Inside Selection Sunday: Mapnalysis '13

October 28, 2013

By Geoff Kimmerly
Second Half editor

At the end of the day – Sunday, in this case – the 2013 MHSAA football playoff field was determined based on a set of numbers we began working with long before the first kickoff of this season.

So to kick off our discussion of how some of the 2013 playoff-selection decisions were made, here are a few numbers that might boggle the mind – or at least surprise:

  • A total of 3,111 high school results were used in determining this season’s field – 2,978 for 11-player and 133 for 8-player games.


  • We inputted and then followed the schedules for 623 MHSAA teams.


  • We also inputted and followed weekly the schedules for 50 teams from surrounding states and Ontario that played at least one game against one of our MHSAA schools.


  • We worked through complicated maneuverings made necessary by seven teams playing a mix of 11 and 8-player games, plus two more teams that played a mix of varsity and junior varsity opponents.


  • And by Sunday morning we ended up with a few more numeric rarities: only 225 automatic qualifiers, the fewest since the current playoff system was introduced in 1999, and also an uneven number of at-large bids from our four classes because only six Class D teams reached the number of victories needed to be considered. (This was balanced by taking more at-large qualifiers from Classes A, B and C.)

And that was just the start of one of our most exciting days of the school year.  

Following are more details. First, I explain some of the history of the MHSAA playoffs – I’ve lifted this in part from our 2012 report, so skip ahead if you’ve already got that down. Next, I touch on five themes that emerged as we built the brackets for this season’s tournament.

The process

Our past: The MHSAA playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth (or five wins for teams playing eight or fewer games) – debuted in 1999, as mentioned above. An 8-player tournament was added in 2011, resulting in nine champions total when November is done.

That’s a long way from our start. The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regions after the end of the regular season did not begin until the most recent playoff expansion.

In early years of the current process (or until the middle of the last decade), lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.

Our present: After a late Saturday night tracking scores, we file in as the sun rises Sunday morning for a final round of gathering results we may still need (which can include making a few early a.m. calls to athletic directors). Then comes re-checking and triple-checking of enrollments, what schools played in co-ops, some records and more before the numbers are crunched and the fields are set.

Those 256 11-player teams are then split into eight equal divisions based on enrollment, and their locations are marked on digital maps that are projected on wall-size screens and then discussed by nearly half of the MHSAA staff plus a representative from the Michigan High School Football Coaches Association. Only the locations themselves are marked (by yellow dots) – not records, playoff point averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play. The same process is followed for organizing the 8-player bracket.

Observations and answers: 2013

This doesn’t happen overnight: Preparation for selecting the MHSAA playoff field begins long before the first kickoff of fall, much less the first practice. We load schedules for all 600-plus varsity teams during the summer, and many schedules remain fluid right up until the first Friday of the season – and this fall, a few weren’t settled until Week 2 or 3.

This summer as in some past we also worked through schools closing (Inkster, Saginaw Buena Vista, Detroit Northwestern, Flint Northern), and others deciding in mid-July and early August they would not field teams because of a lack of players.

Sometimes we have to take odd paths to find scores for these games. The last 11-player score to be added to our data this regular season came in as a result of tweeting the sports anchor of a Wheeling, W.Va., television station. Our last 8-player score came in via email from a Wisconsin athletic director at 10:30 Saturday night. Thankfully, we get plenty of assistance from some of our friends in the field, who keep an eye on the data and alert us when something appears missing or incorrect.

Win and advance: This season’s list of 5-4 teams includes a number of heavy hitters that did not receive at-large bids – East Grand Rapids, Utica Eisenhower, Orchard Lake St. Mary’s and Flint Powers Catholic to name a few. All were solid teams and played strong competition. All missing the playoffs likely raised some eyebrows.

But we have to take a look at this from a statewide view. There admittedly can be some argument about what schools qualified for the 226-256 spots in the field – but the important part is that 225 qualified because they all met the minimum win requirement. A playoff is simply that – it decides a champion based on teams winning. For some it’s harder to pile wins, of course, because they play in tough leagues. But the winners of those leagues are in the field – and surely will credit that tough road with getting them prepared to now play the state’s best.

Geography rules: This long has been rule number one for drawing MHSAA brackets in any sport, and is a repeat as well for those who have read this report the last two Octobers. Travel distance and ease DO come into play. Jumping on a major highway clearly is easier than driving across county-wide back roads, and that’s taken into consideration.

Also, remember there’s only one Mackinac Bridge and hence only one way to cross between peninsulas – and boats are not considered a possible form of transportation. When opponents from both peninsulas will be in the same District, distance to the bridge is far more important than as the crow flies.

The best example of this comes this season in Division 5. Grayling clearly is east of both Kingsley and Kalkaska – but also sits on I-75, while those two do not. So while those more western teams are geographically closer to Houghton, Menominee and Kingsford from the Upper Peninsula, we instead paired the three U.P. teams with Grayling because being on a main highway made for a shorter trip. The trip to Grayling for any of those U.P. teams would be 36 miles shorter to Grayling than Kingsley and 13 miles shorter to Grayling than Kalkaska.

Sometimes it’s where the points aren’t: Sure, it would be best-case scenario to have perfect sets of eight dots split into four quadrants from Calumet to Bedford. But generally that doesn’t occur. “Dots determine the map” is a common phrase heard here during this selection process, but that works the other way as well. If there are no qualifiers in a division from a specific area of the state – see Division 1, with none south of Holland or west of the greater Lansing area – there’s no choice but to create the unusual Regional Final possibility of Traverse City West vs. Brighton. Brighton is simply closer to the west side of the state than our other options.

Border to border vs. coast to coast: Should Regions be grouped north to south or east to west? There isn't a right or wrong answer – it just depends on that set of dots.

Whenever we have Upper Peninsula teams in a division, they’ll be grouped with those from the northernmost points of the Lower Peninsula for a District. The next northernmost schools will be grouped into a District, and together those eight will form a Region.

But the tough decision comes with the other six Districts. Look at this season’s Division 5 map: Six Districts are grouped south of U.S. 10 with three near or west of U.S. 127 and three east of that highway, which runs through the center of the Lower Peninsula. We grouped the two southwestern Districts into a Region and the two southeastern Districts into a Region – leaving a final Region that stretches from Muskegon on Lake Michigan to Almont, about 35 miles west of Lake Huron.

That’s a haul. But it’s also the best of our possible compromises. We could’ve instead paired regions that would’ve stretched from Hopkins to Monroe – only 19 fewer miles in distance than Muskegon Oakridge to Almont, but a scenario that could’ve created travel increases for a number of additional teams. Another option included a possible trip from Detroit University Prep to Freeland, which also would take more than two hours.  

Bottom line – it’s been written here before – we pour all we have into this process, asking questions often more than once until we come up with a consensus. We do appreciate the arguments that arise once brackets are released to the public: The discussions are proof of how much players, coaches and fans care – and often show us new ways we can look at a system that’s now 15 years old.

But we must remember that the good news is the tournament is still set up to reward nine champions over the next five weeks, and five schools – Auburn Hills Oakland Christian, Coldwater, Detroit Allen, Eaton Rapids and Muskegon Mona Shores – will be competing for those titles for the first time.

It’s not so much how the tournament starts as how it ends. And we’re preparing for nine more memorable conclusions.

PHOTO: Each collection of grouped dots is a District on this season's Division 3 playoff map. 

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

 Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)