No Place Like Home for Cedar Springs' AD

July 16, 2013

By Rob Kaminski
MHSAA benchmarks editor

As half of the Superdome in New Orleans went dark early in the third quarter of Super Bowl XLVII on Feb. 3, Autumn Mattson had this thought go through her mind: things can happen even during events of that magnitude.

“I thought, ‘I guess some burnt popcorn setting off the smoke alarm at a basketball game isn’t the worst thing that can happen,’” said the seventh-year athletic director at Cedar Springs High School.

On this day in early February, it’s the OK Conference Competitive Cheer Meet scheduled for that evening which occupies much of her focus, another event in the winter sports season that can make the Red Hawks’ gym feel like her home.

Coordinating events like this one – and attempting to prepare for the unexpected – is one component of her job she previously had not given much thought.

“There were bound to be some oddities of being an athletic director that I never thought about,” said Mattson. “But the amount of work that goes into the actual setup for events is something I didn’t fully realize. From who’s taking tickets, to the cash box, concessions, locker rooms; it’s a lot to prepare for.”

In a position that calls for organizational skills and a high-energy personality, accessibility also helped her become a successful administrator in a short time.

“I’ve learned to become a very good listener. Heading into this job, I didn’t realize how essential it is to listen to people,” Mattson said. “I’ve gained a lot of perspective on the different passions people have and why they do things. And many times it just helps to know their voice will be heard.”

Mattson also can talk, particularly when it comes to her favorite subject: Red Hawks athletics, and the town of Cedar Springs in general. She belongs to the sixth generation of family in Cedar Springs, and says the city and its schools have always had a close-knit relationship.

That much is evident driving through the neighborhood near the high school, where street signs are painted Cedar Springs red. How many other towns across the state have residential street signs painted in school colors (the school long ago adopted the color of its “Red Flannel” heritage)?

“We’ve always been a close-knit community with so many good people looking out for each other, and so many groups pulling for each other here,” Mattson said. “I always dreamed of coming back here; it just happened sooner than I thought. When I got the job, I had to pinch myself.”

A 1997 Cedar Springs grad, Mattson just missed playing in the Red Hawks’ current facilities, as she was part of the last graduating class in the old building, Her prep career led to a basketball scholarship at Lake Superior State University, where she played from 1997-2001. When she returned, she had a new role in a new building, but made herself right at home.

In her initial position as athletic department secretary, Mattson had the good fortune of working for Pete Bush, now principal at Coopersville HS.

“He was a fabulous mentor who showed me the passion and desire it took to be an athletic director,” Mattson said. “He didn’t label me as a secretary, and sought my feedback and advice. Looking back, that was so instrumental; I probably wouldn’t have this job if he hadn’t told the administration to give me a chance.”

Mattson also served as the Red Hawks’ girls basketball coach until four years ago. That role also helped her prepare for administration.

“I sometimes struggled to understand why kids might not have the same passion that I did. I learned that some played for the competition, and some did it just to be part of a team.”

She now gets her fix of student interaction through the school’s Athletic Leadership Council, a group Mattson started in 2010 to unite students, staff and community members. It’s a unique representation of the entire athletic student body, which represents roughly half of the 950 students enrolled when multiple-sport athletes are counted. In many respects, Mattson feels like a coach – or mentor – to all of them.

“These kids all become part of the Red Hawk athletic family, and it’s overwhelming the amount of joy this job brings. I get goose bumps when I see kids have that ‘Aha’ moment when they get that payoff, and I know how much hard work they’ve put in,” she said.

A big factor in the success of any athletic director is having the support of one’s own family. Team Mattson – husband Scott, a former college tennis player and coach, along with sons Drew (9) and Evan (6) – is behind her 100 percent.

“We eat dinner in the office a lot,” said Mattson. “I am truly blessed to have a flexible family. We also try to keep a balance with the boys; we don’t force athletics down their throats. We take them to band concerts, plays and all of the different sports. They’ve grown up around a lot of awesome young adults. The kids are true Red Hawk fans.”

