Giving Value to Victory
January 13, 2013
The older I get, the longer I pause over sunsets; and I’ve learned that the sunset with the brightest colors, the greatest variety of colors, the most texture, the most uniqueness – the most character – is the sunset on a partly cloudy evening.
As clouds add character to an early evening sky, so do disappointments add character to a life. And also to that slice of life we call sports.
Without losses in sports, victories are less sweet.
As a player, coach, parent of players and administrator, I’ve come to know with certainty that the experience of defeat is a large part of what gives value to victory.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.