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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Drive for Detroit: Playoff Week 3 Review

November 13, 2017

By Geoff Kimmerly
Second Half editor

A longtime observer of Michigan high school football had a hard time remembering a playoff weekend with as many close finishes as fans enjoyed Friday and Saturday.

Start with the games in 11-player Division 1, where all four were decided by fourth-quarter scores or stops, and nail-biters dominated a weekend that saw 32 teams move on to 11-Player Regional Finals and the four finalists for 8-player championships book trips to Marquette’s Superior Dome.

We start with a brief glance below at all four 8-Player Semifinals and then move into all 32 11-player games. The MHSAA Playoffs are sponsored by the Michigan Army National Guard, and “Drive for Detroit” is sponsored by MI Student Aid.   

8-Player Division 1

Central Lake 54, Stephenson 20

The Trojans (12-0) rode a ravenous rushing attack in a snowstorm to earn its first MHSAA championship game berth while also tying its program record for wins in a season. Central Lake plodded to more than 400 yards against a Stephenson defense that had given up only 16.7 points per game entering the day. The Eagles finished 9-3. Click for more from the Traverse City Record-Eagle.

Deckerville 52, Bellevue 18

Deckerville rattled off 44 straight points to earn a second straight trip to the MHSAA Finals. Bellevue led 12-8 early before the Eagles (11-1) went on their run against another otherwise-stellar defense – the Broncos (10-2) were giving up only 9.5 points per game entering the day and this season set a program record for wins. Click for more from the Huron Daily Tribune.

8-Player Division 2

Crystal Falls Forest Park 36, Pickford 34

Forest Park will add to its 13 championship game appearances as an 11-player program with its first in 8-player after handing Pickford its lone loss this season. The Trojans (10-2) last made a championship game in 2009 and moved to 8-player a year ago. They put up the most points Pickford (11-1) gave up in a game this season by 12. The Panthers fell in their second straight Semifinal but moved to 27-7 in three years of 8-player. Click for more from the Iron Mountain Daily News.

Portland St. Patrick 33, Kinde-North Huron 14

The Shamrocks are 53-12 since moving to 8-player in 2012, and in their first Semifinal since that first season finally broke through to earn a first championship game berth since 1997. St. Patrick (11-1) scored 21 points during the fourth quarter to pull away against a North Huron program that also was playing in its second 8-Player Semifinal and finished 10-2. Click for more from the Lansing State Journal.

11-Player Division 1

West Bloomfield 28, Utica Eisenhower 25

Quarterback Bryce Veasley scored the winning touchdown with under a minute to play to send West Bloomfield (10-2) to its first MHSAA Semifinal in football. The Lakers edged an Eisenhower program much more familiar with this stage of the playoffs; the Eagles were playing for a third Regional title this decade and made the Semifinals a year ago. Eisenhower (11-1) had given up more than 20 points in a game to only one other opponent this fall. Click for more from the Oakland Press.

Other Regional Finals:

Clarkston 29, Holland West Ottawa 22 – The Wolves (10-2) scored 23 unanswered fourth-quarter points to win their second Regional title in four seasons and end West Ottawa’s winningest football season at 10-2.

Detroit Catholic Central 27, Canton 26 – The Shamrocks (8-4) stopped a Canton two-point conversion attempt with 34 seconds to play to win their fifth Regional title this decade while handing the Chiefs (10-2) their first loss since opening night.

Detroit Cass Tech 32, Clinton Township Chippewa Valley 26 – In maybe the most dramatic finish of all this weekend, Chippewa Valley (10-2) took the lead with 1:25 to play and Cass Tech (9-2) took it back as the clock ticked under 10 seconds to win an eighth straight Regional title. 

11-Player Division 2

Livonia Franklin 31, Flushing 29

Franklin (10-2) clinched its second Regional title in three seasons on kicker Brad Gibson’s 27-yard field goal with 13 seconds to play. Flushing had taken the lead just more than a minute before with a two-point conversion after a late score. Flushing was playing for its first Regional title and finished 9-3, tying its most successful season (2014) since 1997. Click for more from the Observer & Eccentric.

