Baby Steps
April 8, 2014
Two first, small steps have been taken in the direction of making school-sponsored sports for junior high/middle school-age athletes more attractive to these students and their parents.
Next school year, MHSAA member junior high/middle schools have the option to increase the length of quarters in basketball from six minutes to a maximum of eight minutes and to increase the length of quarters in football from eight minutes to a maximum of ten minutes.
In late March, the MHSAA Representative Council approved these recommendations of the MHSAA Basketball and Football Committees which had favorable reaction also from the MHSAA Junior High/Middle School Committee and from the Junior High/Middle School Task Force which is meeting throughout 2014 to bring special attention to long languishing issues of policy and programming for students prior to high school.
It is hoped that the up to eight additional minutes in school-sponsored basketball and football contests will allow more students to get playing time in more games, and we fully expect that it will also mean more playing time in all games for some students. Both are needed for school sports to be competitive in the youth sports marketplace.
These may have been among the easiest decisions the Representative Council will face as the Junior High/Middle School Task Force works its way through many tougher topics during 2014 when, in many cases, societal trends will confront sacred cows.
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.