Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Farewell Silverdome; Our Memories Live On
By
Ron Pesch
MHSAA historian
November 28, 2017
Farewell Pontiac Silverdome.
In early December, more than 15 years after the Detroit Lions played their last game beneath its air-supported Teflon-paneled roof, the “Dome” will take a last breath and then depart.
Finally.
The last few years have been cruel to the stadium that was once a gem and the home of dreams.
The Lions arrived at the newly opened “Pontiac Metropolitan Stadium” (or “Ponmet” as it was called by enthusiasts of the new structure) in August 1975. It was renamed “Pontiac Stadium” later in the year by the city council, and in October of 1976 the Pontiac council again re-christened the building as the “Pontiac Silverdome.”
“We feel the new name better conveys the image of our facility,” said Charles McSwigan, Jr., stadium executive director, at the time. “It certainly lets everyone around the country know we have a modern year-round domed stadium.”
The move was primarily marketing motivated. “The other three giants, Super, Astro and King, get all the publicity,” added McSwigan, further explaining the change. “Promoters call them, but they don’t even come near us.”
Launched in 1975, the MHSAA football championship games were played outdoors at college stadiums that first year on the Saturday before Thanksgiving. While deemed a success, the games were played at two different sites. That had presented challenges.
Following that first year, consideration was given to the new structure in Pontiac.
“There are some problems,” remarked Al Bush, MHSAA executive director, explaining the logistics of a possible move to the NFL stadium. “For instance, it would be difficult to play four games on the same day. We would have to start early in the morning, and the last game would have to start late at night.”
Competition for attendance with various events, including deer hunting season, and college football – especially the televised University of Michigan-Ohio State game – were factors to be considered. The high school football playoffs were still a new product without a tradition. Finances also were an area of worry. It was estimated that a crowd of between 20,000 and 25,000 would be needed to make the jump economically feasible.
So, it was with great caution and trepidation that the move was made indoors to Pontiac. Initially, the contract was for a single year. The games would be played on the Saturday following Thanksgiving. By all measures, to the delight of all involved, the 1976 championships were a huge success.
“The four state championship games, which were played in the Silverdome in two sessions on Saturday, drew a paid attendance of 29,423 fans,” said Associated Press writer Harry Atkins in a follow-up piece following the games, “bringing smiles of relief and joy to MHSAA Executive Director Al Bush and his assistant, Vern Norris. The attendance figure was almost double the number of fans who turned out last year in ice box-like weather at two sites – Western Michigan University and Central Michigan University.”
With that, a new contract was signed, and for 29 years the city of Pontiac served as home to the MHSAA 11-player football championships. “Goin’ to the Dome” soon became the goal of every high school in Michigan that offered the sport.
Following a 15-10 victory over the Dallas Cowboys in early January 2002, the Lions departed the Silverdome for Ford Field, located in downtown Detroit. The high school Finals stayed put for three more years before moving to Ford Field.
Twelve seasons after following the Lions from Pontiac to Detroit, countless memories and several MHSAA championship game records still stand from those years under the Dome.
Four championship games were played at the Silverdome to close each season from 1976-90. In 1991, the playoffs were expanded to eight classifications and the Finals expanded to eight games over a two-day showcase.
For many across Michigan, those 176 high school state title games were their first live exposure to the building many had only seen on television. For football fans, the MHSAA Finals provided an affordable and unique chance to visit the stadium and watch the game between the 20-yard-lines at ground level. An NFL game, concert, or in later years a Pistons basketball game at the Silverdome was far from an intimate experience for most. Seating 80,311, it was the largest stadium in the NFL until 1997.
For thousands of athletes and coaches, the playing surface was their first exposure to artificial turf. It was an honor to set foot on the field. After all, who didn’t want to run on the same canvas on which Lions legend Barry Sanders painted?
Who can forget the Mill Colemen-led comeback drive to title glory in the final minutes as Farmington Hills Harrison downed DeWitt for the Class B title in 1989, or “The Catch” by Muskegon Reeths-Puffer’s Stacy Starr that broke the hearts of Walled Lake Western players and fans in the final seconds in Class A in 1992? Who remembers the wild 91 points (and 883 yards in total offense) posted in Belding’s 50-41 victory over Detroit Country Day in Class B in 1994, when Belding trailed by 19 points at the half? The combined final score remains the record for most points tallied in a title game by two teams.
Farmington Hills Harrison and coach John Herrington won five consecutive finals in Pontiac (1997, 1998, 1999, 2000, 2001), and 12 of their 13 MHSAA Finals titles at the Silverdome. A total of 12 of Detroit Catholic Central’s 17 trips to the Finals meant a bus ride to Pontiac.
One record performance set in the opening game of the 1976 championships still stands in the MHSAA championship record book. With the evolution of the game, it may never fall.
Despite the climate-controlled environment afforded by moving indoors, Crystal Falls Forest Park threw only three passes against Flint Holy Rosary in the Class D title game, completing one for a net -3 yards. By default, that total established a record for pass defense in a title game. It remains the zenith.
