2026 MHSAA Bush Awards Honorees Exemplify Dedicated Service in Several Roles
By
Geoff Kimmerly
MHSAA.com senior editor
June 30, 2026
Athletic administrators must balance multiple roles no matter the size of their school districts or numbers of sports they direct, and St. Ignace’s Don Gustafson, Brethren’s Jason Kemler, Grand Rapids’ Jolinda Lucas and Greenville’s Brian Zdanowski have thrived while shouldering wide-ranging responsibilities to provide first-rate athletic experiences for their students.
Their dedication to school sports and those athletes – both locally and statewide – made them clearly deserving recipients of 2026 Allen W. Bush Meritorious Service Awards as selected by the Michigan High School Athletic Association’s Representative Council.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 35th year of the award.
Gustafson has taught at his alma mater St. Ignace since 1982 and continued even after retiring from administration in 2021. In addition to his classroom work, he served as assistant athletic director his first three years, then athletic director for four, as junior high principal from 1994-2005, high school principal from 2005-11 and superintendent for the next decade.
He’s also been an MHSAA-registered game official since 1978, working six Finals in football, one in basketball and numerous in cross country, in addition to several more postseason events during his time officiating seven sports. He was named to the Basketball Coaches Association of Michigan (BCAM) Hall of Honor in 2021 as an official and “Friend of Basketball.”
Gustafson served on the MHSAA Representative Council from 2015-21. The Michigan State University grad also has served on St. Ignace’s city council, taking time away only during his tenure as superintendent.
“Don Gustafson’s contributions to school sports span nearly half a century and have included everything from behind-the-scenes support to being considered one of the state’s top game officials and a valued voice on our Representative Council,” MHSAA Executive Director Mark Uyl said. “He has long been a knowledgeable and positive voice impacting not only the Upper Peninsula but our community statewide.”
Brethren High School athletic director Jason Kemler recently completed his 20th year with the Kaleva Norman Dickson school district, where he has hosted several MHSAA Tournament events in a variety of sports including Regionals in track & field both at the high school and middle school/junior high levels. He’s also served on multiple MHSAA committees including the Junior High/Middle School Committee.
Kemler has done extensive work as well as part of the Michigan Interscholastic Athletic Administrators Association (MIAAA), serving as a regional representative, historical records chairperson and co-chair of the middle school/junior high committee, and also co-chair for the MIAAA’s 60th and 65th anniversary celebrations. He was named the MIAAA’s Region 3 Athletic Director of the Year in 2023.
Kemler is a graduate of Dansville High School and Albion College and received his teaching certificate from Michigan State University and master’s from Central Michigan University. He also serves as a captain for his local fire department.
“Jason Kemler’s stamp is all over the Brethren athletic department and community as a whole, as he’s embraced all of the roles that go with serving at a small school – teaching physical education and history and coaching as well as serving as athletic director and representing his school in significant ways among his colleagues statewide,” Uyl said. “His commitment and dedication are fine examples of what the Bush Award seeks to recognize.”
Lucas also has made an outsized impact at the middle school level during her 14 years serving in multiple roles for Grand Rapids Public Schools, including as middle school athletic director, director of all GRPS elementary sports and as athletic director for Grand Rapids University Prep Academy, whose students compete for either Ottawa Hills or Union High School. She has served on the MHSAA Junior High/Middle School Committee, contributing to an increasing emphasis at that level, and was selected as a meet manager for inaugural MHSAA Cross Country and Track & Field Regionals for junior high/middle school athletes.
Also a teacher at University Prep and an MHSAA-registered official the last six years for track & field and cross country – and the last two for volleyball – Lucas has served as sportsmanship chair for the MIAAA and as part of the MHSAA/Farm Bureau Insurance Scholar-Athlete Award Committee, and on the board for the Michigan-based Academy of Sports Leadership. She was named the MIAAA’s Region 14 Athletic Director of the Year in 2022.
