Unified Sports: Unified Goal, Unified Effort
By
Mark Uyl
MHSAA Executive Director
April 11, 2019
The following publisher's note and cover story were featured in this winter's edition of the MHSAA benchmarks magazine.
At its best, sport breaks down barriers and differences through promoting teamwork, inclusiveness and humility. At its worst, we’ve seen sport do the opposite.
Obviously those involved in school sports aim to create a culture within every school which fosters the best of what all of us can be. Those places that do this best have created a culture in every hallway, classroom, playing field and gymnasium filled with diverse students pulling for one another and working together regardless of the different backgrounds, races, religions, abilities, physical stature or academic acumen of each person. A culture of understanding and acceptance is what we strive for in each of our school communities.
On Nov. 24, such a scene played out on the grand stage of the playing surface at Ford Field in Detroit. In what we hope will be the launching pad for many more such events, Unified Sports competitors from four MHSAA member schools competed simultaneously in two games prior to the MHSAA Division 7 Football Final.
Unified Sports is an inclusive sports program within Special Olympics which pairs students with and without intellectual disabilities as teammates for training and competition.
From the time competitors walked through the tunnel to perform in front of family, friends, and the appreciative crowds from New Lothrop and Madison Heights Madison awaiting kickoff for the 10 a.m. game, the enthusiasm was unmatched.
Following competition these Unified teams were given tours of the facility, including a visit to the Detroit Lions locker room. We intended to deliver a day filled with an experience and memory for a lifetime for our guests, and feedback suggests that was accomplished. But, make no mistake, the session left lasting impressions on the staff here at the MHSAA, as well.
Brighton, Holt, Mason and Sparta – schools represented at the 2018 Football Finals – are among the 300-plus schools statewide which are Special Olympics Unified Champion Schools®, and it is our hope that the number continues to grow around Michigan and throughout the country.
The MHSAA and Michigan Special Olympics have a wonderful relationship, and we will continue to plan with our valued partner for future events as opportunities present themselves.
There is no limit to the benefits of these games and such a partnership. And, no limit to the enthusiasm of its participants who are helping to redefine school cultures by helping us break down barriers and build inclusive school communities around this great state.
***
By Rob Kaminski
MHSAA benchmarks editor
The pass was lofted high, and floating toward the end zone nearest the tunnel where teams enter the playing surface at Ford Field.
As players from both teams converged, the intended receiver came away with the ball, clutching his prize and raising his arms in jubilant triumph.
It was arguably the best catch of the Thanksgiving weekend football feast in Detroit, and undoubtedly a memory this player will never forget. Moments later, the ear-to-ear grin remained as he high-fived spectators and family members on the way to the tunnel and up to the locker room.
And all of this happened before the second day of MHSAA 11-Player Football Finals kicked off Saturday, Nov. 24.
The play was one of many memorable moments to take place during the first-ever Unified Champion School event held in conjunction with the MHSAA Football Finals. If this year’s exhibition was any indication, it will be the first of many to come.
“The event far exceeded our expectations, and in discussions with the students, coaches and parents involved, I think it exceeded their expectations as well,” said MHSAA Executive Director Mark Uyl. “The feedback was positive, and the thanks and appreciation we received was overwhelming.”
Special Olympics Unified Champion Schools® (UCS) is an education-based project that uses sports and education programs to activate young people to develop school communities where all youth are agents of change – fostering respect, dignity and advocacy for people with intellectual disabilities.
Last summer, as Uyl was settling into his role as executive director at the MHSAA, Tim Hileman was acclimating himself to a similar role with Michigan Special Olympics. Both were replacing long-time leaders – Jack Roberts at the MHSAA and Lois Arnold at Special Olympics, who both had served their organizations for more than three decades.
The similarities brought Uyl and Hileman together, and they began to nurture seeds that had been planted by their predecessors.
“Mark reached out when the announcement was made that I was to become CEO of Michigan Special Olympics,” said Hileman. “We strongly believed in the benefits of a partnership between the two organizations. We talked about long-term plans and the goal of growing a culture of inclusion within our schools. A more immediate component was exploring existing opportunities to highlight a partnership, and what greater way to do that than at Ford Field during one of the most prominent weekends of the MHSAA sports season?”
The inaugural event included students from Brighton, Holt, Mason and Sparta school districts, each of which sponsor Unified teams.
