Once or twice a year, Bruce Horsch gets the question – mostly during a Winter Olympics year or after someone has watched “Miracle on Ice” and found out the “Horsch” that is mentioned twice is actually the recently-retired Houghton High School athletic director.

The final goaltender cut from the 1980 U.S. hockey team that went on to stun the world in winning Olympic gold, Horsch went on to coach at multiple college programs before becoming Houghton’s athletic director in 1996 at the age of 40.

These days, many also know him for the commitment, mentorship and leadership shown in that position through his retirement in 2019.

To celebrate his many contributions to interscholastic athletics, Horsch has been named the 2022 honoree for the Michigan High School Athletic Association’s Charles E. Forsythe Award.

The annual award is in its 45^th year and named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contributions to the interscholastic athletics community.

Horsch was described as a “not in the spotlight guy” by one of those who recommended him for the Forsythe Award, but he certainly spent time there. Horsch was a college hockey star and NHL draft pick, and had begun his minor league hockey career before playing with the U.S. team right up until the final cuts on the way to Lake Placid, N.Y.

After his playing days concluded, he coached collegiately before eventually settling in as Houghton’s athletic director for the 1996-97 school year.

“I was fortunate enough to play at Michigan Tech, and I was on a national championship team (in 1975) and I was on a national runner-up team (in 1976). When you played for (coach) John MacInnes up here, it wasn’t individuals – although we had great individuals – we won because we were a team” Horsch said.

“I’m not out for recognition. I enjoy being part of a team. I enjoy working with other people, and that’s my satisfaction.”

He led many important ones in his roles as a school sports administrator.

Horsch was named his region’s Athletic Director of the Year in both 2003 and 2019 by the Michigan Interscholastic Athletic Administrators Association (MIAAA), and served on the Upper Peninsula Athletic Committee from 2001-05. He has been an active member of the MIAAA, National Interscholastic Athletic Administrators Association (NIAAA) and Upper Peninsula Athletic Directors Association (UPADA), serving as secretary and president of the UPADA.

He also served as president of the Keweenaw Area Athletic Directors Association and secretary and commissioner of the Western Peninsula Athletic Conference.

“For years Bruce was one of the most respected voices not only in the Upper Peninsula but also the entire state,” MHSAA Executive Director Mark Uyl said. “He brought that perspective as a high-end athlete and transitioned extremely well as an educator and athletic director.”

Horsch was a frequent host of MHSAA Tournaments at the District and Regional rounds during his time at Houghton, and also hosted MHSAA Upper Peninsula Finals. He served as a host for sessions of the MHSAA PACE program, the coaching education program predecessor to the current Coaches Advancement Program (CAP).

His dedication to Houghton athletics was further noted when he considered retiring in 2017 but stayed on two more years to assist with a bond that resulted in in the upgrading of the school’s football field and track and building of softball and baseball fields as part of the athletic complex. Previously, he had led a referendum to have a second gymnasium built to provide an additional practice venue with girls basketball moving from the fall to winter season beginning with the 2007-08 school year.  

“I’m proud of the fact that in the U.P. there are not many, if any schools that have the facilities that Houghton High School has,” Horsch said.  

Horsch is a graduate of Hastings High School in Minnesota and earned a bachelor’s degree in business administration from Michigan Technological University. He led the Huskies hockey team to 58 victories in goal over four seasons and was part of the 1975 NCAA championship team, two of many reasons he was inducted into the Michigan Tech Sports Hall of Fame in 2007. He was drafted by the Montreal Canadiens during the ninth round of the 1976 NHL draft and played minor league hockey for two seasons. He then coached hockey collegiately for most of the 1980s as an assistant at Ferris State and then Michigan Tech.  

He has continued to serve his community as a member of the Rotary Club of Houghton.

Past recipients of the Charles E. Forsythe Award 

1978 - Brick Fowler, Port Huron; Paul Smarks, Warren 
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw 
1980 - Max Carey, Freesoil 
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis 
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren 
1986 - William Robinson, Detroit; Irving Soderland, Norway 
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur 
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson 
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor 
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville 
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon 
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville 
1994 - Kermit Ambrose, Royal Oak 
1995 - Bob Perry, Lowell 
1996 - Charles H. Jones, Royal Oak 
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek 
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville 
1999 - Bernie Larson, Battle Creek 
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba 
2001 - Norm Johnson, Bangor; George Lovich, Canton 
2002 - John Fundukian, Novi 
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba
2015 - Hugh Matson, Saginaw
2016 - Gary Hice, Petoskey; Gina Mazzolini, Lansing
2017 - Chuck Nurek, Rochester Hills
2018 - Gary Ellis, Allegan
2019 - Jim Derocher, Negaunee; Fredrick J. Smith, Stevensville
2020 - Michael Garvey, Lawton
2021 – Leroy Hackley Jr., Byron Center; Patti Tibaldi, Traverse City

PHOTO: Houghton athletic director Bruce Horsch, left, hands coach Corey Markham the Division 3 finalist trophy after the Gremlins finished Division 3 hockey runners-up in 2019.