TC Fans Enjoy 50 Years of Familiar Voices

October 21, 2015

By Dennis Chase
Special for Second Half

TRAVERSE CITY – For 50 years, John Sonnemann and Don Wiitala have put their hearts, souls and voices into Traverse City athletics.

The two, who are still going strong, were recognized this fall for their contributions – Sonnemann as the public address announcer for Traverse City Central, Wiitala as the radio broadcaster for Traverse City St. Francis.

"It keeps us young and involved," Sonnemann said. "I think Don feels the same. We feel like we're part of the program - and that's important to us."

Credit two former football coaches/athletic directors for bringing two unmistakable voices to the microphone. Elk Rapids' Don Glowicki and Traverse City Senior High's Irv Menzel started Wiitala and Sonnemann on their journeys back in 1966.

That was the year Glowicki approached radio station WLDR, which had just gone on the air in July, about broadcasting high school sports.

"We weren't thinking about doing sports," Wiitala said. "We were just trying to keep our heads above water."

After some discussion, though, WLDR took the plunge.

"We said we'll give it a try," Wiitala recalled. "I wasn't even a broadcaster. I was the sales manager."

WLDR started covering Elk Rapids and St. Francis football that fall, and Gladiators basketball that winter. Soon after, the station began broadcasting all St. Francis football games. WTCM was covering Traverse City Senior High football and basketball, so now both schools had an outlet on radio.

It remained that way until about eight years ago when WLDR dropped its game coverage. But WLJN stepped in, picked up football, and Wiitala continued on as the Voice of the Gladiators.

"Who would have thought that 50 years later I'm still in the broadcast booth," Wiitala said. "I never realized how close I would grow to the St. Francis community. It's been a wonderful (association)."

Wiitala, 79, was inducted into the Grand Traverse Area Catholic Schools Hall of Fame this month.

"Don's a class act," St. Francis athletic director Tom Hardy said. "He does things the right way. He's part of our family. When you talk about St. Francis football, one of the first names to come up is Don Wiitila. He's brought St. Francis games into so many homes. We are so fortunate, so lucky for his dedication."

Back in 1966, Sonnemann had just graduated from Michigan State University when he landed a job as a social studies teacher at Traverse City Senior High. He had done his student teaching at the school the previous year and worked the chain gang during the football season – so his indoctrination into Trojans football had already started.

Soon after he was hired, Menzel called him into his office.

"He grabbed me by the knee and said, 'I want you to announce on Friday.'" Sonnemann said. "That was it."

To this day, the 72-year-old is synonymous with Traverse City Central sports.

"It's been a pleasure," the Voice of the Trojans said. "I've enjoyed all 50 years, although it doesn't seem like it's been that many,"

Sonnemann was honored for his work during the Central-West game in September.

"Remarkable," Central athletic director Mark Mattson said in describing Sonnemann's career. "The best part is that John is one of the most gentle, kind human beings that you'll ever meet. To have that legendary voice be part of your program for 50 years is special."

Sonnemann, who retired as the school's athletic director nine years ago, still announces a number of school and community events. On any given day in the fall, he can be seen and heard at Central football, soccer and volleyball games.

He said he has a hard time remembering when he retired because he's still so active doing what he loves.

"Some people would say I flunked retirement," Sonnemann said, laughing.

He, of course, does not see it that way. Neither does Wiitala. Their jobs, they say, energize them.

So when people ask how much longer they'll keep announcing, their answers are similar.

"As long as I feel good – and I do feel good – I want to keep doing it," Wiitala said. "Vin Scully (Los Angeles Dodgers announcer), what is he, 87?"

On fall weekends, Thirlby Field is their home away from home.

"We've seen a lot of great athletes, a lot of great teams, a lot of great games," said Sonnemann, who in 2001 received an Allen W. Bush Award from the MHSAA for his many unsung contributions to high school athletics.

Sonnemann recalled a game in 1970 when the Trojans lost 2-0 to Bay City Central, coached by the legendary Elmer Engel.

"They were the cream of the crop in the state," he said, "and that's where Traverse City wanted to be."