A seventh generation of Mattson’s family appears set for the land of red street signs.

PHOTO: Cedar Springs athletic director Autumn Mattson stands in his school's gymnasium. She returned to her alma mater after a college basketball career at Lake Superior State.

This is the fifth installment of a series, "Career Paths," focusing on the unsung contributions of athletic directors. See below for earlier installments.

Taking a Healthy Approach to Sports

By Rob Kaminski
MHSAA benchmarks editor

November 8, 2013

During election years, it’s a familiar rallying cry: “Four more years! Four more years!”

It’s become commonplace following the third quarter of football games around the country for members of the leading team to march down the gridiron with four fingers raised on one outstretched hand as teams switch ends of the field to signify, “Fourth quarter is ours; finish the job.”

The number four also is significant in education with school terms identified as freshman, sophomore, junior and senior years. 

To that end, the MHSAA is imploring everyone involved in educational athletics to go back to school in 2013-14 with a four-year mission in mind: “Four Thrusts for Four Years.”

The goal is to attain and maintain advanced degrees in sports safety, positioning Michigan schools in the center of best practices for ensuring the health of our product and students, today and beyond.

“Just a brief look around all levels of today’s athletic landscape reveals heightened awareness of health and safety issues,” said MHSAA Executive Director Jack Roberts. “Interscholastic sports as a whole – and particularly school sports in Michigan – has long led the charge to employ the safest contest rules and provide the healthiest environments for our games and participants.

“But, to put it in athletic terms, we can’t sit on the lead,” Roberts added. “We can, and must, improve our games in order to guarantee their existence for future generations. That is our goal, our thrust in the coming years.”

Following are the focal points for this four-year plan:

  • Implement heat and humidity management policies at all schools for all sports.
  • Require more initial and ongoing sports safety training for more coaches.
  • Revise practice policies generally, but especially for early in the fall season.
  • Modify game rules to reduce the frequency of the most dangerous play situations, and to reduce head trauma.

The directive actually kicked off last March, when the Representative Council approved a heat management policy for MHSAA tournaments and a detailed model policy for schools. While not setting requirements for member schools during the regular season, it suggests actions based on heat index – the degree of felt discomfort derived by combining temperature and humidity measurements – that are designed to minimize the risk of heat-related illness during interscholastic participation. 

The policy is mandatory for all MHSAA tournaments beginning this school year, and the MHSAA plans to monitor schools’ adoption of the plan throughout the year to determine best policies moving forward.

Laminated cards containing the policy and heat index chart were printed and mailed to schools in June and continue to be disseminated at statewide meetings this fall. Two publications, Heat Ways and Safety Blitz, were published, mailed and posted to MHSAA.com, heightening awareness of healthy practice regimens, and schools have been offered discounted psychrometer prices through the MHSAA to assist in their efforts to properly monitor weather conditions. 

“This action was significant; but it’s just the next step in a continuous series of actions being taken to make school sports as healthy as possible for students,” said Roberts.

The MHSAA’s proactive movements toward a safer tomorrow are taking place concurrently, rather than sequentially. While the heat and humidity plan is the most developed of the four “thrusts,” other initiatives are underway. Today’s climate prompts such action.

From the NCAA’s new “targeting fouls” to the NFL’s “crown” rule, and of course Major League Baseball’s Biogenesis/PED debacle, the headlines off the field in August centered on protecting the games rather than simply playing them.  Like it or not, it’s the type of news  fans need to get used to as their favorite sports audible to option plays in order to steer clear of the endangered species list.

The situation can’t be overstated. Athletics at all levels has been approaching a crossroads for years, and the time to heed the signals has come.

“Let’s make one thing abundantly clear: The people in charge of football at all levels are wise to craft rules that make the game safer, even if those rules will be controversial,” wrote Andy Staples for SI.com College Football on July 23.