Brighton, which has been in the game since 2016-17 and involves a combined 75 general education students and students with intellectual disabilities (I.D. students), recently earned national recognition for its Unified program.
“Andy Doupe, a faculty member who teaches special education here, brought the initiative to our district and it was a no-brainer that we needed to implement the program,” said John Thompson, athletic director at Brighton High School and a member of the MHSAA Representative Council. “It was a great opportunity to be supportive of all students in our community.”
Brighton Unified coach and faculty member Jody Renicker has helped take the lead.
“The foundation of Unified Sports is pretty simple,” Renicker said. “It's the idea that training and competing together is one of the fastest ways to friendship and understanding. The students discover that they are much more alike than they are different. This helps to dissolve the preconceptions and stereotypes often associated with people with disabilities.”
Just up the road in Holt, that community was gaining its own recognition, bringing home the Gold Medal from the USA Flag Football Championships in Seattle last summer. The lessons and experiences proved even more valuable.
“Athletes roomed with UCS partners,” said Val Suszko, a coach for the Holt/Mason program, which involves roughly 80 students with and without disabilities and is in its sixth year of existence. “The friendship that they developed over those 10 days was priceless. They are friends for life. They care for and protect each other. Without this experience, they wouldn’t have ever met.”
That’s the overriding goal of Unified athletics: to break down barriers within schools and communities while introducing young people to those with various challenges, offering opportunities to lead and assist.
“The inclusion of special needs kids and how it makes them feel is a wonderful part of the school community and program,” Thompson said. “We have a young lady with a prosthetic leg who never wore shorts because she was embarrassed. Now, being part of our basketball team, she wears shorts all the time.
“Naturally there’s a huge upside for the special needs students, but the general ed kids are being provided an opportunity to grow and develop leadership skills. The experiences open some eyes and break down some divisions that exist to make for an improved culture throughout the school. The melding of kids with different backgrounds of any kind is always good for perspective.”
Unified programs offer increased participation opportunity for the general education population as well as the I.D. students. For students who may not make the cut for school teams, or prefer to focus on academics or part-time jobs, the Unified option provides just what they are seeking. Others are varsity athletes looking for competition outside their preferred sport seasons.
“We receive a lot of interest from those partners who might have wanted to play on freshman, JV, or varsity teams but couldn’t meet the eligibility requirements or physically do not make the cuts at those levels of team tryouts,” said Renne Wyman, Unified coach at Sparta High School. “So they wander into the gym and join us. What happens is, the level of play ratchets up a notch or two. These kids initially come here to play, not necessarily help the intellectually disabled kids.
“But, then they start giving shooting advice, or directing them where to move offensively or whom to cover defensively. Suddenly they are talking to each other, and no adult staged the mentoring. It carries on between quarters, at halftime, before games and practices. They start texting and offering a seat in the cafeteria at lunch. I’m talking about major culture change in our building.”
This type of interaction serves to reduce the number of negative incidents in the hallways.
“Statistics show that these programs have proven to reduce bullying of the intellectually disabled population,” said Suszko of Holt/Mason. “To have an organized sports team and school support team is invaluable. The students with intellectual disabilities gain so much. They train together, play together and develop friendships through sports with the general school population.”
With such important life lessons in the balance, and 300-plus schools around Michigan sponsoring school programs, the time was right to further shine a spotlight on the product. In the past, Unified basketball events have been showcased during MHSAA Hoopfest events in conjunction with the Boys Basketball Finals, and it was time to take the next step.
“A partnership between the MHSAA and Special Olympics is a natural fit, and our goal is to assist in promoting inclusiveness and leadership components of Unified Champion Schools as opportunities at our tournaments allow,” Uyl said. “These are such worthwhile endeavors, and the student-athletes involved truly symbolize the best in school sports.”
The Ford Field event provided a chance for some serious competition on the field, along with countless smiles – and some tears – from onlookers and support groups following the action.
“My favorite story from that day came as Mark (Uyl) was addressing the group in the Lions locker room and thanking them for being there,” Hileman said. “I looked into the corner of the room and there’s a man – pretty good sized, tough-looking – standing there with his wife, and they’ve got tears in their eyes. The dad came up and told me, ‘I never thought I’d see my son play any kind of sport, and here he is at Ford Field. I’ll never forget this, and never watch a Lions game without thinking of this.’
“So many of our athletes are told what they can't do. Special Olympics is about showing what they can do.”
For Suszko, the highlights began earlier in the morning.
