Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff R3 Review
November 14, 2016
By Geoff Kimmerly
Second Half editor
We’ve reached the final two weeks of another Michigan high school football season. Our field of 272 teams four weeks ago is down to only 34. And some of these key games are coming down to every last inch and minute.
Six of nine divisions this weekend saw at least one winner emerge by three or fewer points. Edwardsburg and Chelsea went to overtime. Detroit Cass Tech and Saline entered undefeated and ended only a point apart.
See below for a glance at those two games and all 32 11-player Regional Finals and both 8-player Semifinals, with links to media coverage of notable results in each division.
Division 1
Detroit Cass Tech 43, Saline 42
It was hard to expect more from a matchup of undefeated Division 1 powers than what these two delivered Friday. Cass Tech (12-0) won an incredible seventh straight Regional championship in part on the running of Donovan Johnson, who gained 285 yards and scored four touchdowns on the ground – which balanced out nicely 241 yards and five running scores by Saline’s Connor Hibbard. The Hornets finished 11-1 for the second straight season after winning a third straight District title. Click for more from the Detroit News.
Other Regional Finals:
Detroit Catholic Central 28, Grandville 14 – This run has made it hard to remember that the Shamrocks (12-0) had a rare down year only two years ago, finishing 4-5; Ottawa-Kent Conference Red co-champion Grandville (10-2) was the latest playoff opponent to not come within two touchdowns of DCC, but did finish with its most wins since 1996.
Romeo 41, Clarkston 7 – The reigning Division 1 champion Bulldogs (9-3) needed a little time to really get rolling this fall, but like DCC they’ve also beaten all three playoff opponents by double digits; Clarkston (9-3) did finish two wins better than a year ago.
Utica Eisenhower 42, Southfield Arts & Technology 7 – The Eagles (12-0) have guaranteed their best record since 2003 with their first Regional title since 2011 after a second-straight five-touchdown win this postseason; Southfield Arts & Technology finished its inaugural season a strong 8-4.
Division 2
Lowell 22, Grand Rapids Forest Hills Central 19
Lowell’s climb against the Rangers wasn’t as steep as when the Red Arrows came back from a 17-point deficit to win their first meeting in Week 7. But Lowell still needed to score last – on a touchdown run by quarterback David Kruse six seconds into the fourth quarter – get ahead of Forest Hills Central for good. The second straight Regional title gave Lowell (12-0) that many wins for the second straight season as well; Forest Hills Central (9-3) finished off one of the best rebound runs statewide after going 2-7 in both 2014 and 2015. Click for more from the Grand Rapids Press.
Other Regional Finals:
Walled Lake Western 61, Fenton 21 – The Warriors (11-1) scored their season high to win a second straight Regional title and end a nine-game winning streak for Flint Metro League champion Fenton (9-3).
Detroit Martin Luther King 21, Temperance Bedford 7 – The reigning Division 2 champion Crusaders (10-2) have beaten all of their playoff opponents this time by at least 14; Bedford (9-3) gave King one of its closest games and finished five wins better than a year ago.
Birmingham Groves 44, Grosse Pointe South 10 – Groves (11-1) earned its first Regional title and attained 11 wins for the first time as well, running for 428 yards led by Ernest Allen’s 157 and Collin Heard’s 101; South (8-4) improved a win from last year and doubled its total from only two years ago.
Division 3
Edwardsburg 42, Chelsea 40 (OT)
The Eddies’ substantial run of success this decade now includes a second Regional title in three seasons and the first 12-win season in program history – and Edwardsburg (12-0) earned them by holding off a comeback by Chelsea and stopping a two-point conversion try in overtime. The Eddies’ last Semifinal appearance, in 2014, came in Division 4. Chelsea (11-1) was Division 3 runner-up last season and finished this two-year run a combined 23-3. Click for more from the South Bend Tribune.
Other Regional Finals:
Muskegon 62, Byron Center 7 – The O-K Black champ Big Reds (9-3) won their fourth Regional title in five seasons while ending the winningest season for O-K Green champ Byron Center (10-2) since 2000.
