Battle of the Fans
March 27, 2012
Guests at the MHSAA Girls and Boys Basketball Tournaments at Michigan State University’s Breslin Center the past two weekends saw the result of the MHSAA’s first “Battle of the Fans.” The idea came from the MHSAA’s Student Advisory Council, and it spread through social media. Read about it here.
We embraced this idea of our Student Advisory Council because a “Battle of the Fans” is something we can do, and most other youth sports cannot. In the world of youth sports, fans are almost unique to school sports. Fans aren’t found at AAU tournaments or US Soccer Development Academies like they are at school sports events.
We embraced this idea because fans are a part of what defines school sports and makes high school sports different than other youth sports, and makes interscholastic athletics a tradition in the United States like nowhere else in the world.
We embraced this idea because some people say that high school sports attendance is down and school spirit is declining. This initiative demonstrates that is not true everywhere, and doesn’t need to be true anywhere. It can help to motivate better spirit in more schools.
We embraced this idea to get more people talking about what is and is not good sportsmanship, and to encourage students to reengage in school events in more positive ways. This should make for more and even better competition, and dialogue, in 2013.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.