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Back in the Game

September 8, 2015

Finally, at long last, public schools can begin again to open their classrooms to educate students. Most of our state’s college and university classes began a week or more ago. Most of our state’s private secondary schools began classes a week or more ago. Schools in most other states began a week or more ago.

But Michigan public schools stumble to the starting line long after the race has started almost everywhere else.

Each week during the four weeks since I last wrote about this topic, students in Michigan’s public schools have fallen further and further behind other students across the U.S. and the planet.

When colleges complain that our students are not college ready, think about this. When other states win the new business we seek for Michigan, think about this.

A school year start that competes with the rest of the nation and a school year length that competes with the rest of the world – these are two changes Michigan needs to give us a fair chance.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.