“The most memorable moment for me was watching the expressions on all of the athletes’ faces as they walked through the tunnel onto the field,” she said. “What a great opportunity. The hospitality that Mark Uyl, Nate Hampton, and the rest of the staff gave us was appreciated so much. The parents were excited. They loved seeing their athlete participating alongside the other high school football teams. Watching barriers being broken and teamwork being established is what inclusion is all about.”
There were plenty of emotions to go around, from the guests and the hosts.
“The kids and parents were over the moon when the invitation came. Ford Field, the MHSAA Finals, it really resonated with the kids, the school and families,” Thompson said. “Nate and Mark and all staff involved went out of their way to make it a wonderful and meaningful experience. They did more for the families and kids than anyone expected. We are very appreciative of the MHSAA continuing to work toward inclusion, and events like these help to spread the word.”
Spreading the word will help bolster an already strong movement both in Michigan and nationally. Hileman is excited for the future in partnering with the MHSAA for events like the one in November, which generate a high level of enthusiasm. In the near future, he has some more immediate goals.
“We are concentrating on expanding league play. That’s what sports are; athletes competing, and our athletes want to compete,” Hileman said. “We have league play in the O-K Conference, and in the Lansing area. Our goal and vision is to continue to build on the Unified conference experience; more competitions during the season.”
The Sparta program has been in place for four years, and numbers have increased from a handful to a total of 60 partners and Special Olympics athletes combined. Volunteers are a vital part of the initiative, and Wyman says hundreds of people donate their time at affiliated service projects held twice yearly. The school offers Unified flag football at the league/conference level each fall, Unified ski/snowboard on a smaller scale, Unified basketball at the league/conference level in the winter, and is looking to add Unified track & field at the league/conference level this spring.
Make no mistake; athletes of all kinds like to compete.
“My kids are learning the game like they never did before. The partners don’t dumb down the vocabulary or slow down what they teach. This occurs in real-time scrimmaging with a need to adjust quickly,” said Wyman. “So our Unified athletes are being coached and challenged to increase their skill and conditioning at a level I just can’t replicate in my Special Olympics Physical Education class where no partners are present.”
One also cannot replicate the related successes outside the gyms and away from the fields, where Wyman reports that I.D. students are now being offered rides to school for dances and athletic events, improving their grades to be eligible to participate in the program and becoming healthier through the activities, all while gaining confidence in themselves.
Renicker believes that seeing is believing, and encourages people to attend events in neighboring communities. The impression will likely spur action.
“My No. 1 suggestion would be to come and witness how special a Unified Game is,” Renicker said. “It will give you hope for our future and highlight some pretty amazing things that are going on in schools every day that don't make the front page of the newspaper. I feel so lucky to be part of a school community that values this program and the culture it has created.”
Hileman recently attended a national Special Olympics event and heard International Chairman of Special Olympics Dr. Timothy Shriver proclaim his dream: that just as every high school sponsors boys and girls athletic programs, he hopes that one day every high school in the country will become a Unified Champion School.
It is a big dream, but the slightest nudge can put things in motion, as Wyman has seen.
“It can start small. You only need one or two partners to commit and you can get something going,” Wyman said. “A lot of kids would love to help in supporting roles, whether it’s running sporting events, officiating, keeping stats, designing, or organizing. In the beginning, it is one person reaching out to one school seeing if they can get together and play the game.”
With that, the guidance of Special Olympics, and assistance from partners like the MHSAA, maybe the ball can keep rolling all the way around the state.
***
Inclusion is Primary Mission of Special Olympics UCS
Team sports bring people together. Special Olympics Unified Sports® teams do that, too, and much more.
About 1.4 million people worldwide take part in Unified Sports, breaking down stereotypes about people with intellectual disabilities in a really fun way. ESPN has served as the Global Presenting Sponsor of Special Olympics Unified Sports since 2013, supporting the growth and expansion of this program that empowers individuals with and without intellectual disabilities to engage through the power of sports.
Promoting Social Inclusion Through Sport
Special Olympics is dedicated to promoting social inclusion through shared sports training and competition experiences. Unified Sports joins people with and without intellectual disabilities on the same team. It was inspired by a simple principle: training together and playing together is a quick path to friendship and understanding. In Unified Sports, teams are made up of people of similar age and ability. That makes practices more fun and games more challenging and exciting for all. Having sport in common is just one more way that preconceptions and false ideas are swept away.
