21 The Blackhawks ended Fenton’s Flint Metro League winning streak at 29, earning their first win over the Tigers since 2011. Fenton has won at least a share of the league title all seven seasons this decade, but hasn’t had to play catch-up since losing its 2012 opener. Click for more from the Flint Journal.
Also of note: New Lothrop 48, Maple City Glen Lake 16 The Hornets have won 72 of their last 73 regular-season games, and this one could end up among the most impressive of the string.
Remember this one: Elkton-Pigeon-Bay Port Laker 36, Hudson 6 These are both annual small-school powers, and last year Laker went on to finish 10-2 despite losing to the Tigers in Week 1.
More shoutouts: Marysville 14, Richmond 0 Beating the playoff regular Blue Devils to start the season always is a good sign, especially after Marysville lost last year and finished 4-5. Grand Blanc 38, Midland Dow 35 The Bobcats have moved to the Saginaw Valley League this fall; although Dow is in the other division, this was an impressive start.
Greater Detroit
HEADLINER: Belleville 40, Brighton 35 Brighton quarterback Will Jontz starred but Belleville prevailed, scoring during the final minute to pull ahead for good. The Tigers are considered MHSAA championship contenders coming off a one-loss season. Click for more from the Detroit News.
Also of note: Oak Park 31, Utica Eisenhower 13 Beating the reigning Macomb Area Conference champ is big, especially after Oak Park lost last year’s matchup 24-7.
Remember this one: Northville 28, Livonia Franklin 14 The Patriots went on to finish Division 2 runners-up after a close win over Northville last year in Week 3. Northville is looking to bounce back from a 3-6 finish.
More shoutouts: Detroit Martin Luther King 52, East St. Louis, Ill. 38 The Crusaders made a statement beating one of the top programs in Illinois. Detroit Cass Tech 40, River Rouge 7 Both made the MHSAA Semifinals last season.
Mid-Michigan
HEADLINER: Pewamo-Westphalia 38, Ithaca 0 The Pirates ended Ithaca's 73-game winning streak in the most unexpected way, dealing the usually high-scoring Yellowjackets their first shutout since 2004. P-W may have graduated some big names from the back-to-back Division 7 championship teams, but there's still plenty of power. Click for more from the Lansing State Journal.
Also of note: Haslett 28, Coldwater 7 The Vikings' vast improvement in 2017 is carrying over, as Haslett won big against a Coldwater team riding five straight playoff appearances.
Remember this one: DeWitt 22, Grand Rapids Christian 10 A year ago, DeWitt lost to Christian in the opener and came back to beat the Eagles in the Pre-District round. Could they meet again?
More shoutouts: Breckenridge 20, Beaverton 19 The Huskies avenged last season's opening-night loss, their only regular-season defeat of the last two seasons. East Lansing 40, St. Johns 6 After a one-point game in 2017, the Trojans more comfortably made it three straight against the Redwings.
Northern Lower Peninsula
HEADLINER: Alpena 30, Escanaba 21 Beating an Escanaba team that made the Division 3 Semifinals a year ago might be the best victory for Alpena since its last playoff season in 2004. The Wildcats had lost eight of the last nine to the Eskymos and are coming off back-to-back 2-7 seasons – but have plenty to be excited about this week. Click for more from the Alpena News.
Also of note: Tawas 48, Lincoln Alcona 24 The Braves are looking to bounce back from a 2-6 finish a year ago, and what a way to start than by avenging last season’s 33-point loss to the Tigers.
Remember this one: Traverse City West 17, Midland 15 The way the maps sort out, these opening-night foes could end up in the same playoff District for the second year in a row – and West owns a 4-2 advantage in their recent series.
More shoutouts: Rogers City 20, Whittemore-Prescott 17 The Hurons fell to W-P by 37 a year ago and had lost all five games of their recent series with the Cardinals. Roscommon 44, Grayling 34 The Bucks also avenged a big 2017 loss, having fallen to Grayling by 46 a year ago.
Southeast & Border
HEADLINER: Jackson Lumen Christi 34, Grand Rapids West Catholic 12 The Titans have now won three of four recent openers against West Catholic, with this one notable as Lumen is the back-to-back Division 6 champion and West Catholic has won five straight Division 5 titles. Both have new contributors taking over key roles, but with aspirations surely high again. Click for more from the Jackson Citizen Patriot.
Also of note: Michigan Center 29, Homer 0 The Cardinals are coming off a shared Cascades Conference title and playoff berth, and shutting out another 2017 playoff team was a great way to restart a run.
Remember this one: Brooklyn Columbia Central 24, Napoleon 0 Columbia Central has opened with four straight wins over Napoleon (another of the Cascades co-champs a year ago) and made the playoffs the last three years.