Lucas graduated from Hobart (Ind.) High School and has a bachelor’s degree in physical education and health from Indiana State University, a master’s in educational leadership from Indiana University, and earned her certified athletic administrator designation from the National Interscholastic Athletic Administrators Association (NIAAA). She is a Red Cross instructor and has served on the GRPS health and physical education leadership team. Prior to coming to Grand Rapids, Lucas served in multiple athletic administration roles in Indiana, where she also taught for 24 years and earned a 30-year coaching and multiple 20-year service awards.
“Jolinda Lucas has brought a special dedication to our junior high and middle school sports and their important roles in educational athletics,” Uyl said. “She has provided valuable input on a variety of historic decisions, including the addition of sixth graders to MHSAA competition and creation of Regional competitions in cross country and track & field. Her foresight is impacting Michigan’s school-sports athletes at the youngest levels and making a difference that will continue to benefit them as they advance to high school programs.”
Zdanowski recently completed his 28th school year as athletic director at Greenville after previously serving as a teacher, coach and athletic director over a decade at Onaway and Midland Bullock Creek. As an athletic director, he has hosted more than 100 MHSAA Tournament events, including five 8-Player Football Finals and 13 11-Player Semifinals. He also has been an MHSAA-registered game official for 44 years, working five sports including Finals in baseball in 1995 and football in 2001.
The longtime administrator also has served on multiple MHSAA committees, including more than a decade on the MHSAA/Farm Bureau Insurance Scholar-Athlete Award Committee, and served as Ottawa-Kent Conference president for two years. He’s been a member of the MIAAA for 34 years, Michigan Association of Secondary School Principals (MASSP) for 28 years and National Association of Sports Officials (NASO) for 25. He was named the MIAAA’s Region 4 Athletic Director of the Year in 2008.
Zdanowski, a graduate of Standish-Sterling, has a bachelor’s degree in teacher education from Saginaw Valley State University and a master’s in athletic administration from Central Michigan University. He’s also completed 24 courses from the NIAAA Leadership Training Institute.
“Brian Zdanowski has created a program at Greenville that is the model of quality, and that was proven deservedly when his athletic department was named an Exemplary Athletic Program by the MIAAA in 2000, the first year of that prestigious recognition program,” Uyl said. “He has consistently shared what he’s built at home with the rest of the state for now several decades, and we continue to be thankful for Brian’s desire to serve and contribute to school sports in a variety of leadership roles.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Uyl Follows Roberts in MHSAA SUCCESSion
By
Rob Kaminski
MHSAA benchmarks editor
December 7, 2018
The strength of the MHSAA decade after decade has been solid local school administration under the direction of insightful leaders at the state office in Lansing. New Executive Director Mark Uyl is prepared to build on that foundation while meeting challenges old and new as his tenure begins.
Even if he didn’t know it while it was happening, Mark Uyl spent a great deal of his life honing skills that would lead to his selection as the fifth-ever executive director of the Michigan High School Athletic Association.
Growing up in the world of sports officiating, communication, conviction and the ability to enforce rules and regulations come with the territory. Those who can’t cultivate such skills quickly get out, or get found out.
A decorated and lengthy career in officiating at the high school and collegiate levels serve as testimony that Uyl indeed excelled in those areas.
Those traits, Uyl says, figure to serve him well as he trades in his 14-year-old assistant director’s chair for his seat at the helm of the Association.
“I think the biggest adjustment is that you have to have thick skin and the stomach for enforcement of regulations,” Uyl said. “As an assistant director, I worked with committees and forwarded ideas. Now, as the ultimate decision-maker, I know that some people are going to be happy and some will be upset. I understand that some of this comes with territory.
“I think my officiating background helps. At the end of the day, our members expect that we will follow our rules and enforce our rules. Everyone loves having rules until the day comes when those rules affect ‘our school,’ or ‘our community.’ That’s when the ability to stand firm by the rules determined by our membership will help guide us through the process.”
Officials also listen a lot, many times to people who aren’t happy. That, too, is a skill Uyl brings to the table, not only through his experience in stripes or behind the mask, but also from his years as an educator and assistant director with the MHSAA.