Orchard Lake St. Mary’s 35, DeWitt 28 – The Panthers (10-2) led into the third quarter before St. Mary’s (8-4) outscored them 21-7 in the fourth to win a third straight Regional title.
Dearborn Divine Child 28, Allen Park 21 – The Falcons (10-2) continued another of the state’s great comeback seasons, adding a 10th win and Regional title for the first time since 1985 after going 4-5 a year ago; Allen Park (11-1) finished a win better than last season and with its most since 2004 in winning a second straight District title.
Division 4
Detroit Country Day 28, Corunna 13
Country Day won its third straight Regional title and fourth in five seasons by holding the Cavaliers to 133 yards of total offense and getting some key tosses from quarterback Jalen Graham (10 of 15 passing for 123 yards and a touchdown). The Yellowjackets (12-0) jumped out to a 21-7 lead and now have their most wins in a season since 1995. Corunna (9-3) continued its climb from 2-7 two seasons ago to 8-2 last year and this fall its most wins since 2002. Click for more from the Oakland Press.
Other Regional Finals:
River Rouge 57, Adrian 20 – The Panthers (11-1) have won their playoff games by 61, 12 and now 37 points on the way to a second straight Regional title; Adrian finished its rebound season 7-5 after three straight 2-7 seasons and four straight with sub-.500 records.
Grand Rapids Catholic Central 34, Escanaba 0 – The Cougars (11-1) are in their first Semifinal since their championship season of 2010 and with their third shutout in four weeks; Escanaba (9-3) can celebrate another jump in its revival after improving from 5-5 a year ago with its most wins since 1989.
Hudsonville Unity Christian 36, Lake Odessa Lakewood 16 – The Crusaders’ first Regional title came in part on the legs of running back Alec Headley, who averaged 16.1 yards per carry gaining 177 of 424 rush yards total for Unity Christian (10-2); Lakewood’s winningest season ended at 10-2 as well.
Division 5
Frankenmuth 28, Ithaca 20
Frankenmuth (11-1) won its first Regional title since 1997 by handing Ithaca (11-1) only its third loss over the team’s last 100 games and first not in an MHSAA championship game since 2009. The Eagles are 48-8 over their last five seasons but had made only one other Regional Final appearance since their last win at that level of the tournament. Three Frankenmuth runners had at least 99 yards on the ground, led by Kris Roche with 161, as the team came back from a 14-0 deficit. Click for more from the Saginaw News.
Other Regional Finals:
Menominee 40, Reed City 14 – The Maroons (11-1) won their fifth Regional title in seven seasons with a fourth straight game scoring 40 or more points; Reed City (11-1) hadn’t given up 40 in a game since its 2014 Regional Final, but did finish with its most wins in a season ever.
Grand Rapids West Catholic 40, Berrien Springs 7 – The Falcons (10-2) have survived three road games to also win a seventh straight Regional title, continuing their travels by ending a third straight playoff season for the Shamrocks (8-3).
Algonac 38, Ida 22 – Last season Ida won its first Regional title; this time Algonac (11-1) celebrated its first Regional championship by downing the Bluestreaks (10-2).
Division 6
Leroy Pine River 42, Ravenna 14
The mood had to be a little low for Pine River heading into the playoffs coming off two straight losses, but you’d never be able to tell. The Bucks (9-3) – also just 4-5 last season – won their first Regional title in a big way over Ravenna (9-3), a traditional power but also a nice comeback story coming off a 3-6 finish in 2015. Click for more from the Big Rapids News.
Other Regional Finals:
Maple City Glen Lake 14, Calumet 0 – The Lakers (10-2) reached 10 wins for the first time since 2001 with their first Regional title since 1996, ending the first 10-win season ever for Calumet (10-2), which was coming off its first District title since 2006.
Millington 22, Detroit Central Collegiate 20 – The Cardinals (11-1) came back from a 20-0 halftime deficit to win their first Regional title since 2010 and third since 2009; Central Collegiate (7-5) capped a third straight playoff season with its most wins since 2010.
