Champion Coaches - Including Local Legends - Unite to Restore Ravenna Glory
By
Scott DeCamp
Special for MHSAA.com
October 8, 2026
RAVENNA – Whether they want to or not, Ravenna seniors Joel Kantola and Colton Rolison hear about the glory days of Bulldogs football from their fathers.
Kantola’s dad, Brandon, watches old games from the 1994 season when he was a two-way starter on Ravenna’s first MHSAA Finals championship team.
“He can’t remember very well, but he’ll see a play and he’s like, ‘Oh, I remember doing that play!’” Joel Kantola said. “It’s one of the best things to hear something (from that era). He loves it, too.”
Rolison’s dad, Willy, shares memorable stories from back in the day when he was a dynamic running back on the Bulldogs’ 1997 Class C title squad.
“It’s just insane that he still has all these stories that I’ve never heard. He’s still bringing them up, new ones every day,” Colton Rolison said with a smile.
Three decades have passed since the 1990s heyday of Ravenna football, when the Bulldogs won three of their program’s four Finals titles. But in the small town located on the eastern edge of Muskegon County, the band is back together, one might say.
Steve Czerwon was hired in March as Ravenna’s head football coach, coming from a highly successful 13-year tenure at his Muskegon Catholic Central alma mater where he guided the Crusaders to Division 8 championships all of his first four seasons (2013-16).
One of Czerwon’s first orders of business in Ravenna was securing the commitments of legendary coaches Dusty Fairfield and Randy Helsen – architects of the Bulldogs’ championship teams in 1994, 1996, 1997 and 2003 – to bring their wisdom and serve as a link from the storied era to this current one.
They agreed, others from the old guard hopped aboard, and a couple more experienced coaches joined Czerwon’s staff. Now, entering the final third of the 2026 regular season, the Bulldogs appear to have regained a little traction despite coming off three straight losing campaigns.
Ravenna carries a 5-1 overall record and five-game winning streak into this Friday’s West Michigan Conference Rivers home game against Hesperia.
Next week, Ravenna plays at North Muskegon with at least a share of the WMC Rivers title on the line. Should the Bulldogs win this Friday, they’ll take on the Norsemen for the outright league championship.
Since the WMC expanded and split into two divisions in 2022, North Muskegon has not lost a Rivers football game. Meanwhile, Ravenna has not won a conference title since sharing one with two teams in 2001.
In their football history, the Bulldogs have more Finals titles (four) than conference championships (three), illustrating the enduring strength of the West Michigan Conference.
This pack is hungry to etch its own history: Winning a conference title and making a run in the Division 7 playoffs. But, as Helsen laid out, there’s a price to pay.
“Steve addressed the fact (with the players),” Helsen recalled. “‘You wanted these guys to come back and you wanted what they had in the ’80s through the ’90s into the 2000s, and what it’s going to take is every effort you’ve got and even take it up from where you are. If you want to leave a legacy, that’s what you have to do. These guys (have) a legacy.’”
When Helsen says “these guys,” he’s referring to Fairfield and himself, but also other connections from the days of Ravenna football prominence.
In 20 seasons as Ravenna’s head coach covering two stints – the second ending in 2010 – Fairfield sported a 164-55 record. He’s a Michigan High School Football Coaches Association Hall of Famer.
Helsen served as Ravenna’s defensive coordinator for all of those seasons, and then some. He and Fairfield are both Ravenna Athletic Hall of Famers, their plaques side-by-side on the wall of the high school’s athletic wing.
Fairfield and Helsen are both retired and they’re volunteer assistants on Czerwon’s staff. They are not at every practice, but they fill critical roles: The former works with the secondary and quarterbacks, plus he’s on the headset in the press box on game days, while the latter coaches defensive linemen.
“They have so much knowledge, and I think it really does connect the past to the current,” said Czerwon, who did his student teaching at Ravenna in the early 2000s and was a member of the Bulldogs coaching staff during their most recent state title season in 2003. “A lot of kids here, they heard from their uncles and their fathers about some really good teams that Ravenna had in the ’90s and early 2000s, and those guys are the actual link.
“I talk to Dusty daily, and he just reinforces the importance of relationships you have with the kids,” Czerwon added. “He’s second to none at that, and it reinforces to me the importance of that.”
