Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Camden-Frontier Enjoys 8-Player Rebirth
By
Chip Mundy
Special for Second Half
October 20, 2016
By Chip Mundy
Special for Second Half
CAMDEN – When it comes to football at Camden-Frontier, fewer is better.
Three times better.
After enduring back-to-back winless seasons in 2014-15, Camden-Frontier made the switch from 11- to 8-player football. The result? The Redskins are 5-1 this season with a shot at making the MHSAA playoffs.
Camden, a farming village with 512 residents in the 2010 census, is nestled in a tri-state area just two miles east of the Michigan/Indiana border and 4 miles north of the Michigan/Ohio border. Frontier is a civil township just 11 miles northeast of Camden.
The school sits between the two along a peaceful country road that is void of traffic and other structures. Except on football weekends. This fall, the communities have connected with the football team and its success, even though the 8-player format wasn't embraced at the start, even by many of the players.
“At first, they didn't know how it was going to go,” said Ryan Sigler, athletic director and assistant football coach. “It was brand new to them, but it didn't take very long for them to see what it was going to be like. We did lose maybe six or seven kids who aren't playing and should be playing. They decided it wasn't for them, but I think after seeing how this year went and what's coming in the future, I think they will come back.
“It has been a positive experience, and the morale in the school is higher than it's ever been.”
Making the switch
After the second consecutive winless season in 2015, Camden-Frontier's football coach resigned, and the search was on for a new coach. In the process, switching to 8-player football became a possibility.
“I am a firm believer in JV football, and I want our kids to be able to play JV football,” Sigler said. “With our low numbers – I think we were 22 or 23 in our whole program last year – you're not going to have JV games because you take half of your kids and they go right to varsity.”
When Waldron football coach Mark Long's name popped into the discussion, Sigler and Camden-Frontier Superintendent Scott Riley explored the idea of going to 8-player. Not only did Long have experience and success in 8-player football at Waldron, Sigler and Riley could not get past the failures of the Redskins in the previous two seasons.
“Last year, we scored two touchdowns – one on offense and one on defense,” Sigler said. “The year before, we scored four touchdowns total.
“Scott and I kind of got talking, and we decided that Mark would be the right guy. He came to us in the process and said, 'If I come, I want to go 8-man football.' We kind of talked back and forth, what it would do for the program and how it would help us.”
Long agreed to leave Waldron, his hometown, to pursue a fresh, new challenge at Camden-Frontier.
“I had been coaching at Waldron for about 16 years,” he said. “I coached basketball and football, I was the athletic director, and we were extremely successful in football.
“I had the opportunity to go to Camden-Frontier and coach and take them from 11-man to 8-man, and it was something that I thought would be a good challenge.”
While Long's challenge was on the field, Sigler had to put together a schedule of 8-player teams. It was too late to join the Southern Michigan 8-man Football League, so he ended up with just a seven-game schedule, including a drive of 5 hours, 30 minutes that covered 298 miles to Pellston, which is just south of the Mackinac Bridge.
“We were not able to get into the league schedule, but we will be back in next year,” Sigler said. “We just got in too late, and we didn't want to break any contracts.
“Mark knew a lot of 8-man teams, so we could set our schedule, and we were able to get seven games. I wish we would have gotten at least eight. We're right in the mix for a playoff spot. It could come back to bite us that we only had a seven-game schedule.”
Making the sell
While setting the schedule at late notice was tough, selling 8-player football to a bunch of young men who had played only 11-player football was going to be tougher. Six or seven quit the program, but slowly the others bought into the new format.
“I was set on not playing varsity at all,” sophomore fullback/middle linebacker Cole Mapes said. “I heard that we were going to stay at 11-man for JV, and I didn't care for 8-man.
“Then I started seeing what was going on, and I saw how much dedication that Coach Mark put into it. With 11-man, we had no hope.”
Others slowly but surely accepted the new format. Long said the younger players were more open to the switch than the older players at first.
“A lot of the sophomores started showing up on Day 1 in the weight room and the 7-on-7s in the summer,” he said. “The young kids really bought into it quickly.”
Some of the veteran players, like junior guard/defensive end Austin Zilka, were more apprehensive about the move.
“My initial thought was, 'Why are we changing?'” Zilka said. “I understood that we hadn't had the best record, but I didn't understand why we were changing.
“I never thought about not playing because either way, when you pad up and get hit, it feels the same whether there are eight men on the field or 11 men. It took me about two weeks to get adjusted and (I) realized that I had no choice if I wanted to play football. Now, if I had a choice, I like that we're winning, but I like the teams that we played in 11-man. But I think I'd stick with 8-man.”
With the players buying into the program and the success, Sigler is hopeful players who decided not to play this season will return to the program next season.
“They decided it wasn't for them, but I think after seeing how this year went and what's coming in the future, I think they will come back,” he said.
Early wins – and doubts
Camden-Frontier started the season quickly, but not everybody was impressed. The 86-8 opening-game victory, along with wins by 56-0 and 50-0, left many in the community wondering if it all was simply because of the level of competition.
