Drive for Detroit: 11-Player Finals Preview
November 22, 2016
By Geoff Kimmerly
Second Half editor
Each day of this weekend's MHSAA 11-Player Football Finals at Ford Field will have its own distinct theme.
Friday features the only first-time football finalist this season, Ottawa Lake Whiteford in Division 8, plus three teams seeking their first championships since the 1990s: Walled Lake Western in Division 2, Detroit Country Day in Division 4 and Maple City Glen Lake in Division 6.
Saturday, meanwhile, will be rematch day. The Division 1, 3 and 5 Finals are rematches of championship games from earlier this decade, and Division 7 finalists Detroit Loyola and Pewamo-Westphalia met in a Semifinal a year ago.
See below for a look at all of the finalists taking the field this weekend, powered by MI Student Aid. Tickets cost $10 and are good for all four games on one day. Click for a full schedule.
The first three Friday games will be broadcast live on Fox Sports Detroit’s primary channel (check cable/satellite box listings for your specific channel) with the Division 4 game available live on FoxSportsDetroit.com and on FOX Sports GO! for tablet and handheld users. Saturday's first two games will air live on Fox Sports Detroit, with the third on Fox Sports Detroit-PLUS. As with the Division 4 game, the Division 3 game will be available live online only, but both will be aired on Fox Sports Detroit on Sunday; the Division 4 game will air at 6:30 p.m., followed by the Division 3 game at 9 p.m. Audio broadcasts will be available on the MHSAA Network website.
Rankings below were voted upon by The Associated Press’ media panel. Statistics are current unless noted; those with a "*" are only through Regional Finals.
Division 1
DETROIT CASS TECH
Record/rank: 13-0, No. 1
Coach: Thomas Wilcher, 19th season (197-51)
League finish: First in Detroit Public School League East Division 1.
Finals history: Division 1 champion 2012, 2011; runner-up 2015.
Best wins: 32-28 over No. 3 Utica Eisenhower in the Semifinal, 43-42 over No. 4 Saline in the Regional Final, 24-7 over No. 7 Dearborn in the District Final, 35-7 over No. 8 Dearborn Fordson in the Pre-District, 31-18 and 41-20 over Division 2 No. 3 Detroit Martin Luther King.
Players to watch: RB/DB Donovan Johnson, 5-8/175 sr. (1,007 yards/16 TDs rushing); QB Rodney Hall, 6-2/210 sr. (2,315 yards/23 TDs passing); WR/FS Donovan Peoples-Jones, 6-2/190, sr. (982 yards/16 TDs receiving); OT/DT Jordan Reid, 6-5/295 jr.; DB/RB Jaylen Kelly-Powell, 6-0/200 sr.
Outlook: Not that anyone was doubting it before, but it’s tough to argue with Cass Tech’s ranking after its body of work in the playoffs – with Saturday’s comeback win over Eisenhower just the latest of an impressive run. Hall, Peoples-Jones and Kelly-Powell were stars on last year’s team too and Johnson and senior Tim Cheatem are back as the top runners after the Technicians – without Hall because of an injury – fell to Romeo in last season’s Division 1 Final. Kelly-Powell is committed to sign with Michigan, Hall with Northern Illinois and Reid with Michigan State, and both Peoples-Jones and Johnson are making decisions with a number of offers from elite college programs.
DETROIT CATHOLIC CENTRAL
Record/rank: 13-0, No. 2
Coach: Tom Mach, 41st season (373-96)
League finish: First in Detroit Catholic League Central.
Finals history: Ten MHSAA titles (most recent 2009), six runner-up finishes.
Best wins: 28-14 over No. 6 Grandville in the Regional Final, 28-21 over Division 2 No. 10 Birmingham Brother Rice, 28-7 and 17-14 over Division 3 No. 10 Orchard Lake St. Mary’s.
Players to watch: RB/DB Nicholas Capatina, 5-9/180, sr. (1,035 yards/13 TDs); QB/DB Austin Brown, 6-0/180, soph. (1,314 yards/14 TDs); FB/LB Cameron Ryan, 6-0/220, jr. (833 yards/15 TDs rushing); FB/LB Isaac Darkangelo, 6-1/230, jr.; RB/LB Matt Young, 6-1/220, jr.