Geoff Nelson, who was a starting lineman on Ravenna’s 1994 team, coaches the offensive line. Neil Sladick, who helped the Bulldogs win Finals titles in 1996 and 1997, works with linebackers. Mark Jacobs, who starred on Ravenna’s first Finals group in 1988, helps coach defensive backs.
Canaan Groff is Ravenna’s defensive coordinator, and Nate Smith specializes in offense. Both bring experience to the table, including as head coaches. Czerwon, Groff, Sladick, and Smith all work in Ravenna school buildings, which is an advantage for coaches.
“I think that we’re bringing back a lot of accountability. I think we don’t settle,” Nelson said about Ravenna’s coaching staff. “This has been a great group. We had to break a lot of bad habits, but they’re starting to form new habits and starting to go in the right direction.”
Ravenna got a reality check to start the season in a 33-7 loss to Division 8 top-ranked Beal City, a perennial small-school power. Czerwon admitted he may have asked too much of his players right away in terms of new schemes and such.
Since then, the Bulldogs have exhibited gradual improvement, including winning a couple of one-point games, and now they’re starting to establish an identity of physical football. That was at its peak in last week’s 28-0 win at Mason County Central, which by the way is coached by Ravenna alumnus David Smith, a former Bulldogs head coach who was a member of Class C championship teams in 1994 and 1996.
Things are moving in the right direction for Ravenna.
“There hasn’t really been a lot of drama or anything like that. We love each other. That wins games,” said Rolison, a linebacker who suffered a fractured collarbone in Week 3. Chances of a return this season are up in the air, he said.
“(The coaches have all) worked together before and nobody motivates like Dusty Fairfield – there’s not a single person out there who does,” Rolison added. “Coach Randy Helsen, he knows his stuff. He knows more than I probably ever will about football.”
According to Helsen, getting to know young people at the ground level is Fairfield’s specialty: Types of music they like, their hunting spots, etc.
In terms of accountability, everybody is responsible for that.
“We get after them if they’re not getting it done,” Helsen said. “Kids that were not getting after it five, six weeks ago and kind of rolling their eyes at me when I’m coaching them on scout defense, they’re now in the starting lineup. I said, ‘You’re getting coached by a guy that coached defense here for 27 years. I’m giving you the same coaching that our all-staters and all-conference players got.’”
Fairfield’s goal in returning was to help lay building blocks for current and future success. He believes the overall health of football in Ravenna is strong considering participation numbers from high school to youth levels, especially at a time when similarly small communities across the state are canceling varsity seasons or not fielding enough players to form junior varsity squads.
“It’s been a good experience, and it’s made me realize, you know, what we did in the past really meant something, and it made me realize how hard we worked because I’m totally invested in the team right now. It is fun with the camaraderie with not just the boys but also the coaches,” Fairfield said.
“You know, it’s my last hurrah where I get to experience what I did for a living for over 30 years. I get to experience it one more time before I, you know, go off into the sunset,” he added with a chuckle.
For families such as the Kantolas and Rolisons, things are coming full circle – and they could not be more excited. Brandon Kantola is enjoying his son’s senior season while also reminiscing about the good ol’ days.
“I think he was invested back then,” said Joel Kantola, Ravenna’s starting center, “but he’s more excited for us than I think he was back then.”
Scott DeCamp has worked more than 25 years in sports media, including 21 at MLive Media Group as a reporter and editor. He is founder and owner of DeCamp Creative Solutions. Email him at [email protected] with story ideas for Lake, Mason, Mecosta, Muskegon, Newaygo, Oceana, and Oceola counties.
PHOTOS (Top) Ravenna head coach Steve Czerwon addresses the team following a 28-14 victory over Shelby on Sept. 25. (2) Ravenna assistant coaches Randy Helsen, left, and Dusty Fairfield are pictured in the Bulldogs' locker room in August. (3) Joel Kantola, left, is a senior center for the Ravenna football team, and Colton Rolison is a senior linebacker. (4) Fairfield, left, and Czerwon look at an iPad during halftime of a 28-0 victory over Mason County Central on Friday. (Photos by Scott DeCamp.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)