Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 1 Preview
August 23, 2017
By Geoff Kimmerly
Second Half editor
Football remains the most played high school sport in Michigan, not to mention the most popular for fans who fill our stadiums every fall weekend.
Finally, it’s time to start talking about it again – and you’ve come to the right place.
Below is the first of 14 “Drive for Detroit” weekly previews aimed at giving you the most intriguing games in your corner of the state every week through November’s 11-Player Finals at Ford Field.
The original motivation of our weekly football previews has been to give fans a few games they can check out no matter where they live or might be visiting in our great state. For that reason, you’ll see the games at University of Michigan this weekend under “Southeast & Border” although those teams playing don’t necessarily call that part of the state home, and you’ll find the rest listed under regions where the home team is located even if the away team is from far away.
With most of the state’s games this weekend split over Thursday and Friday, we’ve also listed which day all of them below will be played – but check out the MHSAA Score Center for the full schedule plus scores all three nights as they come in.
Be sure to check out as well the list of 19 games airing this weekend on MHSAA.tv, including all three from the Vehicle City Gridiron Classic at Flint’s Atwood Stadium, seven games from the Prep Kickoff Classic at Wayne State University and all four games from Saturday’s GRidiron Classic at Grand Valley State University.
The weekly “Drive for Detroit” previews are powered by MI Student Aid. Please click the adjacent linked logo and read below for more information on how MI Student Aid is providing Michigan’s high school students with money to help pay for college.
Bay & Thumb
Marysville (10-1) at Richmond (8-2), Thursday
A 38-21 win over the Blue Devils in last season’s opener was the start to Marysville’s best finish since 2000, as the Vikings’ only loss came in a District Final to eventual Division 4 runner-up Detroit Country Day. Richmond still went on to a perfect run through the Blue Water Area Conference and fifth straight playoff berth, and will look to make it three wins in four years over the reigning Macomb Area Conference Gold champ.
Others that caught my eye: THURSDAY Marine City (4-5) at Algonac (11-2), Flint Carman-Ainsworth (6-4) vs. Grand Blanc (5-5) at Atwood Stadium, Lake Fenton (8-2) at New Lothrop (10-2), FRIDAY Unionville-Sebewaing (9-2) at Ubly (12-1).
Greater Detroit
Macomb Dakota (7-4) at Orchard Lake St. Mary’s (10-4), Thursday
A host of intriguing games will be played this weekend as part of the Prep Kickoff Classic at Wayne State University; four of them are listed below. But it’s tough again to look past this one. The Cougars won the opener with the Eaglets 35-28 a year ago on the way to a 16th straight playoff appearance. St. Mary’s, meanwhile, rebounded to only win a third straight Division 3 championship with a one-point nail-biter over Muskegon in the season’s final game at Ford Field.
Others that caught my eye: THURSDAY Southfield Arts & Technology (8-4) vs. Davison (10-1) at Wayne State University, Walled Lake Western (12-2) vs. West Bloomfield (6-5) at Wayne State University, SATURDAY Oak Park (7-4) vs. Utica Eisenhower (12-1) at Wayne State University, River Rouge (11-2) vs. Detroit East English (5-4) at Wayne State University.
Mid-Michigan
Hudsonville (8-2) at Grand Ledge (7-3), Thursday
Grand Ledge was considered the Lansing area’s best team for most of last season and will vie for that status again with a senior-loaded squad; more on that next week when the Comets take on another contender in DeWitt. Grand Ledge’s only loss through the first eight games last fall was in the opener 21-14 to Hudsonville, which went on to a fourth straight playoff appearance with losses only to Ottawa-Kent Conference Red rivals Rockford and Grandville.
Others that caught my eye: THURSDAY Haslett (4-5) at Fowlerville (7-3), Battle Creek Pennfield (5-5) at Williamston (5-5), FRIDAY Beal City (7-4) at Mount Pleasant Sacred Heart (5-5), East Lansing (6-4) at St. Johns (5-4).
Northern Lower Peninsula
Roscommon (9-2) at Grayling (7-4), Thursday
The Bucks turned a 20-14 opening-night win over Grayling last year into the start of their best season since 2006, including their first playoff appearance since 2012. The Vikings, meanwhile, continued as one of the most consistent programs in the north, putting together their best record in three seasons and seventh playoff appearance in eight seasons.
Others that caught my eye: THURSDAY Big Rapids (3-6) at Cadillac (6-4), FRIDAY Hillman (5-5) at Gaylord St. Mary (6-4), AuGres-Sims (7-3) at Rogers City (4-5), Lansing Sexton (7-4) at Gaylord (4-5).
