Oakridge's Schugars Always To Be 'Coach'
April 22, 2013
By Geoff Kimmerly
Second Half editor
Jack Schugars led five Muskegon Oakridge teams to MHSAA football championship games during his 32 seasons running the program. He finished his high school coaching career in 2010 with a record of 262-78.
And of course, he impacted hundreds of lives in a community that, according to a former assistant, considers him a "saint."
Schugars was honored last week with the Duffy Daugherty Award for his outstanding achievements in high school football. Each spring, the Duffy Daugherty committee – made up of football supporters and media from the Lansing area – recognizes a high school coach along with a past or current college coach. The college award is among those recognized by the College Football Hall of Fame.
Among previous high school honorees present to congratulate Schugars during Thursday's banquet in East Lansing were Farmington Hills Harrison’s John Herrington, Birmingham Brother Rice’s Al Fracassa and former East Lansing coach Jeff Smith.
Schugars – now an assistant at Ferris State University – led his 1997, 2005 and 2008 teams to MHSAA titles, while his 1990 and 2003 teams finished MHSAA runners-up. He is a member of the Muskegon Sports Hall of Fame (class of 2009), the Michigan High School Coaches Association Hall of Fame (2008) and the Michigan High School Football Coaches Association Hall of Fame (1993). He received the MHSFCA’s highest honor, the Jim Crowley Award, in 2000.
The Schugars family is rooted in education. He also taught biology at the high school for 38 years, while his wife Julie taught English. Their daughter Amanda teaches in Battle Creek, and son Eric teaches and is the defensive coordinator at Traverse City Central.
Below are brief excerpts from the introduction of Schugars by his former football assistant and current Oakridge softball coach Joe Coletta, followed by Schugars' closing words of wisdom.
‘Faith, Family, Football’
(Coletta) “To Jack, those are not just words of hollow meaning. They are his compass.
“Jack has won countless awards for his accomplishments on the football field. He absolutely refused to let anyone outwork him or his teams in preparation for a football game.
“But in my opinion, his strength as a football coach is his ability to take a kid that most people would give up on: a kid that some might label as no good, troublemaker, not worth the effort. He found a way to love the unlovable.
“He would give those kids direction; he would mentor them to be young men and young women and take them to where they could not possibly take themselves.
"When you can do that for a person, you let them see their worth as a human being and make a lasting impact so you can change the rest of their lives.
“That, to me, is what sets Jack apart from most coaches.”
What's most important
(Schugars) “The reason I'm on this Earth is to love the Lord your God with all my heart and soul and love your neighbors as yourself.
“So when I speak at clinics, when I talk to coaches, I tell them the greatest thing they can do for their team is to love their players.
“That is the greatest thing a coach can do. Love your players and be true role models each day.
“I could not ask for a better career than when ... a (former) player in the Navy Seal team calls me Coach. Lawyers, doctors, bankers, they call you Coach.
"Wow, that's a great word: Coach. That's what it's all about. Being a coach. Building relationships that will last a lifetime.
"I love the hundreds of players that are part of the Oakridge football family. And I hope I continue to build men out of boys, continue at the college level."
PHOTOS: (Top) Former Muskegon Oakridge football coach Jack Schugars holds up the 2005 Division 5 championship trophy with his players after their victory at Ford Field. (Middle) Schugars (right, with headset) monitors his team's play on the field against Jackson Lumen Christi.
Usually Called On to Contain Buzz, Rockafellow Ready to Make More Noise as Perry's Top Target
By
Geoff Kimmerly
MHSAA.com senior editor
August 21, 2026
PERRY – Two nests already were packed away in the back of his vehicle when Alex Rockafellow rolled up at 9:45 p.m. under an impressive find – a basketball-sized sphere hanging from a single thin branch over a driveway and filled with black and white-lined bald-faced hornets.
While most of us surely would have considered removing the nest daunting, the Perry senior saw an easy task compared to his usual searching around in the dark for a nest of insects he doesn’t want to startle. With the nest out in the open, all he had to do was snap the branch, drop the nest and its hundreds or hornets into an open pillowcase, and move on to the next collection.
Rockafellow spent five or six nights a week this summer driving around mid-Michigan working for the family business, Rock’s Free Yellow Jacket & Hornet Removal, which contains and takes away yellow jacket and hornet nests for free and sends the insects off to laboratories in Washington and Idaho where their venom is extracted to create immunotherapies to treat allergy patients.
That’s obviously not the typical high schooler summer job – and surely it’s unique among all-state football receivers and MHSAA record-holders. But he enters this season as all three, having earned all-state honorable mention from the Detroit News last fall and after tying the record for longest reception with a 99-yarder from teammate Zach Miller.
“I’ve taken some of my teammates on a few (nest) runs before. They think it’s a great time, and it’s really great getting to know each other,” said Rockafellow, a 6-foot-1, 170-pound pass catcher who reeled in 47 total for 882 yards and seven touchdowns as a junior. “Just looking for the nests, it’s really fun, (and) it’s cool to have two people looking for it. One time I took my buddy Miles, and he was the one who found the nest, and he was pretty surprised. He was like two feet from the nest when he found it.”
