Writer-Turned-Coach Enjoys Debut

November 3, 2016

By Dennis Grall
Special for Second Half

ESCANABA — Sam Eggleston has seen high school football from two drastically different viewpoints. Now, even though he is an unpaid volunteer, he enjoys being on the sideline as a coach.

Eggleston just completed his first season as a high school head coach, with Eben Superior Central winning its final three games to finish 4-5 in 8-player football. The Cougars were among the first teams in the state to join the 8-player format in 2010, their first year of football.

Eggleston was a sportswriter before becoming a coach, giving him different perspectives to watching the same event.

The 1998 Rock Mid Peninsula High School graduate worked at newspapers in Escanaba, Kenai, Alaska; Northville and Novi, and Marquette before becoming a freelance writer and website blog editor in 2008. He started the writing phase of his career in 2000 with the Daily Press in Escanaba, under my direction.

He served as a volunteer assistant football coach in Northville, then moved back to the Upper Peninsula and became a volunteer coach at his alma mater in 2011 when the Wolverines went to 8-player football. He joined Superior Central in 2014 and spent two seasons as a volunteer aide until landing the head job just two weeks before the 2016 preseason began.

“In both careers … you took a shot on me and I ran with it, and the same with coaching; they gave me a shot and I’ve run with it as best I can,” he said.

In addition to his unpaid position at Superior Central, in rural Alger County, Eggleston is responsible for fundraising for the self-funded football program, a major priority for his offseason.

“My coaching is over (for the season) now and the majority of my time will be spent on raising funds so we can get new helmets, get new pads to replace ones that are broke, spending money we don’t have so we’ve got to make that up now,” he said. “We have to win now to have successful fundraisers.”

As a sportswriter, Eggleston would simply switch gears and move on to coverage of the next athletic season, for instance once fall sports moved into winter. He also never had to worry about how coaches managed off-field X’s and O’s once their seasons concluded.

Life was totally different as a reporter. “I had a different approach, different viewpoint, different mindset to a game as a writer,” said Eggleston, who still has the heft of when he was a lineman but now looks like a lumberjack with his bushy beard and build.

“Now I have to worry about every kid and every position,” he said. “Sometimes I don’t even see the end result of the play because I’m watching the line play. I don’t even know how well my running back did until I see where they moved the stick.”

He may also be working on an injured player while the game goes on, trying to make play calls and other decisions at the same time.

As a sportswriter, he would be jotting down notes between plays or perhaps checking the result of a picture he took of the previous snap, totally unaware the coach was monitoring several assignments.

“I look back at the writer I was and as a coach now, and I would hate the type of writer I was,” he said. 

Eggleston would analyze why a coach would switch to running a sweep rather than the counter that had been working, all while the coach may be working on an injured player that caused a change in offensive plans.

“As a writer I never had the insight to see everything. I just saw the overall game and kept track of every yard,” he said. “As a coach I can’t even tell if the play went five yards because I have three plays stacked up as the game goes on.”

While he was writing sports in the metro Detroit area, his weekly paper often covered games also being covered by the Detroit Free Press or the Oakland Press, with those stories appearing the next day. Eggleston’s story would appear maybe five days later, after everyone knew what happened. 

“I had to come in with a different angle. I tried to be a little more analytical and focus on strategy versus the flourish and try to get the meat of the game rather than get to the flowery parts,” he recalled. “I tried to take a different approach and make my stuff more interesting.”

His style apparently worked as the paper received several journalism awards and subscriptions remained strong.

Writing also provided some interesting backdrops. He had to use small charter planes to see some games in Alaska, or get to Nome to handle features about the Iditarod sled dog race. 

He recalls covering a high school hockey game on an outdoor rink in Alaska and said “it was the first time I saw wind shear affect a hockey game.”

Eggleston also covered a football game where a kicker booted the ball off the uprights, then off a fence, and it bounced into the ocean in Homer.

He reported on a murder trial at that paper, where he would work the news desk in the morning, take time off and then handle sports at night. “It was super stressful,” he said.

Now walking the sidelines as a coach, he said “it definitely does feel like I’ve seen both sides of the coin, and I understand both sides of them better.”

He remembers just giving “little more rounded answers and (to) give both sides of the story” in postgame interviews. “A lot of coaches give canned answers. I try to be a little more in-depth and help try to write the story.”

In his early days as a sportswriter, he said “I would see the game unfold and see the pressures and why a coach would make a decision to go for it (on fourth down). I was a bit more critical of the coach and their decision,” he said, adding “I would probably have been a little more biting about it when I wrote the story.”

He admits in those days “I thought I knew everything there was to know about football. I played it,” he said. “I always approached the game like I was the professional and knew everything about the game. Now as a coach there are a host of responsibilities during every game. I am in completely different waters now. The hardest thing is keeping the kids pointed in the right direction as things go wrong. 

“You’ve got the entire team and you’ve got to keep moving in a positive direction, keep the focus going forward. Forget the last play and work on the next one and get the kids to buy into that philosophy.”

He also compares his first writing assignment at the Daily Press with his first game this season at Ontonagon. “I did a (men’s baseball) story about the Escanaba Polecats, and you read my first line and said, ‘Did Yoda write this?’ I thought, oh my God, I don’t know what I’m doing.”

The Cougars lost their opener this fall 36-8, and Eggleston said “after being an assistant for four years, I still wasn’t prepared going into that Ontonagon game. We lost, and as I look back, if we played them right now I think we would beat them. 

