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Competitive Classes

May 7, 2013

After the classifications and divisions for MHSAA tournaments in 2013-14 were posted on mhsaa.com last month, there were more questions and comments than in previous years.

Some of this results from electronic media – how quickly our information gets distributed far and wide, and how easy it is for people to email their opinions.  This isn’t bad.

But we were able to discern in the feedback that there is poor public understanding of school enrollment trends in Michigan.  For example, many people objected that the spread between the largest and smallest schools in the classifications and divisions has grown too large.

In fact, taking the long view, the difference between the largest and smallest schools has been shrinking:

  • In Class D, the difference between the largest and smallest school has trended downward over the past 25 years, and will be approximately 20 percent smaller for 2013-14 than in 1989 (to 189 from 247).
  • The same is true in Class C, although less dramatically (to 221 from 259).
  • The same is true in Classes B and A, although less consistently (from 496 to 464 in Class B; and from 2,111 to 1,888 in Class A).

If there is need for more than four classes in basketball or girls volleyball, or for more than four “equal divisions” in most other sports, it is not because of the reason most often cited.  That reason – that the enrollment spread is growing too large – is not supported by the facts.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates