TC Fans Enjoy 50 Years of Familiar Voices

October 21, 2015

By Dennis Chase
Special for Second Half

TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.

The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.

"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."

Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.

That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.

"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."

After some discussion, though, WLDR took the plunge.

"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."

WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.

It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.

"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."

Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.

"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."

Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.

Soon after he was hired, Menzel called him into his office.

"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."

To this day, the 72-year-old is synonymous with Traverse City Central sports.

"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"

Sonnemann was honored for his work during the Central-West game in September.

"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."

Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.

He said he has a hard time remembering when he retired because he's still so active doing what he loves.

"Some people would say I flunked retirement," Sonnemann said, laughing.

He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.

So when people ask how much longer they'll keep announcing, their answers are similar.

"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"

On fall weekends, Thirlby Field is their home away from home.

"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.

Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.

"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."

It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.

St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.

Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.

"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."

Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.

But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.

Trojans fans who were there reveled in the win, except the bus driver.

"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."

Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.

"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."

Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.

"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."

Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.

The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.

"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.

WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.

"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."

Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?

"Don always says, 'John's on assignment," Sonnemann said with a chuckle.

Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.

"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."

Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.

"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."

Wiitala has a belief he stands by, too.

"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."

Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.

"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."

For Sonnemann and Wiitala, it's 50 going on 51.

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)

Cisco Recalled for Jefferson Greatness, Care for Kids & Staff Over Half-Century as Coach

By Doug Donnelly
Special for MHSAA.com

October 1, 2026

Marc Cisco was a gruff old football coach who was intimidating and set in his ways.

Mid-MichiganNot really.

In fact, to those who knew him, Cisco was more like a teddy bear who had passions for good football, watching student-athletes play the game right and spending time with his close circle of friends.

Cisco died Sept. 24 in Grand Rapids at the age of 90, leaving a legacy on high school football in southeast Michigan. He was best known for coaching the Monroe Jefferson varsity football team for a remarkable 47 years. His teams won 241 games, including the 1994 Class B championship in the Pontiac Silverdome.

“It appeared he was this mean old guy. He might yell at you, but he would be the first one to pat you on the back and tell you good job,” said one of his former players, Jeff Potter. “He really cared about his kids and nurtured his players. He was mostly a big teddy bear.”

Cisco made a career in education as a teacher and coach. In addition to coaching the Jefferson football team for 47 years, he coached track & field for almost as many seasons.

His son, Zeke, played for his father and was the Jefferson quarterback. Later, Zeke was a walk-on at the University of Nebraska. When Zeke was away at college and would come home for a visit each May, he would volunteer to work at the Jefferson Invitational track meet because that’s where he would find his dad.

“He was just a coach,” Zeke said. “My childhood was all about sports. If I wanted to see him in the fall, I had to go to practice. If I want to hang around with him in the winter, he kept score at basketball games, so I would go to the basketball games. He kept the scoreboard during wrestling meets. I usually would sit under his legs, underneath the scorers’ table. I would hit him in the legs a lot because he would get bored and forget to add the score on.

“He was nestled in the fabric of the high school in every way, shape or form.”

Niles Kruger, sports editor at The Monroe News, said when Zeke was at Nebraska, Marc Cisco was usually one of the first coaches every Friday to call in his stats and scores because he would be jumping in a car to drive to watch his son play.

“He was one of my favorite postgame interviews because he was always the same, win or lose,” Kruger said. “He was quite a character and pretty good at cussing. He would always say afterwards, ‘Clean that up for me.’”

From left, John Castiglione, Cisco and Dave Potter monitor the action at the Silverdome during their team’s 1994 Class B Final.

Cisco had a tremendous relationship with his assistant coaches. Several members of the Jefferson coaching staff were there for at least 40 of Cisco’s 47 years.

“His vacations, his fun things to do, were always with other coaches, their wives and their families,” Zeke Cisco said. “They would get together for card nights. They would go to Toledo Raceway (harness racing) Park. Pretty much every coach’s driveway, roof and deck were all built by the other coaches on the staff. They took care of each other.”

Cisco’s legacy includes an extended coaching tree filled with former players. Zeke has built a very successful program at Byron Center. Jason Gendron is the Gibraltar Carlson coach and in the middle of a tremendous run with the Marauders. Potter has coached at Ida for a decade and made that program a playoff regular.

“He was a big part of why I became a coach,” Potter said. “He was like a second family. My dad coached with him for 40 years. He was my Godfather. Our offense now is pretty much the same offense we ran in high school.”

Cisco had spent time in Florida after retiring but made his home in Reading near the Michigan-Indiana border the last few years.

“He would drive up to our games on Fridays,” Zeke said. “He would be in the parking lot at 3 o’clock.”

Marc had health issues over the last year, suffering from a stroke and congestive heart failure. He took a turn for the worse a little more than a week ago. He and his wife Donna, also a former coach at Jefferson, were together for more than 56 years. She survives.

Marc Cisco was a legend long before he started blowing the coaching whistle. Growing up in Morenci, he earned 16 varsity letters – four each in football, basketball, baseball and track – before graduating in 1954. The Bulldogs football team won 44 straight games during his career, and he made The Associated Press all-state team three times.

Cisco, while starring at Morenci.

Larry Tuttle, the winningest baseball coach in Michigan high school history, was a student at Morenci when Cisco was a player.

“I never missed one of his games because my mom and dad would go to all of them,” he said. “Later on, we became good friends. He was such a great football player.”

Cisco played football at Michigan State University under head coach Duffy Daugherty and later at the University of Toledo.

He got his teaching start at Britton Macon High School in Lenawee County, before moving closer to the banks of Lake Erie and Jefferson in 1961.

It was 1963 when Cisco first coached Jefferson, leading the varsity to a 4-3 season – the first of three straight winning campaigns. The tide turned in 1966 when Jefferson went 0-6. The team won seven games over the next three seasons before Cisco stepped down.

He regained the job in 1973 and stayed until 2012. He was the Bears’ varsity coach 41 years in all. From the time his 1983 team went 9-0 until the mid-2000s, Jefferson was a model of consistency, producing winner after winner. The 1993 team went 10-1, the 1994 team 12-1, and the 1999 team 11-2. It was the 1994 Bears that won the Class B title.

Zeke Cisco said when his father retired, it was rather unceremonious. There was no big announcement or celebration, although the school had much earlier renamed the football and track stadium after him.

“He just sort of stepped away,” he said. “He would come up here and watch his grandsons play.”

Marc Cisco never took himself or his wins too seriously.

“You know, I used to always give him hell,” Zeke said. “I'd call him and go, oh, ‘It's the winningest coach Monroe County.’ He goes, ‘I'm also the losingest coach in Monroe County.’”

Doug DonnellyDoug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS (Top) Marc Cisco coaches his Monroe Jefferson football team. (Middle) From left, John Castiglione, Cisco and Dave Potter monitor the action at the Silverdome during their team’s 1994 Class B Final. (Below) Cisco, while starring at Morenci. (Jefferson photos courtesy of the Monroe News. Morenci photo courtesy of Larry Tuttle.)