Forest Park had little need for the pass that day. The Trojans rolled up 234 rushing yards on 48 carries, including a 74-yard touchdown run off left tackle by all-state running back Marty Ball with 4:36 to play in the first quarter. Less than two minutes later, a fumble recovery by Forest Park’s Charlie Davis was returned 25 yards for a score, and the Trojans led, 14-0. Holy Rosary passed for 204 yards including an 18-yard pass from Ron Fray to Dan Lehoux in the second quarter, but couldn’t overcome that first quarter deficit, falling 14-6. A crowd of 14,879 attended the day’s first session, comprised of the Class D and Class A games.
Other long-standing record performances at the Dome still can be spotted in the record book.
Josh Wuerfel’s 46-yard field goal in the second quarter gave Traverse City a 10-0 halftime lead and aided the second-ranked Trojans’ 24-14 defeat of top-ranked Detroit Catholic Central in the 1988 Class A contest. The kick stood for 28 years as the title game record before finally being exceeded (twice!) at the 2016 championships played at Ford Field. Liam Putz of Grand Rapids West Catholic shattered the mark with a 47-yarder against Menominee in the Division 5 title game, before Ben Fee of Orchard Lake St. Mary’s topped the kick in the eighth game of the weekend. Fee’s 49-yard field goal late in the fourth quarter helped St. Mary’s down Muskegon 29-28 in the Division 3 thriller. The boot was his third field goal of the game. Combined with two extra points, he finished as the Eaglets’ top scorer.
Paul Gross of Jackson Lumen Christi established a new mark for extra points against Livonia Clarenceville in the 2001 Division 5 game, connecting accurately on all seven of his attempts. The record has been matched twice since the move to downtown Detroit.
Nick Williams’ 90-yard touchdown dash on Farmington Hills Harrison’s first play from scrimmage in the 1994 Class A game, a 17-13 victory over Grand Rapids Forest Hills Central, still tops the record book category for longest run play in a title game. An 89-yard TD run by Constantine’s Jim Schragg sits directly behind the Williams’ mark. Schragg rolled up 307 yards in a 34-13 win over Suttons Bay in the 2004 Division 6 game, during the final year at the Silverdome. His total established the pinnacle for rushing yards in a game.
Ravenna’s Benny Clark carried the ball 49 times (including 29 rushes in the second half) for 212 yards as the Bulldogs topped Morenci 30-14 in the 1996 Class C contest. The total, which exceeded the previous mark of 40 set by Dan Lato of Crystal Falls Forest Park in 1977, has yet to be matched or exceeded.
The fastest championship game passing touchdown came 15 seconds into the 2003 Division 5 Final, when Jackson Lumen Christi‘s Tyler Aldridge found wide-open Matt Russell on a reverse pass on the second play from scrimmage. The Titans defeated Muskegon Oakridge 23-0 for the title.
Quarterback Tony Koshar tossed a short pass to Jim Steinman, “who shed a tackler and managed to stay in bounds as he took off for the end zone on a 96-yard scoring play,” as Gobles grabbed a 31-22 upset victory over top-ranked Crystal Falls Forest Park in the 1984 Class D title game. The reception for the longest pass play lasted 24 years before it was finally topped in 2008.
Kirk Williams’ 15 pass receptions for DeWitt against East Grand Rapids in the 2002 Division 3 contest still stand the test of time, as does Brad Johnson’s 87-yard punt return for a touchdown for Schoolcraft against Frankfort in the 1988 Class D championship game.
The 1991 title games saw two defensive marks set, both on the same day. On Saturday, November 30, Rick Marcotte of Lake Linden-Hubbell scooped up a fumble and dashed 79 yards for a touchdown and a new Finals record versus Mendon in Class DD. Less than 16 hours earlier Nate Cierlak of Muskegon Catholic Central had set the mark with a 56-yard return for a TD against Harbor Beach. In that year’s Class CC Final against Negaunee, Jason Livengood of Battle Creek Pennfield set the one mark that statistically can never be topped when he returned a pick-six for 100 yards.
Eight punts by Muskegon’s Jason Crago in the Big Reds’ 16-13 victory over Detroit Martin Luther King in the 1989 Class A title game was unmatched until 2007, when Aaron Hudson of Blissfield equaled the total. On Saturday, Clarkston’s Jermaine Roemer also tied the record in the Division 1 Final.
Between 1976 and 2004, more than 1.5 million fans attended the games in Pontiac, with a peak of attendance of 71,156 in 1995.
Soon the site will be cleared, with plans for redevelopment. Not far down the road, The Palace of Auburn Hills, once home to the MHSAA Basketball Finals and longtime home to the MHSAA Individual Wrestling Finals, will be scrubbed from the earth. Along with them, the structural evidence of the home of countless accomplishments will disappear.
Change is constant, and time moves on. Still those achievements, and several others, live on in the pages of the MHSAA record book, in the memories of those who competed and the recollections of those who played witness.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) Constantine and Suttons Bay played in the Division 6 Final at the Silverdome as part of the last weekend of MHSAA games in the building in 2004. (Top middle) The 1976 program welcomed Finals fans to the Dome for the first time. (Bottom middle) The author's children during a trip to the Silverdome before the Finals moved to Ford Field. (Below) The 1986 Finals ticket got fans into two games at the Silverdome for $4. (Photos courtesy of Ron Pesch and MHSAA files.)