States Embracing Unified Sports
Young people with disabilities do not often get a chance to play on their school sports teams. More and more states are adopting the Unified Sports approach that Special Olympics pioneered.
Unified Sports is also an integral part of Special Olympics Unified Champion Schools, which was founded in 2008 and funded through the U.S. Office of Special Education Programs at the U.S. Department of Education to use Special Olympics as a way to build inclusion and tolerance in schools. Unified Sports are now in more than 4,500 elementary, middle and high schools in the United States. Seventy percent of Unified Champion Schools (Pre-K through Grade 12) are engaging in Unified Sports! Also 215 U.S. colleges and universities have Special Olympics College Clubs on campus, providing ongoing Unified and inclusionary activities for students and Special Olympics athletes. Seventy-three of the 215 U.S. colleges and universities activating Special Olympics College conduct ongoing Unified Sports on their campuses. Learn how to get involved at www.playunified.org.
Mission: Inclusion
As part of the Special Olympics-Lions Clubs International “Mission: Inclusion” partnership, the LCI youth network-Leos have become a strong global partner in expanding and implementing Unified Sports together with Special Olympics. The Leos have helped start and sustain Unified Sports in a number of nations worldwide, and serve as one of the movement’s strongest youth leadership networks in bringing inclusive programming to communities across the world. From Zimbabwe to Brazil and from California to India, the Leos continue to amplify the voice of athletes and embody the creed: Play Unified. Live Unified.
Major sports organization, league and event support to Play Unified
Many high-profile, professional sports organizations and events have also showcased Unified Sports as a vehicle to show the power of inclusive sports! This support includes:
• National Basketball Association (NBA)
• Major League Soccer (MLS)
• Union of European Football Associations (UEFA)
• National Collegiate Athletic Association, D-III
• ESPN's X Games Aspen
• National Federation of State High School Associations (NFHS)
• National Intramural-Recreational Sports Association (NIRSA)
PHOTOS: (Top) Unified teams from Brighton and Mason/Holt play during the second day of the MHSAA 11-Player Football Finals at Ford Field. (Top middle) Participants from those three schools and Sparta took part in the morning's games. (Middle) Sparta athletes stand together for the national anthem. (Below middle) A Brighton coach and players exchange high fives. (Below) Brighton's Unified basketball team plays during a celebration for receiving national recognition last fall. (Photos by John Johnson.)
Johnson Served as Storyteller, Guardian
By
Geoff Kimmerly
MHSAA.com senior editor
January 5, 2021
Promoting the value – and values – of school-based sports.
No statement more completely, or succinctly, explains the mission of the Michigan High School Athletic Association.
Those words were sparked in the mind of John Johnson, and also might best describe his work for the MHSAA over more than three decades – which concluded with his retirement Dec. 18.
Johnson’s official title for most of his tenure was communications director, by which he designed and delivered the message of the MHSAA’s work. A more suitable title might have been “guardian” – Johnson in 1987 joined the then 62-year-old organization and became keeper and protector of all the MHSAA had been and was becoming under its recently-hired executive director, Jack Roberts.
More than 33 years later, “JJ” has stepped away as the pioneer in his field and having impacted multiple generations of Michigan high school and middle school athletes in ways that will continue. Whether as the coiner of memorable slogans, the voice explaining the nation’s first elaborate sportsmanship effort or detailing the MHSAA’s work for its schools during tougher times, or simply as the narrator passing on some of the good stories the bubble up from every season, Johnson daily worked to keep those who follow school sports in the know.
“Being the voice, and having to be the face a lot, is something that came with the territory – somebody had to be the storyteller. And while you can be prideful about that, the important thing is still the story,” Johnson said. “I’ve said it a lot: I was the lucky guy who got the job. Because the story was there to be told, the work was there to be done.”
Thousands upon thousands of times over the years, Johnson did that work with enthusiasm and grace. Most visibly, it came in front of a TV or radio microphone, or as quoted in your local newspaper and media nationwide. He has been the drive behind the MHSAA championship games watched annually on TV and online, and the messenger via various campaigns delivering the good news of why school sports are vital for kids and communities.
Serving as that storyteller, Johnson has never been one to tell much of his own. But there is no shortage of storytellers who have benefitted from Johnson’s wisdom and tutelage over the years – and we were enable to enlist a few to paint a more vivid picture as we recount at least a glance of what Johnson has meant to the MHSAA and its schools over these many years.