“One of the things I am most proud of since coming to the MHSAA is that I believe I served as a caring voice for officials. They are too often the last people to be defended,” Uyl said. “I think people knew they had a guy who could relate to them and was walking in those same shoes. The relationships I was able to build with many officials in our state is important, and I think that's still an incredibly important function today.”
Other satisfactions came from sports more unfamiliar to Uyl prior to his employment at the MHSAA. Again, listening proved valuable.
“Directing our cross country and wrestling tournaments for many years taught me to be a better listener. Some of the really good things we did in both those sports were improved because we listened to those in the trenches,” Uyl said. “It was a really good lesson. I was probably a better administrator in cross country and wrestling because I was less familiar with those sports and relied on committee expertise. I know baseball, and because of that maybe had too many sacred cows – so to speak – and maybe wouldn’t be as open to ideas.”
Prior to his time at the MHSAA, Uyl first taught and coached and then served as athletic director and assistant principal at Middleville Thornapple-Kellogg High School, the latter from 2001-04. Before becoming an administrator there, Uyl served as athletic director at Caledonia High School in 2000-01.
In his 20-plus years of involvement with educational athletics plenty has changed, some for better and some for worse. Ironically, Uyl cites the same catalyst for both ends of the spectrum.
“Where sports have changed for the better, there are more opportunities than there have ever been. The number of sports – not only in-season, but out-of-season – has increased. There are more options available than ever before. That is often a good thing for kids,” he said.
“But, one of the biggest threats to school sports is the non-school sports economy. More people are making more money at youth, travel and club sport levels. Teachers and coaches in school sports are there to help students learn and grow, to become better people – not just athletes. That’s not always the case outside school sports. Too often, there’s a business dynamic that comes with those sports programs. Parents are quicker to get upset because of the money they've invested; they perceive that their kids are shortchanged by coaches’ decisions or officials’ calls.”
Such experiences can put a dent in officials retention throughout the state, a trend that needs to be reversed.
Uyl knows first-hand the values of positive early experiences in officiating.
“My dad has now been a registered official for 50 years. I grew up seeing what it was like to be an official,” Uyl said. “He ran the youth football, basketball and baseball leagues, and when your dad runs the youth program, you become an emergency official. I’ve always been kind of a rules guy anyway, so I liked that aspect and I also liked the money it put in my pocket. That was my job. I never had a job in fast food, landscaping, or anything like that. It was officiating.”
Uyl officiated collegiate baseball from 1997 until last June, putting away the gear following his 11th NCAA Division I Regional assignment. Working major conference baseball across the United States already put Uyl in elite company, but the pinnacle came with his appointment to the 2014 and 2017 College World Series crews in Omaha. He served as a college football referee for 10 years with several NCAA postseason assignments, and was coordinator of officials for the Michigan Intercollegiate Athletic Association. He was registered with the MHSAA for at least three sports beginning in 1992 and worked the Baseball Finals in 1999.
Uyl graduated from Caledonia High School in 1992 and from Calvin College in 1996 with a bachelor’s degree in history and physical education. He later received a master’s in educational leadership from Grand Valley State University. At Calvin, Uyl was a four-year starter on the baseball team, earning all-conference honors twice and serving as team captain.
Following college, there was little doubt as to his career path.
“In high school, I was just very, very fortunate to have a handful of people who made a huge impact on me as role models. Those people were teachers and coaches,” Uyl said. “I thought, ‘These are pretty impressive people, and hopefully there will be a day when I can give others the same kind of great experiences I had.’ Those coaches and teachers at Caledonia were great motivators.”
His passion for education and athletics made it difficult to imagine ever wanting to make a change professionally, until the opportunity at the MHSAA presented itself. Again, it was officiating that helped tilt the scales.
“At that time it was probably the hardest decision I have had to make in my life because I enjoyed teaching and coaching so much, but saw this opportunity in 2004 as the chance of a lifetime,” Uyl recalled. “Being able to help train and support 10,000 officials statewide was too good of an opportunity. If I didn't like officiating so much, I'd likely have stayed in the school system.”
As a sport director, Uyl has sought to create the best experiences for Michigan high school teams, including with the move of the MHSAA Baseball and Softball Finals to Michigan State University in 2014.