Outlook: The Shamrocks get to renew their postseason rivalry with Cass Tech after going 1-2 against the Technicians during two championship game and one Semifinal meeting from 2011-13. DCC can control the tempo by controlling the ground game – see last week’s 17-0 win over reigning Division 1 champion Romeo – but additionally hasn’t given up more than 21 points in a game this season while also defeating some strong out-of-state competition including Toledo Whitmer (29-7) and Cleveland St. Ignatius (28-21). The Shamrocks run behind a line averaging 6-foot-2 and 260 pounds and can deploy some skilled receiving threats in seniors Chris Jakubik and Jack Morris.
Division 2
DETROIT MARTIN LUTHER KING
Record/rank: 11-2, No. 3
Coach: Ty Spencer, first season (11-2)
League finish: Second in Detroit Public School League East Division 1.
Finals history: Division 2 champion 2015 and 2007, two runner-up finishes.
Best wins: 14-7 over No. 5 Birmingham Groves in the Semifinal, 21-7 over No. 7 Temperance Bedford in the Regional Final, 39-0 over No. 10 Southfield Arts & Technology.
Players to watch: RB Kevin Willis, 5-8/165 sr. (1,003 yards/13 TDs rushing*); WR/DB Ambry Thomas, 5-11/175, sr.; (885 yards/13 TDs); QB Dequan Finn, 6-0/165, soph. (2,175 yards/34 TDs); DB/FL Jae’Veyon Morton, 5-9/165, jr. (592 yards/13 TDs receiving*).
Outlook: Last season’s champion is back in the Final with a few different players in key positions, but also returning standouts Willis and Thomas. King’s only losses this fall were twice to Division 1 finalist Detroit Cass Tech; Cass Tech and also-PSL rival Detroit East English were the only teams to put up more than 14 points on the Crusaders this season. Thomas is one of the most highly-recruited players in the state and also has scored on interception, kick and punt returns this season. Former defensive coordinator Spencer has led the return effort, taking over after the tragic death of coach Dale Harvel in July.
WALLED LAKE WESTERN
Record/rank: 12-1, No. 2
Coach: Mike Zdebski, 19th season (153-56)
League finish: First in Kensington Lakes Activities Association North and Lakes.
Finals history: Two MHSAA titles (most recent 1999), one runner-up finish.
Best wins: 37-34 over No. 1 Lowell in the Semifinal, 61-21 over Fenton in the Regional Final, 37-7 over Brighton.
Players to watch: WR/DB Cody White, 6-3/205 sr. (547 yards/8 TDs rushing, 694 yards/9 TDs receiving, 638 yards/9 TDs passing); WR/DB Kameron Ford, 5-10/165, sr. (1,097 yards/13 TDs receiving); TB/LB Jalen Marshall, 5-10/225 sr. (881 yards/17 TDs rushing); QB Johnny Tracy, 6-3/205 sr. (2,125 yards/23 TDs passing).
Outlook: Zdebski brings Walled Lake Western back to the Finals after leading the Warriors to a championship back in his second season and also a 12-1 record a year ago. White – a rushing/receiving/passing threat headed to Michigan State – is the player most know, but he’s hardly the only offensive threat. Senior defensive back Jack Dodge paces the defense with 120 tackles and seven interceptions; total, Western has taken advantage of 30 turnovers this fall.
Division 3
ORCHARD LAKE ST. MARY’S
Record/rank: 9-4, No. 10
Coach: George Porritt, 28th season (254-71)
League finish: Second in Detroit Catholic League Central.
Finals history: Seven MHSAA titles (most recent 2015), six runner-up finishes.
Best wins: 35-28 over No. 6 DeWitt in the Regional Final, 21-0 over Division 2 No. 10 Birmingham Brother Rice, 35-14 over Division 7 No. 5 Detroit Loyola.
