In Memoriam: Tony Coggins (1971-2023)
By
Geoff Kimmerly
MHSAA.com senior editor
October 24, 2023
The MHSAA and Holly school communities are grieving this week after the sudden loss of Tony Coggins, a shining light in his educational community and an enthusiastic supporter of school sports as a public address announcer for several of our largest championship events.
But while that cheerful tone has been quieted, it surely will not be forgotten by the many fortunate to enjoy an event in the presence of that voice and the joyfulness he brought into every arena, press box and classroom.
Coggins, 51, died Saturday. He is survived by his wife Kristy and children Emma and Bradlee, among several family and friends from his local and greater sports communities.
His career as a PA announcer began during his freshman year of high school in 1985, when his father Dale Coggins – Flushing’s athletic director at the time – couldn’t find anyone else to announce middle school football games. That was 39 years ago, and this fall Tony Coggins was in his 24th announcing at Holly, where he taught and served as an administrator in addition to his role as “Voice of the Holly Bronchos” for football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving over the years.
Coggins has been a mainstay among MHSAA Finals PA announcers over the last decade in football, basketball, softball and most recently volleyball. He lent his voice to college sports at University of Michigan as well. “Tony was a huge part of our Finals events. It’s hard to imagine it being the same without him,” MHSAA Executive Director Mark Uyl said.
As part of the run-up to the MHSAA public address announcers clinic in 2018, Coggins said this about what drew him to the microphone:
“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.
“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say, ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”
Funeral Mass will be celebrated at 11 a.m. Saturday, Oct. 28, at St. John Vianney, 2415 Bagley Street in Flint. There will be visitation from 2-8 p.m. Friday, Oct. 27, at the Swartz Funeral Home, 1225 West Hill Road, and at the church from 10 a.m. Saturday until the time of the Mass.
The Holly volleyball team played for something bigger tonight
Beloved PA announcer Anthony Coggins died on Friday night from a heart attack
Tonight v. Carman-Ainsworth, the Broncho community wore his favorite colors: maize & blue🟡🔵@HollyHighSchool|@BronchosAD
⬇️⬇️⬇️ pic.twitter.com/lPCRjjdmyL— Brandon Green🍀 (@BGreenReports) October 24, 2023
Performance of the Week: Blanchard Montabella's Brady Kieff
November 20, 2025
Brady Kieff ♦ Blanchard Montabella
Senior ♦ Football
Kieff ran 13 times for 86 yards and three touchdowns – including the game-winner with 1:04 to play – as Montabella came back from a 20-point deficit to defeat Norway 32-28 in an 8-Player Division 1 Semifinal. The Mustangs (11-1) have won their first Regional championship and set a record for wins this season, and next will face Martin on Saturday in the Division 1 Final at Superior Dome at Northern Michigan University.
A 5-foot-10, 160-pound running back, Kieff missed all of his junior season with an injury – but he has stormed back as a senior leading Montabella in rushing with 1,561 yards – 8.4 per carry – and 19 touchdowns. Kieff also plays baseball and plans to attend Mid Michigan College immediately after high school and then Lake Superior State University to study conservation, law and biology as he hopes to eventually work for the Michigan Department of Natural Resources.
@mhsaasports 🏈POW: Brady Kieff #football #blanchardmontabella #highschoolsports #performanceoftheweek #MHSAA ♬ Bright and fun upbeat pops, Kids, Animals, Pets, Fun, Cute, Happy, Playful, Upbeat(1465232) - SAKUMAMATATA
@mhsaasports 🏈POW: Brady Kieff #funfacts #tiktalk #performanceoftheweek #highschoolsports #MHSAA ♬ Girly and cute synth pop - SAKUMAMATATA
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Previous 2025-26 honorees
Nov. 13: Ella Laupp, Battle Creek Harper Creek swimming - Report
Nov. 7: Hunter Eaton, Charlevoix cross country - Report
Oct. 31: Stephen Gollapalli, Lansing Christian tennis - Report
Oct. 23: Talya Schreiber, Pickford cross country - Report
Oct. 16: Avery Manning, Dexter golf - Report
Oct. 9: Brady Van Laecke, Hudsonville football - Report
Oct. 2: Sarah Giroux, Flat Rock volleyball - Report
Sept. 25: Sam Schumacher, Portage Central tennis - Report
Sept. 18: Kaylee Mitzel, Saline field hockey - Report
Sept. 11: Natasza Dudek, Ann Arbor Pioneer cross country - Report
Sept. 4: Kate Posey, Big Rapids golf - Report
(Photos courtesy of Photos by Anna Jensen.)