Other Regional Finals:

Grand Rapids Forest Hills Central 28, Traverse City Central 10 – Forest Hills Central (12-0) won its first football Regional title since 1995 with 28 unanswered points over the second and third quarters; Traverse City Central (8-4) was playing for its first Regional title since 1991.

Detroit Martin Luther King 55, Ypsilanti Lincoln 14 – The Crusaders (11-1) won their third straight Regional title and fifth in seven years while finishing the most successful playoff run ever for Lincoln (9-3), which hadn’t lost since an 0-2 start.

Warren DeLaSalle 14, Oak Park 7 – A last-minute touchdown gave DeLaSalle (10-2) its first Regional title since 2014 as both teams scored their fewest points since opening night; Oak Park (9-3) tied its most successful season after also going 9-3 in 2012. 

11-Player Division 3

Riverview 36, Dearborn Divine Child 31

The Riverview dream season continues, this time after a close win over one of last season’s Division 3 semifinalists. The Pirates (11-1) won their first Regional title since 2002, with the reminder again that they went only 2-7 a year ago. Riverview led by 12 heading into the fourth quarter and held off Divine Child (10-2) during a late comeback attempt. Click for more from the Southgate News-Herald.

Other Regional Finals:

Muskegon 49, DeWitt 0 – The Big Reds (12-0) were great on offense as usual, but defensively this was the most impressive of their six shutouts this fall; DeWitt (10-2) was averaging 39 points per game entering the day.

Battle Creek Harper Creek 16, East Lansing 13 – The Beavers (12-0) scored all 16 of their points during the fourth quarter to clinch their first Regional title since 2012 and hand East Lansing (9-3) its first defeat this season since Week 3; the Trojans finished their best season since 2011.

Farmington Hills Harrison 34, Linden 21 – The Hawks (9-3) added to their inspired run with a first Regional title since 2014; Linden (9-3) was playing for its first Regional title but did finish its winningest season since 2012. 

11-Player Division 4

River Rouge 21, Bloomfield Hills Cranbrook Kingswood 14

The Panthers (10-2) reached 10 victories for the fourth straight season and fifth in six seasons by clinching this third straight Regional title. River Rouge never broke away but did go ahead to stay midway through the fourth quarter to seal its closest win of the season (the two losses were by nine and seven). Cranbrook Kingswood (10-2) did cap its winningest season in program history. Click for more from the Southgate News-Herald.

Other Regional Finals:

Escanaba 39, Williamston 21 – The Eskymos (10-2) began pulling away during the first half on the way to their first Regional title since 1981; for Williamston (7-5), it was the only loss this season by more than seven points.

Grand Rapids Catholic Central 42, Belding 3 – GRCC (12-0) rode another giant dose of running back Nolan Fugate to its 18th straight win; Belding (9-3) ended its most successful season since 1998.

Edwardsburg 52, Lansing Sexton 30 –The Eddies (11-1) won their second straight Regional title with their fifth game over 50 points this season; Sexton (8-4) did become the first team to top 30 against Edwardsburg this fall.

11-Player Division 5

Grand Rapids West Catholic 28, Portland 26

The latest of frequent playoff meetings between these annual contenders turned out to be another classic as West Catholic (10-2) stopped a late two-point conversion attempt to secure the win – after also beating Portland by three last season on the way to winning the Division 5 title. The Raiders (10-2) fought back from two touchdowns down in the fourth quarter. Click for more from the Grand Rapids Press.

Other Regional Finals:

Reed City 46, Menominee 34 – The Coyotes (11-1) closed this weekend’s action in Saturday’s final game by claiming their first Regional title against a Menominee team playing in its ninth straight Regional Final; the Maroons, last season’s Division 5 runners-up, finished 8-4.

Saginaw Swan Valley 48, Muskegon Oakridge 14 – The Vikings (11-1) will play in their third Semifinal in nine years as Alex Fries threw three touchdown passes and ran for a fourth score; Oakridge (9-3) was playing for its first Regional title since 2013.