Players to watch: RB/DE Kyren Cunningham, 6-1/220, jr. (1,967 yards/22 TDs rushing); RB/LB RaShawn Allen, 5-9/200, jr. (943 yards/16 TDs); LB/RB Josh Ross, 6-1/225, sr.; DB/WR Richard Bowens, 6-1/190, sr.
Outlook: St. Mary’s is playing for its third straight Division 3 title and the second time against Muskegon during this run after downing the Big Reds 7-0 in the 2014 Final. The Eaglets’ offensive playmakers are mostly juniors; joining Cunningham and Allen in the backfield, junior quarterback Caden Prieskorn (6-6/215) has thrown for more than 1,000 yards. The defense is stacked with talented seniors; Ross will sign with Michigan, Bowens has committed to play at Iowa State, defensive back Shermond Dabney is headed to Bowling Green and nose guard Ralph Holley and linebacker Dwayne Chapman to Western Michigan. The Eaglets have given up more than 17 points only three times.
MUSKEGON
Record/rank: 12-1, No. 1
Coach: Shane Fairfield, 12th season (73-17)
League finish: First in Ottawa-Kent Conference Black.
Finals history: Five MHSAA titles (most recent 2008), three runner-up finishes.
Best wins: 49-14 and 62-7 (Regional Final) over No. 5 Byron Center, 19-8 over No. 2 Edwardsburg in the Semifinal, 28-10 over East Grand Rapids in the District Final.
Players to watch: QB Kalil Pimpleton, 5-7/160 sr. (1,456 yards/21 TDs rushing, 714 yards/14 TDs passing, 229 yards/2 TDs receiving); QB La’Darius Jefferson, 6-2/210, jr. (865 yards/17 TDs rushing, 863 yards/9 TDs passing); WR/FS Jacorey Sullivan, 6-3/205, sr. (553 yards/7 TDs receiving); LB/RB Andrew Ward, 6-1/210, sr.
Outlook: As noted above, this is a rematch of the 2014 Final, and a little bit of a rebound for the Big Reds after they fell to Lowell in a Division 2 Regional Final a year ago. The quarterback tandem of Pimpleton and Jefferson should be one of the most entertaining offensive duos of the weekend; Pimpleton will play next at Virginia Tech. Ward also has major conference Division I offers and leads a defense that has given up 39 points over four playoff games and more than 15 only once, in a three-point Week 2 loss to Lincolnshire Stevenson of Illinois.
Division 4
DETROIT COUNTRY DAY
Record/rank: 13-0, No. 1
Coach: Dan MacLean, 19th season (148-68)
League finish: Does not play in a conference.
Finals history: Three MHSAA titles (most recent 1999), five runner-up finishes.
Best wins: 20-14 over No. 2 River Rouge in the Semifinal, 45-7 over No. 4 Marysville in the District Final, 21-20 over Division 2 No. 7 Temperance Bedford.
Players to watch: RB/DB Chris Bergin, 5-11/200 sr. (626 yards/11 TDs rushing); QB/WR/DB Steve Mann, 6-0/195, sr. (713 yards/6 TDs passing, 281 yards/4 TDs receiving); QB/DB Jalen Graham, 6-2/185, soph. (407 yards/7 TDs passing); LB Kolin Demens, 6-2/200 jr.
Outlook: Country Day has played in three Finals over the last decade, in 2007, 2008 and 2012, and is back after falling in Semifinals the last two seasons. The Yellowjackets set a school record with 470 points with some incredible balance; although no player’s stats jump off the page, both Mann and Graham have had success at quarterback, while Bergin leads five with at least 200 yards rushing and four players have caught 10 or more passes. The defense gets more attention; aside from giving up 21 and 20 to Division 2 Detroit U-D Jesuit and Temperance Bedford, respectively, Country Day has held the rest to 14 or fewer points. Senior linebacker Adam Fakih leads with 98 tackles.
GRAND RAPIDS CATHOLIC CENTRAL
Record/rank: 12-1, No. 5
Coach: Todd Kolster, fifth season (49-10)
League finish: Tied for first in O-K Blue
Finals history: Two MHSAA titles (most recent 2010), two runner-up finishes.