The story continued: “As more information arrives about the long-term dangers of the headshots football players absorb at the high school, college and pro levels, something has to change. The next few years will be messy. The game needs saving, because if it continues as it has, it will get decimated by lawsuits and by parents of young children who decide the potential adverse effects aren't worth the risk.”

When kids stop playing, numbers at the high school level and beyond are bound to diminish as well. To trumpet the vast benefits of interscholastic football while easing parents’ minds on safety concerns, the MHSAA formed a Football Task Force in the spring of 2013. The task force is the first of several to be convened during the next four school years, and the objectives of each are to promote the sports involved as safe, low-risk, competitive athletics through the  development of  better practice policies and modification of playing rules. 

“These task forces will be central to the overarching mission of preserving sports for years to come,” said Roberts. “We believe the MHSAA Football Task Force has set a foundation on which to build. Our discussions involving revised practice policies have reached the draft stage, and we intend to have formal proposals ready to present to the Representative Council in March 2014.”

The work of the 13-member task force – made up of football coaches and school administrators from around the state – will be reviewed by the Michigan High School Football Coaches Association, the MHSAA Football Committee and at the MHSAA League Leadership meeting for fine-tuning prior to reaching the Council.

“It is important that we provide opportunities for children to participate in interscholastic athletics and crucial that we do all we can to ensure they will be safe when they do,” said Football Task Force member Tammy Jackson, principal at East Jordan High School, who has a sports medicine background. “The MHSAA has taken an active role in promoting safety by convening the Task Force to examine current rules and consider modifications to further protect children.”

With so much publicity concerning football safety, the football group was a natural to become the first of several task forces to be assembled.

“We must educate the public on the benefits of all school sports,” said task force member Bill Chilman, superintendent of Beal City Schools. “In the case of football, it must be impressed upon people that it is statistically a very safe game when taught and played properly. The Football Task Force being proactive rather than reactive to this safety movement is key to promoting the lifelong values of football and all school sports.”

And within that public is a group which has the most vested concerns: the parents.

“There is more information available to the general public regarding sport and sport injuries, and unfortunately parents and kids all too often hear about the negative side of sport,” suggests Mike Bakker, athletic director at Fenton High School, and another member of the MHSAA Football Task Force. “It is imperative for the integrity of the sport of football to have coaches and administrators provide information about the safety of the game and the steps we take to keep kids safe. We must educate parents about the proper way to play the game and the signs to look for if problems arise.”

Without getting into the minutia of the new NCAA and NFL playing rules regarding use of the helmet, suffice it to say this will be an interesting fall during which to monitor penalties and their effects on injury numbers, particularly when it comes to concussions.

The rules changes have been reported and debated at the national level ad nauseam, and the mood seems to inexplicably tilt toward skepticism and criticism from the very group that would stage a revolt of epic proportions if football ever became extinct: the fans.

Case in point: six targeting fouls were called in 75 games during the opening weekend of college football over Labor Day Weekend (one ejection was overturned by replay), and the outcry began. Analysts and fans are afforded frame-by-frame replays which onfield officials do not have the luxury of seeing before throwing the flag.

Like it or not, the rules are in place. And, they have been implemented to protect the future of the game. The impetus now falls to the caretakers of the game – the officials – who no doubt will bear the brunt of disapproving masses in the stadiums. Yet, football is their livelihood too; both players and officials are expected to make adjustments. 

At Officiate Michigan Day and the ensuing National Association of Sports Officials Summit this past July in Grand Rapids, the theme was clear: “The game has changed, and the officiating has to change with it.”

From NFL Referee Jeff Triplette to SEC Coordinator of Officials Scott Shaw to Big Ten Referee Alex Kemp and Fox Sports NFL Rules Analyst Mike Pereira – people who have been around the block – the message delivered was that the changes are necessary for the health and growth of football.

“We’re talking about taking out a specific type of play that, quite honestly, you didn’t see that much of before about 10 years ago,” Triplette said during a player safety panel at the NASO Summit. “They still played defense, there were still great hits. But somehow, these violent types of tackles began to get notoriety – whether it was all the ESPN highlights, YouTube, and maybe a combination of all of that stuff – and players started to celebrate those hits, and that became the goal.”