“The foundation built here by Jack Roberts over the last 32 years is the strongest in the country, and I’m honored to have the opportunity to lead our staff in building on that foundation,” Uyl said. “There will be many ways we’ll continue to protect the same values of educational athletics, while also looking for new ways and new opportunities to best serve the students and our member schools in Michigan.”
As assistant director, Uyl was instrumental as the MHSAA became the first state high school athletic association to offer concussion care insurance, which provides gap coverage to assist in covering costs for athletes who are injured while participating in MHSAA-sponsored sports.
As the new school year is underway with more immediate targets such as the changing transfer rule for 2019-20 and football playoffs and scheduling, Uyl and the MHSAA staff will also keep the well-being of student-athletes in their scope.
“Shortly after beginning my new role here, I met with some folks in the medical community, and it was interesting to hear that mental health among adolescents has become a huge priority,” Uyl said. “I had a doctor tell me that where he used to spend most of his days treating injuries and illnesses, now it’s just as much – or more – depression, anxiety and other mental health issues among school-age children that he is seeing. This certainly is an area that we have to keep at the forefront; how can we assist or provide programs to heighten awareness?
“We always assume that kids who play sports are the most healthy because they are busy and engaged and have it together, but now we are hearing that there are real mental topics that we need to discuss.”
Another long-range and continuing point of emphasis focuses on participation and multi-sport participation.
“While we have decisions to make regarding football playoffs and scheduling, the conversation needs to turn to participation numbers in that sport,” Uyl said. “We are losing freshman teams, JV teams, and at the youth level the numbers are down, too. Communities that used to have three and four teams now have one. If we don’t get our arms around participation, then all the playoff and scheduling stuff won’t matter in a few years.”
Participation is a hot topic for more than just the traditional sports like football. The MHSAA will continue to focus efforts toward multi-sport participation to combat specialization trends, and also bolster its presence at the junior high/middle school level, where students get their first taste of school-based athletics.
And even with 18 sports available to MHSAA member schools, Uyl promises to evaluate changing interests of students, which could lead to expanded opportunities.
“We will look with an objective eye to determine whether what we've traditionally offered continues to fit, and also look at expansion,” Uyl said. “The one that gets eyes rolling to anyone over 35 is e-sports, but to 20-somethings that could be the next big thing. We will also continue to be an inclusive organization, working closely with organizations such as Special Olympics. Our goal and purpose needs to involve all kids as their interests change with the times.”
Uyl is the fifth full-time executive in the MHSAA’s 94-year history, following Charles E. Forsythe (1931-42, 1945-68), Allen W. Bush (1968-78), Vern L. Norris (1978-86) and Roberts (1986-2018).
Uyl resides in DeWitt with his wife Marcy, an accomplished educator who has served as a high school varsity basketball coach since 1994. They have three children: Jackson (17), Grant (15) and Madison (11).
“Mark was the obvious choice to become the next executive director of the MHSAA,” said Roberts, who passed the torch after 32 years, and whose name now adorns the Association’s headquarters on Ramblewood Drive in East Lansing. “Mark has the proper student-focused perspective of educational athletics, excellent person-to-person communications skills and a deep practical understanding of what is happening day to day in school sports here and nationally.”
As they say in officiating, it was a good call.

Leading State's Schools a Labor of Love
The names – Norris, Bush, Forsythe – at one time synonymous with school sports in Michigan, are sometimes today more connected to MHSAA awards or meeting rooms at the home office in East Lansing.
But before the Norris Award recognized excellence in officiating, or the Bush Award lauded contributions to the MHSAA, or the Forsythe Award heralded excellence in athletics, these were the men who captained the MHSAA ship ahead of recently retired Jack Roberts.
Charles Forsythe was the MHSAA’s first executive director, guiding the Association from 1931-68. He was followed by Allen Bush, who took the reins from 1968-78 after serving under Forsythe as an assistant director from 1960-63 and as associate director from 1963-68. Vern Norris succeeded Bush in 1978 and would direct the MHSAA until 1986. From there it would be Roberts, whose 32-year term was second in length only to Forsythe’s span. During Roberts’ final days in August, he enjoyed a ceremony during which the current MHSAA building was named for him.