Best wins: 31-3 over No. 8 Hudsonville Unity Christian in the Semifinal, 34-0 over Escanaba in the Regional Final, 27-6 over East Grand Rapids, 35-20 and 38-7 (District Final) over Allendale.
Players to watch: QB Jack Bowen, 5-10/165 jr. (2,329 yards/24 TDs passing*); TB Nolan Fugate, 6-0/200 jr. (1,637/14 TDs rushing); WR/DB Michael Brown, 6-0/200, sr. (1,090 yards/11 TDs receiving*); WR/DB Antonio Strong, 6-0/180, sr. (1,050 yards/11 TDs receiving*).
Outlook: GRCC advanced past the District round for the first time since 2010 with its highest-scoring offense since that season and a defense that has given up a combined 10 points over the last five weeks. The lone loss was to Division 5 finalist Grand Rapids West Catholic in Week 8, and in that game the Cougars allowed only 20 points. A key has been forcing turnovers; GRCC had 24 interceptions and seven fumble recoveries head into the Semifinal.
Division 5
GRAND RAPIDS WEST CATHOLIC
Record/rank: 11-2, No. 6
Coach: Joe Hyland, first season (11-2)
League finish: Tied for first in O-K Blue.
Finals history: Four MHSAA titles (most recent 2015), two runner-up finishes.
Best wins: 10-7 over No. 1 Portland in the District Final, 28-7 over No. 4 Lansing Catholic in the Pre-District, 30-13 over Division 6 No. 5 Jackson Lumen Christi, 20-3 over Division 4 No. 5 Grand Rapids Catholic Central.
Players to watch: RB/QB/DB David Fox, 6-2/215 sr. (689 yards/8 TDs rushing, 1,286 yards/17 TDs passing*); QB Gaetano Vallone, 5-10/170, jr. (889 yards/7 TDs passing*); WR/DB Sam Neville, 6-3/205, sr. (854 yards/13 TDs receiving*); WR/DB Alex Fortier, 5-8/150 jr. (574 yards/9 TDs rushing*)
Outlook: The Falcons have a new coach but the same result as they’ll play in their fifth straight Final while seeking their fourth straight Division 5 championship. Hyland brought a successful past that included leading a playoff program in South Carolina, and he has guided West Catholic through all road games (including a neutral-field Semifinal) on the way to Detroit. Fox and Vallone were the stars of last year’s victory over River Rouge, and Fox at defensive back also helps linebackers Nathaniel Mitchell and Chris Markules pace a defense that has given up 20 points total during the playoffs.
MENOMINEE
Record/rank: 12-1, No. 5
Coach: Joe Noha, fifth season (59-6)
League finish: First in Great Northern U.P. Conference
Finals history: Three MHSAA titles (most recent 2007), one runner-up finish.
Best wins: 23-20 over No. 7 Frankenmuth in the Semifinal, 40-14 over No. 8 Reed City in the Regional Final, 28-14 over Escanaba.
Players to watch: WB/DB Ethan Mileski, 6-2/180, jr. (658 yards/5 TDs rushing, 1,250 yards/15 TDs passing); FB/LB Sam Larson, 5-11/185, sr. (766 yards/17 TDs rushing); WB/DB Marcus McKenney, 6-0/170 sr. (385 yards/4 TDs rushing, 499 yards/4 TDs receiving); TB/DB Keifer Rasner, 5-10/190, sr. (1,372 yards/20 TDs rushing, 410 yards/3 TDs passing).
Outlook: Menominee is back at Ford Field for the first time since 2013, earning a rematch of that Division 5 Final loss to West Catholic. The run has been impressive, including a late comeback win last week over Frankenmuth, and especially because all-state running back Rasner has missed the last few games with an injury. Larson and Mileski have picked up the slack, Larson with more than 300 yards rushing over the last two games and Mileski with more than 500 yards of total offense as the team downed the Eagles and Reed City.
Division 6
JACKSON LUMEN CHRISTI
Record/rank: 11-2, No. 5
Coach: Herb Brogan, 37th season (336-83)
League finish: Tied for first in Interstate 8 Athletic Conference.
