Growing Gobles Preparing for Future with Return to 11-Player Football
By
Pam Shebest
Special for MHSAA.com
August 25, 2026
GOBLES — For the last five years, Gobles saw success competing in 8-player football, making the MHSAA Playoffs four of those seasons.
This year, coach Greg Eichler hopes to transition that success into 11-player in spite of grumbling from some fans.
“We’re pretty doubted by the town right now,” sophomore tailback/free safety Case Lord said. “But I see what goes on at practice and in the weight room, and I see our work ethic and how strong we are. I think we can do something great.”
Eichler said numbers-wise, the Tigers could compete in 8-player, but “our district is growing, which is good, so when you look at the projected enrollments a couple years down the line, we’re going to be over that playoff limit for 8-player.
“We have a younger team, but we’ve got a diverse group from sophomores up to seniors in terms of their talents and abilities, and I think they can put together some good success right now and also build for the future.”
Gobles finished a combined 31-10 in 8-player over the last four seasons.
Moving back to 11-player, more athletes will have the opportunity to play big roles in the experience.
“It’s been good to have a JV and varsity consistently with no issue, but at the same time, we have a lot of extra kids on the sideline playing 8-player,” Eichler said. “With 11-player there are more opportunities for the kids.”
Discussing the move, the coach added, "When you’ve got three extra guys on the field, it changes how much space on the field you’ve got to cover and who you’re looking at, who you’re covering, who you’re keying on.”
Another change this fall will be playing several less familiar opponents as part of a combined league. Gobles is among a handful of Southwestern Athletic Conference schools playing football as part of the Southwest 10 Conference this fall.
"We’re playing a majority Southwest 10 schedule but will play Galesburg and Saugatuck from the SAC and everyone else is Southwest (10),” Eichler said. "Traditionally the SAC has been our league. You had to give that up, but you want to make sure you’re putting the kids in the best position.”
Eichler said the Southwest 10 has some great traditions and some solid football programs that will give the Tigers a run.
“We love a new challenge, and we feel that’s what this is. It’s a new step in our program that’s going to challenge everybody, coaches and players alike,” he noted. “Southwest 10 teams are a little bit more our size. They’re still mostly bigger than us, but I think competitively they’re probably the better teams to put on our schedule.”
Senior outside linebacker/wing back Hunter Piper said playing in both conferences is a plus “because we’re playing more schools that I know. We go to those schools for other sports, so it’s nice to play new competition.”
Eichler said one advantage for the Division 8 Tigers this year is that in 11-player “you get bonuses for playing bigger schools and most of the time, we’re the smaller school.
“We have several Division 7 schools on our schedule, so those are like little bonus incentives. That’s win or lose.”
They got their first taste of 11-player in a while last Thursday in a scrimmage against Coloma. Gobles will kick off the “real” season at home Thursday against Niles Brandywine.
“We had a competitive scrimmage, and a lot of our young players got some really good experience,” Eichler said. “I would say the following day’s film session was even more important, as our team learned a lot in order to prepare for our Week 1 matchup versus Niles Brandywine.”
Their second game is a big one for the town: The Tiger Tribute game versus Hartford on Sept. 3.
“It’s the military and first responder appreciation game (which will feature) flyovers, vehicles,” Eichler said.
Honorary captain this year is Navy Lieutenant Commander Ian Weston, a 2010 Gobles alum. The tribute will include a parade and the school choir singing the national anthem.
Sophomore & senior expectations
Eichler said Lord was the first freshman he moved up to varsity over his six years coaching.
“He took some lumps early but really grew as the year went on,” the coach said. “He’s going to bring some varsity experience even as a sophomore.
"I think that’s really good for that sophomore group. He understands what varsity football looks like, even though it was 8-player. We played some really good teams.”
Lord said playing varsity as a freshman was eye-opening.
“Out of the gate I wasn’t prepared for the speed, but I learned very fast that’s a big thing with a varsity game,” he said. “Now I understand what that is, and I can compete with others.
“I’ve been looking forward to this year since last season ended.”
Lord is no stranger to 11-player football, starting the sport 12 years ago on a club team.
“My brother (Adam Vosburg), and my grandpa (Gerald Gravatt) both played football,” Lord said. “My brother had D-I (college) offers everywhere but went to Olivet to stay close to home after my grandpa passed. My brother basically lived through him, and I live through my brother.”
Eichler counts on seniors such as Piper in leadership roles.
“Hunter brings experience, some really good leadership and stability,” the coach said. “I think that’s going to be important because our bigger group right now is our sophomores. We have him and a handful of other seniors to help stabilize them.”
Part of Piper’s experience is from the 2024 team that went undefeated in the regular season before losing its Division 1 8-Player Regional Semifinal to Martin.
Jumping to 11-player is “a little funky with a couple more players, and the field is definitely a little bigger, but it’s still the same game,” Piper said. “I love the game, and I like to bring a lot of leadership. I like to help out the younger kids.”
Piper, who is also on the wrestling team, said that helps him in football.
“I like the testosterone sports,” he said. “I like to go out there and fly around and hit. The energy is beautiful.”
In spite of hearing some of the town’s naysayers, Piper said, “There’s moments in practice where I think this is a great team. People don’t see what we see, and they’re definitely underestimating us.
“Our strength is the bond we have. We have a very strong connection between all of us.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Gobles’ Case Lord follows his blockers during a carry last season. (Middle) From left: Tigers coach Greg Eichler, Hunter Piper and Case Lord. (Below) Piper (7) lines up on defense last fall. (Action photos courtesy of the Gobles football program. Head shots by Pam Shebest.)
Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.