It didn't take long. Traverse City reached the inaugural MHSAA Finals in 1975, and then claimed championships in 1978, 1985 and 1988.

St. Francis was going strong in those days, too, claiming mythical state championships in 1973 and 1974. The Gladiators were able to maintain their success when the MHSAA playoffs began, capturing crowns in 1992, 1999, 2003, 2005, 2008 and 2009. They were MHSAA runner-ups in 1983, 1998 and 2007.

Wiitala recounted the 28-26 loss to Detroit dePorres in 1983 – the school's first trip to the Pontiac Silverdome – when the Eagles scored late to pull out the victory.

"To this day I still remember this kid from Detroit dePorres, with about a minute and a half left, laying out horizontal to catch a pass in the end zone for a TD," he said. "That play has run through my mind hundreds of times over the years. I don't know why. Had he not caught the pass, St. Francis would probably have won the game."

Sonnemann witnessed two of the most dramatic last-second wins in Trojans history – 21-20 over Muskegon Catholic in 1975 and 22-21 over Muskegon in 1985. The Muskegon game was on the road so Sonnemann was there in another role – as the advisor, he had taken the school's pep club to the game. The Big Reds had surged to a 21-14 lead on an interception return for a score in the final minute. It seemed like that would be the play that would decide this battle between the two 5-0 heavyweights.

But on the last play of regulation Central quarterback Chris Hathaway connected on a pass to Jeff Durocher, who then pitched the ball to Doug Lautner, catching the Muskegon defense by surprise. Lautner raced the final 33 yards to the end zone to pull the Trojans to within a point. Coach Jim Ooley opted to go for the win, and Hathaway hit Durocher on the winning two-point conversion.

Trojans fans who were there reveled in the win, except the bus driver.

"The bus driver had gone out to warm up the bus and missed the end of the game," Sonnemann said. "When we got on the kids were hootin' and hollerin' and just having a good time. They were so excited. The bus driver looked at me and said, 'If they're this excited after a loss I would hate to see what they would do after a win.' I had to tell him, 'We won it.' It (the suddenness of the win) felt a lot like that MSU game the other day."

Wiitala has been a fixture at the MHSAA Finals – football and basketball – covering St. Francis, as well as other area schools.

"When St. Francis got beat (in the tournament) we would pick up the next team that was going well," he said. "People in those communities appreciated that."

Wiitala said when he first started broadcasting games there were a number of radio stations doing likewise. That's not the case now.

"Stop and think about it," he said. "When St. Francis was in the North Central Conference (in the 1980s) five schools had radio stations broadcasting games. Now we hardly ever see another station at a game."

Wiitala became the majority owner of WLDR in 1972. He would remain the owner for nearly 30 years. When he sold, the station continued to broadcast St. Francis football games with Wiitala on play-by-play. He’s continued in that role now that WLJN has taken over the broadcasts.

The Mesick graduate has never strayed from the hometown feel of his broadcasts. He still conducts pre-game interviews with the coaches, profiles other school activities at half, and has several players come up to the booth for postgame interviews.

"I know people who get in their cars after the game and then turn the radio on to hear the kids (comment on the game)," he said.

WLJN also offers an internet broadcast, which allows St. Francis fans across the world an opportunity to listen. Wiitala often asks fans to send him e-mails during a game and he's always stunned when he learns the locale of his listeners.

"We've received emails from alumni in Iraq, Iran, Hawaii," he said. "It's unbelievable."

Wiitala has had numerous analysts on the broadcasts over the years. For the last five years, Sonnemann has served in that capacity when there's not a conflict with a Central home game. When there is?

"Don always says, 'John's on assignment," Sonnemann said with a chuckle.

Well, often times, Sonnemann is on assignment. Once fall sports end and winter sports begin, he'll switch to boys and girls basketball, wrestling, hockey and every so often downhill skiing. In the spring, it's on to track and field, girls soccer and graduation, which takes advance work to make sure it's done right.

"One of the things I pride myself on is pronouncing names correctly," he said. "Mine has been mispronounced enough times that I think it's important to get those names right the one time they get to shine up there on stage."

Sonnemann, who always has the best seat in the house, also takes pride in how he presents himself. He wants to make sure that he's always fair and objective.