Southeast & Border
Rockford (7-4) at Saline (11-1), Thursday
A team-wide illness took the Rams out of this much-anticipated matchup a year ago, but it’s a go this week and with no less expectation. After taking a forfeit loss to start and then falling the following week to Lowell, Rockford strung together six straight wins to make the playoffs for a 21st straight season – tied for longest active streak in the state with Menominee. Saline is coming off a second straight 11-1 finish, and with its 2014 run to the Division 1 Final is a combined 34-4 over the last three seasons. The Yellowjackets might have been the second-best team in Michigan in 2016, falling to eventual Division 1 champion Detroit Cass Tech 43-42 in a Regional Final.
Others that caught my eye: THURSDAY Brighton (7-3) vs. Belleville (7-3) at University of Michigan, Constantine (6-4) at Homer (8-3), FRIDAY Clarkston (9-3) vs. Lapeer (7-3) at University of Michigan, Pewamo-Westphalia (14-0) at Monroe St. Mary Catholic Central (4-5).
Southwest Corridor
Dearborn Divine Child (10-3) at Benton Harbor (10-1), Friday
Its former struggles becoming a distant memory, Benton Harbor has proven to not be a one or even two-year phenomenon. The Tigers once again won’t have an easy go as an independent this fall playing teams from all over the Lower Peninsula and one from Chicago. But they started 10-0 last year before falling by a point in a Division 4 District Final, and expectations are high again despite starting out against a Division 3 semifinalist from a year ago. Divine Child bounced back last fall from a sub-.500 record in 2015 to post its best since 1985. This one will be key for the Falcons as well with their nonleague slate also including playoff regulars East Lansing and Warren DeLaSalle.
Others that caught my eye: THURSDAY Portage Northern (5-5) at Battle Creek Lakeview (6-3), Fennville (3-6) at Schoolcraft (10-1), Marcellus (4-5) at Decatur (4-5), FRIDAY Lawton (8-2) at Watervliet (7-3).
Upper Peninsula
Iron Mountain (8-3) at Ishpeming (3-5), Friday
After Ishpeming’s dominance of the Mid-Peninsula Conference for most of this decade, last year belonged instead to Negaunee and Iron Mountain. The Mountaineers opened 2016 by handing the Hematites their first loss since 2014 and ending Ishpeming’s 27-game regular-season winning streak; Iron Mountain went on to its best overall finish since 2011. But Ishpeming, which hadn’t had a sub-.500 season previously since 2001, surely has been looking forward to starting over against this familiar opponent.
Others that caught my eye: FRIDAY Gladstone (3-6) at Gwinn (6-4), Niagara Northern Elite, Wis. (1-0 this season) at Norway (9-3), SATURDAY Marinette, Wis. (0-1 this season) at Menominee (12-2), Hancock (5-4) at Lake Linden-Hubbell (10-1).
West Michigan
Jackson Lumen Christi (12-2) at Grand Rapids West Catholic (12-2), Friday
The Grand Rapids area in particular is loaded this weekend with matchups of some of its best against contenders from the Detroit and Lansing areas, including a replay of last season’s Division 4 Final between Grand Rapids Catholic Central and Detroit Country Day. But West Catholic/Lumen Christi wins out by a step this time because both are reigning MHSAA champions – West Catholic in Division 5 for the fourth straight year and Lumen Christi in Division 6. The teams have split openers the last two seasons, as West Catholic won last year’s meeting 30-13 – and the Falcons might be favorites off the bat again returning star quarterback Gaetano Vallone while Lumen Christi graduated 2,000-yard rusher Bo Bell.
Others that caught my eye: THURSDAY Farmington Hills Harrison (5-4) at East Grand Rapids (8-3), DeWitt (10-2) at Grand Rapids Christian (9-2), Hudsonville Unity Christian (10-3) at Allendale (8-3), FRIDAY Detroit Country Day (13-1) at Grand Rapids Catholic Central (13-1).
8-Player
Battle Creek St. Philip (5-4) at Wyoming Tri-unity Christian (11-1), Friday
Tri-unity broke into the playoffs last season for the first time and drove all the way to the 8-Player Semifinals before falling for the first and only time in 2016. So this likely won’t resemble at all the Defenders’ only other matchup with St. Philip, a 68-0 11-player loss in 2008. The Tigers, 8-player runners-up in 2015, lost four of their last five last season to just miss the playoffs – proof of the improving strength of the 8-player field. That said, it wouldn’t be a surprise if they returned to the elite.
Others that caught my eye: THURSDAY Peck (5-4) at Lawrence (8-2), Rudyard (5-4) at Cedarville (6-4), FRIDAY Rapid River (6-4) at Crystal Falls Forest Park (9-2), Bellaire (3-6) at Pickford (10-2).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: A Montague receiver snags a pass over a Whitehall defender last season. (Photo by Tim Reilly.)