Finals history: Eight MHSAA titles (most recent 2009), two runner-up finishes.
Best wins: 27-7 over No. 3 Millington in the Semifinal, 37-34 OT over No. 2 Schoolcraft in the District Final, 21-20 OT over Coldwater.
Players to watch: RB Bo Bell, 5-9/170 sr. (2,428 yards/32 TDs rushing); WR/FS Jake Lathers, 5-11/175, sr. (593 yards/4 TDs receiving*); QB Troy Kutcha, 6-1/170 jr. (1,374 yards/10 TDs passing); FB/LB Kyle Minder, 5-11/200 jr. (457 yards/8 TDs rushing*).
Outlook: Lumen Christi will make its first trip to the Finals since that last championship run after eliminating two of the favorites along the way. Bell has carried a heavy load especially during the playoffs, and carried it well, while Kutcha adds a threat in the air to keep defenses honest. Minder is joined on defense by talented linebackers Alex Lasky and Luke Stanton, while end Karim Harris and tackle Grant Smith provide further power up front.
MAPLE CITY GLEN LAKE
Record/rank: 11-2, No. 6
Coach: Jerry Angers, eighth season (50-32)
League finish: Second in Northern Michigan Football Conference Leaders.
Finals history: Class DD champion 1994, Class DD runner-up 1996.
Best wins: 14-0 over No. 4 Calumet in the Regional Final, 36-12 over No. 8 Roscommon in the District Final, 34-20 over Leroy Pine River in the Semifinal.
Players to watch: RB/LB Nick Apsey, 6-1/200 jr. (791 yards/13 TDs rushing, 610 yards/10 TDs receiving); QB Cade Peterson, 6-4/190, jr. (1,953 yards/20 TDs passing, 664 yards/7 TDs rushing); WR/DB Jared Jackson, 5-11/160, sr. (455 yards/3 TDs receiving); RB/LB Duke Angers, 6-1/230, sr. (255 yards/3 TDs rushing).
Outlook: Glen Lake has broken the 10-win plateau for the first time since 2001 and won their most games since that last Finals run. Fewer teams at this stage have better losses; Glen Lake fell to Frankfort and Traverse City St. Francis, which both finished with only one loss this fall. Only those two and Pine River last week have scored more than 14 points against a defense keyed by Angers in the middle.
Division 7
DETROIT LOYOLA
Record/rank: 11-2, No. 5
Coach: John Callahan, seventh season (77-14)
League finish: First in Detroit Catholic League AA
Finals history: Division 7 champion 2014, runner-up 2013 and 2012.
Best wins: 36-13 over No. 6 Hudson in the Regional Final, 46-7 over No. 8 Grosse Pointe Woods University Liggett in the District Final, 34-24 over Dearborn Divine Child.
Players to watch: QB/DB Price Watkins, 6-0/175, sr. (1,060 yards/9 TDs rushing, 817 yards/9 TDs passing); RB/LB Malcolm Mayes, 6-1/207, sr. (1,240 yards/14 TDs rushing); RB/LB D’Anthony Robinson, 5-10/210 soph. (1,298 yards/19 TDs rushing); LB/OL Kailen Abrams, 6-2/220 sr.
Outlook: Loyola no doubt has been looking forward to this rematch after falling to P-W 30-0 in a Semifinal last season. And the Bulldogs have beaten four league champions during this playoff run. But they are in a bit of a tough spot; Loyola's success this decade mostly has come as a result of a highly-productive running game, and three players have gone over 1,000 yards rushing this season. But the Detroit News has reported that Mayes and Robinson will be out with injuries Saturday. The good news is this team also can throw; Watkins has an all-state receiver in 6-foot-4 senior Hunter Harris (618 yards/7 TDs receiving).
PEWAMO-WESTPHALIA
Record/rank: 13-0, No. 2
Coach: Jeremy Miller, fourth season (46-6)
League finish: First in Central Michigan Athletic Conference.
Finals history: Division 7 runner-up 2015 and 2011.
