Consequences

September 28, 2012

In “the good ol’ days” order was kept, not just because people prayed in school or taught morality (if that’s possible), but because students understood there were consequences for breaking rules.  Practical consequences.  If you do this, that will happen.  Definitely.  And no fancy footwork by your folks or their lawyer would get you out of it.

It would have been unheard of for the parents of a boy or girl who was disciplined out of one school to petition the administration of another school to waive the transfer regulation to allow the youngster to participate in athletics immediately at that school, and then to engage an attorney and go to court when the second school performed its responsibility by saying “No, not for one semester.” 

This student could have learned a tremendous lesson for life:  you’ve got to live with the consequences for your actions. Instead, what the youngster learned was that if you don’t like the consequences of your actions, then sue.

I don’t think we do the MHSAA, schools, or – most importantly – our students any good if we keep bailing them out of the boat of consequences.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.