Frankenmuth 17, Algonac 7 – The Eagles (12-0) won their second straight Regional title and set a program record for wins by outlasting the Blue Water Area Conference champion Muskrats (10-2) in a defensive struggle; Frankenmuth held Algonac to 161 yards. 

11-Player Division 6

Ithaca 33, Montague 23

Ithaca made a statement in a game pitting teams that have combined to win seven of the last nine Division 6 titles. Following quarterback Joey Bentley – 218 yards and four touchdowns rushing, one more touchdown passing – the Yellowjackets (12-0) led by 18 late before Montague added a final score. The Wildcats (11-1) did put up the most points Ithaca has given up this season – the Yellowjackets have now allowed only 101 over 12 games. Click for more from the Mount Pleasant Morning Sun.

Other Regional Finals:

Traverse City St. Francis 33, Millington 26 – The Gladiators (11-1) hung on to win their second Regional title in three seasons as Millington (10-2) put up the most points St. Francis has given up this season – although the Gladiators also became just the second to score more than 30 on the Cardinals.

Jackson Lumen Christi 44, Watervliet 22 – The reigning Division 6 champion Titans (10-1) locked down a Watervliet offense that had scored at least 36 points every game and averaged 52 per game during the Panthers’ 11-0 start.

Warren Michigan Collegiate 32, Blissfield 6 – The Cougars (12-0) won their second Regional title in 10 seasons as a program, ending Blissfield’s first winning season since 2012 and winningest since 2009 at 7-5. 

11-Player Division 7

Lake City 20, Breckenridge 18

Someone was going to celebrate a major accomplishment after this game. Lake City improved to 12-0, extending its program record for wins in claiming its first Regional title and with last year’s 2-7 finish becoming tougher to believe by the week. Breckenridge was 0-9 only three years ago and won its first playoff game just two weeks ago on the way to finishing 10-2 this fall. Click for more from the Cadillac News.

Other Regional Finals:

Pewamo-Westphalia 34, Elkton-Pigeon-Bay Port Laker 0 – The Pirates’ fifth shutout this season moved them to 11-1 and landed them their sixth Regional title in seven seasons; Laker (10-2) did contain P-W to its third-fewest points this fall.

Saugatuck 7, Cassopolis 6 – A go-ahead score with under three minutes to play pushed Saugatuck (9-3) just past the Rangers (10-2) for its first Regional title since 2010; Cassopolis had guarded that lead since the first quarter.

Madison Heights Madison 22, Monroe St. Mary Catholic Central 20 – Madison (12-0) will play in its first Semifinal since 2007 after coming back from two touchdowns down during the second half; the Falcons finished 7-5 after a 1-3 start this fall. 

11-Player Division 8

Iron River West Iron County 35, Frankfort 20

West Iron’s first Regional title since 1977 came with a program record-setting 11th win as the Wykons haven’t lost since falling by two points on opening night. West Iron scored the first 22 points and locked down a Frankfort offense that had scored 45 per game entering the game. The Panthers finished 8-3 after making the Regional Finals for the third straight season. Click for more from the Iron Mountain Daily News.

Other Regional Finals:

Saginaw Nouvel 54, Lincoln Alcona 34 – Nouvel (12-0) picked the best time to score its most points in a game this season, coming off a District Final scare against Harbor Beach; the Panthers opened a 28-0 lead on the Tigers (9-3), who were playing in their first Regional Final.  

Mendon 14, Climax-Scotts 6 – A week after stunning reigning champion Muskegon Catholic Central, Mendon (12-0) had to hold off the Panthers (9-3) for 2½ quarters to earn its first Regional title since 2011.

Ottawa Lake Whiteford 60, Clarkston Everest Collegiate 20 – Last season’s Division 8 runner-up Bobcats (12-0) clearly are intent on getting back to Ford Field; they finished this one on a 44-6 run to end the longest tournament run in the five-year history of Everest Collegiate (9-3).

Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.  

PHOTO: Ithaca’s Devon Smith (51) closes in on a Montague ball carrier during Saturday’s Division 6 Regional Final. (Photo by Tim Reilly.)