***
“The measure of all of us is what we leave behind. Those with whom we’ve been in contact. Those we’ve lifted up along the way. And by that measure, we are witnessing the end of a spectacular career. I’ll take away from all the exchanges, the ready smile, the encyclopedic knowledge that JJ possessed and the sense of calm within the frenzy. It was invaluable to those who popped into his world only a few times a year. John Johnson has left very large shoes in East Lansing.”
– John Keating, longtime FOX Sports Detroit anchor and host for many MHSAA Football and Basketball Finals
***
First and 1 of a Kind
Jack Roberts became the fourth full-time executive director of the MHSAA during the summer of 1986. He brought an emphasis on communication, and “communications director” became the first position he created in East Lansing.
Johnson in 1987 became that first communications specialist at the MHSAA, beginning a long last stop during a run in sports that Johnson began as a student at Mount Pleasant Sacred Heart, about an hour’s drive north of Lansing.
Johnson hadn’t played sports at Sacred Heart, but had taken part in just about every other way possible for a student. He was a team manager, statistician, student trainer, and picked up part-time sports writing work at the former Mt. Pleasant Daily Times. He wrote a series while still in high school on the creation of the MHSAA football playoffs, which were set to kick off in 1975, and that series was syndicated among the newspapers in the Daily Times’ chain. As a student, Johnson moved on to Michigan State University where he majored in journalism, and again he was published and syndicated by the Daily Times – this time for a series on how game officials were being trained by state associations, including the MHSAA.
That series foreshadowed the work he would take up a decade later – it closed with a piece on poor spectatorship toward officials. (Coincidentally, the collection of stories had been clipped and saved by the MHSAA executive director at the time, Vern Norris. The file found its way to Roberts, who eventually found out he had just hired the author.)
Also having served as a student assistant in the MSU sports information office, Johnson began his communications career at Albion College in 1978 as an assistant in the college relations office with responsibility for publicity for the college’s 17 athletic teams. (He didn’t graduate from MSU until 1979, but received two days off per week to get back to East Lansing for classes. He also served as a radio voice for Albion High games on the side.) Johnson moved on to brief stints in the news department with WITL Radio in Lansing and as an intern in the Office of Public Affairs at Ferris State University before landing with the Western Michigan University sports information department as an assistant director.
That led to a three-year stint as an assistant sports information director at Indiana University, where his responsibilities included serving as SID for coach Bobby Knight’s men’s basketball program. Johnson also assisted with press operations at the 1984 U.S. Olympic Basketball Trials hosted by IU. Johnson then left Indiana in January 1986 for a promotions position at Michigan Farm Bureau.
Six months later, his eventual journey to the MHSAA accelerated.
Roberts was hired during the summer of 1986, and not long after he asked MSU sports information director Nick Vista who had been his best student assistant of the past decade. The answer: John Johnson.
Johnson and Roberts met multiple times over the next many months, and Roberts made his choice.
“From the first moment I sat down with Jack Roberts, I knew I wanted to be here,” Johnson said. “The way he talked so passionately about high school sports, and the values of high school sports. … I saw the opportunity to take Jack’s vision and run with it.”
The day before the announcement of Johnson’s hire was to be made, Roberts asked Johnson to come with him to Grand Rapids to watch South Christian basketball star Matt Steigenga (later of MSU and the NBA) – but Johnson couldn’t go because his wife Suzie had gone into labor with their first of two children.
But a little more than a month later, Johnson started at the MHSAA on April 1 – and that came with plenty of jokes on its own.
Yet while Johnson had to miss that trip to Grand Rapids, he and the executive director would get plenty of car time together – to the benefit of the MHSAA’s member schools. To introduce themselves to statewide media, Roberts and Johnson did a driving tour to visit all of them, touring their offices, talking to them about MHSAA initiatives and asking how Association staff could better assist the media in its work. Those drives also allowed them to dream up together “the kinds of things that were unveiled over time,” Roberts recalled.
“We talked so much those first 15 years, we could intuit each other’s thinking the last 15 years,” added Roberts, who retired from the MHSAA in 2018. “We didn’t spend nearly as much time together, but we didn’t need to.”
***
“John Johnson has positively influenced so many more people than he knows and more than anyone realizes. It starts with the thousands and thousands of people who have been able to watch high school sports on the web throughout Michigan. Live-streaming of games has really come to the forefront due to the pandemic, but he was on top of this innovation nearly a decade ago when it was just in the early idea stage. He has been the person who orchestrated and led the countless schools across the state who started streaming their games in the past several years.