More shoutouts: Pittsford 28, Morenci 0 Both teams have made the playoffs the last four seasons, but in 2017 Pittsford won their meeting by just a point. Monroe St. Mary Catholic Central 37, Harper Woods Chandler Park 30 The Falcons closed last fall winning six of their final eight games and have to be glad to open with another victory over a Chandler Park program that’s made the playoffs nine straight seasons.
Southwest Corridor
HEADLINER: Benton Harbor 19, Battle Creek Harper Creek 17 With a new coach taking over after a historic three-year run, and Harper Creek entering this season coming off one of its best finishes ever, it was tough to know what to expect for Benton Harbor last week. Expectations surely jumped after this win. Click for more from the St. Joseph Herald-Palladium.
Also of note: Battle Creek Central 34, St. Joseph 27 The Bearcats haven’t made the playoffs since 2008 but enjoyed one of its best recent wins over a Bears team that has made the postseason 10 of the last 12 years.
Remember this one: Niles 32, Battle Creek Lakeview 27 The Vikings were 2-7 last season and a combined 7-20 over the last three, but avenged last season’s 31-0 defeat to a Spartans team that also is a regular in the playoff hunt.
More shoutouts: Kalamazoo United 46, Berrien Springs 7 Eric Wenzel tossed six touchdown passes for United in a meeting of 2017 playoff teams. Dowagiac 54, Vicksburg 14 The Chieftains broke a three-year losing streak against Vicksburg and could be the early pick to push annual favorite Edwardsburg in the Wolverine Conference.
Upper Peninsula
HEADLINER: Iron Mountain 12, Negaunee 9 Half the Upper Peninsula will be watching as the newly-expanded Western Peninsula Athletic Conference sorts itself out this fall. But Iron Mountain quickly made ample noise after winning just one game a year ago. Negaunee is coming off a rare sub-.500 season too but was a regular contender in the old Mid-Peninsula Conference. Click for more from the Iron Mountain Daily News.
Also of note: Norway 54, Lake Linden-Hubbell 30 Coming off two straight nine-win seasons, the Knights will have lots of competition on their side of the new West-PAC, making this opening win over a frequent contender potentially key.
Remember this one: Iron River West Iron County 14, Munising 0 The Wykons are coming off a Division 8 Semifinal run last fall and might be the team Norway sees at the end of the West-PAC Small-school race – at least literally, since they meet in Week 9.
More shoutouts: Gwinn 36, Bark River-Harris 20 The Modeltowners had beaten Bark River-Harris once in the last five season – in 2016, when they made the playoffs for the first time since 1999. Hancock 28, L'Anse 27 Hancock’s best season last fall since 2006 still included a two-point loss to L’Anse, now avenged.
West Michigan
HEADLINER: Muskegon 36, Warren DeLaSalle 21 Not much is needed to build up this game’s significance other than to remind that Muskegon is the reigning Division 3 champion and DeLaSalle last year’s winner in Division 2. The Big Reds’ running game could be in midseason form already. Click for more from the Muskegon Chronicle.
Also of note: Reed City 34, Montague 13 Even as Reed City tied its program record last fall with 11 wins, that run started with a 21-point loss to Montague – which went on to win 11 games as well.
Remember this one: Grand Rapids Forest Hills Central 21, Jenison 19 The Rangers have high expectations after last season’s record 12-win season – which could be good news for a Jenison team looking for its first playoff berth since 2003.
More shoutouts: Zeeland East 36, East Grand Rapids 27 Both won nine games in 2017, and both should be in league and playoff mixes again. Holland West Ottawa 35, Stevensville Lakeshore 10 West Ottawa went from 2-7 in 2016 to 10-2 in 2017 and may not be done after handing the Lancers their first opening-night loss since 2006.
8-Player
HEADLINER: Eben Junction Superior Central 46, Crystal Falls Forest Park 24 The Cougars have made significant strides the last few seasons and won their last three games of 2017. But the Trojans beat Superior Central by 42 during the regular season on the way to winning last season’s 8-player Division 2 title. Click for more from the Iron Mountain Daily News.
Also of note: Onaway 40, Central Lake 28 Last season’s 8-player Division 1 champion also began this campaign in defeat as Onaway held the Trojans to their fewest points in 14 games of this format.
Remember this one: Stephenson 46, Cedarville 40 These two have played their last two games against each other, and Stephenson has won both. A repeat playoff meeting in a few months would make for another intriguing rematch.
More shoutouts: Engadine 64, Powers North Central 34 The Eagles posted their highest point total since Week 4 of 2016 in downing the two-time champ. Hillman 34, Mount Pleasant Sacred Heart 27 This began the 8-player chapter for two proud small-school, formerly 11-player programs.
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Lapeer's defense swarms around a Lake Orion ball carrier during the Lightning's 17-7 win Thursday at University of Michigan. (Photo by Terry Lyons.)