Not only can the game become safer; it might even become better by going retro. In recent comments on The Sports XChange, NFL analyst and former coach John Madden said, “You are always concerned how any change will impact the game. In this case, players are not going for the head shot, that big hit. They are keeping their heads up.  Better tackling has become the unintended consequence. That's a good thing. Good for football. Good for kids watching. Players are tackling the way they are supposed to, with their shoulders and wrapping up. The big hit, the big replay had become so popular that tackling suffered.”

In high school, the most notable rule change involving helmets involves penalties for players who lose their helmets during a play. However, illegal helmet contact continues to be a point of emphasis and carries a minimum of a 15-yeard penalty as it has for many years. In the NCAA the mantra on helmet-to-helmet blows is, “When in doubt throw them out,” as the foul now carries with it a player ejection.

That is not the high school rule—yet—but officials at all levels need to be on the lookout. Kemp was quick to warn a roomful of prep football officials during Officiate Michigan Day, “We’ve been told to err on the side of safety, and these plays will result in ejection,” while also adding that such plays will be reviewed by replay officials. “That portion of the rule isn’t there in high school yet, but be ready for it; it’s coming, so when it happens in your games take notice and determine the severity.”

Which brings us to contest rules for safer play. During the next few years, various sport groups will be assembled to follow the MHSAA football task force’s lead in scrutinizing rules and developing proposals for revisions or additions to be submitted to the National Federation of State High School Associations. Initial football discussions receiving some traction involve changing the enforcement spot on post-interception penalties and limiting the number of yards teams can run up on free kicks. Before any submissions are made to the NFHS Football Committee, the task force will conduct research and present findings to Michigan committees.

“We can make changes ourselves – through MHSAA sport committees – for the subvarsity level, but our committees can only make recommendations to national rules committees for varsity level play,” explained Roberts. “Over the next four years, we will be asking our sport committees to give more time to the most dangerous plays in their sport – identifying what they are and proposing how to reduce that danger.”

While the football task force here at home is finalizing practice policy proposals targeted for implementation in the fall of 2014, Texas and Illinois are two states which launched restrictions with the opening of football this season. Spokespersons from both states indicate that coaches and school administrators have been pleased with the new formats.

Coaches no doubt will need to adjust practice itineraries and budget time wisely.  Administrators need to remind staffs that the new era is dawning in the name of player safety, which is paramount to all parties.

“In game situations, coaches want our officials to throw the flag on late hits, low hits and other illegal contact,” Roberts said. “These are incidents that they have no control over. They do have control over practice time and teaching fundamentals; so let’s encourage safety measures that we can control, and employ those tactics to help the game prosper.”

Education will key the efforts to align coaches of all sports – and all levels – in the movement toward a healthy future.  School will be in session during the next four years as the MHSAA implements effective and practical means for raising coaches’ preparedness. Three avenues are on the map:

First, the Representative Council mandated that beginning with the 2014-15 school year, all assistant and subvarsity coaches at the high school level must complete the same MHSAA rules meetings currently only required of varsity head coaches or, alternatively, one of the free online sports safety courses posted on or linked from the MHSAA Website that is designated as fulfilling this requirement.

Second, it is proposed that by 2015-16, MHSAA member high schools will be required to certify that all of their varsity head coaches have a valid CPR certification.

Third, it is proposed that by 2016-17, any person who is hired for the first time to be the varsity head coach of a high school team, to begin after July 31, 2016, must have completed either Level 1 or Level 2 of the MHSAA Coaches Advancement Program. The MHSAA is preparing to subsidize some of the course cost for every coach who completes Level 1 or 2.

Together, these changes will move Michigan from one of the states of fewest coaching requirements to a position consistent with the “best practices” for minimizing risk in school sports and providing students a healthy experience.

At stake in these four thrusts – whether for an administrator, coach, official, student-athlete, parent or fan – are the environments that offer so many lessons and the games for which we root.