“JJ has also impacted numerous student journalists who wanted to learn the craft by covering high school games. He has always been SO supportive of these aspiring broadcasters and writers and reporters, affording them the opportunities to cover high school championships on the biggest stages, and treating those students the same as their professional peers. The students got to be on the turf at Ford Field and in the postgame press rooms, even if their school's team wasn't involved in the game! All they had to do was ask for credentials, and he granted them time and time again.
“JJ's influence also touched those of us who work for the MHSAA in a freelance fashion at various championship events. He has helped so many of us become better communicators, announcers, statisticians, and more. He was always willing to provide feedback & opportunities to learn, and he served as our leader who was always accessible morning, noon, and night. He pushed us to be our best every game, just as the athletes were trying to be their best. It's been my pleasure to work for him as a PA announcer for several years now, and I tried to be perfect every single time because I knew he was listening and because I wanted to do well for him.”
– Roger Smith, advisor for Lake Orion High School’s nationally award-winning School Broadcast Program and public address announcer for MHSAA Finals
***
Telling the Story
In Roberts’ eyes, a few campaigns from his and Johnson’s time together stand out most.
• Promoting the Value – and Values of High School Sports. “I came in with “School Sports – the other half of education” but that wasn’t as good,” Roberts said. … (His words) caught our brand much better.”
• Good Sports are Winners. The MHSAA launched a sportsmanship initiative a few years into their tenures that was “unparalleled” nationally, per Roberts’ description. “Before sportsmanship was an 'in thing' to talk about, John and I were talking about it.” Johnson created all of the print and broadcast materials designed to promote improving sportsmanship, and his work helped make Michigan not just the leader but a voice nationally on the topic.
• Safer Than Ever. The campaign, stretching over much of the last decade, explained that high school football – for a variety of reasons – is safer than it has ever been. Johnson worked with the Michigan High School Football Coaches Association to build the messages and promote them at a time when injury fears were regularly headlining media coverage.
“John made our ideas visible and practical. People would put them together at the league level and school district level,” Roberts said.
“To narrow (his work) down to three is unfair to him because he did a thousand things.”
And in a number of roles. Johnson started as communications director, picking up along the way responsibilities in information technology, marketing, merchandising and more. Everything from daily media questions to maintaining the MHSAA record book (and serving on the National Federation of State High School Associations (NFHS) national record book committee) fell onto Johnson’s desk, and just about any message read at any game by a public address announcer was his work. His final years were as “all things broadcasting” as Johnson served as the MHSAA’s first director of broadcast properties – an all-encompassing title that included all-encompassing responsibilities.
The MHSAA provides video broadcasts of nearly all of its MHSAA Finals – including football and basketball with FOX Sports Detroit – and Johnson has navigated the growth of those opportunities. Same with the MHSAA Network’s audio offerings during championship events, and his voice has been heard weekly during “This Week in High School Sports” which is aired as part of programming by more than 100 radio stations statewide.
The most significant advance under his guidance over the last two decades has been the School Broadcast Program, begun for MHSAA schools during the 2008-09 school year. The MHSAA relied on that knowledge in playing a leading role last decade in the formation of the NFHS Network – the nationwide digital home for live and on-demand high school events – and it’s not unusual for Michigan SBP schools to broadcast upwards of 500 events per week via the network.
“What people don’t necessarily know is John is the pioneer in this field,” MHSAA Executive Director Mark Uyl said. “The way he shaped this job over the last 30 years has been extraordinary – and has become the model for the 49 other states.”
***
“I’m sure that with me, JJ had to do things he never had done with anyone else – I was pregnant three straight schools years. The accommodations for me, even as just a female, it was kinda crazy especially in the 1980s. But when I was pregnant, I couldn’t walk up stairs, and he always would make special concessions for me, (like to) try to find bathrooms for me. There were so many media, and there always had to be exceptions, but he always had to take special care for me, and I’m so thankful for what he did. We laugh about that stuff all the time.
“I remember too, I had a tragedy in my family one year, and I know he was busy at the Finals, but he took me (aside), sat there and cried with me and talked with me. He took time out of his way. He treated me professionally, like everyone else. But as a person, he has such a gift to connect with people.”
