Dreamworks
January 25, 2012
William Butler Yeats wrote, “In dreams begin responsibility.” And while this may not at all be what the Irish author had in mind, here’s what this line has meant to me.
When you dream for something, you hope for it; and there is little hope of that dream coming true unless you take personal responsibility for it. Until you begin to work for it, there’s no hope for it.
Jesse Owens said: “We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline and effort.”
In other words, dreams take work. Be that Martin Luther King’s dream for peaceful relations between people and nations, or the comparatively modest dreams we have for schools and school sports. Dreams take work.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.