That question was to be answered in Week 5. On a Saturday – and Homecoming – Camden-Frontier hosted 8-player power Battle Creek St. Phillip, a team that lost in the MHSAA championship game in 2015 and had started its season 4-0.
“I kind of felt uneasy just scheduling them,” Sigler said. “We had a bye week before we played St. Philip, so we prepared for two weeks. We're preaching the whole time that we have to prove that we're the type of football team that we want to be, and it is going to take hard work. We had the best two weeks of practice that we had all year.”
It turned out to be a signature moment of the season. The Redskins shut out St. Philip 22-0, and suddenly that 8-player football team that had beaten four nobodies in the eyes of the community was now the apple of the community's eye.
“It was huge for the community to see that there are other good 8-man football teams and there's going to be a lot tougher competition down the road,” Long said.
And the attitude toward the football team changed.
“We went into that game thinking that they were going to be good, and by all means they were, and it was one of the defining moments that we had as a team,” Zilka said. “And it proved to all the people that said, 'You guys beat a team that isn't very good 86-8, and you're not very good.' It showed that we're here to make a statement.
“They realized that we can play pretty good football and be a good 8-man team, and they kept encouraging us and it helped.”
Expectations from fans also were not negative as they had been in previous years.
“The atmosphere at the football games is a lot better,” sophomore running back/outside linebacker Cale Lehman said. “People expected us to lose, and now it's like they know we have a chance at winning.”
Suddenly, following the Redskins was bordering on an epidemic.
“It was awesome,” Sigler said. “I've noticed a lot more people are staying longer at our games now. You'll have the parents who come out and stay for their kids, but families and others are coming out and staying for the whole game.
“We drove up to Pellston for a game – it was a five and a half hour drive – and we had more people in the stands than they had, and it was Parents' Night. It's been awesome how the parents and community have run with this. We had a full set of stands at Lawrence. People have really bought into this and gotten on board with it.”
Camden-Frontier lost to Lawrence 32-8 in a battle of unbeatens, and the next week was the trek to Pellston. Not many high school teams from small towns get to have a road game that includes an overnight stay.
“We went up Friday after school,” Sigler said. “Our middle school coach runs a logging company, and his logging company donated hotel rooms for us. Tight-knit communities do things for each other.
“We drove up and had the kids bring snacks and food and when we got out there, we grilled outside. It was awesome. We had hamburgers, hot dogs, chips, all that stuff. After that, we went and bowled for two hours, just to get them doing something fun and to relax.”
Then, on Saturday, the Redskins defeated Pellston 58-12.
“It was a team-bonding experience as well as a game,” Zilka said. “We had fun, and then we did what we came up there to do.”
Several parents who made the trip took their sons to see the Mackinac Bridge after the game.
“Some of those kids had never seen the bridge,” Sigler said. “Most of the parents went, and a lot of them surprised the players and took them to the bridge after the game. It was a cool experience.”
One hurdle remains
The season has been a full one. A switch from 11- to 8-player football. A new coach. New opponents on the schedule. A huge Homecoming victory. A 298-mile trip and a visit to the Mackinac Bridge.
What possibly could remain? How about this scenario: Camden-Frontier sits in the No. 16 spot in the points race for the playoffs. Sixteen teams qualify for the 8-player playoffs, and the Redskins need to win and maybe get a little help to secure their first postseason berth since 2000.
Tonight, Camden-Frontier will visit Waldron – yes, the same Waldron that was coached by Long for several years and is his hometown. A better script could not be written for the final game in the regular season with the playoffs on the line.
“I live in Waldron and my daughter goes to Waldron,” Long said. “I coached there and grew up there and played there, so it will be emotional for me and a little tough, but hopefully when the game starts, it will be just another game.”
While Waldron remains home, getting the chance to coach at a new place has been refreshing for Long.
“It has been a rejuvenation,” he said. “It's no different than a job. Once you've been someplace for a certain amount of time, you become complacent. I'm around new kids, but I really still care about the kids I coached at Waldron.”
And he has a great appreciation for the communities of Camden and Frontier and his new team of players.
“For them to come in and buy in – and the community to buy into 8-man football the way that they have – has been a blessing for me,” he said. “They have accepted me from Day One, and I can't say thank you enough.”
With newfound success, don't expect Camden-Frontier to rush back to 11-player football. But Sigler said never say never.
“I think we will stay here for a while, but I wouldn't say that we'll never go back to 11-man again, either,” Sigler said. “But it's not likely anytime soon.”
“The biggest misconception is that a lot of people look down on 8-man football. I didn't know at first if it was right for us, but I'm glad we did it. Obviously."
Chip Mundy served as sports editor at the Brooklyn Exponent and Albion Recorder from 1980-86, and then as a reporter and later copy editor at the Jackson Citizen-Patriot from 1986-2011. He also co-authored Michigan Sports Trivia. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Sophomore running back Cale Lehman finds an opening against Elyria Open Door Christian of Ohio. (Middle) Junior running back Hunter Fackler carries the ball as Austin Bennett (14) and Logan Barnes (17) provide blocking. (Photos by Matthew Lounsberry and Andrew King/Hillsdale Daily News.)