Jackson Lumen Christi 49, Napoleon 6 – The Titans (10-2) won their first Regional title since 2009 by ending Napoleon’s winningest season since 2002 and longest playoff run ever at 9-3.
Division 7
Pewamo-Westphalia 17, Traverse City St. Francis 14
Arguably the most anticipated game statewide this side of Division 1 saw the reigning Division 7 runner-up Pirates (12-0) overcome a second straight undefeated opponent. The Gladiators (11-1) became the first team to hold P-W running back Jared Smith to fewer than 100 yards since his sophomore season two years ago, but the Pirates’ defense held St. Francis to its fewest points since last year’s Regional Final win over Boyne City. Click for more from the Traverse City Record-Eagle.
Other Regional Finals:
Ubly 22, New Lothrop 13 – Make this now the Bearcats’ best season since 2009 as they won their first Regional title and 12 games for the first time since that year; Ubly (12-0) got rushing and receiving touchdowns from Jonathan Brandel as it ended New Lothrop’s seventh straight 10-win season at 10-2.
Cassopolis 51, Concord 14 – The Rangers (11-1) set a program record for wins with their first Regional title by scoring the most points Concord (9-3) had given up since Week 8 of 2014; the Yellowjackets did finish this season with their most wins since 2001.
Detroit Loyola 36, Hudson 13 – The Bulldogs (10-2) attained a sixth straight 10-win season by beating a third league champion in three playoff games; Hudson (10-2) had won a share of the Lenawee County Activities Association title and was making its first Regional Final appearance since 2011.
Division 8
St. Ignace 14, Norway 12
The Saints (11-1) have had only two other close games this season, but secured their second straight Regional title relying on a defense that has given up only 131 points this season and only 38 over three playoff games. Norway, playing for its first Regional title since 2006, also shined defensively holding down a St. Ignace offense averaging 42 points per game heading into the day. The Knights finished 9-3, making a significant jump from 2-7 a year ago. Click for more from the Sault Ste. Marie Evening News.
Other Regional Finals:
Muskegon Catholic Central 35, Frankfort 0 – The reigning Division 8 champion Crusaders (12-2) earned their second straight shutout of the playoffs by holding Frankfort (11-1) scoreless for the first time since 2013.
Saginaw Michigan Lutheran Seminary 28, Royal Oak Shrine 7 – The Cardinals (10-2) clinched a third-straight 10-win season and second Regional title in three seasons; Shrine (9-3) did accomplish a nice bounce-back from 4-5 last season to win its first District title since 2008.
Ottawa Lake Whiteford 38, Climax-Scotts 18 – These two have met two straight postseasons as undefeated teams, and Whiteford (12-0) has won both meetings; the Bobcats made up for three turnovers by getting 100-plus yards rushing from both Logan Murphy and Jesse Kiefer and holding Climax-Scotts (11-1) to its fewest points since the teams met in the same round a year ago.
8-Player
Powers North Central 62, Pickford 22
The reigning champion Jets (12-0) earned their return to the MHSAA Final with 40 first-half points and 506 total yards while possessing the ball only 14 minutes. Running back Bobby Kleiman gained 123 yards on only eight carries, scoring three time on the ground, and also caught three passes for 98 yards and a score. The Panthers did finish their winningest season since 1991 at 10-2. Click for more from the Iron Mountain Daily News.
Deckerville 36, Wyoming Tri-unity Christian 6
The Eagles won a matchup of undefeated teams to set up another this weekend, handing Tri-unity Christian (11-1) its first and only loss of the fall. Deckerville (11-0) was held to its fewest points since Week 1, but still hasn’t allowed an opponent to score more than 12 this season. The Eagles had fallen in Semifinals the last two seasons. Click for more from the Huron Daily Tribune.
PHOTO: Pewamo-Westphalia running back Jared Smith breaks into an opening as Traverse City St. Francis defenders converge. (Click to see more from HighSchoolSportsScene.com.)