In Memoriam: Tony Coggins (1971-2023)

By Geoff Kimmerly
MHSAA.com senior editor

October 24, 2023

The MHSAA and Holly school communities are grieving this week after the sudden loss of Tony Coggins, a shining light in his educational community and an enthusiastic supporter of school sports as a public address announcer for several of our largest championship events.

But while that cheerful tone has been quieted, it surely will not be forgotten by the many fortunate to enjoy an event in the presence of that voice and the joyfulness he brought into every arena, press box and classroom.

Coggins, 51, died Saturday. He is survived by his wife Kristy and children Emma and Bradlee, among several family and friends from his local and greater sports communities.

Tony CogginsHis career as a PA announcer began during his freshman year of high school in 1985, when his father Dale Coggins – Flushing’s athletic director at the time – couldn’t find anyone else to announce middle school football games. That was 39 years ago, and this fall Tony Coggins was in his 24th announcing at Holly, where he taught and served as an administrator in addition to his role as “Voice of the Holly Bronchos” for football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving over the years.

Coggins has been a mainstay among MHSAA Finals PA announcers over the last decade in football, basketball, softball and most recently volleyball. He lent his voice to college sports at University of Michigan as well. “Tony was a huge part of our Finals events. It’s hard to imagine it being the same without him,” MHSAA Executive Director Mark Uyl said.

As part of the run-up to the MHSAA public address announcers clinic in 2018, Coggins said this about what drew him to the microphone:

“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.

“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say, ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”

Funeral Mass will be celebrated at 11 a.m. Saturday, Oct. 28, at St. John Vianney, 2415 Bagley Street in Flint. There will be visitation from 2-8 p.m. Friday, Oct. 27, at the Swartz Funeral Home, 1225 West Hill Road, and at the church from 10 a.m. Saturday until the time of the Mass.

Flashback 100: After 40 Years, Coles' Shot Remains Among Century's Most Famous

March 18, 2025

Saginaw Buena Vista played in 10 MHSAA boys basketball championship games, winning six.

Flint Beecher has played in 14, winning 10.

Their paths crossed twice in MHSAA Finals – with each school winning once. The first, in the 1985 Class B title game, was a 74-72 double overtime thriller that is rarely mentioned – because the 1986 Class B Final featured maybe the most famous shot in the 100 years of the MHSAA.

With the teams tied at 31-31 with three seconds to play, Beecher sophomore Ernest Steward hit the first free throw of a one-and-one situation to put the Bucs on top, 32-31. Stewart missed on the second attempt, allowing the Knights' Michael Jackson to grab the rebound and pass to Coles. Coles took one dribble and launched a shot from about 60 feet, which found nothing but net, setting off a wild celebration as the Knights won 33-32 and captured their first boys basketball state title.

The shot was Coles’ first attempt of the second half and the senior’s only points in the contest. Shaun Randolph led the Knights in scoring with 19 points. Ricky Jackson paced Beecher with 18.

Coles would go on to play basketball at Central Michigan University before a career in coaching. He was an assistant at Saginaw Valley State University before serving as the head coach at Olivet College from 2012-2016. Coles also coached high school in both Michigan and Ohio.

Buena Vista closed in 2013.

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