– Jane Bos, longtime prep sports editor for the Grand Rapids Press and 2008 recipient of MHSAA Women In Sports Leadership Award
***
More than Scratching the Surface
The work Johnson pioneered at the MHSAA goes on. Formerly a staff of one (with help from valuable volunteers including long-time postseason assistant Walter Dell) now includes a team of employees to handle the media relations, publications, broadcasting, marketing and other messaging needs.
While making the rules for school sports remains the top priority for the MHSAA, telling the story of their importance in students’ lives comes in a close second – and Johnson has written at least the first chapters of the book.
“It needed to be done; the Association had to take bigger steps into the communications world. And thanks to Jack Roberts, it did. I was the lucky guy who landed in the chair,” Johnson said.
But again, that is simply scratching the surface. We’ll end with longtime Detroit Free Press sportswriter Mick McCabe taking a last deep dive.
I first met John Johnson in the late fall of 1977.
He was a student at Michigan State and worked in the sports information office. I was a sports writer for the Detroit Free Press, covering MSU basketball, featuring JJ’s brother, Earvin.
Well, maybe Earvin and JJ weren’t exactly blood relatives, but they were both fun to be around and each had a profound effect on my life.
No, really.
When watching the Spartans back then you knew you were watching someone special, which is why they called him Magic.
No one ever used the word magic in describing JJ, but he was young and enthusiastic and sociable while he learned the tricks of the trade under the watchful eyes of Fred Stabley Sr. and Nick Vista, the absolute best sports information directors in the country.
That is why I knew JJ would be such a good fit at Albion College, which just so happened to be looking for an SID when JJ was graduating from MSU.
JJ was exactly what Albion needed and did an excellent job and soon JJ’s career was off and running.
Somewhere along the way JJ landed at Indiana University where Bob Knight learned to tolerate JJ. If you’ve ever met Knight and understand his relationship with other human beings, you know that is like saying JJ and Knight were besties.
That was reinforced in the spring of 1984 when I spent almost two weeks in Bloomington covering the U.S. men’s Olympic basketball trials and interacted with JJ on a daily basis.
In the spring of 1987 JJ accepted a job with the Michigan High School Athletic Association. It was a job that hadn’t existed before JJ came riding into town.
Jack Roberts was in his first year as the MHSAA’s executive director and JJ was one of his first hires. He was also one of his best.
JJ was hired as the MHSAA’s first communications director. Before JJ arrived the words “communication” and “MHSAA” had never been used together in the same sentence.
If a member of the media had a question for the MHSAA chances are good it would never be answered.
That changed the minute JJ was hired. If he didn’t know the answer, he got the answer for you. And if you needed to speak with someone about a particular question, JJ got you to that person.
It wasn’t JJ’s job to do our job for us, but the thing we didn’t want was for him or someone else from the MHSAA to get in the way of us doing our job.
Not only didn’t JJ get out of the way for us, he helped us and made our jobs easier with the way he ran communications for the MHSAA.
A few weeks ago, with JJ’s imminent retirement growing closer, someone asked me to describe the worst phone call I received from JJ, one in which he was irate with something negative I had written about the MHSAA.
Certainly, he assumed, over 34 years there had to be many such phone calls.
He was genuinely surprised to learn it never happened. Not even once.
JJ knew that the media has a job to do and his job didn’t require him to complain when something negative about the MHSAA was written. I’m certain it was a lesson he learned from Stabley and Vista, who operated the same way.
As far as I know, the only times JJ ever called a member of the media after a negative story was when the reporter had the facts wrong. His call just pointed out the errors and he left out the tongue lashing.
JJ was the consummate professional in doing his job and he did it better than anyone else.
There is no way I am going to describe JJ’s job performance at the MHSAA as magical, like Earvin’s, but it was pretty darn close.
PHOTOS: (Top) MHSAA Communications Director John Johnson kneels at midcourt at The Palace of Auburn Hills in 1990 having designed the floor for that year's Basketball Finals. (2) Johnson, middle, wears the headset during a playoff production. (3) Johnson, right, coordinated media, announcing and stat-keeping among other areas during MHSAA events at the Breslin Center. (4) Johnson, far left, stands with (from left) MHSAA public address announcers Roger Smith, Erik O. Furseth, Tony Coggins and Steve Miller during a Baseball/Softball Finals weekend. (5) Johnson walks the turf at Ford Field during a Football Finals. (Photos from MHSAA archives.)