Best wins: 17-14 over No. 1 Traverse City St. Francis in the Regional Final, 25-19 over No. 3 Saugatuck in the District Final, 34-16 over No. 4 Ubly in the Semifinal, 40-7 over Division 6 No. 10 Laingsburg.
Players to watch: RB/LB Jared Smith, 6-0/205, sr. (2,528 yards/38 TDs rushing); WR/DB Mason Schneider, 5-11/160, sr.; OT/DT Dominic Spitzley, 6-3/260, sr.; OL/LB Devon Pung, 5-11/200, sr.
Outlook: P-W was 3 minutes and 53 seconds from its first MHSAA title last season before falling to Ishpeming 22-16, and many of 2015's top contributors are back for another shot – including the second-leading rusher in MHSAA history. Smith has run for 8,140 yards over a four-season varsity career and is only 291 shy of the career record set by East Grand Rapids’ Kevin Grady from 2001-04. Defenses will focus on Smith – but he has a veteran line in front of him and a pair of quarterbacks in senior Ryan Smith and junior Jimmy Lehman who bring different looks on that side of the ball. Senior Nathan Smith joins Pung and Schneider as all-state honorees leading a defense that hasn’t given up more than 20 points in a game and 103 overall.
Division 8

OTTAWA LAKE WHITEFORD
Record/rank: 13-0, No. 5
Coach: Jason Mensing, fifth season (47-12)
League finish: First in Tri-County Conference.
Finals history: Has never played in an MHSAA Final.
Best wins: 40-21 over Saginaw Michigan Lutheran Seminary in the Semifinal, 38-18 over No. 2 Climax-Scotts in the Regional Final, 30-26 and 44-21 (District Final) over Morenci.
Players to watch: QB/FS Thomas Eitniear, 5-10/160, jr. (920 yards/9 TDs passing, 796 yards/7 TDs rushing); RB/LB Jesse Kiefer, 5-9/165, sr. (1,240 yards/30 TDs rushing rushing, 287 yards/5 TDs receiving); WB/LB Conner Hoogendoorn, 5-11/175 sr. (953 yards/16 TDs rushing); OT/DT Lucas Tesznar, 6-5/250, jr.
Outlook: This is Whiteford’s first trip to the Finals after its second straight – and second-ever – Semifinal appearance. Kiefer, an all-state honorable mention, is the school’s career record-holder for rushing yards, points and total offense, while Eitniear has started every game of the two Semifinal runs at quarterback. He also was an all-state honorable mention and Tesznar made the first team as Whiteford has scored nearly 100 points more than last season’s record total. The Bobcats have had only two single-digit games this fall, winning their four playoff games by an average of 21 points.
MUSKEGON CATHOLIC CENTRAL
Record/rank: 13-0, No. 1
Coach: Steve Czerwon, fourth season (50-4)
League finish: First in Lakes 8 Conference.
Finals history: Eleven MHSAA titles (most recent 2015), three runner-up finishes.
Best wins: 21-6 and 35-0 (Semifinal) over No. 3 St. Ignace, 35-0 over No. 6 Frankfort in the Regional Final, 30-6 over Division 5 No. 9 Muskegon Oakridge.
Players to watch: RB/LB LaTommy Scott, 5-10/175, sr. (873 yards/8 TDs rushing); LB Andrew Schulte, 5-10/185, sr.; RB/DB Logan Helton, 5-9/175 sr. (817 yards/13 TDs rushing); RB/DB Walker Christoffersen, 5-9/180 sr. (656 yards/11 TDs rushing).
Outlook: MCC has won the last three Division 8 titles and brings back a number of veterans including all three top running backs from last season, when the Crusaders beat Waterford Our Lady 7-0. They did suffer a setback when all-state lineman Adam Benoit was ruled out for the rest of the season with an injury a few weeks ago – but it’s been tough to tell by MCC’s combined 70-0 score over the last two games. Senior quarterback Trenton Bordeaux adds another dimension offensively (589 yards/7 TDs passing) and also is an all-state punter, while all-stater Schulte leads a defense that hasn’t given up a point in three weeks and only 71 overall this fall.
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Ford Field is again the home of the MHSAA 11-Player Football Finals.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)