"I try not to be partial to one team or another, although certainly I bleed black and gold," he said. "I try to call the games in as fair a manner as possible. Some announcers will try to emulate what you hear in the pros, especially the NBA, and I feel that has no place in high school sports. You should treat the visiting team as equally as you treat the home team."

Wiitala has a belief he stands by, too.

"I've never been controversial," he said. "I'm broadcasting sports about kids 15, 16, 17 years old. I'm not going to say, 'Oh, No. 88 is terrible out there.' I don't do it that way. That's not me. I like to treat people the way I would like to be treated."

Like Wiitala, Sonnemann plans to continue keeping fans abreast of who's doing what on the field, the court, the pitch, the ice, the mat, the track and the slopes.

"As long as I still enjoy it, as long as I'm still healthy, I'd like to keep doing this," he said. "I'm not setting any timetable."

For Sonnemann and Wiitala, it's 50 going on 51.

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) John Sonnemann, left, and Don Wiitala provide the radio broadcast for a Traverse City St. Francis football game. (Middle) Wiitala interviews St. Francis' Luke Popp at Ford Field after the Gladiators' Division 7 championship win in 2009. (Below) Sonnemann announces a variety of Central sports played both indoors and out. (Photos courtesy of Traverse City St. Francis athletic department and Traverse City Central High School.)

MHSA(Q&)A: Detroit Lions rookie Chris Greenwood

May 25, 2012

By Brian Spencer
Second Half

Five years ago, Chris Greenwood was No. 28 for the Detroit Martin Luther King football team, a key contributor for a Crusaders as they finished 7-3 and made the playoffs.

These days, he's a national sports story.

Greenwood, a 6-foot-1, 193-pound cornerback, is attempting the rare jump from Division III college football to the NFL. A standout at Albion College, he was selected in the fifth round of last month's NFL draft by the Detroit Lions.

His round-trip travels from his hometown and back again also included a stop at Northwood University. Greenwood played his final three college seasons for the Britons, last fall being named the Michigan Intercollegiate Athletic Association Defensive Player of the Year.

What is your favorite high school memory?

Winning the city championship senior year at Ford Field.

Were there any life/football lessons that you learned in high school that you’ve carried with you through college and now to the league?

Work hard; don’t let anything distract you. You are capable of doing anything that you put your mind to, and then some.

What is the biggest transition you’ve seen from DIII football at Albion to the Lions?

The talent difference I’ve had to get acclimated to, as well as technique. Technique has a much heavier emphasis now. I’ve also noticed a difference in speed and different terminology. For example, simple names for coverages have changed.

If you could trade places with anyone in the world right now, who would it be?

Nobody! I feel like I am in the best position possible. I’m living the dream.

What advice would you give to aspiring athletes who want to make the jump from high school to college? College to professional?

Never give up. Don’t ever quit. Don’t let anybody tell you that you can’t do something. If you work hard and have the ability, they will find you.

What wide receiver tested you most to get to where you are at today?

My older brother (Doug Greenwood); growing up he was always stronger. We used to play, just him and I. He was pretty good. I had to figure out what way I was going to cover him because he was that much faster and stronger. This all took place just in the backyard or the park. 

Would you say that your past at a Division III college has helped or hurt you more in the transition from college to professional ball?

It didn’t hurt, as far as what I have to do and what I’m doing now (in practice or off the field), but I feel like it affected my draft position. I could have gotten more exposure at bigger schools. At this point none of that matters; I’m glad to be where I am. Very happy.

Who was your favorite football player growing up?

Charles Woodson (former University of Michigan and current Green Bay Packers cornerback)

Is Donald Driver (Packers WR) more or less intimidating now that he has won "Dancing with the Stars?" If asked, would you be on "Dancing with the Stars?"

No way, he is not more intimidating because of that. If I were asked to do that, I wouldn’t right now.  Maybe later on in my career I would do that, but right now I've got to stay focused.

PHOTOS courtesy of Albion College. Note about the interviewer: Brian Spencer is an MHSAA intern this summer, and was an Albion College football teammate of Greenwood's the last three seasons.