Opening night is a week away for 600 football teams across Michigan, and preseason practice the last few weeks has allowed Rockafellow to step away from his nighttime insect runs. Tales from his summer vacation are fascinating on their own, but the story of his climb the last five years from being uninterested in football to becoming a college prospect has its share of riveting details as well.
Rockafellow was an eighth grader during the fall of 2022, a quiet kid mostly hanging out at home “probably solving Rubik’s Cubes or reading books” and not nearly physically active enough for his dad Travis’ liking.
Alex had no interest in playing football, but Travis – who with wife Amy teaches in the Perry district – decided to reach out to a past student who was now serving as a middle school football coach. The middle school team at the time had 11 players – seventh and eighth graders combined – so Alex joined, giving the Ramblers 12 and some of his teammates a chance to take a breath.
He enjoyed that season enough to play again, entering high school a notable 6-foot tall but also just 123 pounds. He liked catching passes, didn’t love tackling, and so football remained just something to do during the fall – until the end of his sophomore season, when he moved up to varsity, and it was like he’d been stung (in a good way).
“I got a little taste of what it was like to play varsity, and I loved it,” Rockafellow recalled. “After that … (I) was just wanting more of it.
“(Football is) like an art. It’s just beautiful to watch it and see the plays unfold. Just understanding how to run routes against different defenders, where they are, and utilizing their leverage, how to attack that off the ball and how I’m going to break down.”
Intensely pursuing his role as artist, Rockafellow became a tireless worker, often found on Perry’s football field during the offseasons running routes by himself, even during breaks in winter weather. Despite suffering a broken collarbone at the end of that sophomore season, and then a busted wrist during basketball that winter, Rockafellow dedicated himself. It was during one of those football field training sessions before last spring when football coach Steve Bentley – also the school’s longtime and successful track & field coach – proposed Rockafellow give that sport a try. Over April and May, Rockafellow cut nearly two seconds off his 200 time, added four inches to his high jump and ran on the Ramblers’ 800 relay.
He’s hoping the improvements he picked up in running mechanics pay off on the football field. Another bonus: His big numbers from last fall – piled up almost entirely against double teams – came mostly on passes from now-senior quarterback Tyger Whitbeck.
They are two of only 16 players on the Perry varsity. But there are 25 players on the Ramblers’ JV, and Rockafellow’s commitment provides an example that may continue to pay off after he’s moved on.
“He’s the sort of kid who is setting the foundation. He doesn’t care about any of the individual stuff or whatever. The only time he cares about that is when it can help him get to the next level,” Bentley said.
Rockafellow has been generating interest among Division II football programs and been offered 2027 roster spots by four Division III teams. “Courtney (Hawkins) is a friend of mine, at Michigan State, and we went and did some hand-to-hand stuff off the line of scrimmage with him, and (Alex) absorbs everything,” Bentley noted. “It’s almost to the point where it looks like he’s not paying attention to you, and he’s thinking of five different things on how he can apply what you just told him.”
Rockafellow also carries a 3.9 grade-point average, so maybe entomology is in his future?
Actually, he’s hoping to follow in the footsteps of his dad, a physical education teacher at Perry’s upper elementary school who Alex has watched impact students in a way he’d like to continue – like when Travis secured a grant to purchase mountain bikes and taught kids how to ride them.
“We’ve never been those parents to say ‘you’re going to do this, we want you to do this.’ He’s gone above and beyond what we’ve expected from him,” Travis Rockafellow said. “The best way to describe Alex is he gets himself in the right place in the right time. He puts himself out there. I was never that confident and outgoing, but to watch him make the transformation from a shy kid to this, he’s exceeded my expectations, and I’m really proud of him.”
Alex said his future could also include permanently adding a third generation to Rock's removal service. As a sweat bee darted around his helmet Monday, he didn’t seem to notice. He’s been helping out his dad and grandfather since he was 5, and the eight or so stings he received this year haven’t hurt like they used to when he was younger.
Rockafellow also will leave his mark as one of the all-time top receivers at Perry, but would love to be remembered in a less measurable way. Despite being few in numbers, the Ramblers this season are a close-knit group, and he’s plenty confident they’ll improve on their one win from a year ago.
“I would love to be just a different kind of team, one that hates losing more than they love winning,” Rockafellow said. “Just trying to be our best and fighting for everything we can get.”
Geoff Kimmerly joined the MHSAA in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He is a senior editor of MHSAA.com's editorial content and has served as MHSAA Communications Director since January 2021. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS (Top) Perry’s Alex Rockafellow hauls in a pass last season while closely covered. (Middle) Rockafellow prepares to collect a nest Friday, despite nearly being stung. (Below) Rockafellow makes a move up field, also last season. (Photos courtesy of the Rockafellow family.)