“I had no clue coming into that first game and didn’t have any idea how to get us back on track.”

He eventually figured enough out to finish 4-5 and found plenty of ways to enjoy being a coach.

Eggleston tries to eat lunch with his players every day, and he pays for his own meal.

“I want a family environment there; we all sit at the same table,” he said. “What I get back is relationships I never had before. I feel like I have 21 kids, and I love every minute of it.”

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Eben Junction Superior Central football coach Sam Eggleston speaks with some of his players during a game this season. (Middle) Eggleston monitors the action on the field. (Photos by Dennis Grall.)

'Wakers' Continue Marching Together

November 5, 2019

By Geoff Kimmerly
Second Half editor

First the local media picked it up, which made sense – it was a great story, and easy to appreciate whether you’ve heard of Maple City or could find Fife Lake on the map.

In what was still perhaps surprising but a logical next step, The Associated Press and then Detroit Free Press and MLive took the story statewide. But then CNN and NPR told the rest of the U.S. – which was followed by interest from The Kelly Clarkson Show and a Skype interview with one of Ellen DeGeneres’ representatives.

There is no way Maple City Glen Lake athletic director Mark Mattson could’ve foreseen any of that publicity as he prepped for his football team’s home game Sept. 27. All he knew was that his high school didn’t have a marching band, and Fife Lake Forest Area – at least this season – didn’t have a varsity football team.

If you pay attention to high school sports in general or statewide news casually, you’ve probably heard some of the rest of this story. Mattson invited Forest Area director Brandon Deike and his band to play at Glen Lake’s game that night against Gladstone. A week later, after their story had been told all over the country, the schools combined for a “Marching for Ellen” spirit video hoping to land on the show.

Things have quieted back down substantially for the two small northern Lower Peninsula communities. But their march together continues.

“We don’t want it to end,” Mattson said. “Sometimes you see these initiatives begin, and it’s really cool, and they fizzle out. We want to work with our kids and their kids and Brandon over there to make cool things happen as we support each other – and at the end of the day to make his program grow and make our program grow over here.”

A little background: Forest Area’s high school and Glen Lake’s are 45 miles away, or about an hour’s drive whether traveling through or around Traverse City. Glen Lake has nearly 250 students in its high school, and Forest Area has about 175.

Glen Lake’s football team is 9-1 and hosts Harrison on Friday in a Division 6 District Final. Forest Area started this fall playing 8-player football, and won its first game against Brethren 64-44. But the Warriors had started with a small roster that got smaller as the season got going – and by Week 3 didn’t have enough players to finish the season, so they canceled the rest of their games.

Meanwhile, Forest Area’s band has rebuilt mightily since the school’s music program was cut in 2011 – while Glen Lake’s band began this school year with one high schooler playing with a 10-member middle school group. In fact, Mattson asked his school’s football players and cheerleaders the last time they were at a home game where there was a band – and they couldn’t remember one.

So the Sept. 27 game happens, and all of the feel-good fanfare that came with it. With a few weeks, the statewide and national attention slowed way down – but the relationship between the schools was just beginning to grow.

A week later after the Gladstone game, Glen Lake hosted Elk Rapids on the night that was supposed to be Forest Area Homecoming – so during that school day, a group of Glen Lake football players and cheerleaders went over for Forest Area’s pep assembly, at first to be part of the “Marching for Ellen” video but then sticking around to take part in the Warriors’ festivities.

Then on a Monday night, Oct. 14, Mattson took a group of students to Traverse City to support Forest Area during the area’s band expo at Thirlby Field. There was some hope the schools might unite their forces again for Glen Lake’s final regular-season home game Oct. 25. But although that didn’t completely pan out, Forest Area did sent over 20 members of its band, who sat in bleachers on the track with Glen Lake’s student section, band and choir – and cheered on the now growing Glen Lake band, which included Mattson on the saxophone he’d stopped playing in sixth grade.

“One of the Forest Area kids called over from the bleachers, ‘Mr. Mattson, come here. I think we need to call our schools ‘Wakers,’” Mattson said (with the student referring to a combination of the mascot names Warriors and Lakers). “It really had gone from literally about zero to what we’ve got, and it’s a really collaborative partnership here."

“This isn’t their band director or myself making it happen. This is by and large kid driven. Our kids keep asking, ‘Are they coming for the game Friday night?’ Or their kids talk to Mr. Deike and say, ‘Can they come to our pep assembly?’ They know they’re welcome back to play with us any time.”

Mattson has recently taken over as administrator as well of Glen Lake’s fine arts department, and rebuilding the school’s band is a high priority. Glen Lake has brought in retired Traverse City West band directors Pat Brumbaugh and Flournoy Humphreys as “artists in residence” to revive the program. They’re teaching a two-day-a-week Intro to Band class, and Mattson said there are about 35 fifth and sixth-graders signed up.

Mattson also noted how the Forest Area band has opened up the perspective of his school’s football players, who have gained a real appreciation for all of the groups – cheerleaders and band especially – who join the players on the field in making for a great football night.

“What started from one simple gesture to help a school out and vice versa turned into, and I think Brandon would echo it, turned into valuable lessons for our society about teamwork and collaboration, and that kindness matters,” Mattson said. “When it’s driven by young people and really executed by our young people, how does it get better than that? They’re the next generation of leaders. To take it from simply, ‘Yeah, that sounds cool,’ to go and play at Glen Lake, to what it’s become, it’s a great lesson for all of us. That when these kids take the initiative and make it their own, special things happen – and that has happened.”