The four former executive directors had in common the traits of leadership, vision and passion, and always placed the good of scholastic sports at the forefront when weighing proposals and decisions.
The MHSAA was founded in 1924, when a different Forsythe, L.L., began an 18-year term as president of its Representative Council. In 1931, Charles Forsythe became the MHSAA’s first full-time executive director, a post he would occupy for 37 years.
A native of Milan and graduate of University of Michigan, Charles Forsythe was the athletic director at Lansing Central High School from 1923 until 1929 when he became the assistant director of athletics with the MHSAA. Two years later, he became the first executive director, guiding the Association until 1968 for all but a 37-month tour during World War II as a Navy Commander.
Forsythe was one of the first and finest authors on the topic of interscholastic athletics, and his “Administration of high school athletics” was used by administrators around the globe at that time.
In 1951, he received the Honor Award for the American Association for Health, Physical Education and Recreation, and in 1965 Eastern Michigan University presented him with an honorary Doctor of Laws degree.
Forsythe died in December 1968, months after his August retirement from the MHSAA.
Bush served under Forsythe from 1960 until he began his 10-year term as executive director in 1968. Bush oversaw some of the most significant developments in MHSAA history, chiefly the addition of girls sports – MHSAA tournaments existed for nine girls sports when he retired – plus the addition of football playoffs in 1975, and MHSAA tournaments in baseball, ice hockey and skiing.
Bush was a graduate of Kalamazoo University and later earned multiple bachelor’s degrees from Western Michigan University and a master’s in school administration from University of Michigan. He was captain of the football team at WMU and received its Most Valuable Player and Athletic-Scholarship awards as a senior, and later was named Man of the Year in 1975 by WMU’s Alumni W Club.
Bush also studied at Princeton University and the University of Arizona and served six years of active duty with the U.S. Marine Corps during World War II and the Korean War. He was discharged with a rank of first lieutenant.
Bush died in 2013 at age 90.
Norris served under both Forsythe and Bush, beginning his work at the MHSAA in 1963. He would succeed Bush at the top in 1978.
Norris brought to the MHSAA a wealth of experience having coached at Traverse City, Rockford and Hillsdale high schools. He served as Assistant Director of Placement at Western Michigan University for the five years prior to joining the MHSAA staff, and during that time Norris built a reputation as a highly-regarded game official in the Kalamazoo area – and worked as a referee during the 1963 MHSAA Class A Boys Basketball Final.
Norris served on a number of national rules-making bodies during his 23-year tenure with the MHSAA, and as president of the Executive Board of the National Federation of State High School Associations (NFHS) during the 1983-84 school year. But he was best known for his work with Michigan’s coaches and especially officials.
Norris remained a frequent visitor to the MHSAA office prior to his death last February.
Roberts took the controls in 1986 at age 37, then the youngest leader of a high school athletic association, and would leave last August as the longest-serving active director in the nation after 32 years.
Under Roberts’ leadership, overall participation in high school athletics in Michigan increased 10 percent, and the MHSAA added more than 200 schools in increasing its membership by more than 15 percent at the high school and junior high/middle school levels combined. Most recently, in 2016, 6th-graders were allowed to compete for member schools for the first time as a push was made to increase junior high/middle school membership and serve the state’s students at an earlier age.
But the most significant and arguably lasting work influenced by Roberts came on topics not related to specific sports or competition. The MHSAA has led nationally in concussion care with its first programming in 2000 and return-to-play protocols enacted in 2010, and with concussion pilot testing, mandated reporting and insurance for those who suffer head injuries rolled out in 2015.
He is a 1970 graduate of Dartmouth College and previously served as an assistant director for the National Federation from 1973-80. He came to the MHSAA in 1986 from the Fellowship of Christian Athletes.
PHOTOS: (Top) MHSAA Executive Director Mark Uyl speaks during an in-service for new athletic directors this fall. (Middle) Jack Roberts stood this summer in front of the building that now bears his name. (Below) Al Bush, Charles Forsythe and Vern Norris.